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Join the conversation: #nmhcOPTECH @apartmentwire REMOTE CONTROL: The Promise and Challenges of Home Automation

REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

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Page 1: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

Join the conversation:

#nmhcOPTECH

@apartmentwire

REMOTE CONTROL:The Promise and Challenges of Home Automation

Page 2: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Presenters

• Karen Hollinger, VP Corporate Initiatives, AvalonBay Communities

• Patrick Sudderth, VP of IT, Monogram Residential Trust

• Mike Smith, Director – Building Tech. Services, Forest City

• Hasier Larrea, Founder & CEO - MorphLab, MIT Media Lab

Page 3: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Agenda

• Introduction: Why do we care about this technology?

• Smart Home Successes and Challenges:

– Monogram

– AvalonBay

– Forest City

• The future of smart home technology @ MIT

Page 4: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

The Importance of Starting From ‘Why’

WHAT = The Result

HOW = The Process

WHY = The Purpose

What do you do? The result of Why.

Specific actions to realize the Why.

What is your cause? What do you believe?

WHAT?

HOW?

WHY?

Page 5: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

WHAT?

HOW?

WHY?

Outside-in = ConventionalWhen you move from the outside-in, you are simply following the same thing everyone else does.

Inside-out = RemarkableWhen you move from the inside-out, you are empowering yourself and being remarkable.

The Importance of Starting From ‘Why’

Page 6: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

WHAT?

HOW?

WHY?

The Importance of Starting From ‘Why’What Organization Personifies ‘Why’?

Page 7: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

WHAT?

HOW?

WHY?

What Organization Personifies ‘Why’?Why is IoT Important for Multifamily?

Page 8: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

2.5% 13.5% 34% 34% 16%

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

0%

50%

100%

Time

Ma

rket

Pen

etra

tio

n

Diffusion of Innovation

Page 9: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

Millennials Gen-X BoomersTime

Ma

rket

Pen

etra

tio

n

100%

0%

50%

Diffusion of InnovationAppetite for Technology Adoption – Multifamily

Page 10: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

‘Internet of Things’ Predicted Growth

Page 11: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Not Just Resident Demand for This Technology…

Page 12: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Integration of Everything

Patrick Sudderth

Vice President of IT

Monogram Residential Trust

Page 13: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

IoTInternet of Things

Page 14: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

IoEIntegration of Everything

Property

Management

System

API

Page 15: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 16: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Voice-Activated Communities

Property

Management

System

API

Page 17: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Smart-Tours

Property

Management

System

API

Page 18: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Precognitive Customer Service

Property

Management

System

API

Page 19: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Automated Facilities

Property

Management

System

API

Page 20: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Marketing Miracles

Property

Management

System

API

Page 21: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Revenue-Generating Smarthomes

Property

Management

System

API

Page 22: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

Join the conversation:

#nmhcOPTECH

@apartmentwire

AvalonBay Communities

Smart Locks/Security & HVAC

Page 23: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

AvalonBay

• Need for a Solution: Security– Growing volume of new developments with differing door

technology

– Growing volume of older assets with aging common area systems

– Disconnect from resident turn data

– Growing interest from developers and residents for more advanced solution

– Need to reduce maintenance labor

– Solve for lock-outs

– Provide for basic visitor access to non-concierge communities

Page 24: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 25: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

AvalonBay

• Need for a Solution: HVAC

– Growing volume of new developments with differing apartment HVAC technology

– Wi-Fi-based HVAC technology is only “smart” when the apt. is occupied

– Disconnect from resident turn data

– Some older communities include utilities with rent

– Need to control utilities during vacancy/construction

Page 26: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

AvalonBay

• Currently in pilot with both technologies as well as many other related technologies

• Pilot Lessons Learned:

– Need for telecom design standards, early plan involvement, oversight

– Turnover & Training

– Community Differences

– Integration

Page 27: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

Join the conversation:

#nmhcOPTECH

@apartmentwire

Forest City Enterprises, Inc.

Innovative Lighting Solution

Page 28: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

What if your electrical closet looked like this?

Page 29: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Benefits of DC (Direct Current) Powered Lighting

• More efficient operation

• Lower maintenance costs

• Lower installation cost

• Safer

• IoT built into the fabric of the platform

• Open platform allows vendors to make their own modules

– Software applications

– Hardware components only

– Complete hardware+software applications

Page 30: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Why DC vs AC?

• Local renewable sources (Photovoltaics) are DC

• Batteries are DC

• Electronics are DC

• Efficient motors (brushless) are DC

• Because Elon said so

Page 31: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Installation Examples

Page 32: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Forest City – Indy Wellness Center

• 30% Less Energy• Lower Installation Cost• The ability to get more data from your lights

Page 33: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

This will become the new normal…..Partners and Associations

Page 34: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 35: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

Join the conversation:

#nmhcOPTECH

@apartmentwire

Morph Lab, MIT Media Lab

Page 36: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

#1

Page 37: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 38: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 39: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire21ST CENTURY 1ST CENTURY

Page 40: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

#2

Page 41: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 42: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 43: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

600.000.000 15 years

Page 44: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

#3

Page 45: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Suburban Sprawl (Los Angeles)

Page 46: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Tower Sprawl (China)

Page 47: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

#4

Page 48: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Here’s Where Millennials are Priced Out of the Housing Market

Page 49: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 50: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

#5

Page 51: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 52: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwireobserver.com

Page 53: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwirehap/quirky china news/rex / rex usa

Page 54: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire YoHome, UK

Page 55: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwireDavid Boyle, Flickr

Page 56: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

#6

Page 57: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwireChanging Places Group, MIT Media Lab

Page 58: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

#7

Page 59: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwireAlan Chia, Lego color bricks

Page 60: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwireLego Mindstorms

Page 61: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwireChanging Places Group, MIT Media Lab

Page 62: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

#8

Page 63: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 64: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

#9

Page 65: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 66: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Retrofit of Existing Apartments

Page 67: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Fitout of New Apartments

Page 68: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Socializing Sleeping + Walk-in-closet Dining

Modular Micro Apartments

Page 69: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

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Video

Page 70: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 71: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

#10

Page 72: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Page 73: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Hasier Larrea

[email protected]

Page 74: REMOTE CONTROL: The Promise and Challenges of Home ......Early Adopters Early Majority Late Majority Laggards Millennials Gen-X Boomers Time on 100% 0% 50% Diffusion of InnovationAppetite

#nmhcOPTECH @apartmentwire

Questions?