Raising the Bar to Capture More Energy Savings
Marc HoffmanExecutive Director
Consortium for Energy Efficiency
Defining the highly efficient
Classic Demand Pull of Programs
Efficiency programs have invested millions to build the
ENERGY STAR brand
Northeast• NYSERDA: $61.6 million• Massachusetts electric utilities: $ 3.7 million• Connecticut electric utilities: $ 1.1 million
Pacific Northwest• NW Alliance (excluding rebates): $ 3.8 million
Increasing Brand AwarenessRecognition of the ENERGY STAR Label by Publicity Category, 2000-2004
0
10
20
30
40
50
60
70
80
Mail WebTV WebTV WebTV WebTV
2000 2001 2002 2003 2004
Pe
rce
nt
High Publicity Low Publicity All Cases
Dividends of increased salesMassachusetts Market Share of ENERGY STAR Appliances,
1998-2003
0.0
10.0
20.0
30.0
40.0
50.0
60.0
1998 1999 2000 2001 2002 2003
Per
cen
t
Room AC Clothes Washers Dishwashers Refrigerators
New York’s Energy$mart Program ENERGY STAR 2003 Results
ENERGY STAR ProgramsElectricityOn-Peak Demand
Natural Gas, Oil,
(1000s of MWh/yr) (MW)
(1000s MMBtu/yr)
Products 138 10.6 -Bulk Purchase 28 6 23Homes 1 0.3 85Home Performance 2 1 159Keep Cool 17 25 -
Total 186 42.9 228.9
SUCCESS !
A victim of our own success?
How Do We Raise the Bar?
ENER
GY
STAR
&
CEE
Tie
r 1
CEE
Tie
r 2C
EE T
ier 3
Form
er
ENER
GY
STAR
& C
EE T
ier 1
New
CEE
Tie
r 1N
ew C
EE T
ier 2
New
CEE
Tie
r 3
Raising the Bar Increases Savings
New
EN
ERG
Y ST
AR
Tier
1
Level[per 2002
spec]
2002 2004 2007
MEF WF MEF WF MEF WF
Tier 1 1.26 11.0
Tier 2 1.42 9.5 1.42 9.5
Tier 3 1.6 8.5 1.6 8.5
Tier 4A 1.8 7.5 1.8 7.5 1.8? 7.5?Tier 4B 1.8 5.5 1.8 5.5 2.0 6.0
2.2 4.5
Washers: CEE Tiers Raise the Bar What will 2007 bring?
ENERGY STAR levels Current Proposal MEF: 1.72 WF: 8.0
Raising Bar - Clothes Washers
Minimum Standard
ENERGY STAR Tier 1 &
Tier 2
Tier 3
Tier 4
0.5
1
1.5
2
2.5
2002 2004 2007
Mo
dif
ied
En
erg
y F
acto
r
US Pacific Northwest Plan projects important role for clothes washers
Clothes Washers - 140 aMW
91%
Dishwashers - 10 aMW6%
Refrigerators - 5 aMW3%
Form
er
ENER
GY
STAR
& C
EE T
ier 1
New
CEE
Tie
r 1N
ew C
EE T
ier 2
New
CEE
Tie
r 3
Let’s keep raising the bar
New
EN
ERG
Y ST
AR
Tier
1
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