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Report April 2015 – Launches: PL1200 / PLP1200 Overall 130 Clippings in April
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Report April 2015 - NETGEAR Retail Business Unit
Report April 2015 - NETGEAR Retail Business Unit
NETGEAR RBU PR Summary April
- Total: April: 117 (RBU)- Coverage is focused on PL1200/PLP1200R8000, R8000, RN200 series
- PR-Activities: • L&P organized an Arlo press tour through Germany and Austria: Berlin, Hamburg,
Hannover, Munich (BILD, Guter Rat, ValueTech, TV Digital, c’t, CHIP, Telecom Handel, PC Magazin / PCgo, PC Welt, Focus and IDG Harald Karcher) – all received an Arlo 2 HD Cam set.
• L&P arranged a call with CHIP magazine regarding the Asus case• L&P translated and sent out the PL(P)1200 press release• L&P translated the EX3800 press release, on hold until it’s released• L&P corrected review description for Computer Bild Arlo testers• L&P arranged PLP1200 raffle with hoerzu.de and tvdigital.de• L&P sent interims analysis as well as final analysis of the Arlo radio electronic press kit
to Netgear• L&P arranged meeting with Harald Karcher for a future PR cooperation• L&P helped several Arlo testers of the Computer Bild review campaign to use the
system correctly• L&P answered several questions reg. AC785s for connect magazine
Report April 2015 - NETGEAR Retail Business Unit
NETGEAR RBU PR Summary April
- Total: April: 117 (RBU)- Coverage is focused on PL1200/PLP1200R8000, R8000, RN200 series
- Review units: • PLP1200: c’t, Chip• Arlo: Computer – das Magazin für die Praxis, DIGITAL-ROOM GmbH• R8000: t3chbase.com• RN202: technikkram.net• Click Switch 8-Port: Computer Bild, TV Digital / HÖRZU• AC785: Redaktionsbüro Hannes Rügheimer• PR2000: technikkram.net• XWNB5201: Bild Digital
Report April 2015 - NETGEAR Retail Business Unit
NETGEAR eCom & Social Media Summary April
AMAZON DE: - Sent final weekly reporting to HQ- L&P worked with Gominga on the optimisation of the Amazon portal- 81 issues handled in April 2015
FACEBOOK, in April 13.232 (+30) - L&P answered several questions about Netgear products and functions posted on our
timeline or sent via FB message.- L&P / Glancers created an Click-Switch ad for Facebook- L&P / Glancers created three Arlo ads for Facebook (Baby, Pets, home security)- L&P started a survey on home security (at the moment a big issue in Germany) combined
with an Arlo raffle: sub-website launched, survey started and posted on facebook, 86 participants so far, end: May 8th, 2015
- L&P attended Social Media reporting call with the HQ- L&P created editorial schedule for Facebook (Q2)
Report April 2015 - NETGEAR Retail Business Unit
NETGEAR eCom & Social Media Summary April
- Posts: • April 2nd: weekend / happy easter post• April 2nd: user footage: WN3000RP power user• April 9th: user footage: bird house with hidden Arlo• April 13th: happy Monday post• April 17th: press release PL1200/PLP1200• April 20th: happy Monday post• April 23rd: survey: which topics are the most interesting for Netgear users• April 27th: happy Monday post• April 28th: teaser: home security survey and Arlo raffle• April 29th: user footage: HorsePower uses the R7000 to transfer telemetry data of their racing cars
to the central monitoring system• April 29th: home security survey combined with an Arlo raffle starts
Report April 2015 - NETGEAR Retail Business Unit
NETGEAR Facebook Posts April
NETGEAR Facebook Insights April
Report April 2015 - NETGEAR Retail Business Unit
NETGEAR Facebook Insights April
Report April 2015 - NETGEAR Retail Business Unit
Report April 2015 - NETGEAR Retail Business Unit
NETGEAR RBU Twitter (310 Follower, +3 in April)
https://twitter.com/Netgear_de
Report April 2015 - NETGEAR Retail Business Unit
EX2700 Product Tester Campaign
- We received so far: • 11 reviews in general• 9 Blog posts• 7 Amazon reviews• 1 review on ciao.de, idealo.de, cyberport.de, alternate.de, mindfactory.de, comtech.de,
notebooksbilliger.de, redcoon.de
„small, efficient, great usability – fun to use!“
„I definitely recommend the EX2700 – ingenious technology at a fair price“
„Now I have finally a stable WiFi-connection in every room!“
„Nice and compact design, good coverage and satisfactory speed – works just as expected“
Report April 2015 - NETGEAR Retail Business Unit
EX2700 Product Tester Campaign Highlights
Report April 2015 - NETGEAR Retail Business Unit
NETGEAR Ambassadors April
Just-One.eu: LINK LINK[70.000 monthly unique visits]
Jack-Check: LINK[131.000 monthly unique visits]
Report April 2015 - NETGEAR Retail Business Unit
NETGEAR Ambassadors
- We announced 5 IT-Nerds and 2 Blogging Mums as NETGEAR Ambassadors:
• Bernd Haschker: http://troisdorfertestblog.blogspot.de/• Manuel Küfeldt: http://testberichte.kuefeldt.de/• Ben Friedrich: http://schon-getestet.blogspot.de/• Fanny Winkler: http://lilly-checkts.de/• Tanja Laudien: http://tanjatestet.blogspot.de/• Björn Eisbein: http://needs4geeks.de/• Victor Pupynin: http://blog.frusky.de/
they all participated successfully in the EX2700 product tester campaign and will be part of the Ambassador program from now on
Report April 2015 - NETGEAR Retail Business Unit
NETGEAR PL1200/PLP1200 Summary AprilOverall 96 clippings
Report April 2015 - NETGEAR Retail Business Unit
RBU - Topics Feb.
RBU - Topics March
3% 4%8% 1
%4%
81%
RBU - Topics April
OthersRepeaterRouterSmart Home StorageSPBUPowerline
NETGEAR RBU Coverage – Topics
Report April 2015 - NETGEAR Retail Business Unit
IT-Consumer Channel Mobile & Gadgets Smart HomeChip ChannelPartner Gizmodo Smart HomeComputer Bild Computer Reseller News Cashy's Blog (blog) Plugged Mediac't IT Business Stadtbremerhaven (blog) imaedia.de (blog)PC go Telecom Handel Mobile Geeks (blog) dpaPC Magazin Dealers Only Mobiflip.de (blog) PC-Welt Techstage.de (blog) teltarif.de vowe.net (blog) Golem.de imaedia.de (blog) computerbase.de netzwelt.de ITEspresso.de businesstraveller.de ZDNet Pureglam winfuture dpa itseccity dpa
Gaming General Interest Mac / iOS Blogging Mumsjust-one.eu (blog) Guter Rat Macwelt sarahhatsgetestetGamestar Spiegel Online ifun.de (blog) Sookies ProdukttestsGamespot Focus Online Macup Tina Maria Produkttesterblog dpa Tina Testet tvdigital.de Gadgetina hoerzu.de dpa
NETGEAR RBU VIP – Media
Report April 2015 - NETGEAR Retail Business Unit
Germany - Tier 1
IT-Consumer Lifestyle Online
Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt
Germany - Tier 2
IT-Consumer Lifestyle Online
Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de
tomsnetworking.de
NETGEAR RBU VIP IT – Media
Report April 2015 - NETGEAR Commercial Business Unit
Report April 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary April
- Total: 11 (CBU)- Coverage is focused on the ReadyNAS – Series, corporate topics
- PR-Activities: • L&P arranged M6100 testsample für LANline• L&P wrote and sent out a press release regarding the opening of Webinars for
everyone• L&P filledout market overview regarding switches for TecChannel.de• L&P wrote written interview for a networking feature in Computer Reseller News• L&P created proposal for the PR work in Switzerland• L&P offered an article regarding wifi solutions for the education segment to Didacta
magazin – they clarify if it fits in• L&P filled out market overview regarding 802.11ac devices (B2C & B2B) for Harald
Karcher / TecChannel• L&P filled out market overview regarding desktop and rackmount NAS for Computer
Reseller News• L&P arranged FVS336G sample for c’t magazine• L&P wrote advertorial for a swiss newsletter at Bechtle
Report April 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary April
- Case Studies: • Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for
feedback.• Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting
for feedback.• CaseStudy Howasped: written and Netgear approved, at partner for approval.• CaseStudy Kleine Wolke: written and at Netgear for approval, waiting for feedback.• Case Study salus kliniken: written and at Netgear for approval, waiting for feedback.• Case Study Philippinie: project not yet finished, will be started when all works.• CaseStudy Max Jenne: basic questionaire sent to customer, interview process started,
waiting for feedback from customer.• Case Study Marienbad Nürnberg: basic questionaire sent, waiting for feedback from the
customer.• Case Study Flughafen: contact details received, will be contacted in two weeks
- Newsroom:• April 30th: Netgear opens Webinars for all: LINK
Report April 2015 - NETGEAR Retail Business Unit
NETGEAR CBU Coverage – Topics
100%
CBU - Topics April
OthersStorageSwitchingProSECUREBusiness Wireless
Report April 2015 - NETGEAR Retail Business Unit
NETGEAR CBU VIP Media
Germany - Tier 1
IT-B2B Channel Online
Computerwoche ChannelPartner ChannelPartner.de
it-administrator Computer Reseller News Chip.de
LANline IT-Business Golem.de
Telecom Handel heise online
tecchannel
Germany - Tier 2
IT-B2B Channel Online
Business & IT Dealers only ITEspresso / ZDNet
CIO funkschau handel Computerwoche.de
funkschau crn.de
IT-Sicherheit it-business.de
iX silicon.de
Storage-Insider
speicherguide
telecom-handel.de
tomsnetworking
Report April 2015 - NETGEAR Overall
Report April 2015 - NETGEAR Overall
NETGEAR VIP Media
CBU - Topics April21%
30%
42%
8%
Region / Tier April
DE Tier 1DE Tier 2DE OthersATCH
Report April 2015 - NETGEAR Overall
Quality April
29%
1%
70%
Quality April
Pos.
Neg.
Neut.
NETGEAR Overall Sentiment Breakdown
Report April 2015 - NETGEAR Overall
Review Award Product Presenation
Raffle Interview Background Article
Case Study Corporate0
20
40
60
80
100
120
20
107
0 0
14
08
Category April
NETGEAR Overall Category Breakdown
