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1. Gendera) Male b) Female

Male

42%

Female

58%

No. of Respondents

Attributes No. of Respondents Percentage

Male 42 42%

Female 58 58%

Total 100 100%

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2. Agea) Below 18 b) 18-30 c) 30-50 d) 50 &above

Attributes No. of Respondents Percentage

Below18 3 3%18-30 13 13%

30-50 46 46%

50 &above 38 38%

Total 100 100%

3%

13%

46%

38%

No. of Respondents

B el ow1 8 18-30 30-50 50 &above

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3. Education

a) SSC b) Intermediate c) Graduationd) P.G e) Others

Attributes No. of Respondents Percentage

SSC 5 5%

Intermediate 11 11%

Graduation 45 45%

P.G 30 30%

Others 9 9%

Total 100 100%4. Which brandofbath soapdo youuse?

A) LuxB) Dove C) Lifebuoy D) Ha

a

E) Other

Attributes Nu

berofrespondents Percentage

Lux 35 35%

Dove 08 08%

Lifebuoy 22 22%

Ha

a

05 05%

Other 30 30%

Total 100 100%

5. Whataretheattributes to younor

ally prepare?

A)Foa

y B)Thick lather C)Transparent D)Milky E)Colour F)Glycerines

G)Medicinal H) Nee

I)Sandal

Attributes Nu

berofrespondents Percentage

Foa

y 21 21%

Thick lather 10 10%

Transparent 5 5%

Milky 10 10%

Colour 6 6%

Glycerines 11 11%

Medicinal 12 12%

Nee

1 1%

Sandal 24 24%Total 100 100%

6. Atwhatpricedo younor

ally buy standardbath soap?

A) 10 to15 B )15to20 C)20 to25 D)25to 30

Attributes Nu

berofrespondents Percentage

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10 to15 22 22%

15to20 42 42%

20 to25 25 25%

25to 30 11 11%

Total 100 100%

7. Approximately how many bath soaps dousefor month entirefamily?

A) 1 B) 2 C) 3 D) 5 E) 7

Attributes Numberofrespondents Percentage

1 soap 18 18%

2 soaps 30 30%

3 soaps 41 41%

5 soaps 8 8%

7 soaps 3 3%

Total 100 100%

8. Do youpreferparticularbrand soapforusage?

A) Yes B) No

Attributes Numberofrespondents Percentage

Yes 82 82%

No 18 18%

Total 100 100%

9. Are youawareofLuxbrand?

A) Yes B) No

Attributes Numberofrespondents Percentage

Yes 98 98%

No 2 2%

Total 100 100%

10. Ifyes, have youuse Lux soap?

A) Yes B) No

Attributes Numberofrespondents Percentage

Yes 35 35%

No 65 65%

Total 100 100%

11. Reason, can you specifiedtheattributes younormally see in Lux?

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A)Foamy B)Thick lather C)Transparent D)Milky E)Colour F)Glycerines

G)Medicinal H) Neem I)Sandal

Attributes Numberofrespondents Percentage

Foamy 21 21%

Thick lather 10 10%

Transparent 5 5%Milky 10 10%

Colour 6 6%

Glycerines 11 11%

Medicinal 12 12%

Neem 1 1%

Sandal 24 24%

Total 100 100%

12.From which placedo younormally do youbuy?

A) Nearby store B) Retail store C) Whole seller D) Any other

Attributes Numberofrespondents Percentage

Nearby store 52 52%

Retail store 28 28%

Whole seller 12 12%

Any other 8 8%

Total 100 100%

13. Have youtriednewvariants ofLux soapafterviewingtheadvertisement?

A) Yes B) No

Attributes Numberofrespondents Percentage

Yes 42 42%

No 58 58%

Total 100 100%

14.which oftheoffers available influence youthe mosttopurchase Lux soap?

A) Discounts offer B) Buy oneget C) Combopack D) Any other (specify)

Attributes Numberofrespondents Percentage

Discounts offer 24 24%

Buy oneget 48 48%

Combopack 18 18%

Other 10 10

Total 100 100%

15. IfLux soapeasily availableto youattheretail shop?

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A) Yes B) No

Attributes Numberofrespondents Percentage

Yes 87 87%

No 13 13%

Total 100 100%

16. Which varianceofLux soap youlikethe most?

A) Peach milk B) Cream milk C) Pink milk D) Badam milk

Attributes Numberofrespondents Percentage

Peach milk 5 5%

Cream milk 45 45%

Pink milk 30 30%

Badam milk 20 20%

Total 100 100%

15. Howfrequently youpurchase Lux soap?

A) Every week B) Every month C) Occasionally

Attributes Numberofrespondents Percentage

Every week 32 32%

Every month 62 62%

Occasionally 6 6%

Total 100 100%