Real Estate Assistant Certification Training Program · REA University | Direct Marketing, FSBOs, Expireds and Farms 2 24 Kelley Crescent Wasaga Beach, ON L9Z 1J3 Canada Phone: (705)

REA University | Direct Marketing, FSBOs, Expireds and Farms 1

Cc``` SA

__________________________________________________________________

Real Estate Assistant

Certification Training Program __________________________________________________________________

Learn To Become A Highly Sought-After Real Estate Support Professional

REA UNIVERSITY

An organization dedicated to the

Real Estate Assistant Community


www.REAUniversity.com 24 Kelley Crescent Wasaga Beach, ON L9Z 1J3 Canada Phone: (705) 422-1032 For more information on other programs and services, email us at [email protected].

Version 2.0 © 2008 - 2012 REA University

All rights reserved for entire book and audio/video programs. Reproduction or translation of any part of this work by any means without permission of the publisher is unlawful. Purchase of this training program does not grant you resell rights.

http://www.reauniversity.com/


Disclaimer and Terms of Use Agreement

The author and publisher of this training program and the accompanying material have used

their best efforts in preparing it. The author and publisher make no representation or

warranties with respect to the accuracy, applicability, fitness, or completeness of the contents

of this material. The information contained in this manual is strictly for educational purposes.

Therefore, if you wish to apply ideas contained in this training program, you accept full

responsibility for your actions.

Every effort has been made to accurately represent this product. There is no guarantee that

you will earn any money using the techniques and ideas in this program. Examples in this

program are not to be interpreted as a promise or guarantee of earnings. Earning potential is

entirely dependent on the person using the products, ideas and techniques. We do not purport

this to be a “get rich scheme”.

Material in our product and our website may contain information that includes or is based on

forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995.

Forward-looking statements provide our expectations or forecast of future events. These

statements can be identified by the fact that they do not relate strictly to historical or current

facts. They use words such as “anticipate”, “estimate”, “expect”, “project”, “intend”, “plan”,

“believe”, and in other words or terms of similar meaning in connection with a description of

potential earnings of financial performance.

The author and publisher disclaim any warranties (express or implied), merchantability, or

fitness for any particular purpose. The author and publisher shall in no event be held liable to

any part of any direct, indirect, punitive, special, incidental, or other consequential damage

arising directly or indirectly from any use of this material, which is provided “as is” and without

warranties.

As always, the advice of a competent legal, tax, accountant or other professional should be

sought.

The author and publisher do not warrant the performance, effectiveness or applicability of any

sites listed or linked to this program.

All links are for information purposes only and are not warranted for content, accuracy or other

implied or explicit purpose.


This program is copyrighted by REA University. No part of this may be copied, or changed in any

format, sold, or used in any other way than what is outlined in this self-study or tele-program

format under any circumstances.


About Your Instructor

Pam Ivey

Pam Ivey, Virtual Business Manager, author speaker and trainer is owner of the Pam Ivey Group of Companies (www.pamivey.com), which encompasses My Creative Assistant (www.mycreativeassistant.com), Visual Persuasions Canada

(www.visualpersuasions.ca), the Canadian Virtual Assistant Network (www.canadianva.net), REA University (www.reauniversity.com) and the VA Training Academy. A virtual assistant since 2001, Pam has partnered with top producing real estate professionals since 2003, providing marketing and branding, listing coordination, lead generation and contact management solutions.

Pam holds several designations including Certified Marketing Professional (CMP), Certified in Small Business Management (Cert SBM), Certified Professional Real Estate Assistant (CPREA), Certified Real Estate Support Specialist (CRESS), and Professional Real Estate Virtual Assistant (PREVA)

She has been featured in such publications as Michael Russer’s ePower News and Pennsylvania Realtor Magazine, as well as local publications, and participated as a supporting VA for Michael Russer’s Internet Bootcamp in Chicago. In 2006, Pam became a co-founder of the International Real Estate Assistants Association (IREAA), and led the Canadian division. After a dissolution of IREAA, Pam and Anna Baron co-founded REVA Institute (www.revainstitute.com).

Pam is co-author of the paperback: The Business of Being Virtual: Successful Industry Leaders Reveal Their Virtual Assistant Business Secrets, as well as a busy speaker, who leads seminars and talks about VA and business related topics across North America at various industry and other business events, such as the 2008 and 2009 Forum on Virtual Assistance (FoVA), the 2009 IVAA Live Summit in Montreal, as well as the Coaching Super Summit in Baltimore. Pam’s high-level goal is to help to increase the awareness of the virtual assistant industry with business leaders and influencers in North America and around the world.

Pam is creator of the Professional Real Estate Assistant Certification Program and the

Virtual Assistant Business Success Blueprint. She is co-author of The Business of

Being Virtual, an instructor at Georgian College, and co-founder of REVA Institute and

the Coaches, Authors, Speakers Professional Assistants Association (CASPAA).

http://pam/

http://www.mycreativeassistant.com/

http://www.visualpersuasions.ca/

http://www.canadianva.net/


Preface

Why the Real Estate Assistant Certification Program Has Been Created

Real estate is an ideal industry for support professionals. Besides listing and selling homes,

there are a myriad of details “behind the scenes” that need to be performed for a successful

real estate business.

The life of a successful real estate professional is filled with activities and obligations that makes

it difficult for them to create time for prospecting and ultimately obtaining more clients.

List of major activities the real estate professional performs a regular basis:

Lead generation

Listing homes

Showing property to buyers

Desk/office duty

MLS and office tours

Regular office meetings (usually weekly)

Open houses

Attending home inspections

Attending member meetings, events and other social and business functions to keep

their name “out there”

So, you can see, a successful real estate professional is often busy getting in front of clients and

prospects, it leaves them little time to complete necessary “back office” functions and even

have a personal life. This is where you can step in and take some of these activities off their

plates, creating more time for them to get more business…and have a life too.


What You Will Learn

Section I:

Introduction – To Lead Generation: Direct Marketing to Farms,

FSBOs and Expireds

Section II: Definitions - Introduces the student to the terms of real estate

direct marketing

Section III: Farm Campaigns

Section IV: FSBO Campaigns

Section V: Expired Listing Campaigns

Section VI: Conclusion

Section VII: Lead Generation: Direct Marketing to Farms, FSBOs and Expireds

DIRECT MARKETING, FSBOs,

EXPIREDS AND FARMS


Introduction to Direct Mail, FSBOs, Expireds, and

Farms

Direct Marketing involves printing materials that is sent to a particular market or group of

people. Examples include former clients, expired listings or advertising promoted by the

real estate professional. The point of Direct Marketing is to get the agent’s name known

in his preferred market.

Direct Marketing is extremely important to any agent’s business. It is as important as

Internet Marketing. Any agent must have direct, concrete contact with his or her local

customers.

A Direct Mail strategy is relatively straightforward . The Direct Mailer creates hard copy

marketing materials that are sometimes individualized for each recipient and sends

them out to a particular group or market.

In this module, we’ll talk about several Direct Mail strategies. We’ll also provide you with

samples for illustration. An agent can do a great deal with Direct Mail, such as sending

out a weekly newsletter, postcards describing recent sales, a brochure with personal

information about the agent, custom imprinted promotional products, or advice for home

buyers. The possibilities are endless.

Direct Mail allows the agent to constantly change and expand the methods with which

she gets her name known in her preferred market.

The agent will likely rely on your expertise to create a Direct Marketing Strategy for

them. Your goal will involve creating timelines for your agent to determine and track

when the Direct Mail will and has occurred.


But don’t worry. You have many options for creating Direct Marketing strategies. For

instance, you may do all of the Direct Mail writing, printing and mailing from your own

desk, asking only for a fee to cover your costs. You might, however, pay for the services

of a local printer and a mailing house to aid you.

The most important thing you need to serve your agent is to find what works for you

depending on your skills and desires.

Real Estate Direct Mail Definitions

Farms - A farm is the area that an agent does business, one that she claims some kind of

ownership over. The agent, with your help, often “cultivates” the farm through direct marketing.

People Farms - This refers to people your agent may relate to in a club or association setting.

These people may change their residence but often stay connected with these clubs or

associations.

House or Neighborhood Farm - House or neighborhood farms are made up of dwellings

outlined on a map and concentrated in one or a few areas. The agent reaches owners through

their properties. In a house or neighborhood farm, people come and go but the house remains,

so the occupants are the people agents will market.

SOI - Another acronym, SOI refers to Sphere-of-Influence. These are people the real estate

professional knows and would be apt to do business with them because they know them. This

includes family, friends, acquaintances, people they do business with, belong to groups and

clubs with, etc.

FSBO (prounounced Fiz-bo) - FSBO is the popular acronym for For Sale By Owners. These

are people who attempt to sell their own homes without enlisting the services of a real estate

professional.

Expireds - This is the term for expired listings, and those people who own the expired

properties.


Farming Campaigns

Strategies for Direct Mail

Suppose you are asked to generate a direct mail strategy. We recommend you begin with “The

Millionaire Agent” written by Gary Keller, the founder of Keller Williams. We’ll review the three

strategies he details in his well-known book. Of course you won’t want to copy these strategies

directly. Rather, use them as a guide; you’ll want to personalize whatever you do to a large

extent, keeping in mind the target market and community of your agent.

Farming: The Keller 8 x 8 Campaign

Strategy #1 - 8 x 8 Campaign

The following is a schedule for the campaign you might offer.

Week One: —

The agent should drop off this package while introducing themselves to their farm.

Create a letter of introduction

Gather your agent’s Resume and Testimonials —

Design a Personal Brochure for your agent

Produce Business Cards


Week Two: -

Create and send a recipe card, inspirational card,

Week Six: —

Produce and send a real estate investment or home maintenance tip.

Week Seven: —

Produce and send a refrigerator magnet, notepad, or other usable giveaway (not throwaway!) with your name, logo, and contact infomation on it.

Week Eight: —

Have your agent make another phone call inquiry to see if they received the giveaway, if they have any questions, if they're moving soon, etc. AND ask for a referral to anyone they may know that might be thinking of buying or selling.

Farming: The Keller 33 Touch Program

Strategy #2 - 33 Touch Program

18 Touches - A combination of eighteen emails, mailings, letters, cards or drop-offs (which should include the agent's business card) and may be one of the following: A letter of introduction, personal brochure, market reports, Just Sold or Just Listed postcards, holiday cards, personal newsletter, recipe cards, property alerts, real estate news or articles, investing news or articles, community calendars, invitations, service directories, promotional items, etc.

8 Touches - Thank you or "thinking of you" cards.

3 Touches - Telephone calls by your agent.

2 Touches - Birthday cards (husband and wife).

1 Touch - Mother's Day Card

1 Touch - Father's Day Card

* Source: The Millionaire Real Estate Agent, Gary Keller


Farming: The Keller 12 Direct Program

Strategy #3 – 12 Direct Program

What follows are merely suggestions. Attend to the structure of the plan broadly for the main idea:

First Month: Produce and distribute an Introductory Letter, with a brochure, resume, business card and relevant testimonials.

Second Month: Produce and distribute a “Fun Facts” Postcard.

Third Month: Produce and distribute a “Dave Beson ” letter, perhaps concerning realtor values or integrity.

Fourth Month: Produce and distribute a website introduction letter and enclose a

business card.

Fifth Month: Produce and distribute a second “Fun Facts” Postcard.

Sixth Month: Produce and distribute a second “Dave Beson ” letter concerning a new

topic, such as realtor vision.

Seventh Month: Produce and distribute a third “Dave Beson ” letter concerning a third topic, perhaps concerning patience when selling your home.

Eighth Month: Send Out a Third “Fun Facts” Postcard.

Ninth Month: Send Out a Fourth “Dave Beson ” letter, perhaps covering the topic of personal convenience and enclose a business card.

Tenth Month: Continue to send out “Dave Beson ” letters, maybe this time covering

honesty in real estate transactions.

Eleventh Month: Produce and distribute another “Fun Facts” Postcard.

Twelfth Month: Send a final “Dave Beson ” letter, perhaps concerning realtor services

and enclose two business cards.

You can begin this cycle at any particular time. Further, you can rearrange the order of Fun Facts cards and Dave Beson letters. But do have a stack of Fun Facts postcards ready to send when your plan calls for it. —

Dan Gooder Richard offers various pre-made postcards and agent reports that mimic Keller’s that can be found at http://www.goodergroup.com .

* Source: The Millionaire Real Estate Agent, Gary Keller

http://www.goodergroup.com/


FSBOs (For Sale By Owners) Campaigns

Working For Sale By Owners, or FSBOs as they're better

known in the industry, (pronounced "fizz-bows") is often a

time-consuming activity but one that can reap great

rewards in the way of new business for the agent. And

because the best tactics are quite time intensive, they can

be a terrific way for you to assist the agent.

FSBOs are aplenty - especially in today's economic climate.

You know the ones, the people that believe that there's

nothing more to do to sell their properties than to stick a for

sale sign on the lawn and watch the people rush in with offers in hand.

FSBOs typcially try their hand at selling their own properties to save the real estate

commission they would otherwise spend if they used a professional. Many though, often

discover that it's a lot more difficult than they originally thought, and after a number of

no-show appointments, and less-than-optimum interest in their properties, turn to a real

estate professional in the end. You want the agent to be that professional, so you will

need to devise a plan to make your agent memorable and of course, perceived as one

who is well informed, reliable and competent to handle one of the largest transactions of

their lives.

According to NAR statistics, 75 per cent of FSBOs end up utilizing the services of a real

estate professional to sell their homes. Here are some additional stats:

For Sale By Owner (FSBO) Statistics

FSBOs accounted for 13% of home sales in 2008. The typical FSBO home sold for

$153,000 compared to $211,000 for agent-assisted home sales.

FSBO Methods Used to Market Home:

Listing on Internet/FSBO website: 45%

Yard sign . . . 42%

Friends/neighbors . . . 33%

Newspaper ad . . . 22%

Open house . . . 18%


Most Difficult Tasks for FSBO Sellers:

Selling within the planned length of time: 13%

Getting the right price: 12%

Preparing/fixing up home for sale: 11%

Understanding and performing paperwork: 10%

Having enough time to devote to all aspects of the sale: 8%

Source: 2008 National Association of REALTORS® Profile of Home Buyers and Sellers

A working familiarity with “For Sale by Owner,” or “FSBO,” will help you work with an agent who

sees FSBOs as a source of business. The term is used to identify property, usually homes,

which are sold by the owner without help from a real estate agent. Typically, owners advertise

their properties by means of websites, classified ads, word of mouth, and other means.

Following are a number of ideas for keeping in touch with FSBOs and helping to keep the agent

top of mind in the instances that these people decide to give up their plans to go it alone.

Assist the Agent In Building A FSBO Campaign

Offering to create and monitor a FSBO campaign increases your value to an agent.

Among the tasks you can do are:

Offer to create a FSBO campaign via an action plan in the agent’s database, such as

Top Producer.

If the agent offers free FSBO material via ads or via his or her Web site, monitor the

emails from the FSBO in answer to the requests

Gather a list of current FSBO’s online. Some sites for doing so include:

HomesByOwner.com www.homesbyowner.com

For Sale By Owner.com www.forsalebyowner.com

FSBO.com www.FSBO.com

PropertySites www.propertysites.com

1-800-ByOwner.com www.1800byowner.com/home.asp

http://www.1800byowner.com/home.asp%C2%A0


ByOwner.com www.byowner.com

You could also suggest adding a FSBO section to the agent’s Web site which includes

a registration page that must be completed prior to the visitor reviewing the FSBO

properties. This allows you to gain contact information from the FSBO in order to market

to them.

Contacting FSBOs As A Buyer’s Agent

Often, an agent will contact the FSBO and ask if they work with Buyer Agents. The

agent can show the property to any buyer that is interested, and if he or she sells the

property, the agent earns a commission. Many agents will call the FSBO and ask if they

have permission to show the property to a buyer. Having initiated contact, they can offer

their services to list when they are ready to use an agent.

Important Note The unlicensed assistant (VA) cannot

contact the seller.

The key in contacting a FSBO and hopefully listing their home is being the first to get

them direct mail or email information on the agent’s services. You might send them a

package of information on the agent which would include:

A bio of the agent

Testimonials

Personal brochure with a cover letter introducing the agent

Useful information that would help the FSBO sell their home themselves, such as

a checklist for pre-qualifying potential buyers, typical real estate forms that may

be needed, etc.

A package including a CMA (Comparative Market Analysis) for the seller’s home,

together with a list of services the agent could offer the FSBO for a flat rate or

explain how the commission works.

http://www.byowner.com/


An offer to refer the owner to a good agent in their new location, should they be

moving out of your area.

Relationship Building

Why help the FSBO by providing such items as real estate forms and checklists?

As previously discussed, the great majority of FSBOs eventually enlist the services of a

real estate professional to sell their home. They will be more likely to engage the

services of a real estate professional who has been helpful and informative (know, like,

and trust factor).

It’s our job, along with our agent, to ensure that is us!

Enhancing FSBO Campaigns

Your Outlook databases and real estate specific databases allow you to create a

system for tracking the campaign to get the FSBO’s business.

Using Outlook for example, you would create a category under the agent’s name and

then another category called ‘FSBO’. You would list all the FSBO information in the

Contact Record. If there is a photo of the home, you can also insert it in this Contact

Record.

A better tool in building an ongoing FSBO campaign is the agent’s real estate specific

database. Such databases are designed to incorporate these types of campaigns.

Either Top Producer or Online Agent, the two leading real estate databases, give you

the ability to create “action plans”, a pre-planned series of contacts for any target group.

In this case, a FSBO campaign. Becoming familiar with the action plan function of a real

estate database should be one of your first goals as you learn the database.

Dave Beson’s FSBO letter campaign is included in Top Producer.

In addition to utilizing some sort of systemized tracking campaign, there are several

programs available that help in that effort. They include:

Mark McKee Success Strategies – www.moreclosings.com

Dave Beson’s LetterWriter Series – www.davebeson.com

Warnock – www.wbyowner.com

Landvoices – www.landvoice.com


Two FSBO Campaign Ideas

Send A Letter A Day. Personalized form letters, combined with phone calls can lead to

a successful listing meeting.

Create A Free Service Package.

Research market values in the area, and your agent can knock on the door armed with

this information.

Phone For An Appointment.

Send Email.

FSBO Campaign Idea #1 - Send A Letter A Day

This system can be carried out with all FSBOs in the agent's farm or other targeted area without

any research beyond learning each FSBOs name, address and phone number. Enclose your

agent's business card with every mailing to ensure they remain top of mind if/when they decide

to enlist the services of a real estate professional to sell their property.

In a large kraft envelope, send a blank copy of a purchase

agreement. Hand-write a note (preferably on personalized

paper with photo, email and phone number):

Day One: "Sorry you're leaving us! Here's a copy of the form

you'll need to sell your house. If you'd like an explanation of

any of the terms, please give me a call. No obligation."

Day Two: In a #10 envelope, send a blank sellers' net sheet

and a hand-written note:

"Here's the form we use to figure your net walkaway dollars. Please feel free to give me a call if

you don't have the formula to figure these items. Again, no obligation."

Day Three: In a square envelope, send a blank Guidelines to Market Value form and a hand-

written message:

"We use this form to summarize the market price setting facts. If you'd like me to develop this

data for your home, please give me a call. No obligations, of course. We're here to serve you."

Day Four: Have your agent wait until they've received that day's mail, then knock on the door or

phone and say, " Hi, I'm ____________ with __________ (real estate company name). Are you

getting the forms I've been sending to help you market your home?"


People will often feel obligated to give the agent some details about their home because they've

been providing them with useful information. They can then continue to work the lead depending

on how warm or cold.

FSBO Campaign Idea #2 - Create & Provide A Free Service Package

Develop a package of written material to help the FSBO market their home, and offer it

to them at no cost during an evening phone call. The package should provide

information they can use, and it should also introduce them to the complexity of real

estate transactions.

The package should consist of flyes and blank forms. The flyers should be created on

the company letterhead and contain your agent's phone and contact information.

This package can contain:

Real Estate Purchase Contract/Agreement

Receipt for Deposit

Buyer's Net Sheet

Seller's Net Sheet

Power of Attorney form

Guidelines to Market Value

Advertising Rates & Numbers ot Call to Place Ads in Local Newspapers and

Magazines

A Tip Sheet On How To Get Your Home Ready For Sale

A Tip Sheet on How To Ready Your Home for the Open House

Federal and State/Province Financiing Plans Available to Finance the Purchase

of the Home

A Brief Discussion of Conventional Home Financing

Fixed Rate and Adjustable Rate Mortgages

Your Agent's Latest Newsletter


List of Items Needed to Complete the Sale (i.e., termite inspections, roof

inspections, appraisals, assessor's parcel number, legal descriptions, building

permits for any improvements, title insurance, etc.)


Expired Listings

An expired listing is a property that was listed by another agent but that did not sell

during the time of the listing agreement. Expired listings are a good source of business,

one that many agents pursue avidly.

Most MLS systems contain a list of expired listings. Should your agent wish to conduct a

campaign to list expired listings, you might be the person in charge of monitoring the

MLS each day so that you can present him or her with a list of the new expireds. You

can create a spreadsheet or some other kind of document that lists the property

address, owner’s name and any information available from the previous listing, such as

the price of the property.

Your agent might want you to begin an automatic contact campaign as soon as the

expired listing comes through. Keep in mind that as with any campaign or program you

put in place for your agent, he or she will want to have input as to how the campaign is

to be conducted.

Other Items To Consider When Undertaking FSBO Or Expired Listing Campaigns

As with any other facet of the agent’s business, it is important that you are the “detail

person.” In other words, your job is to adequately track your efforts and activities. A few

things to consider include:

You should provide the agent with a weekly list of all the expired and FSBO’s that have been contacted.

You will also need to keep track of all expenses involved in your marketing efforts.

Provide accurate and timely feedback whenever you have contact with an expired or FSBO

Note: The unlicensed assistant/VA cannot contact an expired or a

FSBO directly. This would be considered prospecting and is not legal

in most states and provinces. You can write letters, send material, etc.,

but you can’t literally talk to anyone about a property.

Note: The newer privacy acts prohibit direct contact with Expireds in many areas. What may be permitted is promotional efforts to a neighborhood that includes the expired listing. Check your state or provinces regulations to ensure your intended campaign is permitted.


Just Listed and Just Sold Postcard Campaigns A popular marketing strategy is to distribute ‘Just Listed’ and ‘Just Sold’ postcards. When a new property is listed, creating a ‘Just Listed’ postcard and having it distributed to the surrounding neighborhood not only lets people know the property is on the market, but also serves to increase the awareness of the real estate professional.

10-10-20

There is a terrific method to use ‘Just Sold’ postcards that I learned from one of my highly successful clients (he was in the top 3 for his franchise in all of Canada). It’s called the 10-10-20 technique, and I believe he learned it from one of his coaches. Pass it along to the agents you work with: Create a ‘Just Sold’ postcard for a property that has just closed. The agent personally knocks on the doors and hand-delivers the postcard to 10 houses on the left of the property sold, 10 houses on the right, and the 20 houses across the street. This gives the agent the opportunity to introduce herself and to inquire if these property owners are considering selling. Many a new listing has been signed by my client in this manner. The real estate business (along with a great majority of other businesses), are built on relationships, and this is an excellent way to foster them.

Newsletters and eZines Another way to build relationships is to regularly keep in touch with farms and other potential and past clients by creating and distributing a regular print newsletters or online ezines. Provide readers with information they will find interesting and valuable, such as current market updates (the state of the current real estate market, number of properties listed and sold in their area, homeowner maintenance tips, recipes, etc.). A message from the agent can help to keep it personal and allow the reader to get to know her.

Property Value Postcard You’ve probably seen a postcard from a local real estate professional that says something like, “Find out how much your home is worth.” These can be very effective in persuading prospective clients to contact the real estate professional for a complimentary, no obligation CMA (competitive market analysis).

Offbeat Idea


Here’s an idea I came up with when I was working with an agent in Alaska that we found quite successful. Alaska, being a state that a lot of people move in and out of, referrals often play an important part in a real estate professional’s earnings. In order to cultivate referrals from out-of-state agents, we created an ezine for other real estate professionals. In it, we included information that would interest them, such as marketing tool reviews, personal sales improvement articles, along with market information from my broker’s area and an outline of his referral program.

Exam

Please proceed to the Direct Marketing examination.


Other Modules that Constitute the Certified

Professional Real Estate Assistant (CPREA) Program:

Introduction to Real Estate

Identity and Branding

Real Estate and Technology

Direct Marketing, FSBOs, Expireds and Farms

Social Media for Real Estate

Lead Management

Listing Coordination

Transaction Coordination

*All 9 modules must be successfully passed to use the CPREA designation.

To learn more about the program or enroll in the next module in the series, visit

www.REAUniversity.com.

http://www.reauniversity.com/

Documents

Real Estate Assistant Certification Training Program · REA University | Direct Marketing, FSBOs, Expireds and Farms 2 24 Kelley Crescent Wasaga Beach, ON L9Z 1J3 Canada Phone: (705)