Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

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    Recent Trends in Jewish Demographics

    and Their Impact on the Jewish Media

    Ira M. Sheskin, Ph.D.Director of the Jewish Demography Project of the

    Sue and Leonard Miller Center for Contemporary Judaic Studiesand Professor, Department of Geography and Regional Studies

    University of Miami

    1

    2011 American Jewish Press AssociationAnnual Conference

    Dallas, TXJune, 2011

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    Outline of this Presentation

    2

    Part I: Recent Trends in American Jewish Demography

    Part II: Demographic Profile of Users of the Jewish Media

    Part III: Data Sources for Reporters

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    Outline of this Presentation

    3

    Part I: Recent Trends in American Jewish DemographyTrend 1: Number of American Jews

    Trend 2: Changes in the Size of the Jewish PopulationTrend 3: Changing Geographic DistributionTrend 4: Loss of Jews Due to Intermarriage andAssimilationTrend 5: Investments of the Organized Jewish Communityto Counteract the Forces of AssimilationTrend 6: Presence of FSU Jews and Israelis

    Part II: Demographic Profile of Users of the Jewish Media

    Part III: Data Sources for Reporters

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    4

    Trend 1How Many American Jews Are There?

    Probably 6.0-6.4 Million,But We Do Not Know

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    5

    Both a religious group and an ethnic group

    Jews by religion, Jews by ethnicity

    Orthodox and Conservative: matrilineal descentReform and Reconstructionist: patrilineal and matrilineal

    descent

    Israeli Law of Return: one Jewish grandparent

    Social scientists studying American Jewry: Consider SelfJewish but no Messianics

    )

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    Defining Jews

    Who Do We Count?

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    6

    Jews are not counted in the US Census(except for Kiryas Joel, Monsey, and New Square)

    Older methods

    Census variables: "mother tongue and % Russian and PolishAbsences from school on Yom KippurDeath records

    Current methods

    Random Digit Dialing (RDD) Telephone SurveysDistinctive Jewish Name RatiosKey Informant/Internet estimatesBrandeis University Meta-Analysis

    )

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    Methods for Counting Jews

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    7

    Generate four numbers at random to go at the end of each area code/exchangecode in the study area, resulting in 10-digit numbers

    212-589-XXXX

    If a household is reached, inquire if anyone in the household is Jewish

    Calculate the percentage of households reached that are Jewish

    Ask household size and whether each person in household is Jewish

    Produces a population estimate and a random sample of Jews to be interviewed

    NJPS 2000-01, AJIS 2000-01, HARI 2000-01, ARIS 2008 were all RDDTelephone Surveys

    )

    )

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    Random Digit Dialing (RDD) Telephone Surveys

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    Berman Gross LiebermanCaplan Grossman Rosen

    Cohen Jacobs RosenbergEpstein Jaffe RosenthalFeldman Kahn RubinFreedman Kaplan Schwartz

    Friedman Katz ShapiroGoldberg Kohn SiegelGoldman Levin SilvermanGoldstein Levine Stern

    Goodman Levinson WeinsteinGreenberg Levy Weiss

    )

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    Distinctive Jewish Name Ratios

    About 8%-12% of Jews in US have one of these names

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    10

    Estimates of the Jewish population of over 1,000 AmericanJewish communities have been summarized annually in theAmerican Jewish Year Book(AJYB), now Current JewishPopulation Reports (CJPR)

    When the results of an RDD survey or DJN procedure are

    available for a particular community, this is used in place ofa key informant or Internet estimate

    Of the total number of Jews reported by the AJYB (now

    CJPR), more than 80% of that number is supported by RDDestimates of local Jewish communities from past 15 years

    These 1,000 local estimates are totaled to get a national

    estimate

    )

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    Key Informant and Internet Estimates

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    Virginia

    1997-2001 Blacksburg-Radford 175

    1997-2001 Charlottesville 1,500

    1997-2001 Danville area 100

    2009 Fredericksburg (parts of Spotsylvania, Stafford, King George, and Orange Counties) 500

    1997-2001 Lynchburg area 275

    1997-2001 Martinsville 100

    1997-2001 Newport News -Ham pton-William sburg-Jam es City-York County, and Poquos on City 2,400

    2008 Norfolk (2001) 3,550

    2008 Virginia Beach (2001) 6,000

    2008 Chesepeake-Portsmouth-Suffolk (2001) 1,400

    2008 Norfolk-Virginia Beach Total (2001) 10,950

    2003 Arlington-Alexandria-Falls Church (2003) 28,000

    2003 South Fairfax-Prince W illiam County (2003) 25,000

    2003 West Fairfax-Loudoun County (2003) 14,500

    2003 Greater Washington Total in Northern Virginia (2003) 67,500

    2009 Petersburg-Colonial Heights-Hopewll 200

    2006 Central (1994) 2,200

    2006 West End (1994) 2,400

    2006 Far West End (1994) 4,800

    2006 Northeast (1994) 1,200

    2006 Southside (1994) 1,900

    2006 Richmond (Henrico and Chesterfield Counties) Total (1994) 12,500

    1997-2001 Roanoke 900

    1997-2001 Staunton-Lexington (Augusta, Bath, Highland, Page, Rockingham,

    and Shenandoah Counties) 370

    1997-2001 Winchester (Clarke, Frederick, Warren, and Winchester Counties) 270

    1997-2001 Other places 150

    Total Virginia 97,890

    The Virginia Section of the 2010Current Jewish Population Report

    11

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    12

    SSRI 2010

    Uses 150 random digit dialing telephone surveys done for awhole variety of purposes that happened to ask a questionabout religious preference - leads to an estimate of Jewishadults by religion

    Has to extrapolate Jews by ethnicity based on NJPS ratio ofJews by religion to Jews by ethnicity

    Has to extrapolate Jews under age 20 based on NJPS ratiobecause many of the 150 surveys only interviewed Age 20+

    )

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    Steinhardt Social Research Institute

    Meta-Analysis

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    6,544 6,467

    6,000

    5,3405,200

    CJPR 2010 SSRI 2010 HARI 2000-01 AJIS 2001 NJPS 2000-01

    0

    1,000

    2,000

    3,000

    4,000

    5,000

    6,000

    7,000(thousands)

    Estimates of the Number of American Jews13

    National Jewish Population SurveyJewish Federations of North America

    American Jewish Year BookNow: Current Jewish Population Reports

    Sheskin and Dashefsky

    American Jewish Identity SurveyMayer, Kosmin, and Keysar

    Heritage, Ancestry, and ReligiousIdentification

    Tobin and Groeneman

    Steinhardt Social ResearchInstitute

    Leonard Saxe

    6.0 - 6.4RDD

    RDD

    RDDRDD

    RDDDJN

    InformantInternet

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    14

    The CJPR estimate of 6.0-6.4 million is well above the NJPS estimate of 5.2M

    Why?

    The NJPS estimate is too low

    A disproportionate percentage of Jews refused to participate in NJPS 2000,resulting in an undercountEach 0.1% error in percentage Jewish is 112,000 Jewish householdscontaining 200,000 Jews

    The CJPRestimate is too highStudentsSnowbirdsMovers between StudiesInformants overstate numbers: but an analysis shows a 3% under reporting!

    )

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    Why the Differences Between NJPS and CJPR?

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    Source: World Jewish Population, 2010 (Sergio DellaPergola)

    6,200

    5,704

    484

    375

    292

    205

    182

    119

    108

    95

    72

    71

    49

    39

    30

    30

    28

    21

    United StatesIsrael

    France

    Canada

    United Kingdom

    RussiaArgentina

    Germany

    Australia

    Brazil

    Ukraine

    South Africa

    Hungary

    Mexico

    Belgium

    Netherlands

    Italy

    Chile

    0 1,000 2,000 3,000 4,000 5,000 6,000 7,000

    (thousands)

    Largest Jewish Populations in World15

    (6 - 6.4 million) from CJPR (Sheskin and Dashefsky)

    If 5.2 million is correct:more Jews in Israel than in US

    If 6.0-6.4 million is correct:More Jews in US than in Israel

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    16

    Trend 2Is the Jewish Population Increasing, Decreasing

    or Remaining the Same?Probably Remaining the Same,

    But We Do Not Know

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    17

    Arnold Toynbee, in his classic 12-volume study of history(1934-1961) was troubled by the one exception to hisuniversal rules governing the eventual decline of everypeople. He declared that the Jews were a vestigial

    remnant of a people destined to perish soon

    )

    The Demise of the Jewish PeopleHas Long Been Predicted

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    The Demise of American Jewryhas Long Been Predicted

    RELIGION AMONG JEWS FOUND TO BE WANING; Case-Workers Also Contendthe Charity Federation Here Is Not a Unifying Influence.

    Special to THE NEW YORK TIMES.

    May 30, 1934, Wednesday

    ATLANTIC CITY, May 29. -- The New York committee of caseworkers, a section ofthe National Conference of Jewish Social Service, reported today that there was adecreasing influence of religion in American Jewish life and a large gap between thecommunal leadership and the masses, and that the Federation of Jewish Charitieswas not the unifying influence it purports to be.

    18

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    May 5,

    1964

    19

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    1986 -Essays on the Ever-Dying People

    20

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    5,5005,200

    1990 20000

    1,000

    2,000

    3,000

    4,000

    5,000

    6,000

    7,000 (thousands)

    Number of American Jews fromNational Jewish RDD Surveys:

    NJPS 1990 and NJPS 2000

    21

    Shows a decrease?

    Not really, because the5.2 million is within the

    margin of errorof the 5.5 million

    Loss of 300,000 wouldhave been loss of

    500,000 with FSUJews, or 50,000/year

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    Source: American Jewish Year Book(Schwartz and Scheckner until 2001, Sheskin and Dashefsky 2006-2010)

    5,941

    5,981

    5,798

    5,8

    28

    5,840

    5,880

    5,900

    6,000

    6,005

    6,0

    61

    6,136

    6,165

    6,45

    2

    6,43

    3

    6,48

    9

    6,53

    7

    6,5

    44

    1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100

    1,000

    2,000

    3,000

    4,000

    5,000

    6,000

    7,000 (thousands)

    Number of American Jews fromAmerican Jewish Year BookEstimates

    RDD/DJN/Key Informant

    22

    No Data

    Sheskin and Dashefsky do not believe this indicates an increase of 603,000,but rather that a better job has been done of counting

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    5,693

    6,340 6,467

    2000 2008 20100

    1,000

    2,000

    3,000

    4,000

    5,000

    6,000

    7,000 (thousands)

    Number of American Jews fromSSRI Meta-Analysis

    23

    Shows an increase of 774,000

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    77

    91

    179

    261

    65

    16

    39

    56

    143

    1,420

    206

    16

    29

    83

    73

    120

    93

    211

    271

    82

    22

    63

    68

    113

    1,412

    215

    18

    37

    107

    101

    Atlanta 10

    Baltimore 11

    Boston 10

    Chicago 10

    Cleveland 9

    Columbus 11

    Denver 10

    Las Vegas 10

    Miami 10

    New York 11

    Philadelphia 12

    Sarasota 9

    Seattle 10

    South Palm Beach 10

    West Palm Beach 6

    0 200 400 600 800 1,000 1,200 1,400 1,600

    (in thousands)

    Earlier Study

    Later Study

    Changes in the Jewish PopulationRDD Estimates Only

    24

    Studies completed6-12 years apart

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    89

    501

    45

    119

    157

    72

    519

    83

    209

    216

    Detroit 16

    Los Angeles 18

    Phoenix 19

    San Francisco 18

    Washington 20

    0 200 400 600 800 1,000 1,200 1,400 1,600

    (in thousands)

    Earlier StudyLater Study

    Changes in the Jewish PopulationRDD Estimates Only

    25

    Studies completed13-20 years apart

    Now 67,000

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    26

    The data seem to show a Jewish population that hasremained relatively constant over the past 20 years:

    But, only because of 335,000 FSU Jews by the year2000 (now grown to at least 500,000 and maybe asmuch as 700,000 today)

    Likely to decrease in the future due to:a very low fertility rate of 1.9, of which 1.4 will be raisedas Jews (2.15 is replacement rate)

    a high percentage of elderlya significant number of persons who opt out

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    Increasing, Decreasing, or Remaining the Same?

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    0.1%

    0.3%

    0.7%

    1.1%

    1.4%

    1.6%

    1.8%

    2.3%

    3.1%

    3.5%4.0%

    4.0%

    3.7%

    3.5%

    3.4%

    3.7%

    3.7%

    3.7%

    3.5%

    0.4%

    0.7%

    1.1%

    1.6%

    1.8%

    1.8%

    2.0%

    2.5%

    3.2%

    3.6%4.0%

    4.0%

    3.6%

    3.4%

    3.3%

    3.5%

    3.6%

    3.6%

    3.3%

    90+

    85-89

    80-84

    75-79

    70-74

    65-69

    60-64

    55-59

    50-54

    45-4940-44

    35-39

    30-34

    25-29

    20-24

    15-19

    10-14

    5-9

    0-4

    Age Group

    0.0%2.0%4.0%6.0%8.0% 0.0% 2.0% 4.0% 6.0% 8.0%

    Males Females

    Age Distribution-All Americans - 2000Median Age is 35 Years 12% are Age 65 and Over 6% are Age 75 and Over

    27

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    0.1%

    0.5%

    1.1%

    1.8%

    1.8%2.0%

    1.7%

    2.5%

    4.1%

    4.0%

    3.4%

    3.4%

    3.3%

    3.6%

    4.4%

    2.9%

    3.0%

    2.9%

    2.8%

    0.3%

    0.6%

    1.6%

    1.9%

    2.3%2.2%

    2.0%

    2.9%

    4.2%

    4.1%

    3.8%

    3.0%

    3.5%

    3.2%

    4.2%

    3.2%

    2.6%

    2.5%

    3.0%

    90+

    85-89

    80-84

    75-79

    70-7465-69

    60-64

    55-59

    50-54

    45-49

    40-44

    35-39

    30-34

    25-29

    20-24

    15-19

    10-14

    5-9

    0-4

    Age Group

    0.0%2.0%4.0%6.0%8.0% 0.0% 2.0% 4.0% 6.0% 8.0%

    Median Age is 39 Years 16% are Age 65 and Over 8% are Age 75 and OverFor Jews: 19% are elderly and the median age is 42 years

    Males Females

    Age Distribution-Persons in Jewish Households - 200028

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    29

    Jews are either 1.7% or 2.1% of the American population

    depending on whether NJPS or CJPR is correct

    Jewish political influence comes from the Electoral Collegeand from Jews concentrating in certain states (see Trend 3)

    Political influence will be dependent on a core group ofpolitically-active Jews who donate and campaign

    But eventually, decreasing numbers will impact the ability ofthe Jewish community to influence policy

    )

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    Political Implications

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    30

    Some Jews, who have themselves chosen to become lessinvolved in Jewish life, feel that the "correctness" or"inevitability" of their choice has been confirmed by the fact

    that many others have followed the same path

    Other Jews have reacted with alarm at the implications ofthese findings. Jewish continuity was made a priority in

    many American Jewish communities, leading to additionalfunding for both formal and informal Jewish education andfor programs like birthright Israel (see Trend 5)

    )

    )

    Psychological Implications

    31

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    31

    Cost of being Jewish is often a major reason fornon-participation

    As the number of Jews decreases, particularly in smallcommunities, the costs of running the community perremaining household increases

    Miami decreasing from 143,000 Jews to 113,000 Jewsover a decade (20%) has less impact then decreases insmall communities. If San Antonio lost 20% of its 9,200

    Jews, Jewish institutions in San Antonio would be muchmore impacted than in a larger community like Miami

    )

    )

    )

    Economic Implications

    32

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    32

    The US now has:

    Hundreds of College Judaic Studies Programs with thousands of courses and

    thousands of students. Almost none of this existed 50 years ago

    Thousands of Jewish and Israel-oriented websites

    More than 60 Florence Melton Adult Mini-Schools have opened since 1986

    Chabad and Aish HaTorah are flourishing and attracting many non-OrthodoxJews

    More than 50 Jewish museums

    Jewish Book Fairs, Jewish Film Festivals, and Israel Independence Daycelebrations are attracting hundreds of thousands each year

    )

    )

    )

    )

    )

    )

    )

    Like Mark Twain, who read his own obituary in theNewspaper, American Jews can respond that the

    report of their death is highly exaggerated

    33

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    33

    Foundation for Jewish Camp supports more than 150 Jewish camps throughoutthe US

    Taglit - Birthright Israel has taken over 150,000 American Jewish youth to Israelon free ten-day educational trips

    Hillel on the college campus has seen significant strengthening

    More than 100 Chabad Houses on US campuses

    Number of synagogues increased from 2,851 in 1936 to 3,727 in 2001

    )

    )

    )

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    )

    Further Signs of Strength

    34

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    34

    In Judaism, in addition to a small but detectable surge in the Orthodoxdenomination, even the moderate Conservative and the progressive Reformdenominations are shifting toward the older ways, including the use of more

    Hebrew in the services or stricter observance of the Halakha.

    Many young adults who are joining independent minyanim are drawn in part bythe commitment to traditional liturgical practices and observances.

    Reform may still be the largest Jewish denomination in America, but much of thefaith's vitality is devoted to recapturing those traditions that modernizersdismissed as relics.

    Modified from US News and World Report, December 13, 2007

    )

    )

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    Further Signs of Strength

    35

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    35

    Trend 3Changing Geographic Distribution

    36 Geographic Distribution of Jewish Population 1970

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    36 Geographic Distribution of Jewish Population 197042% of Jews live in New York

    77% of Jews live in NY, CA, PA, NJ, IL, MA

    Each dot represents 10,000 JewsDots are randomly placed within each state

    37 Geographic Distribution of Jewish Population 2010

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    37 Geographic Distribution of Jewish Population 201025% of Jews live in New York

    69% of Jews live in NY, CA, FL, NJ, PA, MA

    Each dot represents 10,000 JewsDots are randomly placed within each state

    38

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    38Changes in

    Geographic Distribution of Jewish Population1970-2010

    Green StatesGained Significant Jewish Population

    Red StatesLost Significant Jewish Population

    655

    -2,545

    -3,820

    28,605

    3,530

    56,675

    3,100

    62,665

    1,935

    -365

    3,130

    -3,530

    -185,080

    23,065

    -1,240

    -9,405

    -905,600

    71,020

    8,550

    77,535

    6,170

    -1,440

    -850

    20,320

    505

    -2,575

    -25,125

    12,210

    -6,260

    6,620

    53,940

    14,665

    -5,440

    60516,125

    -6,855-5,765

    995

    -2,370

    102,020

    353,635

    6,10013,000

    7,830

    63,645

    478,895

    85,400-1,305

    -240

    39

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    Source: 1970: American Jewish Year Book

    2010: Current Jewish Population Reports(Sheskin and Dashefsky)

    63%

    12% 12% 13%

    44%

    11%

    21%25%

    Northeast Midwest South West0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Percenta

    ge

    ofJews

    1970 2010

    Geographic Shift in Jewish Population39

    States with the Largest Jewish Population40

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    States with the Largest Jewish Population

    1,618,3201,194,190

    653,435480,000

    284,875278,810275,030

    235,350144,955

    130,970127,245

    111,830106,10097,840

    87,66578,62069,600

    59,16546,68543,135

    31,85028,33028,00026,34519,30018,750

    18,22517,42016,19013,50011,45011,33511,25010,3159,9709,0006,9906,850

    6,1405,5105,0504,4003,4252,3351,6751,5001,100850430430295

    New YorkCalifornia

    FloridaNew Jersey

    PennsylvaniaIllinois

    MassachusettsMaryland

    OhioTexas

    GeorgiaConnecticut

    ArizonaVirginia

    MichiganColoradoNevada

    MissouriMinnesota

    WashingtonOregon

    WisconsinWashington, D.C.

    North CarolinaTennessee

    Rhode Island

    KansasIndianaLouisianaDelawareKentucky

    South CarolinaNew Mexico

    MaineNew Hampshire

    AlabamaHawaii

    Nebraska

    IowaVermontOklahoma

    UtahAlaska

    West VirginiaArkansas

    MississippiIdaho

    MontanaNorth Dakota

    WyomingSouth Dakota

    0 500,000 1,000,000 1,500,000 2,000,000

    (Number of Jews)

    (29)(55)

    (29)(14)

    (20)(20)(11)

    (10)(18)(38)

    Number of Electoral Votes in ( )

    States in red have Jewish members of Congress

    States with the Highest Percentage of Its41

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    States with the Highest Percentage of ItsResidents Who Area Jewish

    8.4%

    5.5%5.1%4.3%

    4.2%3.7%

    3.3%3.2%

    2.9%2.3%

    2.2%1.8%

    1.7%

    1.7%1.6%1.4%

    1.3%1.3%

    1.0%0.9%0.9%0.9%0.9%

    0.8%0.8%

    0.7%0.7%

    0.6%0.6%

    0.5%0.5%0.5%

    0.4%0.4%

    0.3%0.3%0.3%0.3%

    0.3%0.2%0.2%0.2%

    0.1%0.1%0.1%0.1%0.1%0.1%0.1%0.1%

    0.0%

    New York

    New JerseyWashington, D.C.Massachusetts

    MarylandFlorida

    CaliforniaConnecticut

    NevadaPennsylvania

    IllinoisArizona

    Rhode Island

    ColoradoDelawareGeorgiaVirginia

    OhioMissouri

    MinnesotaVermontOregon

    MichiganMaine

    New HampshireWashington

    KansasNew Mexico

    TexasHawaiiAlaska

    WisconsinNebraskaLouisiana

    TennesseeNorth Carolina

    IndianaKentucky

    South CarolinaIowaAlabama

    UtahOklahoma

    West VirginiaMontana

    WyomingIdaho

    North DakotaArkansas

    MississippiSouth Dakota

    0.0% 2.0% 4.0% 6.0% 8.0% 10.0%

    States in red have Jewish members of Congress

    Jews are a higher percentage of voters than ofthe population because they are older and tend to

    register and vote in higher proportion

    24 Largest American Jewish Communities42

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    24 Largest American Jewish Communities

    1,412,000

    519,200

    270,500

    215,600

    214,600

    210,500

    208,600

    171,000

    131,300

    124,250

    119,800

    113,300

    93,40090,000

    90,000

    89,000

    92,500

    91,000

    82,900

    81,500

    70,000

    67,500

    67,000

    63,000

    New York

    Los Angeles

    Chicago

    Washington

    Philadelphia

    Boston

    San Francisco

    Broward

    South Palm Beach

    West Palm Beach

    Atlanta

    Miami

    BaltimoreEast Bay

    Rockland County

    San Diego

    Bergen County

    Essex-Morris

    Phoenix

    Cleveland

    Monmouth County

    Las Vegas

    Detroit

    San Jose

    0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000

    (Number of Jews)

    Source: Current Jewish Population Reports(Sheskin and Dashefsky)

    43

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    PoliticalTop 4 states for Jewish population have 128 electoral votesTop 10 states have 246 electoral votes

    269 electoral votes needed to win presidencyRecall what a difference a few votes in Florida made in 2000

    EconomicNeed to rebuild infrastructure: synagogues, JCCs, Jewish day schoolsThis need to rebuild infrastructure has also been affected by movementfrom urban to suburban areas

    SocialMovement of Jews into areas with a low density of Jewish populationcontributes to friendship networks that contain many non-Jews, thusincreasing intermarriage

    )

    )

    )

    ))

    )

    )

    )

    )

    )

    Implications of Changein Geographic Distribution

    44

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    Electoral Votes by State - 2012

    3

    9

    611

    55 9

    7

    3 3

    29

    164

    6

    4

    20 11

    68

    8

    11

    10

    4

    16

    10

    10

    6

    3

    15

    3

    5

    4

    14

    5

    6

    29

    18

    7

    7

    20

    4

    9

    3

    11

    38

    6

    13

    3

    12

    10

    5

    3

    Jews have moved to states with many electoral votesTop 4 states account for 127 electoral votes

    Top 10 states account for 244 electoral votes

    (270 electoral votes are needed to secure the White House )

    Recall what a difference a few votes in Florida made in 2000

    45Jews in Congress 2009 (111th)

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    Jews in Congress 2009 (111th)13 Senators (13%)

    27 Representatives (6%)

    2 D

    D

    Senate Seats in RedHouse Seats in GreenD = DemocraticR = RepublicanI = Independent

    Jews get elected from states in which Jews are a tiny

    percentage of the population

    D I

    DD

    DD

    D

    DD

    I

    R

    D

    7 D

    D7 D

    D

    D

    2 D

    D

    D

    D

    D

    DD

    46

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    Trend 4Loss of Jewish Population

    Due to Intermarriage and Assimilation

    Changes in47

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    37%

    5%

    32%

    17%

    39%

    15%

    26%

    12%

    19%

    12%

    24%

    27%

    17%

    40%

    6%

    29%

    11%

    50%

    26%

    46%

    23%

    53%

    16%

    48%

    16%

    22%

    22%

    40%

    56%

    20%

    55%

    9%

    41%

    16%

    Atlanta 10

    Atlantic County 19

    Boston 10

    Cleveland 9

    Denver 10

    Detroit 16

    Las Vegas 10

    Miami 10

    New York 9

    Philadelphia 13

    Phoenix 19

    San Francisco 18

    Sarasota 9

    Seattle 10

    South Palm Beach 10

    Washington 20

    West Palm Beach 6

    0% 20% 40% 60% 80% 100%

    Earlier Study

    Later Study

    Couples Intermarriage Rate

    Red shows significant increases,Blue shows significant decreases

    Percentage of existing couples who are intermarried

    Changes in Always/Usually ParticipateP S

    48

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    76%

    80%

    86%

    82%

    62%

    82%

    77%

    75%

    89%

    81%

    80%

    65%

    68%

    79%

    69%

    80%

    62%

    78%

    85%

    72%

    57%

    82%

    79%

    77%

    74%

    62%

    78%

    55%

    69%

    80%

    77%

    79%

    Atlanta 10

    Atlantic County 19

    Baltimore 14

    Boston 10

    Denver 10

    Detroit 16

    Miami 10

    New York 9

    Philadelphia 13

    Phoenix 19

    Rochester 13

    San Francisco 18

    Sarasota 9

    South Palm Beach 10

    Washington 20

    West Palm Beach 6

    0% 20% 40% 60% 80% 100%

    Earlier Study

    Later Study

    in a Passover SederRed shows significant decreases, Blue shows significant increases

    Changes in Synagogue Membership49R d h i ifi t d Bl h i ifi t i

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    37%

    51%

    55%

    41%

    58%

    37%

    52%

    34%

    26%

    37%

    38%

    40%

    33%

    33%

    43%

    33%

    36%

    39%

    37%

    33%

    44%

    52%

    43%

    52%

    32%

    50%

    14%

    34%

    39%

    43%

    37%

    29%

    22%

    45%

    21%

    33%

    37%

    30%

    Atlanta 10

    Atlantic County 19

    Baltimore 14

    Boston 10

    Cleveland 9

    Denver 10

    Detroit 16

    Las Vegas 10

    Los Angeles 18

    Miami 10

    New York 9Philadelphia 13

    Phoenix 19

    San Francisco 18

    Sarasota 9

    Seattle 10

    South Palm Beach 10

    Washington 20

    West Palm Beach 6

    0% 20% 40% 60% 80% 100%

    Earlier Study

    Later Study

    Red shows significant decreases, Blue shows significant increases

    Changes in Donated to Jewish Charitiesin the Past Year

    50

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    59%

    83%

    66%

    49%

    67%

    55%

    71%

    62%

    53%

    76%

    76%

    82%

    66%

    70%

    48%

    72%

    70%

    44%

    78%

    44%

    67%

    58%

    51%

    75%

    71%

    69%

    60%

    67%

    Atlanta 10

    Atlantic County 19

    Baltimore 14

    Denver 10

    Detroit 16

    Las Vegas 10

    Miami 10

    New York 9

    Phoenix 19

    Rochester 13

    Sarasota 9

    South Palm Beach 10

    Washington 20

    West Palm Beach 6

    0% 20% 40% 60% 80% 100%

    Earlier Study

    Later Study

    in the Past Year

    Red shows significant decreases, Blue shows significant increases

    51

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    Trend 5:Investments of the Organized Jewish Community

    to Counteract the Forces of Assimilation

    Jewish Day SchoolJewish Overnight Camp

    Jewish Youth GroupHillel/Chabad on Campus

    Trips to Israel (Birthright)

    52New Data Source:

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    21 local Jewish community studies shown on next slideWhile not a random sample of all American Jews, the

    19,000 interviews represent 536,000 Jewish householdswith 1,218,000 persons (about 20% of US Jewishhouseholds represented in this sample, but not a randomsample of all American Jewish households)

    Random Digit Dialing and Distinctive Jewish NamesamplingContains 19,000 15-25 minutes interviews withrandomly-selected households in each communityAll studies done by Sheskin from 2000-2008

    )

    )

    )

    )

    )

    New Data Source:The Decade 2000 Data Set

    Decade

    2000

    Sample Sizes of Local Jewish Community StudiesT t A e P t of t e Dec e 2000 D t Set

    53

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    That Are Part of the Decade 2000 Data Set

    6241,003

    1,274

    763

    601

    1,197537

    1,808

    1,076

    746

    421

    829

    675

    616

    1,511

    494

    628805

    1,201

    1,534

    624

    Atlantic CountyBergen

    Detroit

    Hartford

    Jacksonville

    Las Vegas

    Lehigh Valley

    Miami

    Middlesex

    Minneapolis

    Portland (ME)

    Rhode Island

    San Antonio

    Sarasota

    South Palm Beach

    St. Paul

    TidewaterTucson

    Washington (DC)

    West Palm Beach

    Westport

    0 500 1,000 1,500 2,000 2,500

    Decade

    2000

    Attended a Jewish Day School as a Child(B R i d J i h Ad l )

    54

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    (Born or Raised Jewish Adults)

    24%

    19%18%16%

    15%15%

    14%13%

    12%11%11%11%

    11%11%10%10%10%10%10%10%10%

    9%9%

    9%9%8%8%8%8%8%

    7%7%7%

    6%

    6%6%6%

    5%5%5%

    4%4%

    12%

    Bergen

    New YorkMiamiHarrisburgCincinnati

    DetroitPhoenix

    Los AngelesMiddlesex

    New HavenAtlanta

    San Diego

    JacksonvilleMonmouthSan Antonio

    PittsburghRhode Island

    TucsonColumbusTidewater

    Essex-MorrisLehigh Valley

    South Palm Beach

    WashingtonClevelandPhiladelphiaMinneapolis

    St. PaulBroward

    RichmondMilwaukee

    St. LouisWilmingtonLas Vegas

    Atlantic CountySarasotaHartford

    West Palm BeachWestportCharlotte

    Howard CountyRochester

    NJPS 2000

    0% 20% 40% 60% 80% 100%

    Attended a Jewish Day School as a Child55

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    22%

    12%

    8% 8% 8%11%

    23%

    12%

    6% 5%7%

    10%

    Under 35 35-49 50-64 65-74 75+ All

    0%

    20%

    40%

    60%

    80%

    100%

    Male Female

    by Age and Sex

    (Born or Raised Jewish Adults)

    Decade

    2000

    Households in Which an Adult Received SomeFormal Jewish Education as a Child

    56

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    Formal Jewish Education as a Child

    86%

    87%

    57%

    26%

    78%

    74%

    43%

    23%

    53%

    46%

    22%

    9%

    Passover Seder

    In-married

    Synagogue Member

    Donated $100+ to Federation

    0% 20% 40% 60% 80% 100%

    To Jewish Day School

    To Supplemental School

    No Jewish Education

    Correlation with Adult Jewish Behaviors

    Always + Usually

    (Households with Born or Raised Jewish Adults)

    Decade

    2000

    Attended or Worked at aJewish Overnight Camp as a Child

    57

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    Jewish Overnight Camp as a Child

    45%45%

    44%43%

    42%42%42%

    38%

    37%37%37%

    35%35%35%

    33%32%

    31%

    31%31%

    30%30%

    29%28%

    27%26%

    25%

    24%24%23%23%

    19%17%

    31%

    PhiladelphiaPhoenix

    PittsburghSan Diego

    DetroitMinneapolis

    Howard CountyCincinnati

    St. PaulWashington

    BergenLehigh ValleyRhode Island

    CharlotteColumbus

    San AntonioNew Haven

    MiamiRochester

    JacksonvilleWestport

    Los AngelesMilwaukeeLas VegasWilmington

    Hartford

    MiddlesexSouth Palm BeachWest Palm Beach

    Atlantic CountyMonmouth

    Broward

    NJPS 2000

    0% 20% 40% 60% 80% 100%

    (Born or Raised Jewish Adults)

    Attended or Worked at aJewish Sleep Away Camp as a Child by Age

    58

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    Jewish Sleep Away Camp as a Child by Age(Born or Raised Jewish Adults)

    46%

    38%

    32%

    25%

    16%

    31%

    49%

    43%

    33%

    24%

    14%

    31%

    Under 35 35-49 50-64 65-74 75+ All

    0%

    20%

    40%

    60%

    80%

    100%

    Males Females

    Decade

    2000

    Households in Which an Adult Attended orWorked at a Jewish Sleep Away Camp as a Child

    59

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    Worked at a Jewish Sleep Away Camp as a Child

    86%

    82%

    52%

    28%

    70%

    69%

    35%

    17%

    Passover Seder

    In-married

    Synagogue Member

    Donated $100+ to Federation

    0% 20% 40% 60% 80% 100%

    To Camp

    Not to Camp

    Correlation with Adult Jewish Behaviors

    Always + Usually

    (Households with Born or Raised Jewish Adults)

    Decade

    2000

    Participated in a Jewish Teenage Youth Groupas a Teenager

    60

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    as a Teenager

    52%48%

    47%47%47%

    46%46%

    45%45%44%44%

    43%42%42%

    41%

    40%39%

    38%37%37%

    36%36%

    34%33%33%

    30%30%

    38%

    MinneapolisCharlotte

    DetroitJacksonville

    MilwaukeeSan Antonio

    Rhode Island

    Lehigh ValleySt. PaulRochester

    WilmingtonMiami

    WashingtonHartford

    Los Angeles

    New HavenSt. Louis

    Las VegasMiddlesex

    Atlantic CountyBergen

    Monmouth

    West Palm BeachSouth Palm BeachNew YorkWestportBroward

    NJPS 2000

    0% 20% 40% 60% 80% 100%

    (Born or Raised Jewish Adults)

    Participated in a Jewish Teenage Youth Groupas a Teenager by Age

    61

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    44%

    40% 39% 38%

    28%

    38%

    52%

    48% 49%

    41%

    30%

    44%

    Under 35 35-49 50-64 65-74 75+ All

    0%

    20%

    40%

    60%

    80%

    100%Males Females

    as a Teenager by Age(Born or Raised Jewish Adults)

    Decade

    2000

    Households in Which an Adult Participated ina Jewish Youth Group as a Teenager

    62

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    86%

    84%

    53%

    27%

    67%

    65%

    47%

    16%

    Passover Seder

    In-married

    Synagogue Member

    Donated $100+ to Federation

    0% 20% 40% 60% 80% 100%

    Youth Group Participant

    Not Youth Group Participant

    Correlation with Adult Jewish Behaviors

    Always + Usually

    (Households with Born or Raised Jewish Adults)

    Decade

    2000

    Participated in Hillel/Chabad While in College(Excluding High Holidays)

    63

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    (Excluding High Holidays)

    40%36%

    35%34%

    33%32%

    32%32%31%31%

    29%28%28%

    27%

    27%26%

    25%25%25%

    24%24%

    23%23%20%20%

    30%

    WilmingtonWashington

    St. PaulMiami

    MinneapolisJacksonville

    Rhode IslandMilwaukeeBergen

    HartfordRochesterColumbusMonmouth

    Lehigh Valley

    CharlotteNew Haven

    MiddlesexSan Antonio

    West Palm BeachDetroit

    South Palm Beach

    Atlantic CountyBrowardLas Vegas

    Westport

    NJPS 2000

    0% 20% 40% 60% 80% 100%

    (Born or Raised Jewish Adults Who Attended College)

    Participated in Hillel/Chabad While in College(Excluding High Holidays) by Age

    64

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    (Excluding High Holidays) by Age

    (Born or Raised Jewish Adults Who Attended College)

    39%

    26%23%

    27%25%

    27%

    42%

    29%

    24%

    30%

    22%

    29%

    Under 35 35-49 50-64 65-74 75+ All

    0%

    20%

    40%

    60%

    80%

    100%

    Males Females

    Decade

    2000

    Households in Which an Adult Participatedin Hillel/Chabad While in College

    (Excluding High Holidays)

    65

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    (E l l )

    89%

    88%

    58%

    31%

    71%

    66%

    42%

    19%

    Passover Seder

    In-married

    Synagogue Member

    Donated $100+ to Federation

    0% 20% 40% 60% 80% 100%

    Hillel Participant

    Not Hillel Participant

    Correlation with Adult Jewish Behaviors

    Always + Usually

    (Households with Born or Raised Jewish Adults Who Attended College)

    Decade

    2000

    Correlations with Trips to Israel(Jewish Households)

    66

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    91%

    91%

    62%

    38%

    83%

    82%

    48%

    25%

    92%

    57%

    28%

    11%

    Passover Seder

    In-married

    Synagogue Member

    Donated $100+ to Federation

    0% 20% 40% 60% 80% 100%

    An Adult Visited Israel on a

    Jewish Trip

    General Trip

    No Adult to Israel

    Always + Usually

    Decade

    2000

    67

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    Trend 6Presence of Russians and Israelis

    68

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    FSU Jews in the United States

    Number of Persons in FSU Householdsin the United States

    69

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    in the United States

    National Jewish Population Survey 2000-01 indicates 289,000 (arrived in USpost-1980)My estimate from the same study is 333,000American Jewish Committee Study in 2000 put the number at 350,000 in New Yorkand 35,000 in PhiladelphiaOverall, the Hebrew Immigrant Aid Society (HIAS) assisted more than 400,000 SovietJews to immigrate to the US (Not all were Jewish)HIAS estimates the current Russian-speaking population of Brooklyn at about330,000 (cited in The Forward, April 9, 2010, p.4)Larissa Remennick in Russian Jews on Three Continentssuggests 600,000-750,000

    US Department of State: 598,000 Russian Jewish refugees from 1961-2001, butDepartment of Justice says 394,000

    Based on the above, probably 400,000 - 500,000 FSU Jewsnationwide today

    Estimated $1.25 billion spent settling these people as of about1999 by Jewish charitable agencies, synagogues, andgovernments

    )

    )

    )

    )

    )

    )

    )

    )

    )

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    Religious Practices(Jewish Households in Decade 2000 Data Set)

    71

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    60%

    65%

    70%

    27%

    15%

    9%

    5%

    25%

    72%

    76%

    75%

    22%

    14%

    7%

    4%

    19%

    Mezuzah on Front Door

    Passover Seder

    Chanukah Candles

    Sabbath Candles

    Kosher Home

    Kosher In/Out of Home

    Refrain from UsingElectricity on Sabbath

    Christmas Tree

    0% 20% 40% 60% 80% 100%

    FSU

    Non-FSU

    Always + Usually

    Always + Usually

    Always + Usually

    Always + Usually+ Sometimes

    (Respondents)

    (Respondents)Decade2000

    72 Jewish Identity(Jewish Respondents in Decade 2000 Data Set)

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    Note: Reconstructionist, Traditional, Jewish Humanist, and Jewish Renewal not shown

    5%

    16%

    16%

    64%

    5%

    30%

    32%

    32%

    Orthodox

    Conservative

    Reform

    Just Jewish

    0% 20% 40% 60% 80% 100%

    FSU

    Non-FSU

    Decade

    2000

    73 Community Involvement / Intermarriage(Jewish Households in Decade 2000 Data Set)

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    74/119

    30%

    17%

    33%

    15%

    13%

    22%

    23%

    38%

    11%

    31%

    31%

    18%

    32%

    26%

    Synagogue Member

    JCC Member

    JCC Participation

    Jewish Organization

    Very Familiar w/Jewish Federation

    Always/Usually Read Jewish Newspaper

    Couples Intermarriage Rate

    0% 20% 40% 60% 80% 100%

    FSU

    Non-FSU

    Decade

    2000

    74 Emotional Attachment to Israel(Jewish Respondents in Decade 2000 Data Set)

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    75/119

    34%

    36%

    24%

    6%

    21%

    31%

    36%

    12%

    Extremely

    Very

    Somewhat

    Not at All

    0% 20% 40% 60% 80% 100%

    FSU

    Non-FSU

    Decade

    2000

    75

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    76/119

    Israeli Jews in the United States

    Number of Israeli Jews (?)in the United States

    A New Estimate for 2008 based upon ACS PUMS Data of 2006-2008

    76

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    77/119

    Place of Birth Speak Hebrew at Home Israeli AncestryNumber

    (Adults + Children)

    Israel 63% Yes + 37% No 47% Yes + 53% No136,476

    (Israeli born)

    North America 22% Yes + 78% No Yes 66,319

    North America Yes No 98,224

    Elsewhere 54% Yes + 46% No Yes 8,943

    Elsewhere Yes No 18,993

    Total Israeli Connected 68% Yes + 32% No 42% Yes + 58% No328,955

    (Israeli connected)

    Speak Hebrew at Home Yes 222,279

    Israeli Ancestry Yes 139,142

    p

    Geographic Distribution of Israeli-born Population 2006-200831% of Israeli-born live in NY

    51% in NY or CA68% in NY, CA, FL, or NJ

    77

    136,476 persons

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    78/119

    Each dot represents 140 Israeli-born persons

    Dots are randomly placed within each state(ACS PUMS 2006-2008)

    136,476 persons

    Marriages Involving Israeli Jews(Married Couples in Decade 2000 Data Set)

    78

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    79/119

    Both Israeli36%

    1 Israeli1 American

    64%

    Decade

    2000

    79 Jewish Connectivity of Israeli Households - I(Jewish Respondents in Decade 2000 Data Set)

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    80/119

    Note: Reconstructionist, Traditional, Jewish Humanist, and Jewish Renewal not shown

    19%

    28%

    7%

    46%

    14%

    32%

    16%

    37%

    4%

    31%

    32%

    32%

    Orthodox

    Conservative

    Reform

    Just Jewish

    0% 20% 40% 60% 80% 100%

    Israeli bornIsraeli born or connected

    Not Israeli

    Note use of Conservative and Reformnomenclature among Israelis

    Decade2000

    80Jewish Connectivity of Israeli Households - III(Jewish Households in Decade 2000 Data Set)

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    81/119

    37%

    11%

    44%

    19%

    38%

    18%

    56%

    31%

    18%

    39%

    17%

    41%

    25%

    58%

    21%

    26%

    38%

    11%

    31%

    31%

    54%

    Synagogue Services1X/Month+

    Intermarried

    Synagogue Member

    JCC Member

    Participated in a JCC Programin the Past Year

    Jewish Organization Member

    Feel Very Much/SomewhatPart Local J Community

    0% 20% 40% 60% 80% 100%

    Israeli bornIsraeli born or connected

    Not Israeli(Respondents)

    (Respondents)

    Decade

    2000

    Outline of this Presentation

    81

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    82/119

    Part I: Recent Trends in American Jewish Demography

    Part II: Demographic Profile of Users of the Jewish MediaPrint MediaInternet

    Part III: Data Sources

    )

    )

    )

    )

    )

    82

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    83/119

    Local Jewish Newspapers

    Level of ReadershipPercentage of Demographic Groups Who Are Readers

    Profile of Readers

    Perception of Quality of the Jewish Newspapers

    Readership ofLocal Jewish Newspapers

    (Jewish Respondents)

    83

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    84/119

    Always29%

    Usually8%

    Sometimes21%

    Never43%

    Decade

    2000

    Always/Usually Read aLocal Jewish Newspaper

    (Jewish Respondents)57%Detroit

    84

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    85/119

    * The Jewish newspaper or one of the Jewishnewspapers in the community is published by theJewish Federation and is distributed to some or all ofthe households on the Jewish Federation mailing list

    49%49%

    48%47%47%

    46%45%

    42%

    42%39%38%

    37%37%

    36%36%

    35%33%

    29%26%26%

    25%24%

    14%14%

    44%28%28%28%

    25%23%

    20%9%

    San Antonio *Rhode Island *Jacksonville *

    Tidewater *Lehigh Valley *

    Milwaukee *Charlotte *

    Tucson *

    BrowardMinneapolis *Bergen *

    Sarasota *Middlesex *

    West Palm BeachSouth Palm Beach

    St. Paul *Atlantic County

    Monmouth *Portland (ME) *

    New Haven *Hartford

    Las Vegas *Washington

    Westport *

    Charlotte - Charlotte Jewish News *Minneapolis - American Jewish World

    St. Paul - Twin Cities Jewish Life *Minneapolis - Twin Cities Jewish Life *

    St. Paul - American Jewish WorldCharlotte - Jewish Times Outlook

    Las Vegas - Jewish Reporter *Las Vegas - Israelite

    0% 20% 40% 60% 80% 100%

    Individual Newspapers in Communities with More Than One Newspaper

    Community Newspaper Community Newspaper

    Local Jewish NewspapersIncluded in Decade 2000 Data Set

    85

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    86/119

    Atlantic County Jewish Times of South Jersey Orlando The Heritage

    Bergen * Jewish Standard Portland (ME) * The Voice

    Broward Broward Jewish Journal Rhode Island * Jewish Voice & Herald

    Buffalo Buffalo Jewish Review Richmond * The Reflector

    Charlotte *Charlotte Jewish News and

    Jewish Times OutlookSan Antonio * Jewish Journal of San Antonio

    Detroit Detroit Jewish News Sarasota * The Chronicle

    Essex-Morris MetroWest Jewish News Seattle * Seattle Jewish Transcript

    Harrisburg * Community Review St. Petersburg * Jewish Press of Pinellas County

    Hartford Connecticut Jewish Ledger St. Louis St. Louis Jewish Light

    Jacksonville * Jacksonville Jewish News St. Paul *American Jewish World and

    Twin Cities Jewish Life

    Las Vegas *Jewish Reporter and Las Vegas

    IsraeliteS Palm Beach Palm Beach Jewish Journal

    Lehigh Valley * Hakol Tidewater *Southeastern Virginia Jewish

    News

    Middlesex * New Jersey Jewish News Tucson * Arizona Jewish Post

    Milwaukee * Milwaukee Jewish Chronicle Washington Washington Jewish Week

    Minneapolis *American Jewish World and

    Twin Cities Jewish LifeW Palm Beach Palm Beach Jewish Journal

    Monmouth * Jewish Voice Westport * Shalom

    New Haven * Shalom New Haven

    Never Read aLocal Jewish Newspaper

    (Jewish Respondents)79%

    70%

    Seattle *

    W t t *

    86

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    87/119

    70%66%61%

    58%57%

    56%54%

    48%47%

    46%46%

    44%43%

    42%41%

    39%39%39%

    37%37%37%

    36%36%35%

    34%34%34%

    33%31%31%

    29%22%

    81%71%

    56%52%

    50%47%

    46%37%

    Westport *WashingtonLas Vegas *

    OrlandoPortland (ME) *

    New Haven *Sarasota *

    Tucson *Monmouth *

    Atlantic CountySt. Petersburg *

    HartfordBuffalo

    Essex-MorrisSouth Palm BeachWest Palm Beach

    Bergen *Harrisburg *Middlesex *

    Lehigh Valley *Tidewater *

    St. Paul *Charlotte *St. Louis

    Minneapolis *Milwaukee *Richmond *

    Jacksonville *Rhode Island *

    BrowardSan Antonio *

    Detroit

    Las Vegas - Las Vegas IsraeliteLas Vegas - Jewish Reporter *

    Charlotte - Jewish Times OutlookSt. Paul - American Jewish World

    Minneapolis - American Jewish WorldSt. Paul - Twin Cities Jewish Life *

    Minneapolis - Twin Cities Jewish Life *Charlotte - Charlotte Jewish News *

    0% 20% 40% 60% 80% 100%

    Individual Newspapers in Communities with More Than One Newspaper

    * The Jewish newspaper or one of the Jewishnewspapers in the community is published by theJewish Federation and is distributed to some or all ofthe households on the Jewish Federation mailing list

    All

    Always/Usually ReadLocal Jewish Newspaper

    (Jewish Respondents)

    87

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    88/119

    37%

    19%

    29%

    34%

    45%

    14%

    28%

    36%

    44%

    50%

    47%

    28%

    42%

    All

    0-4 Years in Local Community

    5-9 Years

    10-19 Years

    20+ Years

    Under 35

    35-49

    50-64

    65-74

    75+

    65+

    Male

    Female

    0% 20% 40% 60% 80% 100%

    Decade

    2000

    37%All

    88 Always/Usually ReadLocal Jewish Newspaper

    (Jewish Respondents)

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    89/119

    37%

    31%

    34%

    32%

    24%

    50%

    46%

    37%

    39%

    35%

    35%

    37%

    53%

    53%

    37%

    19%

    49%

    39%

    14%

    All

    Household with Children

    Household with Only Adult Children

    Non-Elderly Couple

    Non-Elderly Single

    Elderly Couple

    Elderly Single

    Income under $25,000

    $25-$50,000

    $50-$100,000

    $100-$200,000

    $200,000+

    Orthodox

    Conservative

    Reform

    Just Jewish

    In-married

    Conversionary

    Intermarried

    0% 20% 40% 60% 80% 100%

    Decade

    2000

    37%All

    89 Always/Usually ReadLocal Jewish Newspaper

    (Jewish Respondents)

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    90/119

    37%

    54%

    24%

    57%

    34%

    58%

    27%

    46%

    38%

    26%

    41%

    33%

    44%

    29%

    46%

    30%

    All

    Synagogue Member

    Non-Member

    JCC Member

    Non-Member

    Jewish Organization Member

    Non-Member

    To Jewish Day School

    To Supplemental School

    No Jewish Education

    To Overnight Camp

    Not to Overnight Camp

    Youth Group Participant

    Not Youth Group Participant

    Hillel/Chabad Participant

    Not Hillel/Chabad Participant

    0% 20% 40% 60% 80% 100%

    Decade

    2000

    37%All

    90 Always/Usually ReadLocal Jewish Newspaper

    (Jewish Respondents)

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    91/119

    37%

    66%

    42%

    17%

    52%

    40%

    28%

    58%

    39%

    18%

    21%

    55%

    58%

    66%

    All

    Very Familiar with Federation

    Somewhat Familiar

    Not at All Familiar

    Jewish Trip to Israel

    General Trip to Israel

    Not to Israel

    Donated to Federation

    Asked, Did Not Donate

    Not Asked

    Federation Non-Donor

    Donated under $100

    Donated $100-$500

    Donated $500+

    0% 20% 40% 60% 80% 100%

    Decade

    2000

    Profile of Households in Which the Jewish Respondent

    Always/Usually Reads Local Jewish Newspaper

    91

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    92/119

    Always/Usually Reads Local Jewish Newspaper

    0-4 Years8%

    5-911%

    10-1922%

    20+59%

    Under 354%

    35-4918%50-64

    26%

    65+52%

    < $25,00014%

    $25-$5020%

    $50-$10031% $100-$200

    23%

    $200+12%

    Length of Residence Age Household Income

    Decade

    2000

    Profile of Households in Which the Jewish Respondent

    Always/Usually Reads Local Jewish Newspaper

    92

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    93/119

    Always/Usually Reads Local Jewish Newspaper

    Orthodox6%

    Conservative43%

    Reform33%

    Just Jewish17%

    Other

    2%

    Yes11%

    No89%

    Never15%

    High Holidays Only24%

    FewTimes/Yr

    26%

    1 Month+35%

    Jewish Identification Kosher Home Synagogue Attendance

    Decade

    2000

    Profile of Households in Which the Jewish Respondent

    Always/Usually Reads Local Jewish Newspaper

    93

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    94/119

    Always/Usually Reads Local Jewish Newspaper

    Yes39%

    No61%

    Yes49%

    No51%

    In-marriage83%

    Conversionary7% Intermarriage

    10%

    Adult Jewish Education Used Internet Marriage Typein the Past Year for Jewish Info

    in Past Year

    Decade

    2000

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    95/119

    Profile of Households in Which the Jewish Respondent

    Always/Usually Reads Local Jewish Newspaper

    95

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    96/119

    Always/Usually Reads Local Jewish Newspaper

    Jewish Trip32%

    General Trip29%

    Not to Israel39%

    Extremely29%

    Very36%

    Somewhat30%

    Not5%

    An Adult in Household to Israel Emotional Attachment to Israel

    Decade

    2000

    Profile of Households in Which the Jewish RespondentAlways/Usually Reads Local Jewish Newspaper

    96

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    97/119

    Nothing

    35%

    < $10030%

    $100-$50021%

    $500-$10006%

    $1000+9%

    Nothing28%

    < $10024%

    $100-$50028% $500-$1000

    8%

    $1000+12%

    Donated in Past Year

    Jewish Federation Other Jewish Charities

    Decade

    2000

    E ll t

    Perception ofLocal Jewish Newspaper

    (Jewish Respondents Who Always/Usually/Sometimes Read Local Jewish Newspaper)

    97

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    98/119

    Excellent26%

    Good56%

    Fair16%

    Poor2%

    Decade

    2000

    Excellent Perceptions ofLocal Jewish Newspaper

    (Jewish Respondents Who Always/Usually/Sometimes Read Local Jewish Newspaper)

    43%St. Louis

    98

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    99/119

    38%

    37%

    35%

    33%

    33%

    24%

    24%

    24%

    24%

    23%

    20%

    19%

    18%

    18%

    18%

    17%

    17%16%

    14%

    14%

    14%

    St. Petersburg *

    Detroit

    Jacksonville *

    Lehigh Valley *

    San Antonio *

    Harrisburg *

    Atlantic County

    Rhode Island *

    Orlando

    Middlesex *

    Las Vegas - Jewish Reporter *

    West Palm Beach

    South Palm Beach

    Portland (ME) *

    Minneapolis - American Jewish World

    New Haven *

    Las Vegas - IsraeliteMinneapolis - Twin Cities Jewish Life *

    Washington

    St. Paul - American Jewish World

    St. Paul - Twin Cities Jewish Life *

    0% 20% 40% 60% 80% 100%

    * The Jewish newspaper is published by the JewishFederation and is distributed to some or all of thehouseholds on the Jewish Federation mailing list

    Fair/Poor Perceptions ofLocal Jewish Newspaper

    (Jewish Respondents Who Always/Usually/Sometimes Read Local Jewish Newspaper)

    30%28%

    St. Paul - Twin Cities Jewish Life *Las Vegas - Israelite

    99

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    100/119

    11%

    11%

    28%

    28%

    26%

    23%

    22%

    22%

    22%

    21%

    21%

    20%

    19%

    18%

    18%

    17%

    17%

    16%

    13%11%

    9%

    Las Vegas Israelite

    St. Paul - American Jewish World

    Washington

    Minneapolis - American Jewish World

    South Palm Beach

    New Haven *

    Portland (ME) *

    West Palm Beach

    Las Vegas - Jewish Reporter *

    Detroit

    Minneapolis - Twin Cities Jewish Life *

    Rhode Island *

    Orlando

    Atlantic County

    Middlesex *

    Harrisburg *

    San Antonio *St. Louis

    Lehigh Valley *

    Jacksonville *

    St. Petersburg *

    0% 20% 40% 60% 80% 100%

    Fair Poor

    * The Jewish newspaper is published by the JewishFederation and is distributed to some or all of thehouseholds on the Jewish Federation mailing list

    100

    Local Jewish Internet Sites

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    101/119

    Level of UsePercentage of Demographic Groups Who Are Users

    Newspapers vs. Internet

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    102/119

    Used the Internet for Jewish-RelatedInformation in the Past Year

    100%

    102

    (Jewish Respondents)(R = .557, alpha = .004)

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    103/119

    33%33%30%

    41%39%

    29%

    42%41%40%37%

    58%55%

    50%

    46%

    35%32%

    50%

    40%

    34%

    29%

    59%57%

    52%

    48%47%

    1999 2000 2000 2001 2001 2001 2002 2002 2002 2002 2003 2004 2004 2004 2004 2004 2005 2005 2005 2005 2007 2007 2007 2008 2010

    0%

    20%

    40%

    60%

    80%

    Used the Internet for Local Jewish-RelatedInformation in the Past Year

    37%

    36%

    San Antonio

    Washington

    103

    (Jewish Respondents)

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    104/119

    36%

    30%

    30%

    29%

    27%

    26%

    21%

    17%

    17%

    16%

    14%

    11%

    9%

    9%

    Washington

    Lehigh Valley

    Detroit

    St. Paul

    Portland (ME)

    Minneapolis

    Las Vegas

    New Haven

    Middlesex

    Jacksonville

    Miami

    West Palm Beach

    South Palm Beach

    Atlantic County

    0% 20% 40% 60% 80% 100%

    Visited the Local Jewish Federation Websitein the Past Year

    13%

    13%

    Lehigh Valley

    Portland (ME)

    104

    (Jewish Respondents)

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    105/119

    13%

    13%

    13%

    12%

    11%

    9%

    9%

    8%

    8%

    5%

    4%3%

    1%

    Portland (ME)

    San Antonio

    St. Paul

    Detroit

    Minneapolis

    Las Vegas

    Tucson

    New Haven

    Middlesex

    Miami

    West Palm BeachSouth Palm Beach

    Atlantic County

    0% 20% 40% 60% 80% 100%

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    106/119

    42%

    21%

    All

    Income under $25,000

    106 Used the Internet for Jewish-RelatedInformation in the Past Year

    (Jewish Respondents)

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    107/119

    %

    36%

    49%

    56%

    54%

    53%

    48%

    44%

    32%

    50%63%

    40%

    54%

    34%

    55%

    39%

    50%

    38%

    co e u de $ 5,000

    $25-$50,000

    $50-$100,000

    $100-$200,000

    $200,000+

    Orthodox

    Conservative

    Reform

    Just Jewish

    In-marriedConversionary

    Intermarried

    Synagogue Member

    Non-Member

    JCC Member

    Non-Member

    Jewish Organization Member

    Non-Member

    0% 20% 40% 60% 80% 100%

    Decade

    2000

    42%

    57%

    All

    To Jewish Day School

    107 Used the Internet for Jewish-RelatedInformation in the Past Year

    (Jewish Respondents)

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    108/119

    43%

    25%

    56%

    33%

    53%

    31%

    60%

    39%

    54%

    44%

    35%

    48%

    41%

    37%

    38%

    40%

    54%

    58%

    To Supplemental School

    No Jewish Education

    To Overnight Camp

    Not to Overnight Camp

    Youth Group Participant

    Not Youth Group Participant

    Hillel/Chabad Participant

    Not Hillel/Chabad Participant

    Jewish Trip to Israel

    General Trip to Israel

    Not to Israel

    Donated to Federation

    Asked, Did Not Donate

    Not Asked

    Federation Non-Donor

    Donated under $100

    Donated $100-$500

    Donated $500+

    0% 20% 40% 60% 80% 100%

    Decade

    2000

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    109/119

    21%

    9%

    All

    Income under $25,000

    109 Used the Internet for Local Jewish-RelatedInformation in the Past Year

    (Jewish Respondents)

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    110/119

    16%

    26%

    31%

    28%

    30%

    24%

    22%

    14%

    24%37%

    19%

    30%

    15%

    34%

    19%

    25%

    19%

    $25-$50,000

    $50-$100,000

    $100-$200,000

    $200,000+

    Orthodox

    Conservative

    Reform

    Just Jewish

    In-marriedConversionary

    Intermarried

    Synagogue Member

    Non-Member

    JCC Member

    Non-Member

    Jewish Organization Member

    Non-Member

    0% 20% 40% 60% 80% 100%

    Decade

    2000

    21%

    30%

    21%

    All

    To Jewish Day School

    T S l m t l S h l

    110 Used the Internet for Local Jewish-RelatedInformation in the Past Year

    (Jewish Respondents)

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    111/119

    21%

    11%

    31%

    14%

    28%

    14%

    33%

    18%

    30%

    20%

    17%

    27%

    20%

    16%

    16%

    21%

    32%

    37%

    To Supplemental School

    No Jewish Education

    To Overnight Camp

    Not to Overnight Camp

    Youth Group Participant

    Not Youth Group Participant

    Hillel/Chabad Participant

    Not Hillel/Chabad Participant

    Jewish Trip to Israel

    General Trip to Israel

    Not to Israel

    Donated to Federation

    Asked, Did Not Donate

    Not Asked

    Federation Non-Donor

    Donated under $100

    Donated $100-$500

    Donated $500+

    0% 20% 40% 60% 80% 100%

    Decade

    2000

    Paper-No Internet43%

    Readership ofLocal Jewish Newspapers

    Compared to Local Jewish Internet Use

    (Jewish Respondents)

    111

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    112/119

    Do Both15%

    43%

    Internet-No Paper6%

    Neither36%

    Decade

    2000

    Paper-No Internet22%

    Readership ofLocal Jewish Newspapers

    Compared to Local Jewish Internet Use

    (Jewish Respondents Under Age 35)

    112

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    113/119

    Do Both

    15%

    Internet-No Paper19%

    Neither41%

    Decade

    2000

    Always/Usually Read Local Jewish Newspaper and Used theInternet for Local Jewish-Related Information

    and in the Past Year by Age(Jewish Respondents)

    100%

    113

  • 8/6/2019 Recent Trends in Jewish Demographics and Their Impact on the Jewish Media

    114/119

    14%

    28%

    36%

    44%

    50%

    37%

    60%58%

    48%

    32%

    18%

    42%

    Under 35 35-49 50-64 65-74 75+ All

    0%

    20%

    40%

    60%

    80%

    Newspaper Internet Decade

    2000

    Always/Usually Read Local Jewish Newspaper andUsed the Internet for Local Jewish-Related Information

    in the Past Year by Income(Jewish Respondents)

    100%

    Newspaper Internet

    114

    Decade

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    37%39%

    35% 35%37% 37%

    21%

    36%

    49%

    56%54%

    42%

    Income < $25,000 $25-$50,000 $50-$100,000 $100-$200,000 $200,000+ All

    0%

    20%

    40%

    60%

    80%

    Decade

    2000

    Always/Usually Read Local Jewish Newspaper and Used theInternet for Local Jewish-Related Information

    and in the Past Year by Marriage Type(Jewish Respondents)

    100%

    Newspaper Internet

    115

    Decade

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    49%

    39%

    14%

    50%

    63%

    40%

    In-married Conversionary Intermarried

    0%

    20%

    40%

    60%

    80%

    Decade

    2000

    Outline of this Presentation

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    Part I: Recent Trends in American Jewish Demography

    Part II: Demographic Profile of Users of the Jewish Media

    Part III: Data Sources for Reporters

    )

    )

    )

    117

    www census gov (US Census Bureau))

    Websites for the Jewish Mediawith Scientific Data

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    www.census.gov (US Census Bureau)2010 CensusAmerican Community Survey

    www.jewishdatabank.org (North American Jewish Data Bank)

    www.bjpa.org (Berman Jewish Policy Archive)

    )

    )

    )

    )

    )

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    Thank You:

    Ira Sheskin

    www.jewishdatabank.org

    Any questions?