Report June 2015 Overall 120 Clippings in June

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Report June 2015 - NETGEAR Retail Business Unit

Report June 2015 - NETGEAR Retail Business Unit

NETGEAR RBU PR Summary June

- Total: May: 69 (RBU) (38 both)- Coverage is focused on Digital Lifestyle Preview, Smart Home, Security hole regarding

Netgear routers

- PR-Activities: • L&P arranged three press meetings in Austria for Lionel and Josua to present a

complete Netgear round up as well as an intensive storage update (@ 10.6. with E-Media, computerwelt.at, report.at)

• L&P sent several information to the Austrian journalists in the press tour follow up• L&P translated the R6400 press release (will be sent out on july 13th)• L&P arranged translation of C7000 router for Switzerland, swiss agency sent it out• L&P sent RN102 to c’t for a review and corrected several details in the review sheet for

c’t• L&P clarified several security questions regarding AC785 with Oleg Fishel• L&P wrote and sent out IFA preview invitation to all key journalists• L&P arranged and sent out several details regarding Turan Ercin, the new Netgear

sales employee in Switzerland, to Vertriebsmanager.de• L&P sent info material reg. EX6100 to HOME Magazin Wien• L&P summarized R7500 problems for the HQ

Report June 2015 - NETGEAR Retail Business Unit

NETGEAR RBU PR Summary May

- Total: May: 64 (RBU) (4 both)- Coverage is focused on Digital Lifestyle Preview, Smart Home, Security hole regarding

Netgear routers

- Review published: • Arlo: Computer Bild, PC Welt, tecchannel.de, Chip, allround-pc.com, alatest.de• R8000: teltarif.de, PC Welt, ciao.de, PC Tipp• AC785: teltarif.de

- Raffles: • Tvdigital.de (PLP1200)• JackCheck (complete wifi package with older products)

Report June 2015 - NETGEAR Retail Business Unit

NETGEAR RBU PR Summary June

- Review units placed in reviews:

Report June 2015 - NETGEAR Retail Business Unit

NETGEAR eCom & Social Media Summary June

AMAZON DE: - Sent final weekly reporting to HQ- 172 issues handled in June 2015

FACEBOOK (in June 13.246 (+/-0)) and other social media channels- L&P answered several questions about Netgear products and functions posted on our

timeline or sent via FB message.- Teminator Genysis raffle started on June 11th, we also posted a reminder - WiFi-optimization-series ended on June 12th - L&P posted several product reviews and user footage in the social media channels- L&P attended Social Media reporting call with the HQ

Report June 2015 - NETGEAR Retail Business Unit

NETGEAR eCom & Social Media Summary June

- Posts: • June 3rd: fourth post of the WiFi-optimization-series • June 3rd: download link German ReadyNAS instruction manual• June 5th: World Environment Day post• June 8th: happy Monday post• June 8th: user footage: Arlo fridge cam• June 9th: fifth post of the WiFi-optimization-series• June 11th: start of the Terminator Genisys raffle• June 12th: user footage: Arlo kangaroo cam• June 12th: sixth post of the WiFi-optimization-series• June 15th: happy Monday post• June 15th: user footage: Arlo cow cam• June 16th: R8000 product review video• June 19th: Reminder Terminator Genisys Raffle• June 22th: happy Monday post• June 23th: Arlo product review video• June 24th: warning Facebook fake profiles• June 29th: happy Monday post

Report May 2015 - NETGEAR Retail Business Unit

NETGEAR Facebook Posts June

Report May 2015 - NETGEAR Retail Business Unit

NETGEAR Facebook Posts June

NETGEAR Facebook Insights June

Report June 2015 - NETGEAR Retail Business Unit

NETGEAR Facebook Insights June

Report June 2015 - NETGEAR Retail Business Unit

Report June 2015 - NETGEAR Retail Business Unit

NETGEAR RBU Twitter (312 Follower (+/-0))

https://twitter.com/Netgear_de

Report June 2015 - NETGEAR Retail Business Unit

NETGEAR Ambassadors June

83metoo: LINK [5.851 subscribers]

Report June 2015 - NETGEAR Retail Business Unit

NETGEAR Friends & Family June: R8000

Report June 2015 - NETGEAR Retail Business Unit

RBU - Topics Feb.

RBU - Topics March

NETGEAR RBU Coverage – Topics

9%

41%34%

2%

14%

RBU - Topics June

OthersRepeaterRouterSmart Home StorageSPBUPowerline

Report June 2015 - NETGEAR Retail Business Unit

IT-Consumer Channel Mobile & Gadgets Smart HomeChip ChannelPartner Gizmodo Smart HomeComputer Bild Computer Reseller News Cashy's Blog (blog) Plugged Mediac't IT Business Stadtbremerhaven (blog) imaedia.de (blog)PC go Telecom Handel Mobile Geeks (blog) dpaPC Magazin Dealers Only Mobiflip.de (blog)  PC-Welt   Techstage.de (blog)  teltarif.de   vowe.net (blog)  Golem.de   imaedia.de (blog)  computerbase.de   netzwelt.de  ITEspresso.de   businesstraveller.de  ZDNet   Pureglam  winfuture   dpa  itseccity      dpa      

Gaming General Interest Mac / iOS Blogging Mumsjust-one.eu (blog) Guter Rat Macwelt sarahhatsgetestetGamestar Spiegel Online ifun.de (blog) Sookies ProdukttestsGamespot Focus Online Macup Tina Maria Produkttesterblog  dpa   Tina Testet  tvdigital.de   Gadgetina  hoerzu.de      dpa    

NETGEAR RBU VIP – Media

Report June 2015 - NETGEAR Retail Business Unit

Germany - Tier 1

IT-Consumer Lifestyle Online

Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt

Germany - Tier 2

IT-Consumer Lifestyle Online

Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de

tomsnetworking.de

NETGEAR RBU VIP IT – Media

Report June 2015 - NETGEAR Commercial Business Unit

Report June 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary June

- Total: 13 (CBU) (38 both)- Coverage is focused on the Business Central Wireless Manager and the ProSAFE Click- Switch-Series- PR-Activities:

• L&P attended the Business Central PR call (19.6.), translated the Business Central / BC Wirless Manager press release and sent it to key media (29.06.)

• L&P started translation of NSP partner program press release to be sent out at the beginning of July

• L&P arranged clarification call for c’t with Jörg Lückenbach (VLAN problems at a comprehensive networking test)

• L&P arranged and sent out several details regarding Turan Ercin, the new Netgear sales employee in Switzerland, to Vertriebsmanager.de

• L&P arranged RN516 test sample for com! Professional and filled out / corrected technical details in the review sheet (waiting for review to be published)

• L&P wrote answers regarding questions from the Gastronomie & Hotellerie magazine• L&P clarified several customer questions regarding PoE Switches at Amazon

- Newsroom:• June, 9th: WEBINAR: Arlo for Businesses: LINK• June, 12th: WEBINAR: Networking Essentials 1 LINK• June, 29th: Press Release Business Central: LINK

Report June 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary June

- Case Studies: • Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for

feedback.• Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting

for feedback.• CaseStudy Howasped: finished and delivered.• CaseStudy Kleine Wolke: written and at Netgear for approval, waiting for feedback.• Case Study salus kliniken: written and at Netgear for approval, waiting for feedback.• Case Study Marienbad Nürnberg: basic questionaire sent, waiting for feedback from the

Netgear partner who is not answering on any e-mail.• Case Study BOS Food: interview done, writing done, actually in rewriting process

regarding the new structure of case studies• Case Study Flughafen: basic questionaire sent, waiting for feedback from customer

Report June 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU Coverage – Topics

23%

15%

CBU - Topics June

OthersStorageSwitchingProSECUREBusiness Wireless

Report June 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP Media

Germany - Tier 1

IT-B2B Channel Online

Computerwoche ChannelPartner ChannelPartner.de

it-administrator Computer Reseller News Chip.de

LANline IT-Business Golem.de

Telecom Handel heise online

tecchannel

Germany - Tier 2

IT-B2B Channel Online

Business & IT Dealers only ITEspresso / ZDNet

CIO funkschau handel Computerwoche.de

funkschau crn.de

IT-Sicherheit it-business.de

iX silicon.de

Storage-Insider

speicherguide

telecom-handel.de

tomsnetworking

Report June 2015 - NETGEAR Overall

Report June 2015 - NETGEAR Overall

NETGEAR VIP Media

CBU - Topics AprilRegion / Tier June

32%

27%

27%

13%

Region / Tier June

DE Tier 1DE Tier 2DE OthersATCH

Report June 2015 - NETGEAR Overall

Quality April

NETGEAR Overall Sentiment Breakdown

Quality MayQuality June

38%

7%

54%

Quality June

Pos.

Neg.

Neut.

Report June 2015 - NETGEAR Overall

NETGEAR Overall Category Breakdown

Review Award Product Presenation

Raffle Interview Background Article

Case Study Corporate0

5

10

15

20

25

30

35

40

5

24

40

36

0

39

Category June