Ready, Set, Launch: Incorporating Social into Large-Scale Campaigns

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Meet the Panelists

Deanna Lazzaroni Global Content & Social Media Marketing Manager, LinkedIn

Tom Fanger Executive Director of Media Technology, MGM Resorts

Lacy Rohre Content & Social Media Manager, National Instruments

Julie Flowers Conley Head of Social Media, At Home (formerly known as Garden Ridge)

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Deanna Lazzaroni Global Content and Social Media Marketing Manager, LinkedIn

@DigitalDL

THEN   NOW   NEXT?  

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Julie Flowers Conley Head of Social Media, At Home (formerly known as Garden Ridge)

q  University of Texas Ad & PR Grad

q  Die-hard Dallas Cowboys fan

q  @julieflow

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Garden Ridge…

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to At Home

Lacy Rohre Content and Social Media Group Manager, National Instruments

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q  @RohreLikeaLion

1.  Graduate and support self 2.  Enter technology world as software tech writer 3.  Rekindle love of journalism and manage company print magazine 4.  Realize that print returns no data on investment and close

company print magazine 5.  Catch the social media bug 6.  Become a Spredfast user! 7.  Rep the B2B social world at Spredfast Summit

Thomas Fanger Executive Director of Media Technology, MGM Resorts International

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