Raymonds Presentation

7/28/2019 Raymonds Presentation

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The Raymond group was established in 1925 andbelongs to theVijaypat Singhania Group.

Raymond was the first in 1959 to introduce apolywoolblend in India to creating the world's finest suiting

fabric

The main activity of the company is the manufactureofwoven fabric of wool.

Raymond is the Worlds largest producer of worstedsuiting fabrics commanding over 60% market share inIndia.

Company has 60 stores & 390 Franchise Outlets.


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BRANDS MANZONIRAYMONDS PARKAVENUE COLORPLUS PARX

SHIRTS Rs.1500 10000 Rs.1400 andabove Rs.1500-10000 Rs.1300 andabove Rs.1000and above

TROUSERS Rs.3000 -6000 Rs.1400- 3000 Rs.3000-7000 Rs.1800 andabove Rs.10000and aboveBLAZERS Rs.21000

and Above Rs.9000-Above Rs.6000 andabove Rs.6000 andabove Rs.6000and abovePOSITION Super

Premium

CollectionPremium

formal wear

brandFor Unisex-

Corporate

ProfessionalsFor Men-

Unique use of

colorsPremium

Casual

lifestyle

brand


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Dressed for the right

occasion


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Advertising


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Direct Marketing

Internet Marketing

Sales Promotion

Public Relations

Personal Selling


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Why should I go to Raymond ??? there are many other shopwhere I will get apparel..

But Quality matters to me, and Raymond provides best quality

apparel in affordable price.it also gives seasonal discount

and offer !!!!!

LETS GO CHECK IT OUT..


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1.Receiver / Comprehension: -

Can the receiver understand the advertisement..?

2.Channel / Presentation: -

Which media will increase awareness, presentation..?3. Message / Yielding : -

What type of message will create a favorable attitude orfeeling?4. Sources / Attention: -

What will be effective in getting consumers attention?
http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Ub1zG1ceVAQgvM&tbnid=bRIVHykLeLgovM:&ved=0CAUQjRw&url=http://www.raymondindia.com/grp_ral.asp&ei=DEJNUbuPLOSZiAel9oHQAQ&bvm=bv.44158598,d.bmk&psig=AFQjCNEMdumA5-xp8BFON8TEU51nV5TUKA&ust=1364103397083793http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jnza40tzAsQcKM&tbnid=pARCqVGZQjP0BM:&ved=0CAUQjRw&url=http://www.fibre2fashion.com/news/company-news/raymond-india/newsdetails.aspx?news_id=68387&ei=n0FNUYm7Hea5iAf5oYDoBw&bvm=bv.44158598,d.bmk&psig=AFQjCNEMdumA5-xp8BFON8TEU51nV5TUKA&ust=1364103397083793http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=vjGeXU1LeMIU5M&tbnid=YSzIRJpnPFcOWM:&ved=0CAUQjRw&url=http://www.firstpost.com/fwire/french-pe-firm-l-capital-may-buy-stake-in-raymond-stock-surges-233953.html&ei=aUFNUZWyI4iaiAed-4GwDg&bvm=bv.44158598,d.bmk&psig=AFQjCNEMdumA5-xp8BFON8TEU51nV5TUKA&ust=1364103397083793


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Dependent

VariablesIndependent Variables

Steps in Persuasion Source Message Channels Receiver Destination

Message

Presentation

Pamphlets,

Banners,Billboards,

Tv, Radio,

Print

Attention Sponsorship,Innovations,

celebrity

endorsement

Comprehension Simple tounderstand

Yield the Complete

Man

Retention Discounts,Privilege

Cards

Behavior Purchase &repurchase


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People who

wear Branded

Apparal

Source : TGI 11


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Source : TGI 11


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60%

3%

4%

7%

3%

23%

BRAND RECALL

RAYMONDS

REID & TAYLOR

GRASIM

VAN HEUSEN

VIMAL

OTHERS


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PUBLIC RELATIONs

PR to be a key catalyst in spreading news about the opening of the new

shop

PRINT

The primary objective of the strategy is to create awareness of TheRaymonds Shop in Ghatkopar.

To select frontline English publications in Ghatkopar.

Use of Full Page ads during the launch and then follow it by smaller Half

Page ads.

Innovations to be the key to break the clutter.

Radio

To Create excitement around the new Raymonds Shop opened in Ghatkopar

Via RJ Mentions, Contests


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Outdoor

Hoardings and All prominent locations and Stations in

around Ghatkopar.

Bus Backs and Bus Shelters for Busses traveling to and from

Ghatkopar.

TV

Local Cable Channels


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Media Tools Size Qty Cost

PR Agency 500000

Pre Launch - 7 Days Before LaunchPrint

TOI - Mumbai Split Full Page Ads 2 4000000

Mid-day ( Gujrathi, Urdu ) Full Page Ads 2 1200000

Mumbai Mirror Full Page Ads 2 1600000

DNA Full Page Ads 2 300000

Hindustan Times Full Page Ads 2 2400000

RadioRed FM - Mumbai 07:00 - 22:00 350 787500

Radio Mirchi - Mumbai 07:00 - 22:00 350 787500

Big Fm- Mumbai 07:00 - 22:00 350 787500

Outdoor

Ghakopar / Vikroli / Mulund Depot Bus Back Pannel 150 1500000

Ghakopar / Vikroli / Mulund Depot Bus LHS Pannel 150 1500000

Ghakopar / Vikroli / Mulund Depot Bus RHS Pannel 150 1500000Hoardings @ Ghakopar / Vikroli / Mulund Depot 25 each market 75 18750000

TV

Local Cable 30 sec 140 210000

Launch Date

TOI - Mumbai Split Jacket 1 3,000,000

Mid-day ( Gujrathi, Urdu ) - Jacket Jacket 1 1200000

DNA Jacket 1 1500000

Hindustan Times Jacket 1 1500000


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Media Tools Size Qty Cost

SustainancePrint

TOI - Mumbai Split Half Page 30 25000000

Mid-day ( Gujrathi, Urdu ) Half Page 30 9000000

Mumbai Mirror Half Page 30 18000000

DNA Half Page 30 22500000

Hindustan Times Half Page 30 18000000

RadioRed FM - Mumbai 07:00 - 22:00 1500 3375000

Radio Mirchi - Mumbai 07:00 - 22:00 1500 3375000

Big Fm- Mumbai 07:00 - 22:00 1500 3375000

Outdoor

Ghatkopar Depot Bus Back Pannel 150 1500000

Ghatkopar Depot Bus LHS Pannel 150 1500000

Ghatkopar Depot Bus RHS Pannel 150 1500000Hoardings @ Ghakopar / Vikroli / Mulund Depot 25 each market 75 18750000

Miscellaneous Marketing activities

Sponsorship of local events 5000000

Creating Concept of Mr. Ghatkopar 2500000

Total 95676500


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Media ToolsPR Campaign Pre Launch Week Launch Day Week 1 Week 2 Week 3 Week 4

TV

Print

Online

Pre Launch - 7 Days Before Launch

Print

TOI - Mumbai SplitMid-day ( Gujrathi, Urdu )

Mumbai Mirror

DNA

Hindustan Times

Radio

Red FM - Mumbai

Radio Mirchi - Mumbai

Big Fm- Mumbai

Outdoor

Ghakopar / Vikroli / Mulund Depot



Hoardings @ Ghakopar / Vikroli / Mulund Depot

Sustainance


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Media Tools Pre Launch Week Launch Day Week 1 Week 2 Week 3 Week 4

Launch Date

TOI - Mumbai Split

Mid-day ( Gujrathi, Urdu ) - Jacket

DNA

Hindustan Times

Mumbai Mirror - Jacket

Sustainance

Print

TOI - Mumbai Split

Mid-day ( Gujrathi, Urdu )

Mumbai Mirror

DNA

Hindustan Times

Radio

Red FM - Mumbai

Radio Mirchi - Mumbai

Big Fm- MumbaiOutdoor




Hoardings @ Ghakopar / Vikroli / Mulund Depot

Miscellaneous Marketing activities


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ThaNk yOu

Documents

Raymonds Presentation