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Reliance

Introduction Reliance Group

Founded 1966Founder Dhirubhai AmbaniHeadquarters Mumbai, Maharashtra, IndiaKey people Mukesh Ambani , Anil Ambani Products Crude oil, Natural gas,Petrochemicals, Petroleum, Polyester, textiles, Retail, Telecom

Shri Dhirubhai H. Ambani Brought about the equity cult in India in the late seventies Regarded as an icon for enterprise in India. He epitomized the spirit 'dare to dream and learn to excel'.

Our dreams have to be bigger. Our ambitions higher. Our commitment deeper. And our efforts greater. This is my dream for Reliance and for India. -Dhirajlal Ambani.

Vision

Through sustainable measures, create value for the nation.Enhance quality of life across the entire socio-economic spectrum . Help India to become a global leader in the domains where it operates.

MissionCreate value for all stakeholdersGrow through innovationLead in good governance practicesUse sustainability to drive product development andEnhance operational efficienciesEnsure energy security of the nationFoster rural prosperity

Values Growth and success are based on the ten core values of Care, Citizenship, Fairness, Honesty,Integrity, Purposefulness, Respect, Responsibility,Safety and Truth.

Reliance Group

Major Group Companies are Reliance Industries Limited, including its subsidiaries (Reliance Industrial Investments and Holdings Ltd.; Reliance Middle East DMCC (U.A.E.); Reliance Netherlands B.V.; Reliance Petroleum Limited; Reliance Retail Limited; Reliance Strategic Investments Limited; Reliance UK Ltd. (50%); Reliance Ventures Ltd ) andReliance Industrial Infrastructure Limited

Reliance Industries Limited Mukesh Ambani Anil AmbaniHead of the company's petroleum, petrochemical, and textiles operations,Regrouped the company's telecommunications, energy, capital finance, and other operations into a new company

Reliance Retail Limited (RRL) Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited,

RRL was set up in 2006 and marks the foray of theReliance Groupinto organized retail.

Reliance Retail Limited (RRL) Business Divisions

Reliance Retail Limited (RRL)Reliance FreshReliance Mart

Reliance Retail Limited (RRL)Reliance Timeout

Reliance Footprints

Reliance Retail Limited (RRL)Reliance trends

Reliance Jewels

Reliance Retail Limited (RRL)Reliance WellnessReliance digital

Reliance FreshGrowth through Value Creation

Reliance FreshIndustry: Retail Type: SupermarketChairman & Managing Director: Mukesh AmbaniFirst Outlet: Hyderabad( Banjara Hills)Founded: 30th October 2006 Headquarter: MumbaiArea: 2000-4000 Sq. Ft

Reliance Retail Stores453 Reliance Fresh stores in over 45 towns and cities operational across India. Including the Reliance Fresh stores the company now operates over 900 retail stores across India. RRL now operates 22 different formats across India.

Reliance Fresh Store layout

Supply chain managementApproaching farmers directly , there by reducing procurement wastage. Better returns to Indian farmers and manufacturers Greater value for the Indian consumers

Push and Pull strategies

PUSH STRATEGY

Point of sale displays. Special Displays. Catalogs and brochure. Events.

PULL STRATEGY

CouponsSamplesPremium and giftsRefunds/RebatesPOP advertisement.

SWOT Analysis

Strengths

Experienced Management teamStrong IT and Backend operationsVertical IntegrationBackward IntegrationGood financial positionBrand Equity

WeaknessLosses due to Joint venturesAbsence at Prime LocationsLimited Multi-Format Presence.

OpportunitiesGrowing retail marketIncreasing buying power of Indian consumersMany Untapped Markets in India

ThreatsIncrease in the operating costs. Low Price Competition.Increasing competition.

Private labels

Reliance selectSuperior Grade

Reliance ValueBetter value for Money

KetchupHoney

Dust TeaLeaf Tea

Instant coffeeFilter coffee

Vermicelli Instant Noodles

Reliance Value Reliance select

Basmati Rice Sona Masuri Rice

Dry Fruits Reliance Value ,Dal

Mango Drink Wheat Powder

Dish wash Glass and Surface Cleaner

c Air freshener Dish wash

Ear Buds Facial Tissue

Future Plans

social responsibility

EducationProject KanyakelvaniProject JagrutiDhirubhai Ambani Prostaham SchemeMumbai Indians Education for all intiative

Community health care and community developmentProject DrishtiProject BalkalyanProject HopePHC(Primary health care center)Reliance rural development Trust.

Environment intiativesA zero garbage campaign.Solar micro wind combined systemGreen idea award scheme

Acknowledging and supporting talentReal Heroes.Reliance Dhirubhai Ambani Undergraduate scholarship fund.Reliance Foundation. mission BIJ(Bharat India Bhojo)

Reliance Presented by

S.Giridhar &T .Suvarna.