Presented by: Brandman University – Chapman University System Shelly Neal, Ph.D., Vice Chancellor Strategic Initiatives Barbara Bartels, MBA, Assistant Vice Chancellor, Community Relations

Recruitment Strategies for Life Long Learning

Lifelong Learning

“Intellectual growth should commence at birth and cease only at death.”

~ Albert Einstein

Agenda

• Brandman University Overview • Outreach Structure • Enrollment Management Planning Processes • Key Outreach Strategies

– Recruitment Action Plans by Segment • Premier Partners • Community Colleges • School Districts • City State Government • HealthCare • Military

– Bridge to Extended Education – Career Planning – Alumni Outreach – Advisory Boards

• Evaluation • Q/A

Brandman University

• Brandman University, part of the Chapman University system

• Accreditation with the Western Association Commission of Schools and Colleges (WASC) since 1956

• The WASC Site Visit team in the Spring of 2012 noted in their report that Brandman University is… – “A university where quality assurance in all areas, particularly in

academic affairs, is deeply part of its DNA.”

– “A university that is totally student centered.”

Brandman University

• Private, non-profit, WASC Accredited

• Over 25 campuses with bended and fully online delivery

• 6-year graduation rate over 70%

• 3.5% Cohort Default Rate

Our Amazing Team!

2013 Outreach Division Annual Symposium, San Francisco, CA

Outreach Structure

Centralized EMP Team

Strategic Business Development

Leaders

Outreach Program Managers

Managers Community &

Corporate Relations

Campus Directors “Captain of the

Ship”

Campus Teams

Community & Corporate Relations Managers

• Managers of Community & Corporate Relations – Serve as the generalists on the horizontal line – Target key market categories including community

colleges, business, education, city/state/government, arts and sciences, and health

– Recruit for all degree programs – Catchment area is within 60 miles of their campuses – Target large group settings and events with numerous

prospects such as education and benefit fairs, community college events, and tabletop events

– Cast a much wider net in target markets which requires local travel

CCR Recruitment Assumptions

• Managers of Community & Corporate Relations • Prospective Student Inquiries - Information

Request Forms per session per Outreach team member

• First Time Student Conversion • Consistent new students per session per

member • Consistent new students per year per

member • Action Plan development each session

Outreach Program Managers

• Outreach Program Managers – Specialists on the vertical line – Focused attention on a single industry or initiative

based on the academic programs they support – Catchment area is regionally based – Travel is required – Interact with C-level personnel of companies and

invest a lot of their time with partnerships, scholarship initiatives, and awards

– Higher level of expertise and knowledge of the degree program

Corporate Outreach Initiatives

• Premier Partner Scholarships (P3)

o At the 30% level

o 15 total for next academic calendar

o Requires stronger partnership parameters

• Value Partner Scholarships (VP)

o At the 20% level

o 15 total for next academic calendar

• Corporate Partner Scholarship (CPEP)

o At the 15% level

• New Premier Partners Advisory Council

o Workforce Development / Corporate Training specific

o Looking to assist with 100 new FT’s via the CPEP process

New Premier Partners Website Dedicated to just Premier Partners

Promotes strong synergy between University and Premier Partners

Corporate Outreach Action Plans

Purely Business to Business Target new P3 and VP initiatives toward specific campuses and sessions • 15 Premier Partner First Time Students per OPM (per academic year) • 15 Valued Partner First Time Students per OPM (per academic year)

Greater Focus on CPEP Initiatives • 90 First Time Students per OPM (per academic year) • Higher margins • More flexibility of degrees offered • Impact multiple campuses • Stronger partnerships with longer life span

Overall, looking to create a greater spread of new student allocation across a variety of campuses and sessions throughout the academic year.

2013-2014 Academic Year

Military Outreach Program Managers

• Military Outreach Program Managers

– Specialized training and focus on target markets and initiatives geared towards Military and Veterans Relations

– Catchment area is regionally based

– Some travel is required

– Interact military installations and veterans relations groups

– High level of expertise in the military and are often veterans themselves

Military Outreach Program Managers

• Military Outreach Program Managers • Prospective Student Inquiries - 125 completed

Information Request Forms per session per Outreach team member

• First Time Student Conversion • Consistent new students per session per

member • Consistent new students per year per

member • Action Plan development each session

Enrollment Management Model

• Executive Summary • Data Analysis

– Student Trends – Micro-Macro Updates – Student Satisfaction Results – Review of last years plan – Faculty input – Advisory Board

• SWOT • Recruitment Action Plans • Retention Action Plans • Evaluation

Inquiry

Apply

Admit

Register

Retention

Sample Action Plans Format

Community Outreach Action Plans

Community College • Celebration Events • Career/ Transfer Center Workshops • Classroom & Counseling Presentations

Business to Business • Monthly Workshops (in Conjunction with City, State, Gov.) • Career Fairs • Education and Benefit Fairs

Education • Workshops and Targeted Information Sessions • Education Job Fairs

City, State, Gov. • Monthly Workshops ( in conjunction with City, State, Gov.)

Health Professions • Education and Benefit Fairs

2013-2014 Academic Year

Community Outreach Initiatives

2013-2014 Academic Year

Master of Arts, Education Education Scholarship

Summer Break Scholarship Community College Partnerships

Bachelor of Arts, Social Work Arts & Sciences New Program Launch

Bachelor of Arts, Criminal Justice Arts & Sciences New Emphasis Launch

Community Partnerships Business & Professional Studies

Community College Action Plans

KEY STRATEGY: To continue networking with Community Colleges to increase undergraduate enrollments.

Description/Explanation: Contact presidents, transfer center coordinators, deans, advisors, counselors, and other designated personnel. Schedule visits to discuss information sessions, email blasts, marketing collateral, staff presentations, classroom presentations and partnership agreements. Maintain and update EAP and VTP agreements as necessary.

Steps: • Build Your Project Team • List of the Community Colleges in Your Area • Face to Face Visits - Classroom Presentations - Campus Visits - Presentations and Workshops • Phone Calls to Stakeholders • Salesforce Eblasts • Partnership Plan • Faculty & Staff as a Referral Source • Extended Education Opportunities • Collateral Maintenance • Update your Campus Enrollment Management Planning Team - Recruitment meetings • Evaluation/Control

Education Action Plans

KEY STRATEGY: To contact School Districts and area principals, superintendents, or designated personnel to schedule visits to discuss information sessions, email blasts, marketing collateral, staff presentations or partnership agreements.

Description/Explanation: Present information regarding undergraduate, graduate, credential, and doctoral programs in the School of Education. Promote the Early Childhood program to local Community Colleges. Continue building relationship with the County Office of Education, local YMCA programs, First 5, CPIN, LPC, and other community organizations. Make calls, mail marketing collateral, schedule appointments, attend meetings, and log results.

Steps: • Build Your Project Team • List of the Districts, Schools and other Education Stakeholders • Face to Face Visits - Offices of Ed, School Visits, Substitute/New Teacher/Credential Fairs, ACSA • Phone Calls to Stakeholders – ACSA Members, District HR • Salesforce Eblasts • Partnership Plan - Districts, Community Colleges, Troops to Teachers • Faculty & Staff as a Referral Source • Extended Education Opportunities • Collateral Maintenance • Update your Campus Enrollment Management Planning Team - Recruitment meetings • Evaluation/Control

Business Action Plans

KEY STRATEGY: To continue networking with local businesses to increase enrollments in the School of Business & Professional studies, with the emphasis on the BBA and MBA program.

Description/Explanation: Identify key businesses to market programs within the School of Business. Network with local businesses to increase enrollments. Communicate with the Dean of the Business programs at the local community colleges. Work strategically with these businesses to market our BBA, MBA and other Business & Professional Studies programs. Make calls, mail and drop off marketing collateral, schedule appointments, attend meetings, and log results .

Steps: • Build Your Project Team • List top 20 businesses in your area • Face to Face Visits – Education & Benefit Fairs, Presentations and Workshops • Phone Calls to Stakeholders • Salesforce Eblasts • Partnership Plan • Faculty & Staff as a Referral Source • Extended Education Opportunities • Collateral Maintenance • Update your Campus Enrollment Management Planning Team - Recruitment meetings • Evaluation/Control

City-State-Gov Action Plans

KEY STRATEGY: To identify top city, state, government and other related entities. Description/Explanation: Continue networking with local law enforcement agencies to increase enrollments. Contact the county law enforcement departments, lieutenants, captains, human resource divisions and other designated personnel to schedule visits to discuss information sessions, email blasts, marketing collateral, staff presentations or partnership agreements. Make calls, mail or drop off marketing collateral, schedule appointments, attend meetings, and log results.

Steps: • Build Your Project Team • List of the City, State and Governmental Agencies • Face to Face Visits - Education & Benefit Fairs, Tabling Events, Presentations and Workshops • Phone Calls to Stakeholders • Salesforce Eblasts • Partnership Plan • Faculty & Staff as a Referral Source • Extended Education Opportunities • Collateral Maintenance • Update your Campus Enrollment Management Planning Team - Recruitment meetings • Evaluation/Control

Health Professions Action Plans

KEY STRATEGY: To identify the top five healthcare contacts.

Description/Explanation: Discuss education and benefit fair opportunities, information sessions, email blasts, marketing collateral, staff presentations or partnership agreements. Make calls, mail or drop off marketing collateral, schedule appointments, attend meetings, and log results.

Steps: • Build Your Project Team • List the Hospitals, Healthcare Facilities, Social Services Departments, and Community Programs

• Face to Face Visits - Tabling Events, Fairs, Presentations and Workshops • Phone Calls to Stakeholders • Salesforce Eblasts • Partnership Plan • Faculty & Staff as a Referral Source • Extended Education Opportunities • Collateral Maintenance • Update your Campus Enrollment Management Planning Team - Recruitment meetings • Evaluation/Control

Bridge to Extended Education

The Value of Certifications & Certificates

• Stackable credentials

• Enhancements

• Workforce development

• Workforce skill leveling

• Alumni engagement

• Bridges between degree programs

• Credit towards degree programs

Education P-12

Bridge to Extended Education

•Autism Spectrum Disorder, Authorization & Certificate •Professional Clear Administrative Services Credential (formerly Tier II) •BTSA Credit Opportunities •Certificate in Teaching the 21st Century Learner •CTEL—CTC English Language Learner Authorization

MAE, MAT, MASE •Early Childhood Special Education, Authorization & Certificate

MASE

Business, Management, Technology

•PHR Certification & SPHR Certification, GPHR Certification

•Supply Chain Certificate •Law Enforcement Leadership Certificate

BBA

BAOL

MBA

MAOL

MPA

MSHR

Bridge to Extended Education

Health, Wellness & Science

•Science of Obesity •Survival Spanish: Culture and Language for Healthcare Professionals •HR Certifications – PHR/SPHR, CA PHR/SPHR, GPHR

RN – BSN

MS in Human Resources

Doctorate in Nurse Practitioners

Bridge to Extended Education

Career Services

Career Services

• Mission of Brandman Career Services: To provide Brandman University students and alumni with a comprehensive suite of resources designed to assist them in reaching their career goals.

• Job Search – Job search is one of the most requested topics for information and assistance and was the

topped ranked interest area (61.7%) in a recent career services survey

• Working Together: Outreach and Career Services – Shared connections and partnerships with companies, organizations, and communities

– Workforce Advisory Board

– Brandman CareerLink, Career Services job portal where employers can post job opportunities for Brandman students and alumni

• http://www.brandman.edu/about/career-services

Alumni Relations Action Plans

Alumni Association The Brandman University – Chapman University System Alumni Association is dedicated to providing its members with career enrichment tools, mentorship programs, and opportunities to give back & support the community. Delivered to over 18,000 alumni and highlights alumi stories and success.

Advisory Board Action Plans

Create Advisory Boards Education & Business

• Essential to link relevance to Community • Establishes Ambassadorship • Ability to create Mentorship Programs, Guest Speaker Pool, Press

Release quotes • Potential University Board Members • Bridging University to other opportunities, such as Professional

Associations • Bridge for Faculty to meet with community members

• Establishing Institutional Alignment – Mission – Vision – Values

• Sustaining Goals – Weekly Meetings – Field Day Travel six times/year – Mentoring Programs – Annual Regional Meetings – Annual Symposiums

• Focusing on Morale, Enthusiasm and Motivation – AVC Monday Motivator – Friday Follow Up

Communications Plans

Questions?