Ralph Lauren Marketing & Special Events

By Nicole Lavorata

Charity Events

Charity Events

Charity Event

Charity Events

Charity Events 1. A) Japan Charity Event:

B) Ralph Lauren sold a Hope for Japan limited edition polo with 100% of the proceeds going towards Japan. C) Polos with the Japanese flag D) Targeted at ages 20+ E) RL, Hope for Japan, When you purchase an Japan Polo, at RL store locations, To benefit those affected by the tsunami. 2. A) Pink Pony Charity Auction: B) Ralph Lauren sponsored a charity auction that had over 300 unique collectible like art, clothes, accessories, etc to be

bid on. C) Antique and rare collectibles D) Adults 20+ E) RL, Pink Pony Breast Cancer Fund, October 1-21, 2010, charitybuzz.com, Money from items sold goes to cancer

research. 3. A) Hope for Haiti: B) Ralph Lauren sold Haiti shirts in his store for the Clinton-Bush fund and all proceeds went to help Haiti. C) Hope for Haiti tee shirts D) Any age E) RL and the CFDA, Hope for Haiti charity tee shirts, When you purchase a Hope for Haiti tee, RL stores, Proceeds go to

those in Haiti affected by the earthquake. 4. A) Pink Pony Sale Event:

B) In part of Ralph Lauren’s own charity, Pink Pony, customers would receive 25% off all purchases and 10% of each sale would go to Pink Pony to help breast cancer research

C) Ralph Lauren’s own collections D) Any age E) RL, Pink Pony Charity, When you purchase you receive 25% off, at RL.com or in stores, 10% of proceeds from each sale

will go to help cancer research.

Fashion Event

Fashion Event

Fashion Event

Fashion Event

Fashion Event 1. A. Pre-Sale Event:

B . Shop the private sale before it hit the public. C. RL clothing and accessories at up to 40% off D. Any age E. RL, pre-sale, November 4, 2009, at Ralphlauren.com, to showase new collections before they go public.

• A. Lauren Ralph Lauren Fashion Show at Bloomingdales Event: B. To launch the Spring 2010 collection of LRL C. LRL Women’s Clothing was showcased for sales D. Women (Age 30+) E. Bloomingdales, Lauren, Sponsored by Harper’s Bazaar, Marie Claire, and Oprah, Spring 2010 fashion show, Thursday

March 18, 2010, Bloomingdales 59th St, showcase the newest collection. 3. A. RTW Private Sale: B. Men’s and Women’s Ready to Wear Private sale C. RTW and Accessories D. Adults (25+) E. RL, RTW, October 28-29, 2011, Mercer St. Studio, London, Private sale event 4. A. Fall 2011 Collection Preview: B. Launch of Fall 2011 Collection C. Fall 2011 D. Adults (25+) E. RL and Vogue’s Fashions Night Out party, September 15, 2011, Athens, Greece, Cocktails, music and fashion for RL

and FNO.

Home & Accessories Event

Home & Accessories Event

Home & Accessories Event

Home & Accessories Event

Home & Accessories 1. A) Lauren Home at Bloomingdales: B) Summer Home Interior Design Gallery C) LRL home design showcase D) Adults, Homeowners E) Interior designer Sara Story and Lauren Home, Thursday June 16, Lord and Taylor, 5th Ave, Summer Interior

Party launch 2. A) RL Home Sale Event:

B) Home and accessories sale C) Fine furniture D) Adults, Homeowners E) RL Home, Furniture and accessories, February 16, RL online and in stores, launch of the latest home collection 3. A) RL Home 2011 Show at Safavieh:

B) To show the Fall 2011 Ralph Lauren Home furnishings collection at the RL showroom C) RL Home Fall 2011 D) Adults (Ages 25+) E) RL & Safavieh, Home Collection Fall 2011, January 13-16, the RL Showroom at Safavieh, Preview the newest

collection. 4. A) RL Home store in Bloomingdales opening: B) Ralph Lauren is opening a home pop-up shop in the NYC Bloomingdales. C) Lauren Ralph Lauren furniture, home accessories, and bedding. D) Adults (ages 25+) E) RL, Home furnishings, September 15, 59th St. Bloomingdales, To celebrate the opening of the LRL Home

collection shop.

Social Event

Social Event

Social Event

Social Event

Social Events: 1. A. Polo RL Factory Event: B. Black Friday “Midnight Madness” sale starting at 12am. C. Factory sale clothing and accessories D. Any age E. Polo RL, Black Friday, November 27-28, Polo RL outlet stores, 12 am sale event 2. A. RL Live Wimbledon Webcast B. Ralph Lauren, Official outfitter of Wimbledon, hosting a live Q and A with Wimbledon champ Boris Becker C. Wimbledon official uniforms D. Any age E. RL, Wimbledon and Mercedes Benz, Live Q&A webcast, June 17, 2010, ralphlauren.com, live chat with Boris Becker 3. A. Rugby Ralph Lauren Japan Relief Fundraiser B. 15% off all Rugby purchases, with 15% of sales going to benefit Japan. C. Rugby RL clothes and accessories D. Any age (Rugby mainly targets ages 20-35) E. Rugby RL, DYLifestyle, Quincy Jones &Arbie Mosley , fundraiser benefiting Japan, Thursday May 26, Rugby stores and

DYLifestyle.com, to help raise money for Japan. 4. A. Ralph Lauren Honors Margaret Russell B. RL honors the editor in chief of Architectural Digest C. RL, honoring Margaret Russell and her magazine, Thursday March 3, 2011, RL Madison Ave. Store, NY