© 2013 Raytheon Company. All rights reserved. “Customer Success Is Our Mission” is a registered trademark of Raytheon Company.

Raytheon Logo GuidelinesOctober 2013, 4.0

Raytheon Logo Guidelines

Tools to Control the Brand . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Components of Our Brand . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

The Power of Our Positioning . . . . . . . . . . . . . . . . . . . . . . . . 4

The Raytheon Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

The Raytheon Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . 7

The Raytheon Color Proportions . . . . . . . . . . . . . . . . . . . . . . 8

The Raytheon Logo Clearspace and Sizing . . . . . . . . . . . . . . . 9

Logo Violations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Co-branded Initiatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Business Lockups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Internal Branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Product and Program Icons . . . . . . . . . . . . . . . . . . . . . . . . . 14

The Raytheon logo is the core component of our corporate identity system. It creates a distinctive graphic presence for our company and serves as an instantly recognizable visual cue for customers. Along with our tagline, Customer Success Is Our Mission, the Raytheon logo is our unique visual signature.

R A Y T H E O N L O G O G U I D E L I N E S

The Boston Group 10/13. Approved for public release. © 2013 Raytheon Company. All rights reserved. “Customer Success Is Our Mission” is a registered trademark of Raytheon Company.

1

Our Brand A good brand creates demand; provides a com petitive edge; attracts and retains customers; unites and empowers employees; focuses communications, decisions and actions; sets performance standards; and illustrates corporate goals and perspectives.

Our brand is one of our most valuable assets and encompasses all parts of the company. It represents who we are, what we stand for, and why customers should be loyal to us.

The Raytheon brand comprises the many interactions (visual, verbal, personal and conceptual) the public has with our people, products and services. Our brand encompasses all of these interactions, from our positioning statement and communications personality all the way through our approach — providing systems, products and services.

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Tools to Control the BrandAdherence to these standards is mandatory and should not be interpreted as mere suggestion. Please read these standards, absorb them and use them consistently. By doing so, you will be helping the Raytheon brand grow and prosper.

The Raytheon logo should appear in a specified and consistent manner on all marketing and internal communications, from advertising and collateral to stationery and signage. These guidelines will provide you with the tools that will enable you to maintain the integrity of the Raytheon brand.

For help, contact your Business communications VP or you may contact corporate_identity@raytheon.com. All marketing literature requires customer approval prior to publication and distribution.

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Strong brands endure, build loyalty and inspire confidence. Research demonstrates that strong brands have significantly higher shareholder value. Our brand makes a promise, which we express with our identity and prove with our performance.

A brand represents the relationship between a company and its customers. A brand reflects the images, ideas, values and behaviors that define who we are and how we’re different.

Our Brand A brand has several components that make it distinct, strong and memorable. Our corporate logo works in conjunction with the verbal messages we convey, our business positioning, and our relationships with our employees and partners. The brand also is embodied in the marketing communications we produce.

The Raytheon Logo The Raytheon identity displays strength and unique character. The logotype is bold and the letters are unique and should not be substituted.

Tagline Our tagline, Customer Success Is Our Mission , is the public shorthand expression of our promise and intentions — a unique maxim in our market. Like our positioning, our tagline focuses first on the value we return to our customers, rather than on the actual products and services we provide.

Corporate Positioning The Raytheon positioning statement is a clear, brief statement of our value proposition, target audience and market positioning. All communications, products and services should be formulated within this context.

Brand Attributes Brand attributes differentiate Raytheon from our competitors and represent our corporate personality.

Brand Colors Raytheon has an approved color palette for use in all marketing communications. Using the palette makes our brand consistent and unique, and strengthens identity.

Components of Our Brand

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The Power of Our PositioningAnything that doesn’t reflect and reinforce our brand positioning is potentially off-message. This does not mean that these exact words must be used in every communication. Rather, this is what we want customers to think — and say — about us.

The Raytheon positioning statement is a clear, brief statement of our value proposition, target audience and market positioning. The role of our positioning statement is to serve as a point of reference for the company.

Brand Attributes Brand attributes differentiate Raytheon from our competitors and represent our corporate personality. They’re the words we want customers to use when they describe us.

Pioneering Raytheon’s heritage of innovation and invention is unparalleled. Our technology continues to serve as a catalyst for smarter, faster and more powerful systems.

Astute Raytheon thinks three moves ahead to anticipate technology that aligns with the rapidly changing defense and aerospace landscape.

Collaborative Raytheon works in close partnership with customers to leverage our specialized technology and experience to create integrated solutions that meet their exact specifications.

Forthright Raytheon is widely recognized as a responsible, ethical corporate citizen. We adhere to the highest standards of integrity and honesty in our communications with employees, customers and business partners.

Precise Raytheon technology is repeatedly chosen for critical situations where lives depend on exact performance and error-free protection. We are committed to continuous process improvement through the lifetime of our contracts and products.

Confident Customers can be confident in their choice to work with Raytheon. We have all the right ingredients for stable operations and positive financial growth.

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The Raytheon LogoBecause of the success of the Raytheon radio tube, company officials elected to extend the use of the name to describe the entire organization, and the company’s name was changed to Raytheon Manufacturing Company.

“Ray” from rai, French for “a beam of light” “theon” from Greek for “from the gods”

Laurence K. Marshall and Vannevar Bush, along with scientist Charles G. Smith, founded Raytheon Company in Cambridge, Mass., as the American Appliance Company in 1922. In 1925, an Indiana company made it known that it held prior claim to that name.

Historical involvement in the development and creation of then-new technologies such as magnetron tubes, shipboard radar, microwave cooking and guided missiles has seen the Raytheon name come to stand for a company that excels in the development of new technologies.

Customized Logo Distinctive, bold

letterforms, letterspacing

and ligatures.

Color Color is a vital part of the Raytheon visual identity. It connotes power and integrity. The preferred expression of the logo is in full color using Pantone® Matching System (PMS) 186.

Tagline LockupOur tagline, Customer Success Is Our Mission, defines the brand and is the core of the brand identity. This line, along with the Raytheon logo, embodies the personality of the Raytheon brand and should appear as the sign-off line for all advertising and most marketing communications vehicles. This includes: print advertising, the initial slide of presentations, sign-off on back pages of collateral, and trade show signage. A footnote should appear at the end of any document referencing this mark: Customer Success Is Our Mission is a trademark of Raytheon Company.

To ensure consistency, use the established logo-tagline versions. Do not re-create the combined logo-taglines. Never separate the tagline from the logo.

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The Raytheon Logo: CONTINUED

Preferred VersionWhenever possible, the PMS 186 version of the logo should be used. However, there may be instances when the 186 logo is not visually compatible with the overall design or the specific medium being used.

Alternate VersionsWhen the PMS 186 logo is not visually compatible with the overall design or the specific medium being used, the logo may be used in one of three acceptable color variations.

BlackThis option is for use in

black-and-white advertising and in applications where use of the

preferred PMS 186 would conflict with the overall context.

WhiteThis is also known as

“reversed out.” This option works well when background

tonal values are 50 percent black or darker.

PMS Cool Gray 10This is used only for

executive-level stationery. It is not to appear in marketing

or advertising materials.

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The Raytheon Color PaletteColor is one of the most powerful identifying elements, often the first attribute perceived, and when used consistently and correctly, can help build strong brand recognition.

Consistent use of color can help build strong brand recognition, leaving the impression, through association, that an organization can “own” a specific color. The Raytheon PMS 186 was selected for its clarity, strength and distinctiveness.

Integral to the Raytheon brand identity is its primary color — Raytheon Red, otherwise known as PMS 186. Whenever possible, the Raytheon logo should be reproduced using PMS 186.

Raytheon Red PMS 186 c0, m100, y81, k4 r206, g17, b38 hex #CE1126

Brilliant White c0, m0, y0, k0 r255, g255, b255 hex #FFFFFF

Core Corporate Colors Accent Colors

PMS Cool Gray 10 c0, m2, y0, k60 r102, g100, b101 hex #666465

PMS Cool Gray 5 c0, m0, y0, k29 r181, g181, b181 hex #B5B5B5

PMS 877 Metallic*

* for use on high-level corporate marketing materials

Secondary Corporate Colors

PMS 5425 c30, m4, y0, k31 r124, g150, b161 hex #7C96A1

PMS 5635 c13, m0, y18, k33 r149, g162, b137 hex #95A289

PMS 7530 c0, m8, y21, k32 r172, g159, b137 hex #AC9F89

PMS 453 c14, m10, y27, k0 r218, g217, b173 hex #DAD9AD

Black c0, m0, y0, k100 r0, g0, b0 hex #000000

8

The Raytheon Color Proportions

When using color in marketing communications or advertising, be mindful of proportions and scale. Raytheon Red should be used in moderation, in both graphic design and text, so that the logo is highlighted and emphasized.

Instead of overusing Raytheon Red, gravitate toward the gray secondary palettes and use the accent colors minimally. This neutral accent palette works well with the bold corporate tones and accents photographs and technical illustrations.

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Secondary Corporate ColorsThe PMS Gray and Metallic hues are used throughout our marketing communications, as duo-tones in photography, and as graphical boxes highlighting headlines and areas of interest. The color black works well in defined areas. Executive-level stationery also uses a color from this palette.

Accent ColorsThis neutral accent palette works well with the bold corporate tones and accents photographs and technical illustrations. Use sparingly.

Core Corporate ColorsPMS 186 is the preferred corporate logo color. Additional use of this color should be moderate, in both graphical elements and text.

White SpaceAmple use of white space is an important component to Raytheon’s overall look and feel. There are no set specifications that outline “how much” white space is recommended, but the overall look should be clean, open and modern.

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The Raytheon Logo – CLEARSPACE AND SIZING

It is very important that our clearspace requirements be maintained when designing marketing communications. No other graphic or text should appear within the clearspace zone.

When using the Raytheon logo, it is important that enough space be maintained around the logo to clearly convey the identity without visual com petition. A space equal to the height of two “R”s should be maintained around all sides of the logo unit, whether it is a stand-alone logo or locked up to the tagline or business.

The Raytheon Logo Clearspace Specifications SizingThe logo should always be specified by its line length, as measured from the left edge of the “R” to the right edge of the “n.”

The Raytheon Logo With Tagline Clearspace Specifications

2 “R” heightsUse the height of the “R” to create the clear-space boundaries.

Size No version of the logo should be reproduced with a line length of less than 0.75 inches wide.

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The Raytheon Logo – VIOLATIONS

None of the Raytheon family of logos should be reproportioned or distorted in any way, used on an angle, locked within a shape, or used without the prescribed clearspace.

The Raytheon logo should be reproduced only from master electronic artwork, which can be obtained from the corporate identity Website at http://home.ray.com/identity.

If you have any questions about implementing the Raytheon brand, please contact your business Communications VP or you may contact corporate_identity@raytheon.com.

Do Not place the PMS 186 logo on a background color of the same value. Ideally, place the 186 logo on white. On gray, use the white version.

Do Not tilt or angle the logo.

Do Not place words or objects within the clearspace area. This example also uses a typeface that is not approved and a non-conforming color, green.

Quality DayDo Not change the color of the corporate logo. Use only these four options in print and online: PMS 186, white, black and PMS Cool Gray 10.

Do Not re-create the typographic specifications of how businesses are locked up to the logo. (Raytheon Canada Limited is an approved international lockup.)

Do Not place the logo in a shape or within a program icon.

Do Not outline the logo, add any stylized effects or create the logo in 3-D.

Do Not stretch the Raytheon logo, distort it in any way or lock it up with an unapproved business or group.

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Co-branded Initiatives• On marketing materials, ensure that the

Raytheon logo appears on the bottom right of the page, as per the standards, and place co-branded logos to the left, maintaining a clearspace of 2 ”R” heights.

Raytheon often works with other companies as program partners and in various types of alliances. As a result, our name and logo will appear with those of other companies on a variety of materials, from data sheets to signs. Some principles to keep in mind when preparing materials in which Raytheon will be co-branded with other organizations include:

• The Raytheon logo should never be smaller than a co-branded logo. It may be larger, but should be at least of equal size.

The Width of the Bar Separator Use the negative space of the “n” to determine the width of the bar separator. The color of the bar is PMS Cool Gray 10.

The Height of the Bar Separator Use the height of 2 ”R”s to determine the height of the bar separator.

How to Create the Bar SeparatorCo-brand Example (For illustrative purposes only)

When only two partner logos exist, you can use the gray bar device to separate them. It helps to relate the two distinct logos and ground them on a white background. Always maintain a distance of 2 ”R” heights between partner logos, separated equally by the bar. The bar is PMS Cool Gray 10.

The specified clearspace around the logo gives it prominence and protects against encroachment. It is essential that these specifications be maintained on all co-branded materials as well.

APPROVAL

JAGMJOINT AIR-TO-GROUND MISSILE

TWO PROVEN PARTNERS.ONE UNBEATABLE

SYSTEM SOLUTION.

Raytheon and Boeing have teamed to offer the U.S. Army, Navy and Marine Corps the most affordable, reliable and lowest-risk solution for the Joint

Air-to-Ground Missile (JAGM) requirement. JAGM’s combat-proven technologies and unmatched aircraft integration capabilities enable trusted

performance in the harshest environments — plus a lower logistics burden and lower total lifecycle costs. For superior range, accuracy and lethality against

moving and stationary targets, trust the Raytheon/Boeing JAGM solution.

™

www.raytheon.com | Keyword: Jag1

INNOVATION IN ALL DOMAINS

Follow us on:

© 2011 Raytheon Company. All rights reserved. “Customer Success Is Our Mission” is a registered trademark of Raytheon Company.

JOINT AIR-TO-GROUND MISSILE3 fo

r 3

Minimum Size The word Raytheon should not appear smaller than 0.75 inches wide.

Apparel and Giveaways Keep in mind that adding more information to a printable surface area where space is limited requires reducing the information to small sizes, thus affecting legibility. When promoting a business, the preferred setup is to distance the business name from the corporate logo to maintain the one brand mission.

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Business Lockupsbe locked up to other business names, such as Raytheon Photon Research Associates. The prior business-case exceptions should align themselves with their parent business.

Raytheon Company comprises a number of businesses. Only the Raytheon businesses, Raytheon international companies, Global Business Services and Professional Services have approved logo lock-ups with the Raytheon corporate logo. Effective January 2006, the Raytheon logo may no longer

For guidelines regarding brand integration for an acquired company, download the Mergers & Acquisitions Resource Kit on the Corporate Identity website.

For questions concerning a business, contact corporate_identity@raytheon.com.

Businesses International Companies

TIP Do not lock up the logo with any other business name other than the four businesses and five international companies. Do not use any other lockup standard. Use the prescribed typeface and weight.

Clearspace Follow the established clearspace around the combined graphic. The business name is always placed 2/3rds

of an “n” height away from the logo.

Other Businesses

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Corporate Initiatives A Corporate Initiative is a program, philosophy or vision that affects company culture, changes employee behavior and directly influences the Raytheon brand’s perception externally.

Enterprisewide Initiatives An Enterprisewide Initiative educates employees about specific ongoing corporate programs which support and enhance the day-to-day operation of Raytheon Company.

Functional Insignias Functional Insignias represent specific functions within Raytheon. These are disciplines within Raytheon that support specific corporate needs, including ET&MA, Contracts, Supply Chain, Communications, HR, IT, Internal Audit, BD and OGC.

Sub-functional Insignias Sub-functional Insignias represent groups of people, tools or program initiatives that are specific to a particular Functional Area within the company.

ERGs ERG Insignias represent Employee Resource Groups (ERGs) from across Raytheon.

Forum Identifiers Forum Identifiers create a consistent visual identity for annual and semi-annual presentations that involve leaders from across the company.

Program Identifiers Program Identifiers create a consistent visual identity for internal corporate initiatives that serve and support a particular goal or Functional Area.

R Identifiers R Identifiers are Program Identifiers that represent enterprisewide tools/initiatives etc.

Internal Branding Areas

RaytheonDiversity

Usage Like the corporate signature, maintain ample clearspace around the perimeter of the Functional or Enterprisewide Insignia. Insignias should not be “locked-up” to the Raytheon logo.Corporate Communications is responsible for developing these insignias. Contact corporate_identity@raytheon.com for more information.

Example:

Example:

Example:

Example:

Example:

Example:

Example:

Example:

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Product and Program Icons

Product and program icons support marketing and enhance customer interface. These icons are designed using established guidelines by Advanced Media teams or Raytheon’s agency of record. They are customer-facing and are used to support capture efforts and other revenue-generating marketing efforts. Consideration of the corporate identity standards and co-branding guidelines must be taken into account when developing program icons. Program icons should not be used without the permission of the program manager and Communications vice president. Other guidelines are as follows:

• The Raytheon logo may not be used within any other logo design. • Colors should be based on the existing corporate palette. • The Frutiger font family is the preferred typeface for designs.

The Arial font is an acceptable alternative. • PMS 186 should never be used on the word Raytheon; PMS 186

is reserved for the actual Raytheon logo.• Always maintain ample clearspace between elements, other

program icons and the Raytheon logo.

Clearspace Like the corporate signature, maintain ample clearspace around the perimeter of the program icon.

DO NOT place the corporate logo in the program icon.

Product and Program Icon Examples