Reasons to host a Mega Event - ICCA...It boasts state of the art electronic scoreboards and floodlights. The Royal Bafokeng Stadium is entirely funded by the Royal Bafokeng community,

International Congress and Convention Association

Reasons to host a Mega Event Nina Freysen-Pretorius

ICCA - TAIWAN MICE Bidding Workshop 2014


“When South Africa bid to host the 2010 FIFA World Cup™, our bid represented the hopes of a nation. We hoped that hosting the largest sporting event in the world would showcase to the world our wonderful country, its people, our capabilities and our vision for the future.” “We worked tirelessly for many years across all sectors, from government departments to the private sector and as citizens, to make sure we hosted the best World Cup ever. We planned, invested and implemented our vision in the face of many challenges, of fierce skepticism and sometimes even of outright disbelief that we could deliver on our commitments. “The World Cup was never about the hosting of a tournament, but rather about building a legacy for our country and our continent – a legacy in terms of amongst others infrastructure development, economic growth, skills development, job creation, nation building and brand awareness. We as South Africans believed, and the world came to believe with us.” South African Minister of Tourism


This year South Africa celebrates 20 years of Democracy thanks to our late former President Nelson Rolihlahla Mandela.


Zurich, 15 May 2004



…current financial crisis is the worst the world has seen since the

Great Depression of the 1930s. For younger generations,

accustomed to mild recessions of the new phase of

globalization, the misery of the Great Depression is hitherto

nothing more than a distant legend…


Finance Minister Pravin Gordhan was quoted as saying that South Africa will recoup the R38 Billion spent on hosting the tournament given that it had attracted over 500,000 visitors and created about 130,000 jobs.


“Aside from these physical projects, the most important legacy of the World Cup is

likely to be a social legacy.

The Cup has given South Africans a new source of pride. Pulling in the third most

spectators of any World Cup behind Germany in 2006 and the U.S. in 1994, South

Africa's perception as a successful World Cup host has been legitimized.

For a nation that has struggled with the demons of its horrific past, the World Cup

marks a major positive point in the young democracy's history, second only to the

historic end of apartheid and election of Nelson Mandela as its president in 1994.”

Benefits and Burdens in Post-World Cup South Africa

Monday, August 2, 2010 - 9:00am PDT by Nate Berg

http://www.planetizen.com/taxonomy/term/3223























by

Sue Bannister Deputy Head: Strategic Projects Unit



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The art was in: • Maximising the benefits

• Minimising the costs

• Ensuring that funds were spent in the most

efficient and effective way

• Leaving a legacy


• 2005 - “2010 and Beyond Strategy”

• Durban and KZN as Africa’s Premier Sport and

Tourism Destination

• Big Vision to change the face of Durban

• Use sporting events to generate economic

development

• Decision that everything we did had to be part of

a bigger strategy. Minimal investment and energy

“just for the event”


Build up

Event Legacy


• Construction projects

• Nearly R5bn spent on construction projects in

the build up to the World Cup

• Aim was to maximise the use of local staff

and labour

• Training programmes

• Maximise the use of local materials and products

• Tight control and project management to lessen

the effects of “World Cup” Disease


• Boosting tourism

• Stay longer, spend more and come back

Providing prior info to visitors to allow

them to plan their trip – booklets,

website, information sessions,

presentations, meetings with embassies




• Need to ensure all tickets sold (marketing, pricing) • Increased use of tourism products across the city (product

availability, marketing, information, transport infrastructure)

• Convert 2010 visitors into holiday – longer stay in the city (marketing, information, service levels)

• Pricing (competitive pricing, cheap holiday destination, word of mouth marketing)

• Service levels (good service means a return visit, word of mouth marketing)

• Information through various channels (info on products, services)

• Base yourselves in Durban – warmest place to be (pricing, marketing)


• Choice of projects

• Using the World Cup as a motivation for funds from

national government

• An eye on the future






Soccer City was the premier host venue for the 2010 World Cup, with the kick off match as well as the final match between Netherlands and Spain played in this exceptional stadium. Soccer City's seats were increased from 80 000 to be able to seat 94 700 people for the World Cup in 2010.


Ellis Park was built in 1927, and gained world renowned status when it hosted the final game of the 1995 Rugby World Cup final between South Africa and New Zealand. Ellis Park is a world class sporting venue, fully equipped with excellent facilities and services. Major upgrades were done to Ellis Park ahead of the 2010 World Cup, increasing its capacity to host up to 60 000 people.


Green Point Stadium got a complete facelift ahead of 2010. It was upgraded to become a multipurpose venue nestled between Table Mountain and the Atlantic Ocean. This is definitely one of the more scenic stadiums in South Africa. Seating were increased to provide for 68 000 spectators.


This world class facility is situated in KwaZulu-Natal and was a semi final venue during the 2010 World Cup in South Africa. The stadium's seating capacity was increased to occupy 60 000 spectators, boasting a state-of-the-art cable car taking visitors up to the highest point of the stadium's arched roof. It was at this stadium that South Africa and England played a friendly match in May 2003 to celebrate South Africa's bid in the 2010 World Cup.


Nelson Mandela Bay Stadium is a brand new futuristic, multipurpose stadium seating 49 500 fans. This stadium is conveniently situated close to the N2 highway, just a few kilometres from the coast and the port of Coega. This stadium hosted first and second round matches in the 2010 World Cup.


Loftus Stadium is one of South Africa's premier stadiums and boasts a seating capacity for 45 000 people. This stadium was one of the main venues for the 2010 Soccer World cup and the 1995 Rugby World Cup.


The Mbombela Stadium is a newly constructed stadium, located just 8 kilometres north of Nelspruit. It is the closest venue to the world famous Kruger National Park. This brand new elevated stadium is able to accommodate 40 000 people and boasts glorious views from all directions.


The Free State Stadium is a 40 000 seater stadium that is on par with international stadiums. It boasts a standard athletics stadium, the Goodyear Park cricket grounds, an astro turf hockey stadium and great tennis facilities. The Free State Stadium was a significant venue for the 2010 Soccer World Cup. This stadium had a major refurb ahead of the 2010 World Cup.


This stadium was built quite recently and is a multipurpose venue built for the 2010 World Cup. A few improvements were made to have a seating capacity of 40 000. It boasts state of the art electronic scoreboards and floodlights. The Royal Bafokeng Stadium is entirely funded by the Royal Bafokeng community, who boasts the world's richest platinum mines in the North West Province.


This world-class stadium was completely upgraded for the 2010 World Cup. A new roof was constructed, as well as 20 additional seating rows, increasing the stadiums capacity to 40 000 people. Other additional extras include an electronic scoreboard, floodlights, a state of the art sound system, fire detection and a world class protection system.


The Gautrain Project had a plethora of successful achievements during the 2010 calendar year. The following are arguably some of the most significant achievements of the year, which saw the operations commence on 8 June 2010, well in time for the start of the 2010 FIFA World Cup. The Gautrain experienced unexpectedly high passenger demand during the first months of operations. People were prepared to stand for more than an hour in a queue just to get a ticket. By 16 September 2010, we already had our One Millionth Passenger, and indications are that the Airport Service is particularly popular for tourists as well as business people.


Football Fridays, was the inspirational campaign to get South Africans united behind the 2010 Fifa World Cup effort. The diski dance was a huge feature at the Football Friday’s launch in Tshwane/ Pretoria on 30 October 2009.



Thank You

World Cup video

//SBS2011/RedirectedFolders/sacha/My Documents/My Videos/Shakira - Waka Waka (This Time for Africa) (The Official 2010 FIFA World Cup™ Song).wmv