MICHAEL COLE

IN SEARCH OF AWESOME!

BEST PRACTICES OF THE NEW TOP 20

HAIR NINJAS

MEET THE REDKEN SUMMIT NINJAS!Cayla Rae Dickerson

SALON DISEGNO

Blake Reed Evans

SHEAR ARTEmily HortonELLE MARIEHAIR STUDIO

Rosa CisnerozHAIR ILLUSIONS

Heidi SongSALON ZUBERENZ

Nicole AdairCHRISTYS SERENITY

IvelisseCardona

SALON NATHANIEL

OLD

NEW

+ $100 AST (+ 2.5 X WHC)

+ 15% RTS + 100 REFERRALS+ 65% REBOOK

+90% CLIENTELEFOLLOW / LIKE

BUSINESS PAGES

HOW MANY OF YOUR FOLLOWERS/LIKES

ARE QUALIFIED?

QUALIFIED = GUESTSUNQUALIFIED = UFO’S

WHO’S WHO IN THE ZOO?

WHOS WHO IN YOUR CREW?

THE BIGPICTURE

SOCIALMEDIA

Show me a stylist with LOW LIKES,or NO appointment fills on posts, and I’ll show you someone with less than 50% of their clients following them.

1 GUEST = 330 FRIENDS

10 GUESTS = 3300 FRIENDS

100 GUESTS = 33,000 FRIENDS

GUESTS & FRIENDS RESPOND WAY MORE TO YOUR POST’S BOOSTS

GOAL:

50% CLIENTELE TO FOLLOW / LIKE BUSINESS PAGEIN THE NEXT 60

TakesBEFOREpics onhigh-ticketclient’satstartofconsultationTakesAFTERpics attheendupfrontkiosk– tags,follows

NICOLE’SBESTPRACTICES

NEW WAY TO USE GUEST PLANNER?

Make taking before & after picsa part of guest experience EGX on steroids!Train yourassociate on social.

IVELISSES’SBEST PRACTICES

BOOSTtoBLAST!Brittany Yangilmau age 23

$75,000 service/$15,000 retail Gross pay $50,000!

$1500 average week, $120 average ticket (3x WHC)

175 referrals this year @ 90% Rebook!

Buck-a-Boost;

Last post filled 16 openings (10 repeat/6 referrals)

BRANDING YOUR PAGESTO EXPLODE YOUR PAY

+ 25% INCREASE IN REFERRALS

What’s your BIGGEST

OMG BFO?What’s your ACTION?

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INTRODUCINGFACEBOOK

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MICHAEL COLE

MICHAEL COLE