FEB 19th, 2014: Lauryn Williams Former 4x100 OLYMPIC gold medalist. First Woman to Win Medals in Both SUMMER &

WINTER Olympics (bobsled sILVER , 2014). BOBSLED TECH by BMW.

FEB 21st, 2014: Len Duncan former ibmER AND digital Live Monitor CONSULTANT on record breaking team MANAGING tvs

Largest Online viewership IN Olympic HISTORY. NBC WINTER OLYMPICS.

FEB 2nd, 2014: QB Russell Wilson WINS FIRST SUPERBOWL for Seattle Seahawks. NFL TEAM OWNED BY

PAUL ALLEN, BILLIONAIRE CO-FOUNDER OF MICROSOFT.

FEB 4th, 2014: John W. Thompson former IBMER and First Black Chairman of Microsoft , the worlds largest

Software Company. OWNS 20% OF NBA GOLDEN STATE WARRIORS

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ARTICLE 4 BELOW CAN HAVE A TRANSFORMATIVE ECONOMIC IMPACT ON THE DIGITAL MARKETING & MONETIZATION OF CONTENT CREATED BY THEGLOBAL BLACK CREATIVE ECONOMIES: SPORTS, TV, MUSIC, FILM, BOOK PUBLISHING, PHOTO, FASHION, EDUCATION, GAMES

1. SUPERBOWL FEB 2ND, 2014: African American QB Russell Wilson won the first SUPER BOWL for the Seattle Seahawks in the team's 38-year history. Russell is the second Black QB to do so after Doug Williams of the Washington Redskins Superbowl victory in 1988. Billionaire Paul Allen, one of Microsoft Founders, is the biggest Investor in the Seattle Seahawks, a fruitful marriage of Sports and Technology.

2. REDMOND, WA, FEB 4TH, 2014: African American and former IBMer. John W. Thompson, became the first Black Chairman of Microsoft, the worlds largest software company. He replaces Bill Gates, the richest man in the world, as Chairman. Bill Gates will remain as an advisor working along

with John and the new Microsofts new CEO, while focusing on his philanthropic work, especially in Africa.

John is the former CEO of Symantec where he transformed a $6 million niche company into a $6 billion Security Software empire, using some of the best marketing and monetization techniques he perfected during his 28 years at IBM . At IBM he rose to the level of General Manager of the IBM Americas group, one of its largest and most lucrative divisions.

Now as the new Chairman of Microsoft, he can use his enormous professional experience to take the company to the crest of the new Digital Dollar Wave with its ubiquitous Cloud Computing technology and Mobile Technology acquired from Nokia in a $7 Billion deal by the outgoing CEO, Steve Ballmer, This is supplemented by the Xbox One, one the Video Game Industrys most successful platform and the MS Windows Surface Digital Tablet devices to complement its

legacy MS Windows Operating Systems and MS Office Suite..

John is a champion of Digital Diversity and share Bill Gates Social Empowerment and Development Objectives of emerging markets in Africa, Latin America and Asia. He was instrumental in selecting Satya Nadella, an Indian Immigrant, as the new CEO of Microsoft, another first. Expect to see Microsoft supporting small business projects in our urban neighborhoods for those of us who are ready with projects to engage them. Article 4 shows how creative projects can be done to take advantage of Microsoft new media technologies

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3. SOCHI, RUSSIA, FEB 19TH, 2014: African American Athlete and London 2012 4x100 Relay Gold Medalist Lauryn Williams,

became the first woman in Olympic history ever to win a medal in both the Summer and Winter Olympics. Lauryn and her Bobsled Driver Elana Myers created Olympic history by winning a Silver Medal in the Womens Bobsled Competition. BMW provided the Bobsled technology to match Lauryns explosive push off speed. Lauryn is a quiet warrior who won a Silver Medal in the 2004 Athens Summer Olympics in the 100 Meters, cheered on by her ailing Trinidadian Father David Williams who found the courage and strength to come to see his daughter fulfilled a life long dream of winning an Olympic Medal. In Beijing 2008, she barely missed out on winning a medal in the same 100 Meter race, all of which were won by Jamaican Sprinters. Lauryn came in 4th. Her dad died just a few months after the 2008 Summer Olympics,

Without one of her greatest inspirations and biggest support around, Lauryn lost the zeal to run competitively and took a break from the track. But it was a trip to discover her Fathers roots in Trinidad and Tobago that re-injected in her that fighting spirit. There she was able to speak to young sprinters with fire in their eyes. She discovered that her roots came from a sports crazy country who produced Olympic Gold Medalist like Hasely Crawford in Montreal 1976, NBC Olympics Track Commentator Ato Boldon who won Bronze and Silver Medals in Atlanta 1996 and Sydney 2000 in 100 and 200 meters and Silver Medalist Richard Thompson from Beijing 2008 beaten only by Bolt. With that roots revival and drive, Lauryn marched into the London 2012 Olympics where she won a Gold in the 4x100 Relay. This renewed winning spirit propelled her into the Sochi 2014 Winter Olympics to do what no other Women Athlete in history had done before: winning a medal in both the Summer and Winter Olympics. Her Trinidadian Father, the late great David Williams, is smiling down from Heaven, proud of his daughters incredible feat in Black History Month.. Great Job Lauryn.

4. NYC, USA, FEB 21ST, 2014: Afro-Trinidadian and former IBMer Len Duncan, a Digital Interactive Media

Technologist, was the Primetime Live Monitor Independent Consultant on the record breaking global team managing the TV Everywhere Network Viewer Authorization Services for NBC Winter Olympics, attracting the largest

online TV viewership in Olympic history for a single event: Canada vs.USA Ice Hockey Semi-Finals. It surpassed previous online viewing records of the London 2012 Olympics and the all time online viewing record of Superbowl 2012. The event was distributed to millions of viewers on Laptops, Desktops, Smart Phones, Digital Tablets, Smart TV, Game Controllers, Mobile and other IP- devices, all powered by the latest ADOBE Primetime technologies.

Similar to the new Microsoft Chairman John W. Thompson,

Len Duncan started his career as an Information Systems Analyst at IBM (Americas and Far East). But unlike many other technologists who work for Silicon Valley firms, Len is a highly respected INDEPENDENT Consultant admired for his quick objective thinking and innovative implementation of Digital Interactive Media technologies, with practical project

experience in the Americas, Africa, Asia (e.g. Nielsen, Reuters, IBM, AT&T, Bell Labs). The types of technologies we now enjoy on wireless devices to play video streams, games or Netflix type programs by Microsoft, Apple, Samsung and Sony, have long since been developed by Len from the early 2000s. But, he relishes being behind the scenes, avoiding headlines, hype and hoopla to focus more on Digital Urban Social Empowerment by demystifying technology to members of the urban Creative Economy (CE). CE is defined by UNESCO (United Nations Educational, Scientific and Cultural Organization) as the economy driven by creative pros such as TV Producers, Writers, Filmmakers, Educators, Musicians, Actors, Fashion Designers, Advertising Pros, Game Designers, Sports Promoters, etc. A great tactical move because of the rapid digital convergence between the lucrative $4 Trillion Global Entertainment & Media Industry and the $650 Billion Global Creative Economy. What is exciting to Len is the advent of long awaited video monetization standards - Video Advertising Services Technologies (VAST)- that allow anyone to generate revenue from their own creative works. He is in high demand as an expert on VAST which is used to place TV commercials before, during and after video clips., just like with NBC Olympics Video Streams. .Stay Tuned. Great Job Len!

This record-breaking online TV viewership for the Canada-USA Mens Hockey Semifinals was 2.1 million unique authorized viewers. But the event attracted even more collateral viewers that were virtually immeasurable, considering the fact that many fans across the 210 Nielsen Media Markets in the USA and Canada were at work, at school, gyms or

outdoors when the match was being played at 11:am EST, 10:00am CST and 8:am PST. Thus, they could have seen the event with others, in typical sports

fans style, without having to login and be authorized themselves. These secondary viewers were not directly counted and could have numbered in tens of millions, especially in Hockey fan groups at Colleges, Bars and Offices. According to Len Duncan, this technology can benefit all digital content creators, not just large TV networks like NBC.

MORE RECORDS: A. 61.8 Million unique users for the entire Olympics. B. 242.3 Million Media Exposures of Olympics Coverage across NBC Broadcast, Cable and Digital Properties an increase of

3.5 Million from 2010 Vancouver Games. Even the NBC Today Show and the Nightly NBC shows benefited from this. What an advertising bonus for NBC who paid over $770 Million to secure broadcast rights to the 2014 Winter Olympics. Just imagine the viewers for Rio 2016 Olympics.

THE FUTURE OF DIGITAL TV EVERYWHERE

This indeed is the future of TV Everywhere, the new Digital TV distribution and revenue oriented model adopted by Americas largest Cable TV and Satellite TV operators and programmers (e.g. VERIZON FIOS, COMCAST, TIME WARNER, ABC, CBS, HBO, ESPN, NBC, MTV, VH1, FOX, CNN, DISH and DIRECT TV). TV Everywhere is designed to make these networks available to everyone, everywhere videos can be played e.g. wireless laptops, smart phones, digital tablets and large screen public displays. http://en.wikipedia.org/wiki/TV_Everywhere . Using technologies such as Adobe Primetime Auditude, VAST digital ads can be tactically placed before, during and after each video clip for monetization.

CHECK OUT THE RECORD BREAKING ONLINE VIEWING STATS FOR THE NBC OLYMPICS IN THE LINK BELOW

http://tvbythenumbers.zap2it.com/2014/02/25/76-of-u-s-tv-homes-tuned-in-to-sochi-games-coverage-on-networks-of-nbcuniversal/240155/

CABLE/SATELLITE ACCOUNT AUTHORIZATION DESKTOP VIEWERS LAPTOP , MOBILE DEVICES VIEWERS LARGE SCREEN SMART TVS VIEWERS

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These record-breaking NBC Olympic online viewing audiences with Primetime Live Monitor Tech Support by Len Duncan, was indeed a significant achievement Why? Exactly one week after Len signed off on the last Live Monitor Tech Support Session for the coverage of the NBC Olympics Closing Ceremony Coverage on Sunday Feb 23rd, 2014, the ABC Oscar Live Streaming Debut for Sunday March 2nd, 2014 CRASHED. ABC used a different crew and technology to handle their TV Everywhere and was unable to manage the sudden surge of viewers, even though they were just from a few controlled markets. Because Digital Movie Distribution is Hollywoods new way of monetizing new and existing movies, the success of this Live Oscar Streaming was of critical importance. But ABC was not ready with team or tech..

This is a great testimony of the real value of hands on experience with great technology, backed by savvy Digital Media Technologists like Len Duncan and others on that TV Everywhere/Adobe Primetime Global Team. (Len was 1 of only 2 US-based Live Monitor Independent Consultants selected by the TV Everywhere/Adobe Primetime Global Team to support the NBC Olympics Live and Video On Demand Streaming). The team took pride in aiming for zero error tolerance during the Olympics with the ability to think fast and fix problems before they became to critical to destabilize network operations... even during live transmission.

CHECK OUT THE ABC OSCAR LIVE STREAMING CRASH REPORT ON VARIETY.COM IN THE LINK BELOW

http://variety.com/2014/digital/news/abcs-live-internet-oscar-stream-suffers-nationwide-outage-1201124215/

Fortunately for our African American and African Diaspora communities around the world, what is revolutionary to most of his peers in Digital Media is almost an anachronism to Len. This is because he has been developing Digital Interactive TV Networks for Music, Movies, Publishing, Sports, Tourism, Education and Advertising since the late 1990s and early 2000s, based mainly on the Hollywood Digital Cinema Initiative (DCI) he has been part of. This can surely benefit our Multicultural Economies using these Digital Media Networks to promote Digital Urban Social Entrepreneurship in Sports, Music, Movies and Magazine monetization.. Having acquired valuable field testing and implementation skills at IBM, Bell Labs, AT & T and Nielsen and being one of the early ISV developers on Microsoft and Adobe technologies, Len is one of the few who has the patience, determination and fortitude to create the type of Digital Media Networks to monetize the vast untapped potential of the Creative Economy in Urban America, Africa, the Americas and Asia. With strong global relationships, he spent years with users in these regions before bringing his innovations mainstream. Patience can now be profitable. These are indeed exciting times as Digital Interactive Media Technology converges with Sports, TV, Music, Film, Publishing and Advertising to help close the Digital Empowerment Gap. This time we cannot just sit on the sidelines. Some of Lens new innovations such as Digital Interactive Social Publishing (e.g.3D libraries, books, magazines, TV programs) will be covered in upcoming articles..

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