RAPID CYCLE TALENT BRANDING

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Brandemix 2017. All Rights Reserved.

BRANDEMIX RAPID CYCLE TALENT BRANDINGALIGNMENT AT THE SPEED OF BUSINESS

brandemixbonding through brand strength

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31 W. 34th Street, 7th Floor : New York, NY 10001P 212.947.1001 : F 800.304.4891 : brandemix.com

• Represent the real reasons people work at your company and stay at your company

• Promote what actually differentiates you from your competition— as a company and an employer

BENEFITS

EXPLORE YOUR

EMPLOYER BRAND

VET IDEAS

PLAN THE FUTURE




Brandemix rapid-cycle talent branding process will furnish you

OUTCOME

recruitment

employer brand framework, real & compellingwith a

articulating the benefits and realities of your company’s employment experience from

engagement.through




From your employee vision— the shared reason you’re all

working together, through your pillars of differentiation

and finally to the employer value proposition, you’ll

have an authentic employer brand architecture that will

attract, educate, inspire the core people that you need

to implement your business goals— and supported by

the stakeholders that you select as being critical to the

success of your initiative.

OUTCOME

VISION

DIFFERENTIATORS

EMPLOYER VALUE PROPOSITION




IDEATION EVENTA collaborative ideation event provides a structured forum for collective brainstorming, where all ideas are welcome. Sessions can include anywhere from 4-40 stakeholders and, depending on participation and budget, can take place in your office, your conference room, or even an off-site conference center.

With facilitated team-building exercises, collective input and a thoughtful examination of your company’s EVP (employer value proposition) Ideation events create swift buy-in and consensus on your company’s culture, employer brand strategy and roll-out plan. It can also help craft or enhance the corporate mission, vision and values or take existing research findings to the next stage.

Brandemix rapid-cycle talent branding can also provide a framework to support larger employer branding initiatives.

VET INSIGHTS AND IDEAS

DEFINE YOUR EMPLOYER BRAND

PLAN THE FUTURE




RAPID-CYCLE TALENT BRANDING MAY INCLUDE:• Kick-off meeting/conference call to explore goals, ideas

and current state

• An on-site ideation event with key stakeholders

• Employee focus groups, executive interviews, and/or a customized talent brand survey

Starting at $10,000**Excludes travel and out-of-pocket expenses




Findings, Recommendations and Employer Brand Architecture

See Sample Deliverables on Pages 8-14

DELIVERABLES




SURVEY FINDINGSTHE DIFFERENTIATORSIn your opinion, what separates our culture from other places you could work?

Customer Focus

Friendly working...

Flexible working/life...

Quality of products &...

Respect for people

Ethical Standards

THE ENGAGEMENT FACTORSWhat are the things that make you go “above and beyond” in your work?

Customer Focus

Respect for people

High level of responsibility

Flexible working/life...

Challenging work




SURVEY FINDINGSHOW EMPLOYEES FEELWhich of the following words or phrases best evoke how you feel at work? Select up to four.

Valued

Supported

Confident

Empowered

Accomplished

How has your overall job happiness changed from when you started?

Happiness increased

Happiness decreased

No change




EMPLOYER BRANDARCHITECTURE

EMPLOYER BRAND POSITIONINGHow Do We Tell Others

THE EVPWhy Are We Excited About Doing It?

PILLARS OF DIFFERENTIATIONHow We Do It?

EMPLOYER BRAND VISIONWhat Are We Doing?

WORKPLACE VALUES




PILLAR 2At COMPANY you can make a significant contribution to our business, and have a direct and positive impact on health. Being part of our award-winning culture means you’re empowered to get things done. Have a question? Speak up. Have an idea? Act now. Don’t wait for someone to tell you what to do. Trust and follow your instincts. We encourage our employees to take risks and take ownership of them. And we believe that while success is the goal of every venture, failure provides opportunities to learn




COMPANY SOCIAL BRAND VOICE

We demonstrate our brand personality

PASSION, GRATITUDE,APPRECIATION, COMMITMENT

THE

PARTNER

THE

PARTNER

GOAL

Being in a relationship with the people, work and surroundings

they love

Help People BelongHave A Good Time

Team Building




Culture and Quality. That’s the COMPANY Secret.

When you join COMPANY, you’re joining a partnership of companies, an award-winning culture and a workforce made up of talented professionals with a passion for quality and change.

We are welcoming close-knit community with a strong work ethic and a desire to serve our customers, our company and each other. We take our commitments seriously, but also take time for our families, our outside interests and our fun.

As today’s dynamic healthcare landscape continues to evolve, it presents us with a significant opportunity to respond to the challenge of improving it.

This is our chance to do important and rewarding work, within a partnership of companies we can be proud of.

So take a close look at COMPANY. Working here feels different from other companies because it is!

PARTNERS HELPING PEOPLE

EVP AND MANIFESTO




Create an identity system that extends through each partner company

COMPANY AND PARTNERS

Create employee videos and content

Activate internally

CULTURE BOOK

ROAD SHOW

Emphasize the Partnership –(don’t show people working alone)

How We Onboard?

PRE-BOARDING MENTORING

NEXT STEPSCommunications Audit: Internal/Recruitment

Revamp Careers Pages and job templates

Purchase LinkedIn Careers Pages

Update Social Media

Whether you’re looking to embark on an employer

branding initiative, or just want to quickly reconfirm or

refresh your current employer brand, rapid-cycle talent

branding is tailor-made for you.

CLIENTS HAVE INCLUDED


Documents

RAPID CYCLE TALENT BRANDING