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Selling Your Home, Online Listing Presentation
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88% of consumers begin their home search on the internet
Reach the widest audience of potential buyers
More buyers = better chance of finding one willing to meet your terms, price and desired closing date
ONLINE MARKETING PLAN OBJECTIVES
94.3% said internet was becoming more important than print
NEW MOVER SURVEY
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
YES – 94.3%
NO – 4.7%
32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
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1997 1999 2001 2003 2004 2005 2006 2007 2008
Signs Print ads Internet buyers are now here
2002: Internet surpassed print ads
2004: More buyers found their home on internet than from signs
2008
NAR 2008 PROFILE OF HOME BUYERS & SELLERS FACTS ON WHAT IS WORKING AND WHAT IS NOT
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions)
Your home will be on REALTOR.com® - where
more consumers spend the most time
Source: comScore Media Metrix, April 2009
BUYERS SEARCH OUR LOCAL WEB SITE
BUYERS WHO ARE JUST ON
REALTOR.COM®
BUYERS WHO SEARCH OUR LOCAL SITE AND
REALTOR.COM® PRINT ADS
BEST OF BOTH WORLDS
For illustrative purposes. Varies by broker and region.
• Enable your home to rise to the top of the search aabove all other homes by adding more photos
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
• Place my cell phone on multiple points to increase buyer calls for your property
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
• I will make your home stand out with a video or virtual tour
150 million Americans watch videos on the internet every month