Rebrand Your Presence · Personal brand marketing strategist showing graduates, leaders and teams how to increase visibility, earn influenceand establish authority using LinkedIn

3 Steps to Success With LinkedIn 15/12/2019

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Visibility Authority InfluenceEnhance Establish Earn

Rebrand Your Presence

Personal brand marketing strategist showing graduates, leaders and teams how to increase visibility, earn influence and establish authorityusing LinkedIn and social media tools.

• #2 LinkedIn expert in Asia Pacific by SMMI

• 2019 Top 50 Social Media Marketing Influencersby TopRank Marketing

• ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’ - Author

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“Your brand is what other people say about you when you’re not in the room”Jeff BezosFounder and CEO of Amazon


DigitalRoom

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First Impressions

LinkedIn is one of

the top sites that

Google crawls

36.8M

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What is

Network

200+Search Engine

10M+ Au20M+ Jobs

Professional

90K Schools

30M Companies

660M+Countries

2 /second

87M+

Millennials

Personal Brand

44%monthly

40% daily

+50% engagement

94%B2B ContentDistribution

87% find

94% vet

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Rebrand Starts with

ProfileNetwork

Thought Leadership & Authority

Engagement & Influence

MasteryLinkedIn

X

VolunteerImage Credit Shutterstock

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1. VISUALSBackground

HEADLINE

SKILLS

CHARACTER

ABOUTStory

RECOMMENDATIONS

ACCOMPLISHMENTS

Profile Photo

EXPERIENCECurate, Create and Converse

CONTENTCOMMUNITY

Elevator PitchKeywords

2. VALUE

4. VIDEO

Expertise

3. VALIDATION

5. VOICE

CONNECTION

VIAProfile MASTERY

Scroll Test

Does your profile communicate your value?


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[Keyword focused expertise] [who solves problem X] // [company]

[Keyword focused role] [who solves problem X] for [target audience Y] by providing [expertise Z]

Create a Leading Headline

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X

DIY AUDITwildfiresm.thinkific.com

“Who are the influencers of your ideal connections?”@JoSaundersAU

Copyright Wildfire Social Marketing 2019

VIANetwork

Connection

YOU

Their connection = your prospect

More prospects

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ConnectionTypes• Ideal Clients & Decision Makers• Influencers of your ideal connections• Peers & Potential Partners• Leaders & Authorities• Stakeholders• Friends• People you meet at #

XStart a

conversation

Best Practice

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VIA Networking

💭 A ‘like’ is a nod of agreement💭 A ‘reaction’ is a nod + context💬A ‘comment’ is conversation.

Follow

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2nd

Connections

Team

Followers

1st Connections

Company Page


Employeesgenerally have

10xconnections

more

Encourage &

Engagement

Stories &

Reflection

Build Your

Hashtags@Mention


Like

Comment

Share

VideoArticlePhotos

#

»

BrandPosts

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Like / Comment

FollowConnect

Message

Engage

Schedule

Influence & Impact

Search & View

Engage

View profile & recent activity

Profile & Page

Profile Activity

Be interested

With Activity

Via message

Call / Meeting

With Conversation & context

VIA LinkedIn

NEW

Find & connect with people nearby

In Room

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/bookjo/aioh2019/

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https://wildfiresocialmarketing.com/bookjo/aioh2019/

Documents

Rebrand Your Presence · Personal brand marketing strategist showing graduates, leaders and teams how to increase visibility, earn influenceand establish authority using LinkedIn