Embed Size (px)
DESCRIPTION
REFRAMING Getting Human Needs On the National Radar Screen. You Say…They Hear. - PowerPoint PPT Presentation
Citation preview
National Human Services Assembly 2014
REFRAMING
Getting Human Needs On the National Radar Screen
National Human Services Assembly 2014
National Human Services Assembly 2014
National Human Services Assembly 2014
National Human Services Assembly 2014
National Human Services Assembly 2014
National Human Services Assembly 2014
You Say…They HearYou say…We are failing to do right by children and youth. Child poverty, youth homelessness, juvenile delinquency, and other complex challenges threaten the health and well-being of the next generation. Isn’t it time to invest more?
National Human Services Assembly 2014
National Human Services Assembly 2014
Reframing Tobacco
Smoking: Old Frame• Choice/Freedom• Individuals• Drug addiction/personal vice• Parents’ responsibility• Teens’ bad behavior• Vital industry• Protection: ‘Just say no’
Smoking: Reframed• Defective Product• Big Tobacco• Manipulation of addiction• Government responsibility• Big $ in politics/corruption• Deviant industry• Protection from advertising
National Human Services Assembly 2014
CHANGE BEHAVIOR CHANGE PUBLIC POLICIES
Steps to Reframing an Issue
1. Problem2. Map the Gaps3. Defining Metaphors and Values4. Test Tools5. Messages and Toolkits6. Disseminate and Integrate7. Structure Reinvention
National Human Services Assembly 2014
Test &
Validate
Sector
Mobilization
We are here
National Human Services Assembly 2014
Reframing to Reinvention
National Human Services Assembly 2013
Contact:Irv KatzPresident & [email protected]
Bridget McCabeProject [email protected]
