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Panopio, Joline Kate B.2012-65443BA 105- Final Exam

BONU !UE"#ON$

The concept of repositioning  a product will be very helpful to my life since I am currently in

my soul searching phase in my life. Ever since I was young, I am fully aware of my

strengths, weaknesses and capabilities but I tend to create a “jack of trades” within myself by

eploring a !"T of things and eperiences. #ecause of this I usually feel demotivated,

unappreciated and tired of pleasing people even if I look happy outside. $urrently on both of 

my organi%ations I can say that I am not in the perfect fit for my roles which is ironic since

there are my dream roles in the first place. &ith this, I decided to shift from promotional and

financial duties to logistical and team management ones, capitali%ing on my assets and

abilities.

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Panopio, Joline Kate B. % 2012-65443 % BA 105 Final Exam %

'uestion( Identify one major issue that )one * is eperiencing and develop a + pointstrategy based on one of the si operations competitive dimensions to deal with the issue.Eplain each of the + points briefly and clearly.

Flexi&ilit', one of the si operations competitive dimensions, is the ability to adapt andcreate changes to better manage customer demands and to keep up with the industrycompetition. -ince it started, )one * has been showing a ()*e impo+tane an o)/ ont(i/ imen/ion. &ith its -/ “Life is full of choices,” )one * offers a huge pool of choicesas customer needs diversified. In terms of the &)/ine// itself, it has been repositioned intodifferent markets from posters and book binding to the current graduation photo services.The shift was wellreceived by the market due to its gathering of the technology, epertise,information and possible partners needed. a/tl' &)t mo/t impo+tantl' i/ t(ei+ +eenti//)e +e*a+in* late elie+ie/ of yearbook. #ecause of the customers late submissions of re0uirements such as write ups and the client1s vague, undefined and ambiguous re0uests2customer complaints weren1t prevented. In order to a)/t it( t(e /it)ation, the companydeveloped a new policy imposing a new set of procedures to follow and certain guidelines inorder to miti*ate t(e p+o&lem. &ith this, it can use one of its strengths FLEXIBILITY insolving this issue.

3.  ontin)o)/ on/tant omm)niation  4aving loyal customers, )one * mustmake sure that they will be getting the best 0uality of service that they can offer. Itmust ontin)e to +eate a on/tant omm)niation  with its client regardingre0uests and specifications. It can designate a point person to each school5institutionwith him5her being the one to summari%e the changes, concerns and other re0uestsby the clients. This will ensure a more systematic and centrali%ed communicationwith having only one person for accountability. It should have a proper scheduling of customer updates with regards to modifications so that drafts for the output can be

communicated properly and timely. $ontract terms must be clearly stated becausethis can be used for some misunderstandings between the client and the pointperson. 6 fied time schedule can be created to be included in the contract 7agreedby both parties8 with buffers for adjustments so that both parties are aware of thecurrent status of the project and delays could be prevented.

9. Poliie/ o+ Eiien'- Flexi&ilit' m)/t al/o ome (an in (an it( eiien'and there will be some tradeoffs between these two. To minimi%e this, it mustestablish clear policies for both the company and the customer. :irst, is having astricter approach regarding late submissions of re0uirements. If the client is unable tocomply with this )one * can impose corresponding penalties and sanctions 7e.g.delays, rushed 0uality, additional fees etc.8 depending on the client1s choice whichmust be clearly stated in the contract. ;o overlaps and conflicts of duties and time

schedules should be observed. There should also be packages for simple re0ueststo complicated ones having the terms of agreement2 draft viewing fre0uency dateand the cost5price vary. &ith this, there will a clearer distinction of normal proceduresfor the staffs and the customers with simple re0uests wouldn1t have to be burdenedby additional procedures for the complicated ones.

3. one 5$ Pe+/onal "o)( !astly, we must not forget about )one *1s uni0ue featurewhich is allowing the customer to become hands on with the project. )one * shouldcontinue and eploit other means to etend this message to the market because thisis what /et/ t(em apa+t +om ot(e+/, because there is no business being inbusiness without customers. 6dditional offering can include such as photo shootsoutside the studio more often, available props, personali%ed packages, <I=shoot5layout and various mies of photography effects. 6s stated earlier it could offer 

personali%ed agreements and contracts regarding changes and modifications sincedifferent clients have various re0uests from simple to complicated ones.