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The Science of Bringing People Together CONNECT WITH US: The Science of Bringing People Together Real Benefits from Strategic Meetings Management Technology Rising Meeting Costs Are a Challenge For All Meeting Management Executives 5 % 4 % 3.9 % 3.1 % 2.5 % 2015 MEETING COSTS FORECAST 1 INCREASE in Air Travel INCREASE in Food & Beverage INCREASE in Lodging INCREASE in Audiovisual INCREASE in Meeting Rooms Meeting executives from global companies lack a single, end-to-end meetings and event management system to help them track and control costs and measure return on investment 4 Meeting executives from global companies are unable to measure meeting/travel spend across their organization at all times 3 48 % of 201 46 % of 201 3 % Estimated 2015 rise in meeting costs per attendee globally 2 “I needed a partner who could take us from a manual world into the world of modern data management technology.” DIRECTOR, UNION CONVENTIONS, EVENTS, MEETINGS & TRAVEL, SEIU What Can You Do With Strategic Meetings Management (SMM) Technology? Get a single view of all meetings held across the organization Reaping the Rewards of SMM Software 10-15 % Annual savings on meeting costs by using Lanyon’s strategic meetings management software 50-95 % reduced time Lanyon customers spent on reviews and approvals of meetings by using SMM technology 6 50-75 % amount of time Lanyon customers cut from inviting attendees to register and other attendee logistics 5 5-25 % amount of spending Lanyon customers reduced by accessing business intelligence on supplier costs and other information 7 “The marketing manager used the Lanyon Smart Events Cloud's Attendee Management module to design and email meeting invitations. She also built a custom registration website. The invitations included links to the registration site — tailored to varied attendee types requiring different levels of service. The manager shaved 18,000 euro off of her 130,000-euro budget. ” CASE STUDY: FORTUNE 10 GLOBAL PHARMACEUTICAL COMPANY 5. Driving ROI: The Business Case for Comprehensive Meetings Management Software, a Lanyon Whitepaper, January 2015 6. Driving ROI: The Business Case for Comprehensive Meetings Management Software, a Lanyon Whitepaper, January 2015 7. Driving ROI: The Business Case for Comprehensive Meetings Management Software, a Lanyon Whitepaper, January 2015 The Lanyon Advantage Lanyon StarCite TM , part of the Lanyon Smart Events Cloud, offers the most advanced SMM software for companies today. It automates sourcing, online registration, compliance, managing attendees and expense reconciliation — and also offers a total view, both real-time and historical — into an organization’s meetings portfolio. Powering over 80% of the Fortune 100, including: 10 OF THE TOP 10 TECHNOLOGY, HOSPITALITY & PHARMA COMPANIES 9 OF THE TOP 10 FINANCE & COMMUNICATIONS COMPANIES 8 OF THE TOP 10 DEFENSE COMPANIES 2/3 OF MEETINGSNET SMM “CHANGEMAKERS” ARE LANYON CLIENTS (2008-2013) Contact us to learn how to better control costs, save money and mitigate meetings risk: 1. Meeting Professionals International’s "Meetings Outlook" report, November 2014 2. 2015 Global Travel Price Outlook, Carlson Wagonlit Travel & Global Business Travel Association 3. Best Practices to Track, Manage, and Measure Meetings & Event ROI, a Lanyon Whitepaper, 2014 4. Best Practices to Track, Manage, and Measure Meetings & Event ROI, a Lanyon Whitepaper, 2014 Plan and manage meetings Leverage buying power with suppliers, cutting costs, eliminating inefficiencies Reduce risk and ensure compliance +1 800 430 8027 www.lanyon.com @Lanyon

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The Science of Bringing People Together

CONNECT WITH US:The Science of Bringing People Together

Real Benefits from Strategic Meetings Management Technology

Rising Meeting Costs Are a Challenge For All Meeting Management Executives

5% 4% 3.9% 3.1% 2.5%

2015 MEETING COSTS FORECAST1

INCREASEin Air Travel

INCREASEin Food &Beverage

INCREASEin Lodging

INCREASEin Audiovisual

INCREASEin Meeting Rooms

Meeting executives from global companies lack a single, end-to-end meetings and event management system to help them track and control costs and measure return on investment4

Meeting executives from global companies are unable to measure meeting/travel spend across their organization at all times3

48%of 201

46%of 201

3%Estimated 2015 rise in meeting costs per attendee globally2

“I needed a partner who could take us from a manual world into the world of modern data management technology.”

DIRECTOR, UNION CONVENTIONS, EVENTS, MEETINGS & TRAVEL, SEIU

What Can You Do With Strategic Meetings Management (SMM) Technology?

Get a single view of all meetings held across the organization

Reaping the Rewards of SMM Software

10-15%Annual savings on meeting costsby using Lanyon’s strategic meetings management software

50-95%reduced time Lanyon customers spent on reviews and approvals of meetings by using SMM technology6

50-75%amount of time Lanyon customers cut from inviting attendees to register and other attendee logistics5

5-25%amount of spending Lanyoncustomers reduced by accessing business intelligence on supplier costs and other information7

“The marketing manager used the Lanyon Smart Events Cloud's Attendee Management module to design and email meeting invitations. She also built a custom registration website. The invitations included links to the registration site — tailored to varied attendee types requiring di�erent levels of service. The manager shaved 18,000 euro o� of her 130,000-euro budget. ”

CASE STUDY: FORTUNE 10 GLOBAL PHARMACEUTICAL COMPANY

5. Driving ROI: The Business Case for Comprehensive Meetings Management Software, a Lanyon Whitepaper, January 20156. Driving ROI: The Business Case for Comprehensive Meetings Management Software, a Lanyon Whitepaper, January 20157. Driving ROI: The Business Case for Comprehensive Meetings Management Software, a Lanyon Whitepaper, January 2015

The LanyonAdvantage

Lanyon StarCiteTM, part of the Lanyon Smart Events Cloud, o�ers the most advanced SMM software for companies today. It automates sourcing, online registration, compliance, managing attendees and expense reconciliation — and also o�ers a total view, both real-time and historical — into an organization’s meetings portfolio.

Powering over 80% of the Fortune 100, including:

10OF THE TOP 10

TECHNOLOGY,HOSPITALITY &

PHARMA COMPANIES

9OF THE TOP 10

FINANCE & COMMUNICATIONS

COMPANIES

8OF THE TOP 10

DEFENSE COMPANIES

2/3OF MEETINGSNET SMM “CHANGEMAKERS” ARE

LANYON CLIENTS (2008-2013)

Contact us to learn how to better control costs, save money

and mitigate meetings risk:

1. Meeting Professionals International’s "Meetings Outlook" report, November 20142. 2015 Global Travel Price Outlook, Carlson Wagonlit Travel & Global Business Travel Association3. Best Practices to Track, Manage, and Measure Meetings & Event ROI, a Lanyon Whitepaper, 20144. Best Practices to Track, Manage, and Measure Meetings & Event ROI, a Lanyon Whitepaper, 2014

Plan and manage meetings

Leverage buying powerwith suppliers, cutting costs, eliminating ine�ciencies

Reduce risk andensure compliance

+1 800 430 8027 www.lanyon.com@Lanyon