SPONSOR FULFILLMENTREPORTS

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•Another opportunity to say thank you•Provides credibility with sponsor•Written documentation of what was delivered•Sponsors see them as very valuable•Begin discussions for renewal•Increase renewal rates

Key Elements of a Report(Borrowed from IEG)

•Introduction/Executive Summary•Participant/Spectator Information•Advertising and Editorial Media Exposure•Off-site Exposure•On-site Exposure•Charitable Organizations•Additional Outcomes

Introduction/ExecutiveSummary

7thAnnual Ukrop’s Monument Avenue 10kApril 1, 2006

CapTechPost-Event Sponsorship Report

Executive Summary

The 2006 Ukrop’s Monument Avenue 10k was a tremendous success on so many levels breakingrecords in participation, fundraising and impacting the lives of so many people. The event reachedcapacity of 20,000 registered participants three weeks prior to the event and broke last year’s all timehigh of 16,511. The First Market Mile Kids Run saw a new record number of participants with 1,223kids taking part. The YMCA 10k Training Team also had its largest number of participants with2,888 people as part of the official training program for the 10k.

The Sports Backers produced an aggressive and comprehensive marketing plan that was both organicthrough a grass roots approach as well as national through advertising outside the Richmond market.This year’s event received more media and news coverage than any other previous Ukrop’sMonument Avenue 10k. An unprecedented two-hour live television show on CBS 6 was the number2 program in that time period with a 4.1 household rating/9share.

The Ukrop’s Monument Avenue 10k was also a financial success for the two event charities. VCUMassey Cancer Center raised more then $140,000 through online contributions and a pledge programwhile the Sports Backers Fit For Life youth running program raised $9,500 from contributions.

While it is difficult to quantify, the 2006 event had an immeasurable impact on the lives of so manyRichmond area residents. Through unsolicited emails, we heard from so many participants how theUkrop’s Monument Avenue 10k changed their lives both emotionally and physically. Our onlinesurvey showed that 98.4% would recommend the Ukrop’s Monument Avenue 10k to a friend.

Osco Drug/Albertson’s (“Osco”) paid $1,200 to sponsor a water station for the 2006Cellcom Green Bay Marathon (“CGBM”). This was Osco’s sixth yearas a water stationsponsor.

The CGBM celebrated its sixth year with over 4,000 runners crossing the finish lines ofthe marathon, half marathon, 5K Family Run, and Wisconsin Public Service Kids’ Power Run. While a rainy forecast held back registrations (down 6% from a year earlier), thenumber of people crossing the finish lines increased (up 8% from a year earlier) for thesecond year in a row.

Osco was acknowledged as a sponsor on the marathon website, at the SponsorLuncheon, in the Weekend Event Guides, in the finish line audio announcements, on afinish line banner, and through its own water station.

The 2005 CGBM was regarded as a success by the community and the participants.Of 1,095 participants responding to an online survey following the race, 95% said thatthey would participate in this event again.

The event was also a financial success for local charities. In July 2005, marathonorganizers delivered checks totaling $24,000 ($8,000 each) to three local charities –the American Red Cross, Habitat for Humanity, and the New Community HomelessShelter, in recognition of their vital assistance with the 2005 event.

Participant/SpectatorInformation

Participant Information

2002 2003 2004 2005 200610k Participants 6,531 9,242 14,203 16,511 20,119Kids Run 669 1,001 1,070 1,223

Male 47.3% 40.1% 43.4% 42.0% 41.4%Female 52.7% 59.9% 56.6% 58.0% 58.6%

Average Age 35.8 36.8 36.6 36.4 36.8

Richmonders 82.0% 87.3% 83.5% 83.9% 84.2%Virginians 95.7% 96.7% 96.1% 96.0% 95.2%

States Represented 28 28 32 36 36

Online Survey Results43.5% of participants indicated that this was their first time competing in a 10k event.93.2% of participants indicated that they plan to participate in 2007 event.98.5% of respondents suggested they would recommend the event to a friend.

The figures on the following pages provide information regarding the participants ofthe 2005 Cellcom Green Bay Marathon.

Total registrations for the CGBM were down slightly (6%) from a year earlier with 4,506registrations as compared with 4,787 in 2004. It is important to note that 2004registrations were up 33% from the previous year with the return of Lambeau Field tothe course. A rainy forecast in 2005 held back registrations, most notably for the 5KFamily Fun Run/Walk which receives the bulk of its registrations during the final weekof the event.

Total participation in the weekend’s four events was up 8% from a year earlier withthe growth coming in the Wisconsin Public Service Kids’ Run, thehalf marathon andthe full marathon relay team event. Favorable weather conditions on Sunday, May22nd, enabled 90% of those who had registered to start and finish the events.

On average for the last three years, 60% of the participants in the CGBM are local(within 60 miles) and 80% are from Wisconsin. The 2005 CGBM attracted participantsfrom 44 different states. Across all of the events, the event was balanced in terms ofgender – 52% male and 48% female. See EXHIBIT 1 and EXHIBIT 2 for moredemographic information.

3,154209

525

1,136

1,284

2001

3,608483

567

1,495

1,063

2003

4,5064,7883,643TOTALS490425343KIDS’ RUN

1,0421,2925855K RUN/WALK

1,7671,8061,405HALF MARATHON

1,2071,2651,310FULL MARATHON

200520042002EVENT

3,000

3,500

4,000

4,500

5,000

39

4,090

490

898

1,605

186

911

2005

+ 117%+ 2118*Marathon Relay Teams

+ 8%+ 3133,777TOTAL

+ 41%+ 143347KIDS’ RUN

0%- 39015K RUN/WALK

+ 10%+ 1411,464HALF MARATHON

+ 100%+ 9393MARATHON RELAY

- 6%- 61972FULL MARATHON

%GROWTH

CHANGE

2004EVENT

Advertising andEditorial Media

Exposure

Media Overview

The Sports Backers engaged in an aggressive and comprehensive promotions campaign, utilizing television,print and radio, to increase public awareness of the Ukrop’s Monument Avenue 10k. Relationships wereestablished with CBS 6, the Richmond Times-Dispatch and Clear Channel Radio.

Print Highlights

The Richmond Times-Dispatch placed twenty-two promotional ads in the newspaper to support the event.

January 4 Training Team Promo, 4x5 color BalanceJanuary 8 Training Team Promo, 4x5 color SportsJanuary 12 Training Team Promo, 4x5 b&w MetroJanuary 15 Training Team Promo, 4x5 b&w SportsJanuary 18 Training Team Promo, 4x5 color BalanceJanuary 22 Training Team Promo, 4x5 b&w SportsJanuary 26 Registration Promo, 4x5 b&w MetroJanuary 30 Registration Promo, 4x5 color MetroFebruary 1 Registration Promo, 4x5 b&w BalanceFebruary 5 Registration Promo, 4x5 b&w SportsFebruary 6 Registration Promo, 4x5 color SportsFebruary 8 Registration Promo, 4x5 color MetroMarch 22 Dress Up & Run Promo, 3x10.5 color BalanceMarch 23 Dress Up & Run Promo, 3x10.5 color WeekendMarch 24 Party Stop Promotion, 4x5 color FlairMarch 25 Party Stop Promotion, 4x5 b&w SportsMarch 26 Dress Up & Run Promo, 3x10.5 color Main

Media Overview

March 29 Dress Up & Run Promo, 3x10.5 color BusinessMarch 29 Party Stop Promo, 4x5 b&w FlairMarch 29 Section Promo, 6x3 color BalanceMarch 31 Section Promo, 6x3 color WeekendApril 1 Section Promo, 6x3 color Home & Garden

Total Print Value = $68,062

In addition to promotional ads, several stories appeared in the Richmond Times Dispatch that profiled individualrunners and provided training tips to registrants.

March 16 “Record Crowd for Monument Avenue 10k” Main“Emotions Running High as Racers Ready for 10k” Flair

March 30 “A Monumental Run In –On Your Mark for the 10k” WeekendMarch 31 “Run of Her Life” MetroApril 1 “Last-Minute Cramming for Race” MainApril 1 “Odds Are, Even Fields Will Produce Parity in Races” SportsApril 2 “Road Warriors” Special SectionApril 3 “Bush’s Daughters were Secret Runners in Race” SportsApril 4 “No Bush League Runners, These Two” Flair

Media Overview

Print Advertising Placement (Cont’d)

Media Outlets Specs Date

Running Times ½ page color MarchRunner’s World Spotlight ¼ page color FebruaryRunner’s World (Calendar) Listing January-AprilBlue Ridge Outdoors Full Page Color December–MarchWashington Running Report Standard Race Color Jan/Feb–March/AprilMetroSports Washington Full Page Color December, February, March

* Ukrop’s Monument Avenue 10k was featured as the Race of the Month in the April 2006 edition ofRunner’s World.

Media Overview

Television Highlights

CBS 6 aired a total of 622 Ids (:04/:09) and promotional spots (:30/:15/:10) to ensure that allviewers were aware of the opportunity to cheer or participate on April 1.

Race Spot Analysis

YMCA Training Team Promotions:ID’s (:04/:09) 89Commercials (:30/:15/:10) 202Total Spots 291

Registration PromotionsID’s (:04/:09) 82Commercials (:30/:15/:10) 111Total Spots 193

A&S Party Stop PromotionsID’s (:04/:09) 45Commercials (:30/:15/:10) 93Total Spots 138

Total Television Value = $111,192

Media Overview

Television Highlights (Cont’d)

In addition to promotional spots, CBS 6 aired a series of stories involving the YMCA Training Team program andbroadcast several special interest stories.

February 9 Ella Saunders: 81 year old cancer survivor who wouldn’t let herage or her disease stop her.

March 1 Doretha Pair: Suffers from asthma and diabetes and sinceparticipating in the race, she has been able to control both diseasesbetter and shed 30 pounds.

March 1 John Rolfe YMCA: One month until the big race.March 6 Sports Backers: The Ukrop’s Monument Avenue 10k isn’t the only

event the Sports Backers bring to the River City.March 6 Shady Grove YMCAMarch 9 Nancy Fabian: Cingular Dash for the Cash runner picked at random

to get a head start to race the best of the best.March 15 20,000 Capacity ReachedMarch 17 Circuit City: More than 100 Circuit City employees participating to

raise money for their colleagues who perished in a plane crash.March 23 Tuckahoe YMCA: Participants complete six miles for the first time.

Live Race Day Coverage

March 30 Live shots from the Dasani Health & Fitness ExpoApril 1 Two hours (8:00–10:00 a.m.) of live television coverage.

4.1 Household Rating/9 share (#2 program in the time period)

Media Overview

Radio Highlights (Cont’d)

The Sports Backers partnered with Clear Channel Richmond (Lite 98, WRVA 1140, 102.1 X, Q 94) in order tosupplement the print and television promotion campaigns.

Radio Commercial Schedule

March 16-18 Registration Promotion 20 :15 commercialsMarch 30- April 1 Party Stop/Spectator Promo. 20 :30 commercials

Reach 295,100 Adults 18-64 4.7 Times

Radio Promotional Schedule

•Station at each Anderson & Strudwick Party Stop –2 hour onsite live appearance.•15 promotional mentions on each radio station the week prior to the 10k.•Links on each station’s website to www.sportsbackers.org.•On-air live interview with Tracey Russell on Lite 98 and WRVA 1140.

2003 Sponsorship Value Analysis

Number Unit Value ($) Total Value ($) Total Gross Impressions Methodology

Media Partnerships

Boston Phoenix (cir = 107,000) 3,329,250 (per the Phoeni x)

* Paid advertising: Boston Phoenix 2.00 5,500.00 11,000.00 Cash val ue

* Paid advertising: Stuff at Night 4.00 4,500.00 18,000.00 Cash val ue

* Complimentary advertising 4.00 5,000.00 20,000.00 Cash val ue

* Official Program 107,000.00 0.50 53,500.00 Per Phoenix

-Mix 98.5 (avg audience 58,000) - 23,465,000 (per Mi x 98)

* Promotional spots 30.00 150.00 4,500.00 Cash val ue

* Paid advertising 45.00 250.00 11,250.00 Per Mix

* NE Lifes tyle Interview w/Dave McGillivray 1.00 2,500.00 2,500.00 Per Mix

* Web promotion 1.00 6,000.00 6,000.00 Per Mix

* Talent on-air mentions 100.00 50.00 5,000.00 Per Mix

* Mobile marketing support 1.00 5,000.00 5,000.00 Per Mix

-NESN - 23,516,283 (per NESN/Salmini)

* Promotional spots 20.00 250.00 5,000.00 Per Salmini

* Five (5) race broadcasts 5.00 18,375.00 91,875.00 Per Salmini

- Including Advertisements, bil lboards, etc .-

New England Runner - 243,800 (per NE Runner)

* Paid advertising 2.00 1,000.00 2,000.00 Cash val ue

* Editorial 1.00 1,200.00 1,200.00 Equivalency

-Metro Sports (Bos circ - 50,000;NY circ - 100,000) - 1,265,000 (per MetroSports)

* Paid advertising: Boston and NYC editions 5.00 1,500.00 7,500.00 Cash val ue

* Editorial coverage 1.00 6,800.00 6,800.00 Per Weber

* August Race Cover 1.00 50,000.00 50,000.00 Per MetroSports

2003 Sponsorship Value Analysis

Number Unit Value ($) Total Value ($) Total Gross Impressions Methodology-

Public Relations (Circulation) (Equivalency) 19,315,152 Per Weber et. Al.

* Boston Globe 6.00 565,000.00 61,776.00* Boston Herald 1.00 265,000.00 712.00* Community News 1.00 125,000.00 3,125.00* BAC Newsletter 2.00 10,000.00 500.00* Belmont Citizen Herald 1.00 4,971.00 124.28* WROR interview with Loren and Wally 1.00 45,000.00 1,125.00* Telegraph 1.00 125,000.00 3,125.00* Triathete Magaz ine 3.00 83,000.00 6,225.00* MetroWest Daily News 1.00 36,504.00 735.00* Inside Triathlon 3.00 32,500.00 2,437.50* Tri Digest 1.00 1,000.00 25.00* New England Runner 1.00 28,000.00 700.00* Channel 4 3.00 341,200.00 8,530.00* Channel 5 4.00 457,300.00 11,432.50* Channel 38 1.00 24,203.00 605.08* Channel 56 1.00 84,914.00 2,122.85* Runners Web 3.00 35,000.00 2,625.00* Cool Running.com 1.00 56,000.00 1,400.00* Triathlete's Web 1.00 25,000.00 625.00* AAC Newsletter 2.00 30,000.00 1,500.00* WHYN Interview 1.00 35,000.00 875.00* WEEI Interview with Dennis & Callahan 1.00 80,000.00 2,000.00* Improper Bos tonian 1.00 82,000.00 238.00* Fox Reno TV online 1.00 38,000.00 950.00* Transition Times 1.00 35,000.00 875.00* Metro Sports.com (Bos/NYC) 1.00 110,000.00 2,750.00* KTVU TV online 1.00 72,000.00 1,800.00* Channel 9 1.00 25,000.00 625.00* Foster's Dai ly Democrat 1.00 12,000.00 528.00* Channel 5 website 1.00 150,000.00 3,750.00* US Olympic Committee Pressbox 1.00 100,000.00 2,500.00

2003 Sponsorship Value Analysis

Number Unit Value ($) Total Value ($) Total Gross Impressions Methodology

Visibility Program - 22,907,500 Standard IndustryCalculati on

* Bi llboard (8,500 impressions/day * 60 days) 1.00 14,662.50 14,662.50 Per City of Bos ton

* Pos ters 3,500.00 3.00 10,500.00 Cash value

* Applications 30,000.00 1.00 30,000.00 Cash value

* MC Website 1.00 10,000.00 10,000.00 Per DMSE

* Street Banners (276,000 impressions/day * 75 days) 42.00 6,160.71 258,750.00 Per City of Bos ton/MDC* T Shirts 1,500.00 10.00 15,000.00 Cash value

* Bibs 1,000.00 2.00 2,000.00 Cash value

* In-event signage 72.00 20.00 1,440.00 Per DMSE

* Caps 1,000.00 2.00 2,000.00 Cash value

2003 Sponsorship Value Analysis

Number Unit Value ($) Total Value ($) Total Gross Impressions Methodology-

Other - 26,000* Race day audience on-site 5,500.00 2.00 11,000.00 Per Mass State Police/DMSE

* Race day audience on-course 10,500.00 2.00 21,000.00 Per Mass State Police/DMSE

* Cl inics 3.00 2,000.00 6,000.00 Per DMSE* Awareness efforts at other events 5.00 500.00 2,500.00 Per DMSE

* Active.com s ite 1.00 5,000.00 5,000.00 Per DMSE

---

TOTAL 817,318.70$ 90,738,734.90

Off-site Exposure

Event Promotions and Marketing

A coordinated marketing effort was a vital part of the promotionalcampaign for the regional market. The following tools were utilized:

•Race brochures•Posters•First Market Mile posters•Billboard•Holiday postcards•YMCA Training Team brochures•E-Newsletters

Collateral Distribution

Holiday Postcards 25,00010k Brochures (CapTech logo/promotion) 120,000Training Team Brochures (CapTech logo) 50,000Second 10k Mailing 75,000Race Poster (CapTech logo) 1,000YMCA Training Team Poster (CapTech logo) 300Participant Information Booklet (CapTech logo/promotion) 20,000E-newsletters (CapTech sponsor highlight on 3/29/06) 16Billboard

Website

Sportsbackers.org is the “front door” for all key information concerning the Ukrop’s Monument Avenue 10k:

Highlights are:

Total visitors (12/26/05- 4/15/06) 375,515Average visitors per day 3,383

Features of the website include:•Event information•Course map•Entry confirmation•Opportunity to purchase race merchandise•CapTech logo, with link to company website, included onsponsors page•CapTech promoted as Official Technology Provider on raceInformation page

MARATHON WEBSITEOsco was listed as a water station sponsor on the marathon website. Osco’s logo was placed on the website along with a hyperlink to the Osco website.

SPONSOR LUNCHEONA luncheon was held on Wednesday, May 4, at the Resch Center for all of thesponsors of the 2005 CGBM. Representatives from over 30 local businessesattended the event. Osco was acknowledged as a water station sponsor.

EVENT GUIDEAn estimated 8,000 runners and spectators at the May 21, 2005 Health &Fitness Expo received the Weekend Event Guide, which listed Osco as asponsor.

GOODIE BAGSEnzymatic Therapy inserted promotional items into over 4,000 participantgoodie bags.

On-site Exposure

On-Site Exposure

CapTech was provided the opportunity to interact with thousands of participants andspectators during the Dasani Health & Fitness Expo and during the day of the event.

•Complimentary booth at the Dasani Health & Fitness Expo on March 30-31.•CapTech Classic flyer placed in runner’s goodie bags.•CapTech logo on finish line structure.•Public address recognition at the start and finish lines.•Logo inclusion in Official Ukrop’s Monument Avenue 10k Race Guide (qty= 25,000).•Two 3’ x 6’ coroplast signs with CapTech logo placed along finish line chute.

WATER STATIONThe Osco water station was located at mile 16 of the marathon courses alongthe Fox River Trail at Voyageur Park. Employees, family and friends from Oscostaffed this location, providing water to over 1,000 runners during the day.

FINISH LINE ANNOUNCEMENTSOsco was acknowledged by the race announcer as a sponsor every hour duringthe eight hour event.

FINISH LINE BANNERA large Osco banner was hung in the finish line area in direct view of theparticipants approaching the finish line and the spectators observing them.Based on survey responses, the estimated crowd attendance at the event wasover 8,000 including participants, volunteers and spectators.

EXPO BOOTHOsco received a free expo booth to promote its products at the May 21, 2006Prevea Health & Fitness Expo which was attended by an estimated 8,000people including participants, family and volunteers.

CharitableOrganizations

Event Beneficiaries

The 2006 Ukrop’s Monument Avenue 10k helped raise valuable fundsfor the two racebeneficiaries, the VCU Massey Cancer Center and Fit for Life. Participants were granted theopportunity to contribute to either program when registering. In addition, individuals andcompanies raised money through the Pledge Program for the Massey Cancer Center.

The VCU Massey Cancer Center, a National Cancer Institute designated cancer center, is on theforefront of research and discoveries to help and cure and control cancer. Its cutting-edge researchis conducted right here in Richmond, making clinical trials and new treatment options readilyavailable to cancer patients in our community.

The Fit for Life Program is designed to promote the benefits of a healthy, active lifestyle toelementary and middle school-aged students. The Sports Backers have developed this freeincentive-based exercise program that motivates youth to become more physically active andallows them to build their self-confidence.

Funds Raised

Massey Cancer Center $140,000

Fit for Life $9,500

The 2005 Cellcom Green Bay Marathon was a financial success, raising$24,000 for local charities. The charity partners for this year’s event included:•American Red Cross (Lakeland Chapter)•Habitat for Humanity (Greater Green Bay chapter)•New Community Homeless Shelter

Each of the charities received a check for $8,000. The charities play a crucialrole in the set up, execution, and clean up of the event. On average, eachcharity provided more than 500 hours of volunteer time.

The charities are on staggered three-year terms, allowing for a balance ofcontinuity and rotation. Applications for charity partner status are accepted bythe marathon office in August and September with Cellcom selecting thewinning applicant in October. Since two charities started their termssimultaneously in 2004, there will not be an open slot until 2006.

Over the last six years, the Cellcom Green Bay Marathon has raised more than$120,000 for local charities.

Additional Outcomes

INFORMATION FROM THE SURVEY•The marathon scored very high on every aspect of the event, averaging

more than 4 points out of 5.

•Participants cited good organization, lots of course support,a friendly community, and a great finish passing through Lambeau Fieldas the chief reasons for their appreciation of the event.

•Approximately 95% of those surveyed said that they would participateagain in this event. A list of comments from the participants isattached as EXHIBIT 3.

An online participant survey was created and distributed electronically toall participants within 3 days following the 2005 event. Within the first 10days following distribution, exactly 1,095 responses were received, aresponse rate of nearly 30%.

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