RADIAL DEMOGRAPHICS5-MILE RADIALWeston, Wisconsin

Prepared forVillage of WestonFebruary 2015

2

Copyright © and (P) 1988–2012 Microsoft Corporation and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint/Certain mapping and direction data © 2012 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2012 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc. © 2012 by Applied Geographic Solutions. All rights reserved. Portions © Copyright 2012 by Woodall Publications Corp. All rights reserved.

Wisconsin, United States, North America

0 mi 2 4 6Contact InformationDaniel Guild, Village Administrator Village of Weston5500 Schofield AvenueWeston, Wisconsin 54476

Phone 715.359.6114Cell 715.571.9693 dguild@westonwi.govwww.westonwi.gov

5-Mile RadialWeston, Wisconsin

3

DESCRIPTION DATA %

Population

2019 Projection 42,362

2014 Estimate 41,365

2010 Census 40,533

2000 Census 36,286

Growth 2014-2019 2.41%

Growth 2010-2014 2.05%

Growth 2000-2010 11.70%

2014 Est. Pop by Single Race Class 41,365

White Alone 36,326 87.82

Black or African American Alone 472 1.14

Amer. Indian and Alaska Native Alone 223 0.54

Asian Alone 3,238 7.83

Native Hawaiian and Other Pac. Isl. Alone 7 0.02

Some Other Race Alone 312 0.75

Two or More Races 787 1.90

2014 Est. Pop Hisp or Latino by Origin 41,365

Not Hispanic or Latino 40,386 97.63

Hispanic or Latino: 979 2.37

Mexican 590 60.27

Puerto Rican 82 8.38

Cuban 20 2.04

All Other Hispanic or Latino 287 29.32

DESCRIPTION DATA %

2014 Est. Hisp or Latino by Single Race Class 979

White Alone 518 52.91

Black or African American Alone 6 0.61

American Indian and Alaska Native Alone 29 2.96

Asian Alone 17 1.74

Native Hawaiian and Other Pacific Islander Alone 1 0.10

Some Other Race Alone 281 28.70

Two or More Races 126 12.87

2014 Est. Pop. Asian Alone Race by Cat 3,238

Chinese, except Taiwanese 87 2.69

Filipino 8 0.25

Japanese 0 0.00

Asian Indian 37 1.14

Korean 36 1.11

Vietnamese 27 0.83

Cambodian 0 0.00

Hmong 2,569 79.34

Laotian 177 5.47

Thai 2 0.06

All Other Asian Races Including 2+ Category 295 9.11

2014 Est. Population by Ancestry 41,365

Pop, Arab 13 0.03

Pop, Czech 388 0.94

Pop, Danish 130 0.31

Pop, Dutch 233 0.56

Pop, English 1,058 2.56

Pop, French (except Basque) 577 1.39

Pop, French Canadian 307 0.74

Pop, German 16,419 39.69

Pop, Greek 105 0.25

Radial Demographics | 5-Mile RadialWeston, Wisconsin

4

DESCRIPTION DATA %

Pop, Hungarian 18 0.04

Pop, Irish 1,831 4.43

Pop, Italian 806 1.95

Pop, Lithuanian 20 0.05

Pop, United States or American 1,930 4.67

Pop, Norwegian 1,182 2.86

Pop, Polish 3,847 9.30

Pop, Portuguese 45 0.11

Pop, Russian 318 0.77

Pop, Scottish 220 0.53

Pop, Scotch-Irish 65 0.16

Pop, Slovak 20 0.05

Pop, Subsaharan African 20 0.05

Pop, Swedish 460 1.11

Pop, Swiss 274 0.66

Pop, Ukrainian 21 0.05

Pop, Welsh 13 0.03

Pop, West Indian (exc Hisp groups) 13 0.03

Pop, Other ancestries 7,086 17.13

Pop, Ancestry Unclassified 3,945 9.54

2014 Est. Pop Age 5+ by Language Spoken At Home 38,571

Speak Only English at Home 34,712 90.00

Speak Asian/Pac. Isl. Lang. at Home 2,223 5.76

Speak IndoEuropean Language at Home 744 1.93

Speak Spanish at Home 849 2.20

Speak Other Language at Home 43 0.11

2014 Est. Population by Sex 41,365

Male 20,531 49.63

Female 20,834 50.37

DESCRIPTION DATA %

2014 Est. Population by Age 41,365

Age 0 - 4 2,794 6.75

Age 5 - 9 2,783 6.73

Age 10 - 14 2,767 6.69

Age 15 - 17 1,702 4.11

Age 18 - 20 1,516 3.66

Age 21 - 24 1,943 4.70

Age 25 - 34 5,203 12.58

Age 35 - 44 5,356 12.95

Age 45 - 54 5,784 13.98

Age 55 - 64 5,343 12.92

Age 65 - 74 3,253 7.86

Age 75 - 84 1,880 4.54

Age 85 and over 1,041 2.52

Age 16 and over 32,461 78.47

Age 18 and over 31,318 75.71

Age 21 and over 29,802 72.05

Age 65 and over 6,173 14.92

2014 Est. Median Age 38.7

2014 Est. Average Age 39.00

Radial Demographics | 5-Mile RadialWeston, Wisconsin

5

DESCRIPTION DATA %

2014 Est. Male Population by Age 20,531

Age 0 - 4 1,446 7.04

Age 5 - 9 1,429 6.96

Age 10 - 14 1,383 6.74

Age 15 - 17 874 4.26

Age 18 - 20 788 3.84

Age 21 - 24 1,011 4.92

Age 25 - 34 2,595 12.64

Age 35 - 44 2,760 13.44

Age 45 - 54 2,905 14.15

Age 55 - 64 2,671 13.01

Age 65 - 74 1,538 7.49

Age 75 - 84 803 3.91

Age 85 and over 327 1.59

2014 Est. Median Age, Male 37.7

2014 Est. Average Age, Male 37.90

2014 Est. Female Population by Age 20,834

Age 0 - 4 1,348 6.47

Age 5 - 9 1,354 6.50

Age 10 - 14 1,385 6.65

Age 15 - 17 828 3.97

Age 18 - 20 728 3.49

Age 21 - 24 932 4.47

Age 25 - 34 2,608 12.52

Age 35 - 44 2,596 12.46

Age 45 - 54 2,879 13.82

Age 55 - 64 2,673 12.83

Age 65 - 74 1,714 8.23

Age 75 - 84 1,076 5.16

Age 85 and over 713 3.42

DESCRIPTION DATA %

2014 Est. Median Age, Female 39.8

2014 Est. Average Age, Female 40.10

2014 Est. Pop Age 15+ by Marital Status 33,020

Total, Never Married 8,699 26.34

Males, Never Married 4,821 14.60

Females, Never Married 3,878 11.74

Married, Spouse present 17,558 53.17

Married, Spouse absent 1,041 3.15

Widowed 1,893 5.73

Males Widowed 284 0.86

Females Widowed 1,609 4.87

Divorced 3,828 11.59

Males Divorced 1,865 5.65

Females Divorced 1,963 5.94

2014 Est. Pop. Age 25+ by Edu. Attainment 27,859

Less than 9th grade 1,128 4.05

Some High School, no diploma 1,644 5.90

High School Graduate (or GED) 9,848 35.35

Some College, no degree 4,843 17.38

Associate Degree 3,375 12.11

Bachelor's Degree 4,781 17.16

Master's Degree 1,552 5.57

Professional School Degree 568 2.04

Doctorate Degree 120 0.43

2014 Est Pop Age 25+ by Edu. Attain, Hisp. or Lat 415

CY Pop 25+, Hisp/Lat, < High School Diploma 161 38.80

CY Pop 25+, Hisp/Lat, High School Graduate 154 37.11

CY Pop 25+, Hisp/Lat, Some College or Associate's Degree 67 16.14

CY Pop 25+, Hisp/Lat, Bachelor's Degree or Higher 32 7.71

Radial Demographics | 5-Mile RadialWeston, Wisconsin

6

DESCRIPTION DATA %

Households

2019 Projection 17,272

2014 Estimate 16,757

2010 Census 16,263

2000 Census 14,166

Growth 2014-2019 3.08%

Growth 2010-2014 3.04%

Growth 2000-2010 14.80%

2014 Est. Households by Household Type 16,757

Family Households 11,024 65.79

Nonfamily Households 5,733 34.21

2014 Est. Group Quarters Population 768

2014 HHs by Ethnicity, Hispanic/Latino 236 1.41

2014 Est. HHs by HH Income 16,757

CY HHs, Inc < $15,000 1,551 9.26

CY HHs, Inc $15,000 - $24,999 2,134 12.73

CY HHs, Inc $25,000 - $34,999 1,799 10.74

CY HHs, Inc $35,000 - $49,999 2,603 15.53

CY HHs, Inc $50,000 - $74,999 3,489 20.82

CY HHs, Inc $75,000 - $99,999 2,224 13.27

CY HHs, Inc $100,000 - $124,999 1,350 8.06

CY HHs, Inc $125,000 - $149,999 718 4.28

CY HHs, Inc $150,000 - $199,999 477 2.85

CY HHs, Inc $200,000 - $249,999 168 1.00

CY HHs, Inc $250,000 - $499,999 205 1.22

CY HHs, Inc $500,000+ 38 0.23

DESCRIPTION DATA %

2014 Est. Average Household Income $64,939

2014 Est. Median Household Income $52,090

2014 Median HH Inc by Single Race Class. or Ethn

White Alone 53,098

Black or African American Alone 58,209

American Indian and Alaska Native Alone 33,624

Asian Alone 37,800

Native Hawaiian and Other Pacific Islander Alone 42,500

Some Other Race Alone 45,147

Two or More Races 39,537

Hispanic or Latino 39,084

Not Hispanic or Latino 52,377

2014 Est. Family HH Type, Presence Own Children 11,024

Married-Couple Family, own children 3,496 31.71

Married-Couple Family, no own children 5,081 46.09

Male Householder, own children 536 4.86

Male Householder, no own children 296 2.69

Female Householder, own children 1,056 9.58

Female Householder, no own children 560 5.08

2014 Est. Households by Household Size 16,757

1-person household 4,789 28.58

2-person household 5,938 35.44

3-person household 2,545 15.19

4-person household 2,128 12.70

5-person household 818 4.88

6-person household 313 1.87

7 or more person household 226 1.35

Radial Demographics | 5-Mile RadialWeston, Wisconsin

7

DESCRIPTION DATA %

2014 Est. Average Household Size 2.42

2014 Est. Households by Presence of People 16,757

Households with 1 or more People under Age 18: 5,395 32.20

Married-Couple Family 3,603 66.78

Other Family, Male Householder 578 10.71

Other Family, Female Householder 1,143 21.19

Nonfamily, Male Householder 58 1.08

Nonfamily, Female Householder 14 0.26

Households no People under Age 18: 11,362 67.80

Married-Couple Family 4,976 43.80

Other Family, Male Householder 256 2.25

Other Family, Female Householder 472 4.15

Nonfamily, Male Householder 2,673 23.53

Nonfamily, Female Householder 2,984 26.26

2014 Est. Households by Number of Vehicles 16,757

No Vehicles 898 5.36

1 Vehicle 5,497 32.80

2 Vehicles 6,993 41.73

3 Vehicles 2,504 14.94

4 Vehicles 747 4.46

5 or more Vehicles 118 0.70

2014 Est. Average Number of Vehicles 1.83

DESCRIPTION DATA %

Family Households

2019 Projection 11,404

2014 Estimate 11,024

2010 Census 10,661

2000 Census 9,584

Growth 2014-2019 3.45%

Growth 2010-2014 3.40%

Growth 2000-2010 11.23%

2014 Est. Families by Poverty Status 11,024

2014 Families at or Above Poverty 10,282 93.27

2014 Families at or Above Poverty with Children 4,409 39.99

2014 Families Below Poverty 741 6.72

2014 Families Below Poverty with Children 619 5.62

2014 Est. Pop Age 16+ by Employment Status 32,461

In Armed Forces 57 0.18

Civilian - Employed 20,908 64.41

Civilian - Unemployed 1,767 5.44

Not in Labor Force 9,730 29.97

2014 Est. Civ Employed Pop 16+ Class of Worker 21,737

For-Profit Private Workers 16,212 74.58

Non-Profit Private Workers 1,668 7.67

Local Government Workers 1,437 6.61

State Government Workers 455 2.09

Federal Government Workers 260 1.20

Self-Emp Workers 1,667 7.67

Unpaid Family Workers 38 0.17

Radial Demographics | 5-Mile RadialWeston, Wisconsin

8

DESCRIPTION DATA %

2014 Est. Civ Employed Pop 16+ by Occupation 21,737

Architect/Engineer 391 1.80

Arts/Entertain/Sports 317 1.46

Building Grounds Maint 551 2.53

Business/Financial Ops 925 4.26

Community/Soc Svcs 220 1.01

Computer/Mathematical 444 2.04

Construction/Extraction 740 3.40

Edu/Training/Library 968 4.45

Farm/Fish/Forestry 94 0.43

Food Prep/Serving 1,033 4.75

Health Practitioner/Tec 1,585 7.29

Healthcare Support 582 2.68

Maintenance Repair 483 2.22

Legal 162 0.75

Life/Phys/Soc Science 56 0.26

Management 2,288 10.53

Office/Admin Support 3,355 15.43

Production 2,342 10.77

Protective Svcs 107 0.49

Sales/Related 2,471 11.37

Personal Care/Svc 854 3.93

Transportation/Moving 1,768 8.13

2014 Est. Pop 16+ by Occupation Classification 21,737

Blue Collar 5,333 24.53

White Collar 13,182 60.64

Service and Farm 3,222 14.82

DESCRIPTION DATA %

2014 Est. Workers Age 16+, Transp. To Work 21,318

Drove Alone 18,233 85.53

Car Pooled 1,827 8.57

Public Transportation 103 0.48

Walked 365 1.71

Bicycle 102 0.48

Other Means 183 0.86

Worked at Home 505 2.37

2014 Est. Workers Age 16+ by Travel Time to Work *

Less than 15 Minutes 9,550

15 - 29 Minutes 9,014

30 - 44 Minutes 1,287

45 - 59 Minutes 334

60 or more Minutes 637

2014 Est. Avg Travel Time to Work in Minutes 18.68

2014 Est. Tenure of Occupied Housing Units 16,757

Owner Occupied 11,446 68.31

Renter Occupied 5,311 31.69

2014 Owner Occ. HUs: Avg. Length of Residence 19.2

2014 Renter Occ. HUs: Avg. Length of Residence 7.2

Radial Demographics | 5-Mile RadialWeston, Wisconsin

9

DESCRIPTION DATA %

2014 Est. All Owner-Occupied Housing Values 11,446

Value Less than $20,000 343 3.00

Value $20,000 - $39,999 115 1.00

Value $40,000 - $59,999 208 1.82

Value $60,000 - $79,999 504 4.40

Value $80,000 - $99,999 1,067 9.32

Value $100,000 - $149,999 3,818 33.36

Value $150,000 - $199,999 2,868 25.06

Value $200,000 - $299,999 1,565 13.67

Value $300,000 - $399,999 602 5.26

Value $400,000 - $499,999 168 1.47

Value $500,000 - $749,999 99 0.86

Value $750,000 - $999,999 64 0.56

Value $1,000,000 or more 26 0.23

2014 Est. Median All Owner-Occupied Housing Value $145,664

2014 Est. Housing Units by Units in Structure 18,191

1 Unit Attached 745 4.10

1 Unit Detached 12,276 67.48

2 Units 1,278 7.03

3 or 4 Units 419 2.30

5 to 19 Units 1,960 10.77

20 to 49 Units 328 1.80

50 or More Units 483 2.66

Mobile Home or Trailer 703 3.86

Boat, RV, Van, etc. 0 0.00

DESCRIPTION DATA %

2014 Est. Housing Units by Year Structure Built 18,191

Housing Unit Built 2005 or later 1,724 9.48

Housing Unit Built 2000 to 2004 1,987 10.92

Housing Unit Built 1990 to 1999 2,754 15.14

Housing Unit Built 1980 to 1989 1,411 7.76

Housing Unit Built 1970 to 1979 2,846 15.65

Housing Unit Built 1960 to 1969 1,865 10.25

Housing Unit Built 1950 to 1959 1,983 10.90

Housing Unit Built 1940 to 1949 1,060 5.83

Housing Unit Built 1939 or Earlier 2,560 14.07

2014 Est. Median Year Structure Built ** 1976

Radial Demographics | 5-Mile RadialWeston, Wisconsin

10

About The Retail Coach

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail:360 process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

Retail:360 Process

Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts — all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail:360 process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

The Retail Coach -It’s not about data. It’s about your success.

The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802tel 800.851.0962 | fax 662.844.2738 | e-mail info@theretailcoach.net | web www.theretailcoach.net

C. Kelly Cofer President & CEO

The Retail Coach, LLC

11

Acknowledgements

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Nielsen 2014/2015, ESRI 2014, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.