Rachael WachsteinContent Marketing Director

Overview

1. What I’m reading…

2. Blogs I manage…

3. Social accounts I manage…

4. This is how I think…

5. Work Samples…

6. Why Me?

What I’m Reading...Online Resources (My daily go tos):

• Smart Brief on Social Media

• Content Strategist newsletter by Contently- Content marketing news, tips and trends

• Mashable

• Marketing Experiments- Research, case studies and tips for email marketing, social advertising and more

• Marketing Profs- Content, social media and email marketing news and tips

• Cadence 9 Newsletter- Surveys and other info on content marketing and social media

• Content Marketing Institute

• Search Engine Watch

• Association of Strategic Marketing newsletter

• Anything by Matt Cutts

• Daily Infographic

• Everyone Social newsletter

• Moz Blog

• Business Content

• Search Engine Land

Online Resources (My daily go tos):

• Social Media Today

• creativebloq.com

• Life Hacker

• Digital Trends

• Oracle Social

• Logic + Emotion

• All Facebook

• Brand Week

• Social Media B2B

Books I’m Reading Now:

• Keyword Intelligence by Ron Jones

• Social Media Marketing by Dave Evans

• YouTube and Video Editing by Greg Jarboe

Non Marketing Resources/Inspiration:

• TED

• BBC

• NPR

• New York Times

• Gawker

• Huffpost

• Entrepreneur

• Wired

• Bored Panda

• Daily Beast

Blogs I Manage...Aftermath Crime Scene Cleanup:

http://www.aftermath.com/blog

Real Property Management:

http://www.realpropertymgt.com/blog/

AM Conservation Group:

http://www.amconservationgroup.com/blog/

The Entrepreneur’s Source

http://www.entrepreneurssource.com/blog/

Social Accounts I Manage...Aftermath Crime Scene Cleanup:http://visual.ly/users/aftermathcrimescenecleanuphttp://www.slideshare.net/Aftermath_Crime_Scene_Cleanuphttps://myspace.com/crimescenecleanuphttps://plus.google.com/116743652186085612011/postshttp://www.linkedin.com/company/aftermath-inchttps://twitter.com/Aftermath90https://www.facebook.com/AftermathServiceshttps://www.facebook.com/AftermathCareshttp://www.pinterest.com/biohazardclean/http://aftermathblog.tumblr.com/http://www.vimeo.com/crimescenecleanuphttps://www.youtube.com/biohazardcleanwww.dailymotion.com/crimescenecleanuphttp://www.flickr.com/photos/107942854@N05/http://www.veoh.com/users/aftermathinc

Social Accounts I Manage...The Entrepreneur’s Source:http://www.slideshare.net/EntrepreneursSourcehttps://myspace.com/entrepreneurssourcehttps://www.facebook.com/TheEntrepreneursSourcehttps://delicious.com/tesourcehttp://www.pinterest.com/thentrepreneurs/http://theentrepreneurssource.tumblr.com/https://vimeo.com/thentrepreneursourcehttps://www.youtube.com/channel/UCz6kHVuvYtkEPTOf3J01rCAhttp://www.metacafe.com/f/channels/EntrepreneursSource/www.dailymotion.com/thentrepreneursourcehttp://www.flickr.com/people/109830598@N06/http://www.veoh.com/users/thentrepreneursource

Social Accounts I Manage...Other:https://www.facebook.com/DocPopcornhttps://www.facebook.com/ChildOrchardhttps://www.facebook.com/ChildOrchard

This is How I Think...Content Marketing Examples

PR/Marketing Campaign for Franchise Development: Chronic Tacos

Content Marketing ExamplesInfographic Development & Online Media Outreach

Target: Almost everyone is a potential customer

Objective: Build links to client brand hub from authoritative websites, SEO, Brand Awareness

Tactics: Created an infographic and pitch around Halloween and blood cleanup and conducted outreach to influential online sites. UMV: 45+ Million

The placement resulted in a huge spike in website traffic.

Content Marketing ExamplesInfographic Development & Online Media Outreach

Target: Adults with aging parents

Objective: Brand awareness, establish expertise

Tactics: Created an infographic and pitch around how to prevent falls, pitch to online outlets that serve as resources for families caring for the elderly.

“Preventing Falls: Five Dangers That Affect Senior’s Stability” published today, September 18, on Parentgiving.com (UV/mo: 29,211), a website dedicated to senior care. The post is a result of our outreach surrounding fall prevention and communication with Julie Davis, editor of the news website. The article utilizes BrightStar Care’s Sharon Roth Maguire as an expert source and offers readers information on the five main causes of falls, adapted from the Fall Prevention press release.

Content Marketing Examples

Brand Hub (blogging)

Target: Property Owners

Objective: Customer Retention

Tactics: Write unique, in depth articles on topics of interest to property owners.

The blog is the 4th most trafficked landing page on

the website. We promote the blog with

bi-monthly enewsletters to their customer base.

Content Marketing ExamplesInfographic

Target: Law Enforcement

Objective: Brand Awareness & Referrals, Inbound Links for Keywords

Tactics: Pitch infographic to online influencers, authoritative websites & blogs.

Content Marketing ExamplesAnimated Demonstration Videos

Target: Customers with questions about the crime scene cleaning process

Objective: Provide answers to common concerns, sales, SEO

Tactics: Created a series of animated videos to explain the client’s process, online distribution of optimized video content for search engine ranking benefits

Documentary Shorts

Target: Prospective clients and their families, media

Objective: Provide insight into the benefits of having professional in home care for dementia patients vs. trying to do it yourself

Tactics: Created a moving short documentary about a patient, her family and their caregiver to educate the public and generate media interest on the topic.

Content Marketing ExamplesSEO/Reputation Management for Franchise Development

When we first started with the client, negative results came up on the first page of search results for anything related to the CEO and the brand. This was having a negative impact on franchise sales. Our content marketing team set up a blog, created content optimized for important keywords and distributed content on a daily basis. The results have been very positive. In the example search, we were able to push the negative results to the third page.

Target: Brand Keyword SearchesObjective: Brand Awareness and Reputation ManagementTactics: Create optimized content and distribute through online

channels.

This is How I Think...Client: Chronic Tacos

Goal: Get media coverage of their brand in target markets where they have no presence

Problem: It is very difficult to get the media to write about a company’s desire to grow when there is no presence in that market. With this being the case, we needed to think outside of the box to create a story of interest.