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Real-time Business – How Do Enterprises Benefit
From SAP Netweaver?
Hubert Österle
SAP NetWeaver Conference
Basel, 2003-10-01
H. Österle / Slide 2
IWI-HSG
Agenda
Real-time Business
Enterprise Application Integration
SAP NetWeaver
Conclusion
H. Österle / Slide 3
IWI-HSG
Real-time Customer Processes Change the Way We Do Business
EVERYTHINGEVERYTHING
NON-STOPNON-STOP
ONE-TO-ONEONE-TO-ONE
EVERYWHEREEVERYWHERE
ONE-STOPONE-STOP
ANYHOWANYHOW
H. Österle / Slide 4
IWI-HSG
Real-time Business Requires Integration
Carrier Selection
OrderingPrices and
FreightCharges
Product Catalog
CommonSemantic
Model
Exchanging XML messages is the easy part.
Common semantics is the hard part.
H. Österle / Slide 5
IWI-HSG
Agenda
Real-time Business
Enterprise Application Integration
SAP NetWeaver
Conclusion
H. Österle / Slide 6
IWI-HSG
ATURB@WEB Is a xApp for Service Centers Around the World
Check turbo-charger data
Checkavailability
Send order
Repairturbocharger
Choosespare part
ABB Turbo Service Center
Manuals
Worldwide inventory
Assemblyinstructions
Customer-Database60‘000 Customers
108‘000 Technical assets
Spare part order
27‘000 Spare parts
Productconfiguration
180‘000 Turbochargers
70 Service centers
Service Network
500 Employees
49‘000 Service reports
Service reports
Checkcredit status
H. Österle / Slide 7
IWI-HSG
ATURB@WEB Is a xApp for Service Centers Around the World
Check turbo-charger data
Checkavailability
Send order
Repairturbocharger
Choosespare part
ABB Turbo Service Center
Manuals
Worldwide inventory
Assemblyinstructions
Customer-Database60‘000 Customers
108‘000 Technical assets
Spare part order
27‘000 Spare parts
Productconfiguration
180‘000 Turbochargers
70 Service centers
Service Network
500 Employees
49‘000 Service reports
Service reports
Checkcredit status
Redesigned customer process
Reused existing applications
Hard coded interfaces
Spare parts inventory reduced by 12% (about 17 Mio. CHF)
Reduction of IT costs (replacement of mainframe)
Reduction of process costs
Support of sales and distribution (cross- and up-selling)
H. Österle / Slide 8
IWI-HSG
Zumtobel Staff Had Problems With the Product Catalog
Annual print-out of the product catalog was outdated
Country-specific prices were difficult to manage
Product configuration was complex resulting in many returned deliveries
H. Österle / Slide 9
IWI-HSG
Zumtobel Staff Started with a Redesign of the Customer Process
Acquisition
Order
Accounts Payable
Complaints
Bidding
Reference Solutions
Product Marketing
Light Planning
Inventory Query
Bank Line
Agent-specificPrice List
OrderingOrder Status
Order GroupingDelivery Status
Current BookingsPayments
Due/overdue
OnlineReclamation
Reclamation Status
Zumtobel Staff Agent
Zumtobel Staff Agent Portal
H. Österle / Slide 10
IWI-HSG
A "xApp" Serves the Acquisition and Bidding Process of the Agents
Internet
Communication and Integration LayerSAP Application Server SAP Business Connector
mySAP Enterprise Portal
Portal Server
Page Builder
User Management
Corporate LDAP
Portal LDAPSearchPersistence Adapter iView-Server
Presentation Layer
KM (TREX)
Transactions and Information Layer
Transaction Systems
SAP R/3(FI/CO, SD, MM, HR, ...)
Information Content
Data BaseFilesSAP BW
Product Data
Data Base
Agent Process
Acquisition
Light Planning Prod. Marketing Reference Solutions
Bidding
Agent-specific Price List
...
H. Österle / Slide 11
IWI-HSG
A "xApp" Serves the Acquisition and Bidding Process of the Agents
Internet
Communication and Integration LayerSAP Application Server SAP Business Connector
mySAP Enterprise Portal
Portal Server
Page Builder
User Management
Corporate LDAP
Portal LDAPSearchPersistence Adapter iView-Server
Presentation Layer
KM (TREX)
Transactions and Information Layer
Transaction Systems
SAP R/3(FI/CO, SD, MM, HR, ...)
Information Content
Data BaseFilesSAP BW
Product Data
Data Base
Agent Process
Acquisition
Light Planning Prod. Marketing Reference Solutions
Bidding
Agent-specific Price List
...
Redesigned customer process
Reused existing applications
Integration simplified with EAI
More convenience for the agent
Reduction of delivery failures
Faster and more precise sales process
Roll-out for all sales organizations
H. Österle / Slide 12
IWI-HSG
Agenda
Real-time Business
Enterprise Application Integration
SAP NetWeaver
Conclusion
H. Österle / Slide 13
IWI-HSG
Netweaver Can Be More Than EAI
The Internet-Browser simplified front-end integration.
Portal software removes many of the obstacles in user handling (e.g. Single Sign-on).
XML-based messaging is clearly more flexible than EDI or RFC.
Data synchronization has matured in systems like ALE ( MDM).
SAP NetWeaver uses the pre-defined meta-data repository.
H. Österle / Slide 14
IWI-HSG
Integration Platforms Cannot Resolve Semantic Clashes
Different understanding of "shipment"Customer aks for "shipment nofication"Supplier notifies "goods staged"Customer understands "shipment released"
Different Product IDsSupplier has frame agreement for product "XR4"Customer has product "XR4-Australia"
Missing link between order and order confirmationCustomer orders an item with 100 unitsSupplier´s system splits order-line into two orders with separate order confirmationsCustomer´s system can´t match second order confirmation to original order
H. Österle / Slide 15
IWI-HSG
Agenda
Real-time Business
Enterprise Application Integration
SAP NetWeaver
Conclusion
H. Österle / Slide 16
IWI-HSG
The Customer Process Will Drive the Business
SAP has a good chance to succeed with NetWeaver.
SAP customers are becoming more agile, but there is no such thing as a "Lego-Enterprise"
What´s needed is
Customer process redesign
Collaboration negotiation ( Change Management)
Technical implementation ( Change Management)
H. Österle / Slide 17
IWI-HSG
Contact Information
Hubert Österle
IMG AGFuerstenlandstrasse 101CH-9014 St. GallenPhone +41 71 274 8111Fax +41 71 274 8181
e-mail: [email protected]
URL: www.img.com
Institute of Information Management University of St. GallenMueller-Friedberg-Strasse 8CH-9000 St. GallenPhone +41 71 224 2420Fax +41 71 224 2777
e-mail: [email protected]: www.iwi.unisg.ch
