Real Estate of Winter Park Listing Presentation

Real Estate of Winter ParkReal Estate of Winter ParkMarketing Proposal &

General Listing Information

Winter Park, ColoradoWinter Park, Colorado

You Can AlwaysYou Can AlwaysReach Us

OFFICE HOURS 8am-5pm Monday-Saturday9am-4pm Sunday

MAIN NUMBERS & EMAILi i h ffi 9 0 26 2600Direct in the office: 970.726.2600

Toll Free: 866.804.2060Fax: 970.726.2616Email: [email protected]

PHYSICAL ADDRESS78622 US Hwy 40Winter Park, CO 80482(between Pizza Hut & the Arapahoe Lodge)(between Pizza Hut & the Arapahoe Lodge)

MAILING ADDRESSReal Estate of Winter Park, LLCP O B 58P.O. Box 58Winter Park, CO 80482

Real Estate of Winter Park, LLCwww.REWinterPark.com

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Mission StatementMission Statement

We are in business to help people with their real estate needs and focus on the seven priorities outlined below.

1. Quality Service is most important to us.~ We believe in doing exactly what we say will do and then do more.~ We strive to constantly improve on the services that we provide.

2. Communication is the key to a successful relationship.~ We promise to keep you informed, on a regular basis, of exactly what is transpiring during the course of the listing and during the transaction.

3. Customer’s Needs are considered first.

4 Professional Advice and Opinions are always offered4. Professional Advice and Opinions are always offered.~ We will assist you in making educated and informed decisions.

5. We welcome Innovation and Change.~ We try to stay informed of industry and market changes. This helps us constantly evaluate what we’re doing and compare it to what is possible and what is needed.

6. We practice Teamwork. Real Estate of Winter Park has a great team of office support staff.~ Each member of the REWP staff plays a significant role in assisting our agents to accomplish a smooth and successful real estate transaction for you.

7. We would like you to think of us as YOUR Professional REALTORS.~ We believe that if we focus on the needs of our customers and clients and that~ We believe that if we focus on the needs of our customers and clients, and that positive outcomes will follow.


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We will consistently stay in touchwith you regarding our progress.y g g p g

1 We will send you copies of all marketing flyers1. We will send you copies of all marketing flyers, advertising and MLS sheets. Please let us know if you would like anything changed.

2. We will call for feedback on all showings and2. We will call for feedback on all showings and forward this feedback to you.

3. You will receive a monthly update on showings and advertising, even if we have no news to report.g, p

4. Once your property is under contract we will keep you informed each step of the way as we work toward closing.


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Ultimately this is yourUltimately, this is your transaction and we work for you.

1. Throughout the entire listing and sale of your home we will provide you with our professional opinion about many things. Through our combined 100+ years of selling real estate we have an abundance of insight and experience to help guide you in the sale of your home.

2. That being said, all sellers have different motivations for selling and it is our job to work towards YOUR goals. Whether it be to get you top dollar, a quick sale, specific contract terms, etc – or just to find a balance of these or other goals that you have in mind.

3. We are a full-time REALTORS with access to a full-time support staff to work full-time towards your goals.

4. Once your property is under contract we will keep you i f d h f h k d l iinformed each step of the way as we work toward closing.

5. Once your sale is complete we am still available to answer any questions you have. We also keep records of all transactions and can supply you with copies of documents pertinent to your salesale.


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Our Company Approach…

Of course, the owners of Real Estate of Winter Park have a vested interest in seeing their company succeed. But our unique partnership also encourages us to have a vested interest in seeing each owner succeed individually.

All of our agents have years of experience and have amassed extensive data bases of clients resulting in instant “Networking” forextensive data bases of clients resulting in instant Networking for your property.

We are an independent company and not a national franchise. We specifically opted to be “independent” because we feel that it allows

t dil d t t h i l l k t l Ous to more readily adapt to our changing local market place. Our marketing dollars are spent in trying to attract new clients to drive buyers to our listings versus spending money on nation-wide branding campaigns that are more geared toward metropolitan areas.


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Five Ways We Are Changing Real Estate in Winter Park

More knowledge. Better experience.You are working with a team of consistent top producers in the Winter Park market. No rookies here. You can be confident knowing that you are receiving the expertise you need to make informed and successful decisions.you need to make informed and successful decisions.

Our team approach serves you better.Our unique broker/owner approach puts your needs first by eliminating the inter-office competition that is often present in traditional real estate companies. As you work one-on-one with your REWP agent, our entire team is standing by to support you every step of the way.

Our tools give your more choices.We help you shop all Grand County property listings – not just the ones listed by our agents – through the Multiple Listing Service (MLS). Find desirable properties in the area with our user-friendly search system, then contact us for more information and a showing!

Powerful marketing that gets results.With a combined 128+ years of success in the real estate industry, REWP brokers have the knowledge, experience, and CONTACTS to market your property more effectively. Whether we're reaching out to thousands of qualified leads in our company-wide database, highlighting your property on our vast marketing network, or featuring your property on our state of the art website our marketing programor featuring your property on our state-of-the-art website, our marketing program gets the results you want.

We give back to the Winter Park community.We love Winter Park and Fraser Valley. As long-time residents of this area, our agents are committed to preserving Grand County as a great place to live and visit. Not only do we contribute extensively to the community as individuals; as a groupNot only do we contribute extensively to the community as individuals; as a group we are active members and sponsors of many local organizations including the Grand County Blues Society, The Grand Foundation, The Shining Stars Foundation, Colorado Association of Realtors® Housing Opportunity Foundation (CARHOF).


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Meet the REWP Agents & Staff

Owners: Shanna Lalley, Mike Periolat, Lisa Leclair Waldorf, Cliff Anderson, Katie Riemenschneider, Jennifer Brewster, Peter Gach & Jean Wolter

Regis Dahl Sylvia Hensley Brad Smith Dan Harper Ron OwensRegis Dahl Broker Associate

Sylvia Hensley Broker Associate

Brad Smith Broker Associate

Dan Harper Broker Associate

Ron Owens Broker Associate

Erin Jeziorski Licensed Assistant

Julie White Licensed Assistant

Sue SeemannBroker Associate

Sarah RyanAdministrative Assistant


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Market ValueMarket Value

Winter Park, Colorado


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Market ValueMarket ValueThe seller sets the price of the home, but ultimately the

buyer determines the value.

Our job is to supply you with facts about what has sold recently and what is currently for sale so that you can make and informed decision when pricing your property or home.

~ Properties Currently Listed = What buyers MIGHT pay…

~Properties Recently Sold = What buyers WILL pay…

~Properties That Have Expired = What buyers WILL NOT pay

what the seller paid for the property

what the seller owes on the property

What does not contribute to Market Value includes:

p p y

how much money the seller wants to make on the property

the actual cost that a seller paid for:~ an amenity (i.e. a hot tub)

d l (i kit h b th)~ remodel (i.e. new kitchen or bath)~ required maintenance of the home (i.e. new roof, deck,

exterior paint/stain, well, etc.)


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Marketing Your Property

Grand County, Colorado


970.726.2600 Main866.804.2060 Toll Free

Marketing Tools to Maximize Your ExposureGrand County Real Estate Guide – publishes 3 times a year and is in the lobby of

most businesses and restaurants. Local newspaper advertising – Real Estate of Winter Park has taken a different

approach to our newspaper advertising. (see example)Local Radio & TV advertising – KCMV & Channel 17Extensive internet advertising – some of the internet sites your property will be

featured on are (also see “Your eMarketing Presence” page):REALTOR.com (the #1 real estate site) realtywinterpark.com – this is “pay per click” website that generally comes up first in the “sponsored sites” box at the top of a Google search. We are the only Winter Park real estate company with this type of site.REWinterPark.com – This is our company website that offers visitors a unique and easy to read search of all MLS properties & other local resources.q y p p

Social Networking & Blogging – REWP Blog, Facebook, Twitter & ActiveRain.Monthly Newsletter – emailed every month to all our clients & customers. Has

events calendar, market reports & real estate news. (see example)National American Directory Services – In Room Guest Directory (see example)Multiple Listing Service (see example)Eye Catching Yard Signs (see example)Eye Catching Yard Signs (see example)Virtual Tours – We do virtual tours for the majority of our listings. These virtual

tours are posted in the MLS & other websites (Click here for an example)Multiple Property Flyer – This type of property flyer is unique to Real Estate of

Winter Park. We feel that this type of flyer gives your property maximum exposure to potential buyers who are just driving around and looking at flyers in boxes located on for sale signs. (see example)in boxes located on for sale signs. (see example)

Company Exposure Through Local Event Sponsorship –Major sponsor for the Grand County Blues Society and we sponsor The Shining Stars, Pet Pals, The Grand Foundation, the Grand County Parade of Homes & more.

Broker Open House – This open house is geared towards local brokers who can come and preview your property so they can better discuss it with their clients.clients.

WP-Fraser Valley Chamber Member – Advertise company & events, networking.Fully Staffed Office Open 7 Days a Week – Because our office is open 7 days a

week, agents wishing to show your property will always be able set up a showing.

REWP Marketing Committee – continuously thinking of new ideas and monitoring current marketing.current marketing.

Real Estate of Winter Park, [email protected]

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Buyers Guides & Yard SignsFront:Front:

The Grand County Buyers Guideis publishes 3 times a year and isin the lobby of most businessesand restaurants throughout thecounty. This is a free real estateguide for anyone who is lookingto buy something in the area!

REWP Section:

Yard Sign

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g

Map BookOne of a kind copyrighted map book is distributed throughout Grand County. And we consistently have people come in our office asking for a map book.

Its just one more way we market ourselves to potential buyers.


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Multiple Property FlyerThis type of flyer is unique toFront: This type of flyer is unique to Real Estate of Winter Park.

The purpose of this flyer is to give your property maximum

Front:

g y p p yexposure to potential buyers who are just driving around looking at properties. The property that the buyer pulled the flyer from may not be what they are looking for, but maybe yours is – and they could be directed to yours through use of this flyer.

Inside Page with Map:Back:


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Your eMarketing PresenceWe have discovered that the majority of buyers will research a market place and the available listings on the internet prior to contacting a REALTOR.

www.realtywinterpark.com(#1 sponsored site in a “winter park

(#1 visited real estate site)

(#1 sponsored site in a winter park real estate” Google search)

www.REWinterPark.com

www.craigslist.comwww.coloradolinks.net


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Social Networking & BloggingWe blog on our website at www.rewinterpark.com/blog a few times a week about

local happenings and real estate news. You can subscribe to it.

- Post new listings, closed, events, local info & real estate news. Be our fan!

Our followers grow everyday! Post- Our followers grow everyday! Post listings & closed info, events, local info.

- Real Estate social networking site, post blogs, market reports and new listings.

- Professionals networking site, post agent info and REWP info.


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Newspaper AdvertisingSky Hi Daily Newsy y

The average agent or company in town advertises in the real estate section of the Friday paper. Through a little research we have found that our listings get more exposure if we advertise on page 3 (this is the first inside page on the

right). The Friday paper sits in the newspaper boxes all weekend so we hit the weekend traffic with this edition. Additionally, this newspaper gets mailed out

weekly to 3000+ subscribers.


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Monthly Newsletter

01/22 27th Annual Chef's Cup

01/22-01/24

Bob's Mogul Camp

01/23- Winter Park Winter

UPCOMING EVENTS

01/24 Carnival Presented by Sprint

01/23-01/24

Grand Park Dog Days of Winter, Winter Carnival

01/23 Night Skiing and Tubing at Sol Vista

LOCAL HAPPENINGS!

For those of you with energy left after a great day of skiing at the mountain...Grab a burrito to go and head

h l dd h ll H d P k f

Interest rates and home prices are on everyone's

gBasin

01/23 Winter Park Amateur Freeride Series -King of the Grommets (Slopestyle)

01/23 FREE Beginner

to the sledding hill at Hideaway Park or visit some of the new shops at Cooper Creek Square.

Mike PeriolatBroker/Owner

Real Estate of Winter Park970-726-2601

[email protected]

mind - whether you're buying, selling or happy with your current home. It is just one of those

things that savvy people keep track of - much likethe stock market. This must be because for most

people their home is their biggest investment. Mark Roth recently wrote an article

published by Business Week "If you don't buy a home now you're either stupid or your broke".

He makes good points about really taking a deep

gSnowshoe Hike

01/23-01/28

Surefoot Colorado Ski Cup

01/30 FREE Beginner Showshoe Hike

01/30 Full Moon Ski @ Grand Lake Nordic

Browse all Grand County Listings in the Multiple Listing

Service (MLS)

He makes good points about really taking a deep look at interest rate trends and home price

trends. This includes the fact that we are at the average interest rate of around 5%. Over the last

40 years interest rates have typically ranged between 7 and 18%.

If you are considering buying a home take a good look at this article and talk with your lender to

figure out your potential benefits of home

Center 01/30-01/31

Burton Am Series and Super Demo Tour

01/30-01/31

USCSA Men's and Women's Giant Slalom

Next Show...Who: Cedric Burnside and Lighting MalcolmWhen: January 22nd, 2010Where: Winter Park Pubf g y p f f

ownership. If you take the time to look at the numbers in depth it could be a great advantage for

you!


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01/30 23rd Annual Governor's Cup

02/28 Full Moon Ski at Grand Lake Nordic CenterMORE EVENTS...

Where: Winter Park Pub located at the north end of downtown Winter Park

KCMV Radio & Channel 17 TV Advertisements

Discover Downtown Winter Park Summer 2009 Channel 17 - Mountain TV

(REWP Section Starts at 3:04)

970-726-2600970 7 6 600


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www.REWinterPark.com

Our uniqueSearch viewSearch view


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Multiple Listing Service (MLS)


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National America Directory Services

I R G t Di tIn Room Guest Directory –in 1,070 Rooms in Downtown WP and all the Rooms in the WP Base Area including ZMLArea, including ZML, Fraser & Founders Pointe, Iron Horse Resort & more!


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Keeping You InformedKeeping You Informed‐ Showing Desk – showing instructions, who to call, how to access, etc.

‐ Email Notifications – future showings & showing feedback

TXT Notifications we can even text you showing info if would like!‐TXT Notifications – we can even text you showing info if would like! ‐ Activity Reports – Tracks all showings, feedback, inquiries, open houses,

inspections, appraisals, extra advertising, price changes, etc.

‐ Special Requests – e.g. do not show for a certain time period


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Keeping Your Property SafeKeeping Your Property Safe

The Realtor Lockbox system from Sentrilock features reliable, secure technology and a durable metal enclosure.

Sentrilock Features

– Key Card access for Grand County Realtors tracks who entered the property & when.

1 Da codes can be gi en if there is an agent itho t a Ke– 1‐Day codes can be given if there is an agent without a Key Card, for inspections & appraisals or if the owner gets locked out.

– Optional “Cardless Entry,” Homeowner “Do Not Disturb,” “Call Before Showing,” “Contractor Codes,” and variable showing hourshours.


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Estimated Closing CostsEstimated Closing Costs

Winter Park, Colorado


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Estimated Closing CostsEstimated Closing Costs

Commission: Commission is paid upon closing. 6% Typical Commission (Land is typically 8%)6% Typical Commission (Land is typically 8%)

Other Closing Costs:$1075 (approx) Title Insurance Premium$ ( pp )

(Based on a sale price of $350,000)$75 One‐half of the real estate closing fee$40 to $60 Owner’s Extended Coverage on

Buyer’s Policy$5 Release Fee

Plus other payments and prorations as applicable. Examples, include payoffs of existing mortgages, taxes, monthly HOA, water, sewer etcsewer, etc.

This list sets forth general guidelines only and should not be considered al inclusive of the fees that could be encountered h d li i h i i d lwhen dealing with various properties and settlements.


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Grand Foundation Gold Medallions

• Free Pass you and your family & friends can borrow to – Ski & Snowboard at WP Resort, Copper Mountain, Sol Vista Resort

– X‐Country Ski at YMCA Snow Mtn Ranch and Devils Thumb Resort

– All Summer Activities at WP Resort – ride the lifts, Alpine Slide & more

– Access all of the YMCA – swimming, mini golf and more

– Maybe even the new Rec Center in the 2010‐2011 Season!

ll k h d• Just call your REWP agent to reserve a pass & pick it up the day you

need it at our office.

• The Grand Foundation seeks to improve the quality of life in Grand County by proactively addressing current and future needs in the areas of Health & Human Services, Arts & Culture, Education, Amateur Sports and Environment.

• http://grandfoundation.com


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Annual Client Appreciation Party & Bl F t& BluesFest

Join us the Friday before BluesFest – usually the last weekend in June


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“Real Estate is Changing”

•We strive to live the lifestyle we sell!•As a company and individually we are significantly involved in local non-profitsignificantly involved in local non profit and charitable organizations. We donate our time as well as our money.• We are committed to family, community and quality of life.• We have excellent reputations and a• We have excellent reputations and a commitment to our clients.

Thank you for…• Offering us an

opportunity to work with you

• Trusting us to provide quality service

• Thinking of Real Estate of Winter Park

Documents

Real Estate of Winter Park Listing Presentation