A Crash Course on Creativity

Assignment 2: Framing and Reframing

Kapil – Victoria – Julie – Janez - Aniss7th November 2012

What’s the challenge

Look at bread in a new way

Create as much value as possible starting with loaf of bread

So…What will we do with one loaf of bread?

Create art

Reference: http://www.ideabounty.com/blog/post/2407/bread-art

Create more art

Images are not our own. Individual copyright, ownership of art by original creators.Source: https://www.google.com/search?q=bread+art&hl=en

Add more value…

1. Personalized art … in a mall kiosk

2. Personalized, made to order, customized, baked-before-your-eyes bread … in a mall kiosk

3. Bring in a theme. E.g.: Hunger, Underprivileged children. Collaborate with a charitable cause. Donate benefits to charity. Tie up with a corporation for matching contributions

Embark on a world tour

Tatsumi Orimoto travelled from Nepal to Germany with loaves of bread tied to his head as part of an artistic series demonstrating the unifying power of communication. Image Credit: The Bread Blog

Reference: http://www.ideabounty.com/blog/post/2407/bread-art

Feed a school, a shelter, a community

Sources: http://miraimages.photoshelter.com/image/I0000x4BT8xJYydc

http://www.history.com/this-day-in-history/jefferson-presented-with-a-mammoth-loaf-of-bread

A mammoth loaf of bread can feed 100 people or more…

This has been done before on 26th March 1804:

On this day in 1804, President Thomas Jefferson attends a public party at the Senate and leads a diverse crowd in consuming an enormous loaf of bread dubbed the mammoth loaf. The giant bread was baked to go with the remnants of an enormous block of cheese.

Two years earlier, a group of Baptist women from Massachusetts had sent Jefferson a 1,200- pound hunk of cheese in gratitude for his support of religious tolerance. The cheese, they said, illustrated Jefferson's claim that North America's superior natural resources would one day enable the U.S. to outstrip all of Europe in agricultural production.

Share a Bread: Foster diversity

Source: http://www.dessert.net.au/images/fig-loaf20070614bread-types12.jpg

Every kid in school brings in a different type of bread loaf

Share a bread program will foster diversity and help learning about and accepting different cultures and cultural differences.

Cultural Value

http://www.worldatlas.com/webimage/countrys/europe/balkans.gif

“Bread is offered as a welcome gesture in many Balkan communities”-Team Member, Slovenia

Value of BreadCommunicating Cultural Ideas

“The is a proverb in Slovene: ‘good as bread’ which means that someone is a good person, giving the bread the value of a well appreciated commodity.”

-Team Member, Slovenia

“ ‘To break bread’ means not only to eat a meal together, but to make some form of peace or diplomatic gesture”

-Team Member, Canada

Start a movementI did work hard for my dad, and later, my brother Glenn, as they taught me our unique style of baking. I gave about 15 of my early years to the business. I know a lot of what I learned has returned to me today, when it matters.

But back then, I didn’t have the passion for it that I do now, and I didn’t see a future for me there. I often used to think that depression and misery were normal, at least for me. I But back then, I just felt that I was born to lose.

Learn about Dave’s reincarnation and his success at http://www.daveskillerbread.com

Start a revolution

Sign: “Bread, Freedom, Social Justice”

“In Egypt, it was what started the revolution in egypt in 25th Jan 2011, the protesters shouted bread, freedom, justice.”-Team Member

http://latitudenews.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/bread-freedom-and-social-justice.jpg

Additional value creation thoughts…

Charity: Collecting unsold bread from marketplace on the sell by date and feed the homeless and hungry.

Catch a fish vs. teach to fish: Start an online/offline movement (~Khan Academy etc.) where we teach everyone to bake their own bread. Use bread as a metaphor for incubating and unleashing creativity, entrepreneurship, self-reliance and creating ones own destiny.

Chemical Structure

Source: http://www.rsc.org/images/FEATURE-Bread-360_tcm18-163644.jpg

Economic: Patent something which keeps bread fresh, reduces wasted bread and saves money

31st Century: Use new technologies to break bread down to its original elements. Rebuild the bread into something else of value using those elements (everything is made of carbon…build a living creature out of bread?!)

Putting a loaf of bread to unconventional uses…

Source: http://thesecretyumiverse.wonderhowto.com/how-to/13-non-edible-uses-for-bread-0139035/