Ray Anderson

GREEN WORKS

Team Asia: Kelly Mulcahey, Maggie Winstead, Gabriel Arico, Anant Mathur, Michael Shafer

There is a great need to achieve sustainability

"In the past 50 years, humans have consumed more resources than in all previous history"

http://www.business2community.com/sustainability/54-tweetable-eco-friendly-tips-and-sustainability-facts-in-140-characters-or-less-054236

"Earth's mean surface temperature has increased by about 1.4 °F...two-thirds of the increase occurring since 1980"

America's Climate Choices. Washington, D.C.: The National Academies Press. 2011. p. 15. ISBN 978-0-309-14585-5.

http://www.conserve-energy-future.com/Images/Global_Warming.jpg

http://i2.cdn.turner.com/money/dam/assets/120828011347-consumer-confidence-story-top.jpg

Ray's Company has accepted the challenge

Drastically Cut GHG Emission

-reduced facility emissions worldwide by 60 percent since 1996

Ensures no carpet ends in a landfill

-60%

ZERO

http://noliesradio.org/images/coal-power-plant.jpg

Today We'll Cover:

1) Who is Ray Anderson?2) What called Ray to action?3) What was Ray's Goal?4) What actions did Ray take?5) What were the results of his work?6) The Lesson of Ray and Interface7) Our Part -- Continuing his work

• Georgia Institute of Technology Honors Graduate

• 14 years of prior experience in the carpet-manufacturing industry

• 1973: founded Interface, first producer of free lay carpet tiles in America

• Today: world's largest producer of commercial floor coverings with sales in 110 countries and manufacturing sites on four continents.

Ray Anderson (1934-2011): a Short Bio

http://secondnaturebos.files.wordpress.com/2011/08/rayanderson.jpg

-Summer 1994: Ray reads "The Ecology of Commerce" by Paul Hawken

- Hawken accuses business and industry as the leader in the plundering of Earth

- Says businesses are the only institution powerful enough to change the trend of a globally declining biosphere

What changed Ray’s Thinking?

Take only from the earth that which can be renewed by the earth naturally and rapidly, while also doing no harm to the biosphere

"Mission Zero is the company's promise to eliminate any negative impact it may have on the environment, by the year 2020, through the redesign of processes and products, the pioneering of new technologies, and efforts to reduce or eliminate waste and harmful emissions while increasing the use of renewable materials and sources of energy." interface, Inc. official website

Ray's Goal: Mission Zero

Action Taken

• Use Carbohydrate Polymerso Instead of Petroleum ones

• For backing, use recycled old-carpet sludgeo filled in pellets

• Install renewable energy plants at all siteso Solar and wind-mill based energy

Sustainability Resulted in (by 2007)...

• Greenhouse-gas emissions by absolute tonnage were down 92% since 1995

• water usage down 75%

• 74,000 tones used carpet had been recovered from landfills.

Making good environmental decisions proved to be rewarding financially

$400 Million saved each year

No Scrap No off-quality tiles

[http://www.ladydragon.com/news2012/29091201.html]

[http://www.alibaba.com][http://www.annaheldaudette.com]

[http://www.colourbox.com]

There are several reasons Interface did so well as an eco-friendly business

"By definition, we are the world’s largest designer and maker of carpet tile. By reputation, we are a company of ideas and courage."[www.interfaceflor.com]

[http://www.entrepreneurialconnection.com]

Eco-Friendly Business Benefits:1. Energy cost savings

2. New socially conscious customers3. Boost employee loyalty4. Positive publicity5. Tax benefits

Maintaining competitive Pricing

The Lesson of Anderson and Interface

• Reduce footprint- Earth is our home

• Sustainability exists in all dimensions

• Make your ideas heard

• Set your aspirations highhttp://img.wikinut.com/img/2x7ugqeu4dtxm946/jpeg/0/love-the-earth.jpeg

Where must we pick up with Ray's Mission?

Energy Waste5% Global Population 1500 lbs 26% Energy Expenditures trash/year/person

Carbon Dioxide Food "USA..losing soil at 10X the

natural replacement rate"

"The food we eat travels 1,500-3,000 miles from farm to dinner plate" http://www.greenlivingtips.com/articles/consumption-statistics.html

http://www.news.cornell.edu/stories/march06/soil.erosion.threat.ssl.htmlhttp://co2now.org/

What Can we Do?

Purchase from Companies that value our Planet

YOU VOTE WITH YOUR MONEY

This was the first industrial revolution

I = P x A x T

I = Environmental ImpactP = PopulationA = Affluence

T= Technology

This is the current industrial revolution

I = P x A T2

I = Environmental ImpactP = PopulationA = Affluence

T2= New Technology

We must know what matters MOST

I = P x a T2 x H

I = Environmental ImpactP = Population

a = Proper AffluenceT2= New Technology

H = Human Well-Being

Thank You!

Professor Andras Gordon

Erick Froede

It's been a great semester!

Image CreditsSlide 3, 12

http://www.interfaceglobal.com/ZazzSustainabilityAssetts/App_Themes/Interface/Images/ourprogresssubpages/waste.jpg

slide 8http://www.google.com/imgres?um=1&hl=en&tbo=d&biw=1619&bih=770&tbm=isch&tbnid=8RQDCM_pblBSpM:&imgrefurl=http://www.motherjones.com/politics/2006/11/carpet-

cleaner&docid=j9dAA-bR8LjYvM&imgurl=http://www.motherjones.com/files/imagecache/master-image/legacy/news/feature/2006/11/carpet_cleaner_265x305.gif&w=300&h=225&ei=61O9UPngAsbZ0QGyi4HoAg&zoom=1&iact=hc&vpx=421&vpy=136&dur=7776&hovh=180&hovw=240&tx=109&ty=103&sig=116134521558391461667&page=1&tbnh=146&tbnw=187&start=0&ndsp=32&ved=1t:429,r:2,s:0,i:90

slide 8http://www.google.com/imgres?um=1&hl=en&tbo=d&biw=1619&bih=770&tbm=isch&tbnid=oGPca4j3ROSxGM:&imgrefurl=http://newparadigmdigest.com/8320/interface-continues-to-innovate-waste-fish-nets-to-carpets/&docid=rqN7cLuzxxioeM&imgurl=http://newparadigmdigest.com/wp-content/uploads/2012/09/Interface_ReEntry_Pellets.jpeg&w=300&h=220&ei=61O9UPngAsbZ0QGyi4HoAg&zoom=1&iact=hc&vpx=2&vpy=285&dur=4355&hovh=176&hovw=240&tx=103&ty=97&sig=116134521558391461667&page=1&tbnh=123&tbnw=164&start=0&ndsp=32&ved=1t:429,r:8,s:0,i:108

slide 9http://www.google.com/imgres?um=1&hl=en&tbo=d&biw=1619&bih=770&tbm=isch&tbnid=ePPR3Tll_ThscM:&imgrefurl=http://www.treehugger.com/treehugger-radio/the-th-

interview-ray-andersonathe-man-with-a-spear-in-his-chest-part-one.html&docid=_zqpBj5hgcXomM&imgurl=http://media.treehugger.com/assets/images/2011/10/TH-Radio-Ray-Anderson-2.jpg&w=468&h=270&ei=c1W9UPmwAunV0QG7ioGQAw&zoom=1&iact=hc&vpx=2&vpy=323&dur=2658&hovh=170&hovw=296&tx=57&ty=112&sig=116134521558391461667&page=2&tbnh=139&tbnw=240&start=32&ndsp=47&ved=1t:429,r:32,s:0,i:184

slide 14www.stonyfield.com , sweetgreen.com, patagonia.com, flor.com