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Reach all of northern Colorado with NCCG!. Northern Colorado Communications Group. ABOUT NCCG. Since 1867 NCCG – The Tribune, Greeley Now/La Tribuna, Fort Collins Now, Windsor Now, The Fence Post, Tri-State Livestock News, Farmer & Rancher Exchange. All associated websites. - PowerPoint PPT Presentation
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Reach all of northern Colorado with NCCG!
Northern Colorado Communications Group
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ABOUT NCCG
Since 1867 NCCG – The Tribune, Greeley Now/La Tribuna,
Fort Collins Now, Windsor Now, The Fence Post, Tri-State Livestock News, Farmer & Rancher Exchange. All associated websites.
Owned by Swift Communications Family-owned based in Reno
Mission – Great People Connecting Communities.
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MARKET OVERVIEW
NoCo Market Fast Facts NCCG Reach Contacts
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NoCo Market Fast Facts
Greeley | Fort Collins | Windsor
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Greeley Demos Population growth continues to be strongest west (80634) and south (80620 Evans).
Currently estimated at 109,523, Greeley/Evans is projected to grow to 122,823 by 2012.
Projected Greeley Population and Household Growth - 2007 to 2012
22.3%
9.7%
14.4%
20.3%
7.5%
11.7%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
80620 Evans 80631 Greeley 80634 Greeley
Population Household
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Greeley Demos Age trends show that Central Greeley and Evans are younger (25-
34) while West Greeley seems to be growing in the 45+ segment.
Projected Age Trends - 2007 to 2012
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Age 20 - 24 Age 25 - 34 Age 35 - 44 Age 45 - 54 Age 55 - 64 Age 65 - 74 Age 75 - 84 Age 85 +
80620 Evans 80631 Greeley 80634 Greeley
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Greeley Demos Top 5 Lifestyle Segments
Greeley - Lifestyle Segments
11.9%
10.9%
6.8% 6.7% 6.4%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
Diamonds to Go Kool with Kids Cash to Carry Mid-Life Matters Big Spender Parents
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LIFESTYLE EXAMPLES Diamonds to Go
Average HHI - $123,000 Average Age of Head – 48 Demo Profile - Home owners, high home values, kids,
white collar, mail responsive Interests - Home furnishings, stocks, computers, gourmet
cooking, gardening, travel, multiple credit cards Kool with Kids
Average HHI - $73,000 Average Age of Head – 43 Demo Profile - Homeowners, children in household, white
collar, college graduates, mail responsive Interests - Computers, video cameras, kids items, fitness,
outdoor activities, automotive work, multiple credit cards
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Fort Collins Demos Population growth continues to be strongest on the south and east
sides of town (80525 and 80528). Currently estimated at 126495, Fort Collins is projected to grow 5% to 132,833 by 2012.
Population Household Growth - 2007-1012
1.3%
5.4% 6.3%3.9%
28.8%
4.0%
7.3% 8.5%6.3%
31.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
80521 Fort Collins 80524 Fort Collins 80525 Fort Collins 80526 Fort Collins 80528 Fort Collins
Population Household
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Fort Collins Demos Age trends show that Fort Collins is becoming more mature with the
fastest growing age segment between 55 and 74. The 20-24 age group is actually projected to shrink.
Projected Age Trends - 2007 to 2012
-18.8%
11.8% 11.2%
1.2%
29.8% 29.7%
8.7%5.6%
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
20 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 to 84 85+
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Fort Collins Demos Top 5 Lifestyle Segments
Fort Collins - Lifestyle Segments
13.5%
10.4%
7.6% 7.2%6.5%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
Kool with Kids Diamonds to Go Mid-Life Matters Very Simply Quiet Homebodies
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Windsor Demos Population and household growth continue to be the strongest in
northern Colorado, up 19% in the next five years. In 1990, Windsor’s population was only 5,439.
Populaton/Household Growth - 2007-20012
14,378
4,941
17,117
5,804
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Total Population Total Households
2007 Estimate 2012 Projection
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Windsor Demos Age trends show that Windsor continues to attract Retirees, Baby
Boomers and Young Families, the fastest growing age segments in the next five years.
Projected Age Trends - 2007 to 2012
2.9%
12.7%
23.8%
17.8%
39.5%41.5%
25.7%
16.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
20 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 to 84 85+
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Windsor Demos Top 5 Lifestyle Segments
Windsor - Lifestyle Segments
18.7%
13.3% 12.9%
7.9%7.1% 7.1%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
Kool with Kids Diamonds to Go Already Affluent Mid-Life Matters IRA Spenders Quiet Homebodies
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Base: All Adults
Length of Residence
6 to 10 Years19%
11 to 14 Years9%
15 to 20 Years8%
21 Years or Longer26%
Less Than 5 Years38%
Nearly 4 out of 10 adults living in Northern Colorado have lived here for less than five years.
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Base: All Adults
Newcomer Profile
Newcomer Profile
51%
36%
34%
40%
58%
0% 10% 20% 30% 40% 50% 60% 70%
Age 18-34
HHI $35K - $75K
Some College
Children in HH
Rent
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NCCG DELIVERS IN PRINT The Tribune
Mon - Sat 25,000 Sun 26,000
Fort Collins Now Thu 24,000
Windsor Now Wed, Fri, Sat 4,500
Greeley Now Wed 21,000
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NCCG DELIVERS IN PRINT The Tribune reaches 3 out of 4 adults over a 30 day
period.
Over 60% of the adults in Fort Collins have read Fort Collins Now in the last week.
Windsor Now reaches 4 out of 5 adults in the Windsor market!
Sources: Wilkerson 2006, Wilkerson 2008, CAC 2008
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NCCG DELIVERS ONLINE NCCG Online Site Network
delivered over 1.5 million Pageviews in November,up 13% over prior year.
That translates into over 150,000 unique visitors in one month.
Adding an online buy can increase the overall effectiveness of your marketing program by 52%.
Sources: Web Trends, Borrell Assoc.
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Contacts Greeley
Stephanie Schafer, [email protected], 970.352.0211
Fort Collins Dwight Brown, [email protected],
970.493.1011
Windsor David Thiemann, [email protected],
970.674.1431
