RECRUITMENT COMMITTEE

Presented by:Mary Burkett, Gerald Hall,

Margaret Johnson, Noreene Morgan & Nancy Ryan

July, 2011

GoalGoalIncrease New Membership totals by 8% Per Year in 2012,

2013 & 2014 2011 Average base growth = 24,000 2012 8% increase of 1920 = 25,920 2013 8 % increase of 2074 = 27,994 2014 8 % increase of 2240 = 30,234

• Goal is to maximize member count, not 1st year member revenues

STRATEGIES & STRATEGIES & TACTICS TO TACTICS TO

ACCOMPLISH ACCOMPLISH GOALGOAL

# 1. INCREASE OVERALL NEW

MEMBERSHIP ACQUISITION EFFORTS

Suggested Tactics Include:Suggested Tactics Include:Increase national direct marketing efforts

– mail, email and phone --campaigns in 2012

National to solicit and negotiate with a select group of FEHB Plan Reps, Employee Associations and Coalition Partners to secure additional prospect mailing lists

Suggested Tactics Include:Suggested Tactics Include:Create a National Database accessible by

National, Federation and Chapters to facilitate the sharing of prospect and member information

Significantly increase the promotion of  NARFE self-development/educational resources that are available for members who wish to better prepare themselves for critical retirement decisions, and to instill a greater sense of membership VALUE

#2. UTILIZE NATIONAL OFFICE RESOURCES TO IDENTIFY, ESTABLISH, & CULTIVATE PARTNERSHIPS WITH ALL

FEDERAL AGENCY HEADQUARTERS, FEDERAL

EMPLOYEE ASSOCIATIONS' & ORGANIZATIONS

Suggested Tactics IncludeSuggested Tactics Include:FOR NATIONALA full-time staff member at National HQ

will oversee this processTARGETING FEDERAL AGENCIES: Create a plan to establish on-going

relationships with federal agencies to facilitate more readily available “open door” policies for membership recruitment at the national level, as well at the local grass roots levels

Suggested Tactics Include:Suggested Tactics Include:Establish “WHO DO YOU KNOW’

campaign asking current members and AFEs to supply names and contact info to National to help reach the folks at other agencies who can “open the doors

TARGETING ASSOCIATIONS: Establish on-going partnerships with

federal employee/professional associations which share similar agendas as NARFE’s -- i.e. in addition to the coalition partners and associations (see “Possible NARFE Partners” on CSFC Website)

#3. OFFER RECRUITMENT MATERIALS TO USE AT FEDERATION/CHAPTER

LEVELS &

TO SERVE AS TUTORIALS FOR NARFE RECRUITERS &

MEMBERS

Suggested Tactics Include:Suggested Tactics Include:Create Membership Recruitment “Tool

Kit” to be used for recruiters at the Federation/Chapter levels

Review, update & revise New AFE Chapter Kits to include AFE guidance, information and procedures

Suggested Tactics Include:Suggested Tactics Include:Produce “Train the Trainer (Recruiter

DVD)” (With emphasis on the Value of NARFE, & “Protect America’s Heartbeat” theme)

Design classroom membership training sessions which would include “Train the Trainer” & the DVD to be conducted at the National/Federation Conventions

# 4. DEVELOP

AN EDUCATIONAL/INFORMATION MESSAGE

PACKAGE TO HELP MEMBERS MARKET

NARFE LOCALLY

Suggested Tactics Include:Suggested Tactics Include:Provide information, support, and assistance to

Federations to increase local NARFE presence at state conventions, legislative conferences, and trade shows of national associations and other events, in particular by creating “Booth Kits” to assist in set up

As the rules, requirements, and restrictions on forming e-Chapters evolve, National will work with Federations to create additional e-chapters

Suggested Tactics Include:Suggested Tactics Include:

Routinely create Press Releases & Letters to the Editor regarding “Protect America’s Heartbeat" that can be shared with the media outlets and other organizations at the Federation/Chapter levels

Additional Suggested Tactics to Achieve Goals

Include:

Restructure NARFE dues to establish a 3-month free introductory membership with the secondary goal of creating a database of potential members

Actively recruit member spouses at reduced dues rates

Allow domestic/civil partners/others as members which might be as simple as putting a box on the application that could be checked as “other”

Add new incentive rates for new active employees enrollees for a period of 1-3 or more years

Reduce renewal dues rate for surviving spouses

Add dues withholding option on the application (in progress)

Offer New Member dues discount for 1st year

In Closing