Regional Tourism Potential Regional Tourism Potential in South Asia 2011in South Asia 2011

International TourismInternational TourismKey Trends 2011Key Trends 2011

International tourist arrivals grew by 4.6% to reach 983 million in 2011, up from 940 million International tourist arrivals grew by 4.6% to reach 983 million in 2011, up from 940 million in 2010.in 2010.

International tourism receipts for 2011 are estimated at US$ 1,030 billion worldwide, up International tourism receipts for 2011 are estimated at US$ 1,030 billion worldwide, up from US$ 928 billion in 2010 (+3.9% in real terms), setting new records in most from US$ 928 billion in 2010 (+3.9% in real terms), setting new records in most destinations despite economic challenges in many source markets.destinations despite economic challenges in many source markets.

Most tourists visit destinations within their own region, with about four out of five worldwide Most tourists visit destinations within their own region, with about four out of five worldwide arrivals originating from the same region. Main source markets for international tourism arrivals originating from the same region. Main source markets for international tourism were in Europe (over 50%,) the Americas (16%) and Asia and the Pacific (22%). However, were in Europe (over 50%,) the Americas (16%) and Asia and the Pacific (22%). However, many emerging economies have shown fast growth over recent years, in Asia, Central and many emerging economies have shown fast growth over recent years, in Asia, Central and Eastern Europe, the Middle East, Southern Africa and South America.Eastern Europe, the Middle East, Southern Africa and South America.

Source: UNWTOSource: UNWTO

International Tourism International Tourism Long-term trendsLong-term trends

Despite occasional shocks, international tourist arrivals have shown Despite occasional shocks, international tourist arrivals have shown uninterrupted growth – from 277 million in 1980 to 528 million in 1995, and uninterrupted growth – from 277 million in 1980 to 528 million in 1995, and 983 million in 2011.983 million in 2011.

The number of international tourist arrivals worldwide is expected to The number of international tourist arrivals worldwide is expected to increase by 3.3% a year on average from 2010 to 2030. This represents increase by 3.3% a year on average from 2010 to 2030. This represents some 43 million more international tourist arrivals every year, reaching a some 43 million more international tourist arrivals every year, reaching a total of 1.8 billion arrivals by 2030. total of 1.8 billion arrivals by 2030.

East Asia and the Pacific, South Asia, the Middle East and Africa are East Asia and the Pacific, South Asia, the Middle East and Africa are forecast to grow at over 5% per year. It is estimated that by 2030, South forecast to grow at over 5% per year. It is estimated that by 2030, South Asia will receive around 36 million tourists.Asia will receive around 36 million tourists.

Source: UNWTOSource: UNWTO

World’s Top Ten Tourism DestinationsWorld’s Top Ten Tourism Destinations

2011 Rank Country

Arrivals (millions)

Percent change

2010 to 2011

Percent change 2009

to 20102010 2011

1. France 77.1 79.5 +3.0 +0.5

2. United States of America 59.8 62.3 +4.2 +8.8

3. China 55.7 57.6 +3.4 +9.4

4. Spain 52.7 56.7 +7.6 +1.0

5. Italy 43.6 46.1 +5.7 +0.9

6. Turkey 27.0 29.3 +8.7 +5.9

7. United Kingdom 28.3 29.2 +3.2 +0.4

8. Germany 26.9 28.4 +5.5 +10.9

9. Malaysia 24.6 24.7 +0.6 +3.9

10. Mexico 23.3 23.4 +0.5 +4.2

:

Source: UNWTO

World’s Top 10 Tourism EarnersWorld’s Top 10 Tourism Earners

2011 Rank Country

US$ in billion

Change %2010/2009

Change %2011/2010

2010 2011

1. United States of America 103.5 116.3 9.9 12.3

2. Spain 52.5 59.9 -1.2 14.0

3. France 46.6 53.8 -6.0 15.6

4. China 45.8 48.5 15.5 5.8

5. Italy 38.8 43 -3.6 10.9

6. Germany 34.7 38.8 0.1 12.0

7. United Kingdon 32.4 35.9 7.5 10.9

8. Australia 29.8 31.4 17.4 5.5

9. Macao 27.8 N/A 53.2

10. Hong Kong 22.2 27.7 35.3 24.7

South East Asia & South Asia - 2011South East Asia & South Asia - 2011

South-East Asia experienced the highest growth in South-East Asia experienced the highest growth in international arrivals (+10%), with Myanmar (+26%), international arrivals (+10%), with Myanmar (+26%), Cambodia, Thailand (both +20%) and Vietnam (+19%) Cambodia, Thailand (both +20%) and Vietnam (+19%) posting the highest growth in arrivals. posting the highest growth in arrivals.

Bhutan (+39%), Sri Lanka (+31%) and Nepal (+22%) Bhutan (+39%), Sri Lanka (+31%) and Nepal (+22%) boasted the highest growth in South Asia (+8%), boasted the highest growth in South Asia (+8%), followed by Maldives (+18%). India, the largest followed by Maldives (+18%). India, the largest destination in the sub-region, recorded a 9% increase. destination in the sub-region, recorded a 9% increase. Pakistan recorded 3.9% growth in 2010 (over 2009).Pakistan recorded 3.9% growth in 2010 (over 2009).

Source: UNWTO

South AsiaSouth AsiaTourist Arrivals & Receipts 2010-2011Tourist Arrivals & Receipts 2010-2011

S.No Country

Arrivals (1000’s)

Percent Change 2010 to

2011

Receipts(In US$ Mn)

Percent Change

2010 to 20112010 2011 2010 2011

1. Afghanistan N/A N/A N/A N/A N/A N/A

2. Bangladesh 303 N/A 13.4* 81 N/A 0.02*

3. Bhutan 27 37 39.2 35 48 0.01

4. India 5,776 6,290 8.9 14,160 17,518 6.1

5. Iran N/A N/A N/A 2,707 N/A N/A

6. Maldives 792 931 17.6 714 N/A 0.4*

7. Nepal 603 736 22.1 344 386 0.1

8. Pakistan 907 N/A 6.1* 305 358 0.1

9. Sri Lanka 654 856 30.8 576 830 0.3

10. TOTAL 11,479 12,395 18,932 22,966

:

* %age Based on 2009-2010 Figures•Source: UNWTO

Tourism in Pakistan 2010Tourism in Pakistan 2010 Foreign Tourist Arrivals Foreign Tourist Arrivals 0.907 Million0.907 Million Percentage Growth per year Percentage Growth per year 2.8%2.8% Earnings from tourismEarnings from tourism US$ 305.9 MillionUS$ 305.9 Million Tourist Receipts as %age of GDP Tourist Receipts as %age of GDP 0.3%0.3% Domestic Tourist (2010)Domestic Tourist (2010) 47.5 Million47.5 Million Hospitality Industry employees Hospitality Industry employees 600,000 persons600,000 persons Number of Hotels Number of Hotels 1,7921,792 Number of RoomsNumber of Rooms 41,901 rooms41,901 rooms

Source: Ministry of Tourism (Defunct)Govt. of Pakistan

MARKET WISE FOREIGN TOURIST MARKET WISE FOREIGN TOURIST ARRIVALS IN PAKISTAN - 2010ARRIVALS IN PAKISTAN - 2010

MarketMarket Tourists ArrivalsTourists Arrivals Percentage SharePercentage Share

EuropeEurope 395,646395,646 43.643.6

South AsiaSouth Asia 204,136204,136 22.522.5

AmericaAmerica 168,421168,421 18.618.6

Pacific & East AsiaPacific & East Asia 89,74889,748 9.99.9

Middle EastMiddle East 28,18828,188 3.13.1

AfricaAfrica 15,32015,320 1.71.7

OthersOthers 5,3615,361 0.60.6

TOTAL:TOTAL: 906,818906,818 100.0100.0

Source: Ministry of Tourism (Defunct)Govt. of Pakistan

FOREIGN TOURIST ARRIVALS IN FOREIGN TOURIST ARRIVALS IN

PAKISTAN BY PURPOSE (2010)PAKISTAN BY PURPOSE (2010)

%age%age Numbers Numbers Holiday / RecreationHoliday / Recreation 11.9%11.9% 107,911107,911 Visiting Friends & RelativesVisiting Friends & Relatives 35.6%35.6% 322,828322,828 BusinessBusiness 28.4%28.4% 257,536257,536 OthersOthers 24.1%24.1% 218,543218,543

__________ ____________

TotalTotal 100%100% 906,818906,818

Source: Ministry of Tourism (Defunct) Govt. of Pakistan

Tourism Potentials of PakistanTourism Potentials of Pakistanfor South Asian Countriesfor South Asian Countries

Buddhist Heritage Sites of Gandhara (Mankiala, Taxila, Takht Bahi, Swat)Buddhist Heritage Sites of Gandhara (Mankiala, Taxila, Takht Bahi, Swat)

Sikh Sacred Shrines (Gurdwaras at Nankan Sahab, Lahore, Gujranwala, Sikh Sacred Shrines (Gurdwaras at Nankan Sahab, Lahore, Gujranwala, Panja Sahab and Peshawar)Panja Sahab and Peshawar)

Hindu Sacred Places (Hinglaj Mata Balochistan, Sadhu Bela Sukkur, Katas) Hindu Sacred Places (Hinglaj Mata Balochistan, Sadhu Bela Sukkur, Katas)

Indus Valley Civilization Sites (Moenjodaro & Harappa).Indus Valley Civilization Sites (Moenjodaro & Harappa).

Cosmopolitan Cities of Karachi, Lahore and Rawalpindi/Islamabad.Cosmopolitan Cities of Karachi, Lahore and Rawalpindi/Islamabad.

International, regional and traditional sporting / cultural eventsInternational, regional and traditional sporting / cultural events

Meetings, Incentives, Conferences & Exhibitions (MICE Tourism)Meetings, Incentives, Conferences & Exhibitions (MICE Tourism)

Himalayan Hill Stations (Murree, Bhurban, Ayubia & Nathiagali)Himalayan Hill Stations (Murree, Bhurban, Ayubia & Nathiagali)

Steps to be takenSteps to be taken Easing of Tourist Visa Policy to promote group tourism.Easing of Tourist Visa Policy to promote group tourism.

Frequency of intra-region flights, bus & train services to be Frequency of intra-region flights, bus & train services to be increased.increased.

Enhanced interaction between Public & Private sector tourism Enhanced interaction between Public & Private sector tourism organizations.organizations.

Increased participation in regional tourism exhibitions & Increased participation in regional tourism exhibitions & conferences.conferences.

SAARC Action Plan on Tourism adopted by SAARC Tourism SAARC Action Plan on Tourism adopted by SAARC Tourism Ministers’ Conference held during May 2006 at Cox’s Bazar may be Ministers’ Conference held during May 2006 at Cox’s Bazar may be implemented in letter and spirit through the SAARC Working Group implemented in letter and spirit through the SAARC Working Group on Tourism.on Tourism.

Pakistan Tourism Development Corporation (PTDC)

Pakistan Tourism Development Corporation (PTDC) was incorporated on

March 30, 1970 under the Companies Act 1913 (Now the Companies

Ordinance, 1984) as a Public Corporation Limited by shares. PTDC is

owned by Government of Pakistan (99.75% share). Principal

objective of the corporation is to promote and develop tourism in Pakistan.

The Corporation owns and controls following subsidiaries:

• PTDC Motels North Ltd.

• PTDC Motels South Ltd.

• Associated Hotels of Pakistan (AHP)

• Pakistan Tours (Pvt.) Ltd (PTL)

Services being offered by PTDC Tourist Information Centres (TICs)

PTDC is providing tourist information, facilitation and publications to tourists through its 18 Tourist Information Centres

Publicity & PromotionMarketing of Pakistan’s tourist products through Print & Electronic Media and marketing tools like publications, Internet, participation in Fairs & Exhibitions

PTDC Hotels & Motels PTDC owns and operates One Hotel (Flashman’s Hotel,

Rawalpindi) 24 Motels & Restaurants while 15 of its Motels/Restaurants are being run by Private parties on Lease.

Services being offered by PTDCPakistan Tours Limited (PTL, subsidiary of PTDC) is organizing

package tours and treks, renting tourist transport, booking of

hotels and operating following domestic and international tourist

bus services.

Lahore – Delhi - Lahore

Lahore – Amritsar - Lahore

Nankana-Amritsar - Nankana

Sost (Pakistan) – Taxkurgan (China) Bus Service

Rawalpindi – Naran – Rawalpindi

PTL, besides offering tour & transport services to Pakistani and

foreign tourists, is also specialized in handling private group tours

and official delegates from SAARC Region.