#RealPigFarming

Lindsay Black

What is #RealPigFarming

• It’s a social movement – Among pig farmers and friends– Feature real farms and tell real stories about modern

pork production– Farms and farmers of all sizes and kinds

#RealPigFarming Social Channels

• Real Pig Farming on Facebook

• @RealPigFarming on Twitter

Social Forces Team

• Members are already active on social media

• Taking them from advocates to influencers

• Create conversations about modern pig farming with consumers on social

• Will continue to grow participants over the next year

Team Members

• Iowa– Cristen Clark– Erin Brenneman– Jarrod Bakker

• South Dakota– Peggy Greenway

• Minnesota– Lincoln Langhorst– Kristi Schaffer (Wakefield Pork)

– Wanda Patsche– Dale Stevermer

• Missouri– Chris Chinn– Jo Windman

• Illinois– Chad Leman– Tom Titius

• Ohio– Chuck Wildman– Lauren Schwab

Team Members

• North Carolina– Channing Gooden– Jamie Thomas

• Indiana– Jennifer Campbell– Michelle Workman

• Universities– University of Missouri– University of Nebraska– Colorado State – Iowa State– Purdue

Social Drives To PorkCares.org

#RealPigFarming Content Hub

• www.porkcares.org

• Dynamic, shareable content– Focused on We Care® principles– Drive people to PorkCares.org for more

information– Social Forces help with content creation– Content calendar to guide monthly discussions

• Opportunity for site visitors to “meet” real pig farmers from across the country

Tracking #RealPigFarming

• Able to monitor tone and frequency of use

• Tools include– Social Sprout– Vocus

August Highlights

• Original posts were 88% positive  

• 3,755 posts using #RealPigFarming

• 3,671,811 impressions for #RealPigFarming

• Social drove 127 visitors to porkcares.org

Tracking:

• 187 Positive

• 345 Negative– 282 of those were retweets

from HSUS employee

How Social Forces Responded

Reaction

Ask A Pig Farmer Video Series• Video series to answer

common questions about modern pork production– Gathered from Food

Chain Partners

• Answers collected at World Pork Expo

• Interviewed 28 pig farmers of all kinds

Ask A Pig Farmer

Pigs, The Inventors of Bacon