RALPH LAURENMIDTERM SPRING 19’ EVELIN BUDUEN ESPERANZA MUINO + JANINE KING

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Self made American lifestyle designer.

One of the classiest name in the world of fashion.

Paying tribute to his love for sports, he launches his first line in men’s clothing “Polo” offering a mix of English and American styles that expressed an image of class.

Founded the charitable organization, “Ralph Lauren Center for Cancer Care and Prevention and “Pink Pony”

His vision was to represent American Style with a dash of British elegance and the comfort of natural fibers all over the world.

BRAND + VISION

17 Quintessential English + American styles that expressed an image of class and the comfort of natural fibers all over the world.

FAMILY ROMANCE ELEGANT LIVING

TARGET CONSUMER

“My point of view is I’m designing for the person who buys the clothes, and I'm filling their world, and I'm not making a dress, I'm

a making a dress for them”

UPPER - MIDDLE CLASS UPPER - CLASS RANGE.

These social classes tend to have the mostdisposable income to spend on clothing, andtherefore shop frequently than others.

The Ralph Lauren consumers are very familyoriented and value the simple aspects of life.Some are on the sportier end of the spectrumand value the more elegant outdoor sports.

Their target consumer tend to dress moreformally with a classic, elegant + sophisticatedstyle, and a little bit on the modest side of thedress spectrum.

CORPORATION

“OUR PLANET”

The company target a variety ofdifferent demographics that includewomen, men and children of all ages.They have extended their brand intomultiple lines. They have been able totarget wide variety of consumersthrough each different line and expandtheir consumer groups. Ralph Lauren isdedicated to providing a comfortable andconsciously inclusive work environmentfor everyone regardless of genderidentity and expression.

COMPANY TARGET

“OUR PEOPLE” “OUR COMMUNITY”

FOUNDED IN 1967

MADISION AVENUE NEW YORK

OVER 23 ,000EMPLOYEES

40 OFFICES US, Canada, South Korea, Europe

Asia, Latin America

WORPLACE

BLUE LAGOON DRIVEMIAMI, FL.

Centrally located in the heart of Miami Dade County, adjacent to Miami International Airport and convenient to the Expressway, Florida Turnpike and I-95, and nearby amenities of 5-10

mins distance from the location.

DESIGN

To give back to the community, such as designing a daycare center for

employees, and a café where other outside individuals can use it as well.

To engage and inspire all employees, through collaboration space,

branding incorporating, and flexibility to work in variety of different spaces .

To operate efficiently. Having the benefit of biophilia in the workplace.

The essential purpose of the workplace, is to design a positive and inviting cultural atmosphere that will promote the authentic

brand of Ralph Lauren.

Some crucial aspects, is having to minimize the usual traditional style of a

workplace environment, To a more flexible open plan. Having the beam columns, and having to balance the flexibility for every office to receive

some daylight.

ELEGANT CLASSICALSIMPLICITYTRADITIONAL These four images, retrieve a contrast of classic, but yet elegant and modern cut out design. These images are inspired by the romance and simplicity of the seafaring life. It help me design a simple and elegant conceptual model, that will be implemented in the design of the workplace for Ralph Lauren’s headquarter in Miami FL.

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WEST SIDE ELEVATION LARGE CONFERENCE ELEVATION

OFFICE + WORKSTATIONS PERSPECTIVE STAIRS PERSPECTIVE

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THANK YOU