The West End of London is the best retail destination in the world, and as such it called for a logistics solution devised by experts in the retail sector. Clipper, the UK’s leading multichannel and retail logistics specialists, were appointed in 2008 by The Crown Estate to operate the Regent Street delivery consolidation scheme.

Challenge London’s West End is a very popular shopping area and is home to many household name brands. However, research revealed that 73% of consumers found the experience exhausting and overwhelming, while 63% complained of being jostled. A delivery solution was required that helped reduce traffic but drive footfall, and that would allow retail staff to return their focus to selling.

SolutionClipper worked with retailers on Regent Street and in the West End to bring together deliveries despatched from a single consolidation centre. The centre brings together consumables from all suppliers to one easily accessible point outside the congestion charging zone, combining deliveries with other West End companies to streamline a previously complex and inefficient system into a simple and effective one. The system has reduced vehicle movements to participating stores by up to 85%.

Challenge • Clipper appointed to consolidate

deliveries in London’s West End, with the aim of reducing congestion

Solution• Clipper streamlined the delivery

system for Regent Street into one efficient delivery from a single consolidation centre, combining deliveries from different retailers

Benefits• Vehicle movements to participating

stores reduced by up to 85%• In-store staff allowed to focus

more on selling• More in-store floor space available

for retail

Regent Street Delivery Consolidation Scheme

At a Glance

In association with

Regent Street Consolidation Case Study_AW_v2.indd 1 07/01/2016 17:18

Case Study

How it works

DRIVEfootfall

INCREASEsales

£

ADDRESSenvironmentaltargets

BOOSTgreencredentials

MOTIVATEin-store teams

FOR YOU, THE RETAILER:

REDUCEnoise

REDUCEDtraffic levels

REDUCTIONof 75,412 milesper annum

REDUCEcongestion

IMPROVEthe shoppingexperience

LESSpollution

ENJOYABLEexperience

FOR YOUR CUSTOMERS:

74%average tripreduction

77%reduction invehiclemovement

FOR THE ENVIRONMENT:

SUSTAINABLE

44 tonnes of CO2 per annum reduction; the equivalent of the average annual CO2 emissions of 10 households.

IMPROVEDair quality8kg of particulate matter per annum reduction within central London; the equivalent of an average car driving over 6,200 times around the M25.

REDUCEDtraffic noiseimproving the environment for residents, workers and visitors alike.

85%current tripreduction rate

78%average peaktime tripreduction

90%current peaktime reduction

Key Benefits

• Deliveries when the store wants them• Less in-store storage required• Sales staff can focus on selling,

instead of stock handling• Boosts companies’ low carbon

credentials

Additional Advantages

• Stock can be made store-ready at the consolidation centre

• Purpose-built out-of-town storage facilities can be more effective and economical

• Highly accessible consolidation centre on the outskirts of London

• Strong coordination and planning mean vehicle restrictions for planned events have virtually no impact on deliveries

Value Added Services

• Stock holding to include fixtures and fittings

• Inter-branch transfers• Home delivery• Inventory management• Sale mark-down• Assistance with new store openings• Packing removal and recycling

TestimonialWith over 35 retailers already participating in the Clipper Regent Street Consolidation Centre scheme, here’s what the Regent Street Association has to say:

“Freight Consolidation is yet another innovative idea from The Crown Estate. It’s welcomed by the retailers as an inexpensive and efficient way of receiving regular deliveries to the store. It reduces the need to keep stock, enabling them to allocate more space to retail. The people who live, work and visit the area appreciate the reduction of traffic.” Annie Walker, Regent Street Association

telephone: 0113 204 2050fax: 0113 204 2085

email: info@clippergroup.co.ukweb: www.clippergroup.co.uk

Clipper Logistics plcGelderd Road, Leeds LS12 6LT

ConsolidationCentre

Retail Outlet 2

Retail Outlet 3

Retail Outlet 4

Retail Outlet 1

Retail Outlet 1

Retail Outlet 2

Retail Outlet 3

Retail Outlet 4

ConsolidationCentre

Retail Outlet 2

Retail Outlet 3

Retail Outlet 4

Retail Outlet 1

Retail Outlet 1

Retail Outlet 2

Retail Outlet 3

Retail Outlet 4

Regent Street Consolidation Case Study_AW_v2.indd 2 07/01/2016 17:18