Report of Activities for 2009-2011

Board of Directors 2009 - 2011 BoardChairman Ian Fraser, 1st Vice - Alex deBrito, 2nd Vice - Alistair ForrestOrdinary Directors Feona Bailey - Gerald Christ - Rob Sherman - Andrew Hedley - Tony JohnsonAssociate Directors - Gaye Hechme - Patrick Ryan - Alison Sly-AdamsAirlines Cathy Ann Edwards Also Paolo Rovoletto, Peter Ramrattan, Gregory Shillingford

- Richard Michelin- Ted Isaac

Hotel Membership

In December 2009 the membership represented:

40 Hotel members totalling 3250 rooms

In 2011 the hotel membership represented:

35 hotels 3000 rooms Closures of Sunsail, Blue Heron, Long Bay, Marina Bay, Hodges BayWithdrawal of Yepton Estate Cottages & Galleon Beach

Airline and Associate Membership

The Airline Membership has remained at 4 members

Associate Membership stood at 62 members in 2009 and now stands at 57.

Administration

No major changes in AHTA structure

The AHTA currently employs three persons_____________________________

Activities can be broken down into 6 major categories

1) Lobbying2) Destination Marketing3) Human Resources4) Environmental5) Safety & Security6) Sailing Week

Government Relations

AHTA maintains a close working relationship with Ministry of Tourism and other Ministries.

Lobbyed Government on such issues as:

ABSTDestination marketingAirliftSafety and SecurityEmergency Economic PlanUK Passenger tax

Regular meetings have been held with the Minister of Tourism

DESTINATION MARKETING

Online PresenceWebsiteswww.antiguahotels.orgwww.sailingweek.comwww.antiguahoteljobs.comwww.antigua-island-hotels.comFacebook Pages AHTA & ASW

Website www.antiguahotels.org

Website been completely overhauled and improved over the past two years.

Pages added for weddings and spas

Currently ranked N1 on Google receives an average of over 3000 hits per month

Special Offers page on website

Website www.antigua-island-hotels.com

Booking website part of whl.travel

Currently features 20 properties & numerous attractions

Website Facebook

Marketing

Brochures

No Hotel Directory at present. We have produced 3 themed brochures over the last year for Weddings & Honeymoons, Spas and Small Hotels

Marketing

Trade Shows

Association participated in several Tradeshows over the past two years

A&A Tours Travel Agent Show in San Juan, ASTA International Destination Expo in San Juan CHTA Marketplace in Saint Lucia and in Montego Bay CTO Caribbean Week in Toronto I am Woman Bridal Show in Port of Spain, OSSN Home Based Agents Forum in Miami American Airlines Appreciation Day at Miami Airport

MarketingWeb Advertising

In 2010 the AHTA and ABTA ran joint campaigns on Expedia for US$20.000,00

In 2009 / 2010 Banner adverts were placed on:www.tripadvisor.comwww.caribbean360.comwww.antiguanice.com www.searchantigua.comwww.caribarena.com

MarketingFam & Press Trips

The AHTA in conjunction with the MOT/ABTA has facilitated 52 Fam trips over the last two years from the UK, Germany, Italy, USA and Canada. Also facilitated 25 group and individual press trips

HUMAN RESOURCES

RETIREMENT FUNDIn 2010 we established a Retirement Fund for all hotels under the AHTA / ABWU Collective Agreement To date the fund comprises 17 Hotels with around 2000 workers Fund stands at around EC$1.8 million

Human Resources

Have been running CaribCert since 2008 Now transitioning to AHLEI - partnership agreement signed in Jan 2011

So far 89 employees have registered from 11 establishments;Jolly Beach, Tradewinds, Galley Bay, Hermitage Bay, The Beach, Antigua Yacht Club Marina, Sandals, Rex Resorts, Jolly Beach, Grand Pineapple, Carlisle Bay.

35 have successfully achieved certification.

Occupations have included:Bartender, Room attendant, Front Desk agent, Cook, Food Preparation Supervisor, Beverage Service Supervisor, Steward Supervisor, Core Supervisory

TrainingCustomer training with Kymberlie Andrew in October 2010 HR Training with ABWU on Collective Agreement June 2010

Human Resources

From 2010 AHTA is offering scholarships to students to attend the ABHTI Three students are currently working towards an Associate Degree in Hospitality Management

Human Resources

In 2010 5 Recipients totally US$51.000In 2011 6 Recipients totally US$31.700

Scholarships

Human Resourceswww.Antiguahoteljobs.com

Opportunity for employers to advertise job vacancies at no cost

Opportunity for General Public to learn of job vacancies in hotel industry

Annual Tourism Awards GalaSandals 2010 & 2011In 2010 43 nominees from 13 membersIn 2011 60 nominees from 19 members

TASTE of the Caribbean 2010In September 2010 at TASTE in Puerto Rico Antigua came home with the titlesCaribbean Chef of the Year andCaribbean Pastry Chef of the YearAs well as a silver medal for the team

Dollar a Day Tourism Development Fund

Introduced late 2010 5 properties participatingFund stands at EC$30.000 so far

Tourism is Key Campaign

Launched in Antigua during the visit of CHTA CEO Alec Sanguinetti in March 2011

AHTA & the EnvironmentBeach clean Up - International Coastal Clean Up Day - September 2010

Jute Shopping bags Antigua Sailing Week

Support for ABWREC & recycling.

CommunicationsNewsletter

AHTA established Crime Stoppers Antigua in 2008Safety and Security