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7/27/2019 Report Unwto+Conference+on+Sustainable+Tourism+Development Hyderabad,+April+2013
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UNWTO Conference on Sustainable Tourism DevelopmentHyderabad, India
11 April 2013
Conference
Report
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World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations
Capitn Haya 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 / Fax: (34) 91 571 37 33 [email protected] / unwto.org
2
REPORTOF THE UNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT
Hyderabad, India12 April 2013
Contents Page
1. CONFERENCE PROGRAMME 4
2. PRESENTATIONS
Opening Session
Welcome address by Mr. Vatti Vasant Kumar, Minister of Tourism, Government of Andhra
Pradesh
6
Congratulatory remarks by Mr. Martin Craigs, CEO of Pacific Asia Travel Association
(PATA)
12
Opening address by Mr. Taleb Rifai, Secretary-General of UNWTO 13
Address by Mr. Kiran Kumar Reddy, the Chief Minister of Andhra Pradesh 26
x Inauguration by Dr. K. Chiranjeevi, Minister of State for Tourism (Independent Charge),
Government of India 34
Keynote Session
A Global Review on Sustainable Tourism Development with Particular Reference to the
UNWTO Indicators for Sustainable Tourism Development
Dr. Harold Goodwin, UNWTO Consultant & Professor of Responsible Tourism Management,
ICRETH, Leeds Metropolitan University UK
39
From Quantity to Quality A Regional Overview of Sustainable Practices
By Mr. Hans Carl Jacobsen, UNWTO Consultant in Tourism Planning
54
Tourism Sustainability Criteria for India A Case Study
By Mr. Anand Kumar, Joint Secretary, Ministry of Tourism, Government of India
96
Sustainable Criteria for Tourism - Country Perspective
Mr. Akhtaruz Zaman Khan Kabir, CEO, Bangladesh Tourism Board 131
Kinley Wangdi, Officiating Director, Corporate Performance Department
Tourism Council of Bhutan
147
Mr. Chantha TITH, Director General of Tourism, Ministry of Tourism of Cambodia 154
Ms. Yang Wenting, China National Tourism Administration 165
x Mr. Souhn Manivong, Director-General, Department of Tourism Development, Ministry of
Information, Culture and Tourism, Lao Peoples Democratic Republic
175
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World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations
Capitn Haya 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 / Fax: (34) 91 571 37 33 [email protected] / unwto.org
3
x Dato Dr. Ong Hong Peng, Secretary General, Ministry of Tourism, Malaysia 182
x
Hla Myint, Deputy Director, Ministry of Hotels and Tourism, Myanmar (*presentation notdelivered on conference day)
190
x Malraj B. Kiriella, Director, Research & International Relations and
x Director, Standards & Quality Assurance, Sri Lanka Tourism Development Authority
204
x Mr. Nalikatibhag SANGSNIT, Director-General, Designated Areas for Sustainable Tourism
Administration, Thailand
214
Sustainable Criteria for Tourism - Industry and Media Perspective
Mr. Muhammad Baiquni - EATOF (East Asia Inter-Regional Tourism Forum) 222 Mr. Kazuyoshi Hasegawa, Secretary General of Japan Association of Travel Agents (JATA) 235 Mr. Imtiaz Muqbil, Executive Editor, Travel Impact Newswire 246 Mr. Mandip Singh Soin, Honorary Founder President, the Ecotourism Society of India 248 Mr. Niranjan Khatri, General manager (Environment Initiatives), ITC Hotels 267
Closing Session
Conclusions and Recommendations by Mr. Harold Goodwin, UNWTO Consultant 285
Closing Remarks by Mr. Zoltan Somogyi, Executive Director for Member Relations and
Services, UNWTO
287
NB: Any presentations which are included in the programme but not included in this page of contents or in thereport did not involve written or Powerpoint presentations and were presented only verbally on the day of theconference.
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World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations
Capitn Haya 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 / Fax: (34) 91 571 37 33 [email protected] / unwto.org
4
UNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT
Hyderabad, India12 April 2013
Programme12 April 2013 (Friday)Venue: Ball Room, Lobby Level, Hotel Park HyattUNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT
09:00 10:00 Opening session
Opening Ceremony for the 25th JOINT MEETING OF THE UNWTO COMMISSION FOR EAST ASIA THE PACIFIC
&THE UNWTO COMMISSION FOR SOUTH ASIA and THE UNWTO CONFERENCE ON SUSTAINABLE TOURISMDEVELOPMENT
Presentation of bouquets to Dignitaries on the Dais
Lighting of Inaugural Lamp
Welcome address by Mr. Vatti Vasant Kumar, Minister of Tourism, Government of Andhra
Pradesh
Congratulatory remarks by Mr. Martin Craigs, CEO of Pacific Asia Travel Association (PATA)
Opening address by Mr. Taleb Rifai, Secretary-General of UNWTO
Address by Mr. Kiran Kumar Reddy, the Chief Minister of Andhra Pradesh
Inauguration by Dr. K. Chiranjeevi, Minister of State for Tourism (Independent Charge),
Government of India
Vote of Thanks by Mr. Parvez Dewan, Secretary, Ministry of Tourism, Government of India
10:00 10:30 Tea & Coffee Break
10:30 12:30 Keynote Session
Moderated by Ms. Anita Mendiratta, CNN TASK
A Global Review on Sustainable Tourism Development with Particular Reference to the
UNWTO Indicators for Sustainable Tourism Development
Dr. Harold Goodwin, UNWTO Consultant & Professor of Responsible Tourism Management, ICRETH,
Leeds Metropolitan University UK
From Quantity to Quality A Regional Overview of Sustainable Practices
By Mr. Hans Carl Jacobsen, UNWTO Consultant in Tourism Planning
Tourism Sustainability Criteria for India A Case Study
By Mr. Anand Kumar, Joint Secretary, Ministry of Tourism, Government of India
Q & A
12:30 14:00 Lunch hosted by Government of India (Foyer Area, Hotel Park Hyatt)
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World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations
Capitn Haya 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 / Fax: (34) 91 571 37 33 [email protected] / unwto.org
5
14:00 15:40 Sustainable Criteria for Tourism - Country PerspectiveModerated by Mr. Xu Jing
Director, Regional Programme for Asia and the Pacific, UNWTO
PANELISTS:
Mr. Akhtaruz Zaman Khan Kabir, CEO, Bangladesh Tourism Board
Kinley Wangdi, Officiating Director, Corporate Performance Department
Tourism Council of Bhutan
Mr. Chantha TITH, Director General of Tourism, Ministry of Tourism of Cambodia
Ms. Yang Wenting, China National Tourism Administration
Mr. Souhn Manivong, Director-General, Department of Tourism Development, Ministry of
Information, Culture and Tourism, Lao Peoples Democratic Republic
Dato Dr. Ong Hong Peng, Secretary General, Ministry of Tourism, Malaysia
Malraj B. Kiriella, Director, Research & International Relations and
Director, Standards & Quality Assurance, Sri Lanka Tourism Development Authority
Mr. Nalikatibhag SANGSNIT, Director-General, Designated Areas for Sustainable Tourism
Administration, Thailand
15:40 16:00 Tea & Coffee Break
16:00 17:00 Sustainable Criteria for Tourism - Industry and Media Perspective
Moderated by Mr. Madan Bezbaruah, Honorary Representative of UNWTO, Former Secretary,Ministry of Tourism, India
Martin Craigs, CEO of Pacific Asia Travel Association (PATA) Mr. Muhammad Baiquni - EATOF (East Asia Inter-Regional Tourism Forum) Mr. Kazuyoshi Hasegawa, Secretary General of Japan Association of Travel Agents (JATA) Mr. Imtiaz Muqbil, Executive Editor, Travel Impact Newswire Mr. Mandip Singh Soin, Honorary Founder President, the Ecotourism Society of India Mr. Niranjan Khatri, General manager (Environment Initiatives), ITC Hotels
17:00 17:30 Closing Session
Conclusions and Recommendations by Mr. Harold Goodwin, UNWTO Consultant Closing Remarks by Mr. Parvez Dewan, Secretary of Tourism, Ministry of Tourism, Government
of India
Closing Remarks by Mr. Zoltan Somogyi, Executive Director for Member Relations and Services,
UNWTO
18:00 Leave Park Hyatt by shuttle bus for Dinner.
19:00 Sound and Light Show & Dinner hosted by Ministry of Tourism, Government of India(Venue: Golconda Fort)
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TOURISM, ARCHAEOLOGY & MUSEUMSDEPARTMENT
TALKING POINTS FOR WELCOME ADDRESS BY
Sri Vatti Vasant KumarMinister for Tourism & Culture, Archaeology & Museums, Archives
& Youth Services & Sports, NCC
25th JOINT MEETING OF THE UNWTO COMMISSION FOR THEEAST ASIA & THE PACIFIC AND THE UNWTO COMMISSION
FOR SOUTH ASIA ANDUNWTO HIGH-LEVEL REGIONAL CONFERENCE ON
SUSTAINABLE TOURISMHYDERABAD, INDIA
12-14 APRIL 2013
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Salutations as per dignitaries present and Protocol
x It is a great honour and pleasure for me to welcome you all to
the
o 25th JOINT MEETING OF THE UNWTO COMMISSION
FOR THE EAST ASIA & THE PACIFIC AND
O THE UNWTO COMMISSION FOR SOUTH ASIA AND
O THE UNWTO HIGH-LEVEL REGIONAL CONFERENCE
ON SUSTAINABLE TOURISM
being held in this great city of Hyderabad. On behalf of the
people of Andhra Pradesh and India, and personally, I extend a
warm welcome to all of you.
x I extend a warm welcome to Mr. Taleb Rifai, the Secretary
General of UNWTO and his team,
and other tourism luminaries for joining us here in Hyderabad
as their presence adds great value and significance to this High
Level Conference.
x I deem it a privilege to welcome the Honble Chief Minister of
Andhra Pradesh Mr.Kiran Kumar Reddy who is the force behind
the Tourism department of Andhra Pradesh in successfully
hosting this prestigious event
x I also extend a warm welcome to Their Excellencies the
Ministers of Tourism from India and abroad who have taken the
time to be here for this conference, further underscoring the
importance of this meeting of minds.
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x I am gratified to note the presence of many of my cabinet
colleagues, Members of Parliament, MLAs, MLCs and Members
of Board and welcome all of them.
x I extend a special welcome to Dr.K Chiranjeevi, Honourable
Minister of State for Tourism (Independent Charge),
Government of India and his Incredible India Team who worked
tirelessly to make this event happening.
x On behalf of Government of Andhra Pradesh, let me also
express our sincere thanks to the Ministry of Tourism,
Government of India and to the United Nations World Tourism
Organisation (UNWTO) for choosing Hyderabad as the host for
this important event of Joint Meetings of UNWTO and the High
Level Conference on Sustainable Tourism.
x I hope you had a comfortable journey and your experience in
Hyderabad has been comfortable so far.
x Andhra Pradesh is co-hosting this conference in the backdrop
of significant achievements and awards received in the recent
past from various National and International bodies.
x Only last month, Andhra Pradesh has been presented with
National Tourism award as the Best State in overall tourism
development, and last year the City of Hyderabad was declared
as the best Heritage City. This demonstrates our commitment
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Page No. 4
for sustainable tourism development for the benefit of our
communities who constitute the tourism experience.
x I am very encouraged to see so many tourism professionals
and stakeholders like Scholars, Secretaries, Ministers, and
Industry representatives, educational institutes, NGOs, and
officials of UNWTO descending in Hyderabad to attend this
significant and important conference on Sustainable Tourism.
Your presence makes us proud and responsible and we have
great pleasure in hosting you in this heritage city of Hyderabad.
x I hope the discussions and deliberations of this conference in
modern hall of Park Hyatt Hotel and Heritage Palace of Taj
Falaknuma will have a valuable impact and provide new
impetus to the development and promotion of Tourism in a
sustainable way not only in the State and Country but also in
the rest of the countries.
x Ladies and gentlemen,
It is said that, the past holds the key to the future, therefore
we all have a great responsibility to preserve our past for
securing our future.
x Responsible and sustainable tourism is all about diversity;
natural and cultural a celebration of what makes us
different: not identical!
x A responsible approach to tourism and local economic
development makes better places for people to live, and for
people to visit.
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x I hope this High Level Sustainable Tourism Conference and the
Joint Meetings of UNWTO will provide the opportunity to share
experiences and to learn from others in our quest to make
Tourism more sustainable and responsible.
x I am confident that the exchange of information, ideas and
experiences will further enhance the understanding of the
issues and challenges that are faced by policy makers and
practitioners of Tourism to channel the growth of tourism for it to
have the minimum negative impact and higher economic
realisation for the communities who form part of the Tourism
experience.
x Ladies and Gentlemen, as you are aware, India is known for its
long tradition and ethos.
x ATHITI DEVO BHAVA is what we were taught from school
days. Athiti means Guest and Deva means God, therefore for
us, all the guests are Gods, and we provide you the best of
courtesies and hospitalities fit for a God.
x To make you experience a bit of our hospitality and culture, the
Incredible India team has lined up few cultural evenings at
various important tourist spots like Shilparamam, Golkonda fort
and Ramoji Film City.
x I invite each one of you to participate in these cultural evenings
and honour us.
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x The Technical tour to Nagarjunasagar will give you an
opportunity to experience the quaintness of antiquity with the
trappings of modernity and you will see how we managed to
preserve and recreate the ancient Buddhist sites on the banks
of the World largest Masonary Dam
x I wish you all a pleasant and comfortable stay here in
Hyderabad, and that you take back cherished memories and I
sincerely hope that Hyderabad will have the opportunity to
welcome you back again soon with your families and friends.
x Ladies and Gentlemen,
I close my welcome remarks by quoting the great Martin Luther
King, Jr who said Our lives begin to end the day we become
silent about things that matter.
Thank you for your attention.
******
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UNWTO Conference on Sustainable Tourism Development
Congratulatory Remarks by Mr Martin J Craigs, PATA CEO
Friday, April 12, 2013
Hotel Park Hyatt, Hyderabad, India
Your Excellencies, Distinguished Guests, Ladies and Gentlemen
It is a pleasure and privilege to be here to support my good friend Taleb Rifai and his fine organization
UNWTO. Today is an auspicious occasion of the Opening Ceremony of the 25th Joint Meeting of the
UNWTO Commission for East Asia the Pacific & The UNWTO Commission for South Asia.
In 2012, there were over one billion annual International Visitor Arrivals (IVA) globally. By 2050 IATA
estimates that there will be over 1.6 billion air travelers alone. The next generation of travel and tourism is
all about the Complete Visitor Economy as PATA prefers to call it. Today after 61 years of engagement,
PATAs members comprise over 800 public and private members interests across Asia Pacific from
Istanbul to Santiago. We have engagement with our members every week online and face to face via our
40+ chapters and through our offices in Bangkok, Beijing and Sydney. PATA is delighted to support UNWTO as an unwavering promoter of sustainable tourism development. I
would like to express my admiration for the United Nation of World Tourism Organization achievements
and ambitions. Since its foundation the UNWTO has been championing tourism as a way of generating
development opportunities for millions of people, many in emerging economies. The UNWTO is
committed to providing its Members with the tools and know-how they need to develop their tourism
sectors in a competitive and sustainable manner. Today, we have a great number of distinguished
delegates converging on the city of Hyderabad to affirm their commitment to a common goal --
Sustainable Tourism Development.
PATA will support the UNWTO where it can and help it stay true to its mission and vision on Sustainable
Tourism Development. We have a full-time Sustainable Tourism Specialist and a Library at PATA Head
Office in Bangkok. Over the last 40 years or so, PATA specialists (all of them volunteers) have also
produced a number of Taskforce and Best Practices reports.
I would like to finish by personally commending, on behalf of PATA, the United Nations World Tourism
Organization, for its efforts in organizing this event. I would like to thank them for their gracious hospitality
and giving me the chance to visit Hyderabad and be a witness to your historic city.
Again, congratulations to the United Nation of World Tourism Organization. May this meeting be a
precedent for many more great successes in the future.
Thank you.
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25th Joint Meeting of the UNWTO Commission for East Asia
and the Pacific and the UNWTO Commission for South Asia
andUNWTO Conference on Sustainable Tourism Development
Hyderabad, India, 12 April 2013
OPENING ADDRESS BY TALEB RIFAI, SECRETARY-GENERAL
WORLD TOURISM ORGANIZATION (UNWTO)
H.E. Mr. Chief Minister of Andhra Pradesh
H.E. Dr. Chiranjeevi, Minister of State for Tourism
H.E. Dr. Thong Khon, Minister of Tourism of Cambodia,
My good friend Martin Craigs, CEO of PATA
Distinguished Guests, Ladies and Gentlemen,
x It is my pleasure to welcome you all to UNWTOs 25th CAP-CSA
Joint meeting and to the UNWTO Conference on Sustainable
Tourism Development.
x This is not my first visit to India, but it is the first time I have the
privilege of visiting this wonderful city of Hyderabad, the home city of
theHonorable Minister of Tourism of India.
x As known to all, Hyderabad has become synonymous with
information technologies. Yet, in the eyes of people around the
world, Hyderabad is better known as the City of Smiles.
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x Thank you Minister, for the opportunity of being here to experience
the richness of the Indian culture in your home city.
x I also take this opportunity to express my gratitude to the
Government of India for its warm reception and for all the excellent
preparations that have been made for the organization of our
meetings.
x In the same vein, I would like to extend my special appreciation toall
participants and speakers for having taken time out of their hectic
schedules to join us here today.
International Tourism Trends
x My remarks this morning will center mainly on the issues we will be
discussing during the Conference on Sustainable TourismDevelopment; yet before I do so, allow me to share with you a brief
overview of the latest world tourism trends.
x I am happy to announce that international tourism made history in
2012. The number of tourists who travelled around the world
crossed the one billionth threshold for the first time to register 1,035
million.
x International tourist arrivals grew by 4% during 2012 against all odds
- especially considering the on-going challenging economic and geo-
political conditions.
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x Asia, one of the most dynamic world tourism regions, led this growth
with a +7% rise and a total of 233 million international tourists -
almost one-fourth of the worlds total.
x I am equally happy to underline the fact that, despite the on-going
economic challenges, global tourism growth is expected to keep
growing in 2013 albeit at a slightly slower pace (+3% to +4%).
x Asia is expected to outperform the world average and grow by
between 5% and 6%.
x This means that, at this critical juncture in the worlds ailing
economy, tourism will continue to play a crucial role in creating jobs
(1 in 11 jobsworldwide), contributing to global GDP (9%including
indirect and induced contributions) and to exports (30% of service
exports), and ultimately, to poverty alleviation and development.
Sustainable Tourism Development
Dear Friends,
x If the role of our sector in the world economy is so vitalwhich it isas
the above figures showthen it is incumbent on us to keep its solid
growth while ensuring we do so within sustainability principles. This
is what we are here to debate this morning.
x As we all know, sustainable development is not a new subject.
x
It was introduced by the World Commission on Environment andDevelopment (the Brundtland Commission) in 1987. Since then, a
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lot has been done to make people aware of the importance of
sustainable development and to promote it at the international,
regional, national and local levels.
x That is true also for the tourism sector where the sustainability
agenda has advanced strongly, although often not as much as we
would like to.
x The aim of this conference is thus two-fold: to revisit the progress
made so far in terms of sustainable tourism development, in
particular the work of UNWTO in this process, and to discuss, with
the contribution of all, the way forward.
Dear Friends,
x Inthe 1950s,travelling was the sole prerogative of a privileged and
selected few. From 25 million tourists that crossed international
borders that year, this figure grew steadily for the past 6 decades till
it hit the record number of over 1 billion in 2012.
x This phenomenal growth has converted tourism into one of the
fastest growing economic sectors in the world.
x However, in the midst of the growth boom, warning bells started
ringing about the continued deterioration of the environment and the
impact of tourism on the natural and cultural heritage of our planet.
x Indeed, it was not until the early nineties, and particularly since the
first Earth Summit in Rio, that the concept of sustainable tourismdeveloped. Agenda 21 was one of its main outcomes as a project
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x A central element to this work was the development,since the early
1990s,of indicators for monitoring the impact of tourism in
destinations and definenecessary preventive and corrective
measures. Based on the sustainable tourism indicators, UNWTO
has supported the establishment of several sustainable tourism
observatories.
Sustainable Tourism Elimination of Poverty (ST-EP)
x
Another key area of global concern,in which UNWTO has beeninstrumental within the cause of sustainable tourism development, is
that of poverty alleviation.
x If our sustainability activities during the 90s focused mainly on
environmental corrective and preventive measures, our attention
during the next decade centered on sustainable tourism
development and its relationship to poverty alleviation.
x Poverty alleviation became one of UNWTOspriorities much in line
with the establishment of the United Nations eight Millennium
Development Goals in the year 2000.
x We made that strong commitment because of our firm belief that
tourism is one of the most viable and sustainable economic
development options to helps taking out of poverty the 2 billion
people stillliving on less than 1 dollar a day.
x In line with our staunch support of UNs topmost agenda,
UNWTOlaunched the Sustainable Tourism Eliminating Poverty
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(ST-EP) initiative during the World Summit on Sustainable
Development held in Johannesburg in 2002.
x
Since then, the ST-EP initiative has become one ofUNWTOs mosteffective mechanisms to reduce poverty through the development
and promotion of sustainable tourism.
x ST-EP contributes to the reduction of poverty by focusing on
awareness-raising and capacity-building of poor local communities.
Main activities are centred on facilitating the involvement of localpeople in tourism development, especially around natural and
cultural heritage sites.
x To date, over 100 ST-EP projects have been implemented in 36
countries including Bhutan, Cambodia, China, Laos, Nepal, Timor
Leste and Vietnam.. We have established business linkages
between producers and tourism enterprises, provided business and
financial services to small, medium and community-based tourism
companies, and trained local guides and employees with the
knowledge needed to carry out their tasks and fully integrate the
tourism value chain.
The Way Forward
Dear Friends,
x As we approach the deadline for the achievement of the Millennium
Development Goals in 2015, we look back with satisfaction on how
far weve come.
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x Our sector has demonstrated that it has the capacity to play a
significant role in the achievement of the Millennium Development
Goals, particularly MDG 1 eradication of poverty, MDG 3 gender
equality, MDG 7 environmental sustainability and MDG 8 global
partnerships for development.
x Tourism has furthermore consolidated its position in the world
economy as one of the top job creators, a lead export sector
especially in developing countries, and a driver of economic growth
and socio-economic development.
x This was made clear when world leaders meeting at Rio de Janeiro
last year for the decadal Conference on Sustainable Development
Rio+20 recognized that tourism can make a significant
contribution to the three dimensions of sustainable development,
has close linkages to other sectors, and can create decent jobs and
generate trade opportunities.
x The inclusion of tourism in the Outcome Document of a UN
Conference on Sustainable Development for the first time was the
culmination of year-long efforts by the Member States and UNWTO.
x This was not possible in the two previous UN Conferences (the
Earth Summit in Rio, twenty years ago, and the Johannesburg
Summit in 2002) and is thus further proof of tourisms growing
relevance and responsibility in contributing to a fairer, more
sustainable and inclusive development model.
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x In fact, this build upon another important breakthrough achieved in
2011; the identification by the UN of tourism as one of the ten
sectors that can lead the transformation to a Green Economy.
x Increased investment in sustainable tourism can boost the sectors
contribution to economic growth, development and particularly job
creation, while at the same time addressing major environmental
challenges, according to the UN Green Economy Report.
Dear Friends,
x These are indeed important milestones; yetthere is still a long way to
go; particularly to ensure that the positioning of tourism clearly in the
sustainable development agenda is supported by the
implementation of corresponding public policies and business
practices.
x From our side and to reach our objectives, UNWTO shall continue to
invest in research, the identification and sharing of case studies and
the advocacy at the highest level of the need to fully integrate
sustainability at the heart of the tourism agenda.
x Furthermore, and in recognition of the global and interdependent
nature of the challenges facing sustainabledevelopment, we will
strengthen our engagements and partnerships with UN sister
agencies and other international and regional organizations and
mobilize public-private partnerships that advance sustainability goals
and the achievement of the MDGs. I would like to cite fourexamples
of these strategic partnerships to illustrate my point.
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1. The Global Partnership for Sustainable Tourism (GPST), of
whichUNWTO is a permanent member aims to foster
partnerships for advancing sustainable tourism principles.
The initiative, resulting from the International Task Force on
Sustainable Tourism Development, aims at mainstreaming
sustainability into all aspects of tourism policy, development
and operations, as well as disseminating and replicating
successful initiatives from all around the world. ThePartnership aims at identifying and disseminating successful
initiatives from all around the world and replicating them.
2. The Global Sustainable Tourism Council (GSTC) of which
UNWTO is a founding partner and a permanent member.
The Council was established in 2010, as a body aimed at the
dissemination and application of the Global Sustainable
Tourism Criteria to the industry as well as to destinations.
3. The HES project, a UNWTO-initiated projectin close
partnership with UNEP which provides an innovative mitigation
and investment software available online for the
accommodation sector to better understand their energy
consumption, improve energy management and cut costs,
thus moving towards a greener economy
4. The Steering Committee on Tourism for Development
(SCTD): In 2010, UNWTO led the initiative to establish the
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professionals, senior officials of national tourism administrations,
experts on sustainability and academia.
x One other task for us today is to look into UNWTOs Indicators for
Sustainable Tourism Development and the recently formulated
Global Sustainable Tourism Criteria (GSTC) as these two
international benchmarking documents, will equip national tourism
administrations and tourism destinations with effective strategic tools
in their pursuit of sustainability in the tourism sector.
x We are also going to hear from some of our member countries on
their experiences in applying sustainability principles to the
development and management of their tourism destinations. It will
surely be enlightening to hear about what worked and what did not
as well as the challenges they faced in their attempts to produce
tangible results.
Ladies and Gentlemen, dear friends,
x Tomorrow, as you can see from the overall programme, will be
devoted to the 25th Joint meeting of our two commissions for Asia
and the Pacific.
x We shall discuss a range of issues related to the work of our
Organization as well as world and regional tourism trends. But I
particularly invite you to join our discussions on UNWTOs global
activities in the light of our industrys on-going challenges including
topics such as travel facilitation, taxation, sustainability and air
connectivity.
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x I would like to conclude my remarks by saying that we have done a
lot in trying to advance the goals of sustainability, but there is still
more to be done.
x Achieving sustainability is not a destination its an ongoing journey.
So let us put our heads together to craft a better tomorrow for our
tourism sector with sustainability as our watchword.
Thank you.
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TOURISM, ARCHAEOLOGY & MUSEUMSDEPARTMENT
TALKING POINTS FORSHRI. N. KIRAN KUMAR REDDY,HONBLE CHIEF MINISTERGOVERNMENT OF ANDHRA PRADESH
UNWTO CONFERENCE ON SUSTAINABLETOURISM & JOINT MEETINGS OF UNWTOCOMMISSIONS FOR SOUTH ASIA & EAST ASIA &PACIFIC12TH APRIL, 2013 AT HOTEL PARK HYATT
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Page No. 2
Distinguished Union Minister for Tourism, Dr.ChiranjeeviDistinguished Minister for Tourism, GoAP, Mr. Vatti Vasanth KumarHonourable Ministers and Cabinet ColleaguesHonourable Members of Parliament present hereHonourable Members of Legislative Assembly and Council presenthereYour Worship Mayor Sri Mohammad Majid HussainRespected Mr. Taleb Rifai, Secretary General, UNWTO and his teamMr. Parvez Dewan, Secretary, Tourism, Government of India andhis teamSmt Chandana Khan, Special Chief Secretary, Tourism, Govt ofAndhra PradeshHonourable Ministers from India and abroadSecretaries and officials from India and abroadParticipants in this Joint Meeting of UNWTO and SustainableTourismAnd Media friends from India and abroad
x On behalf of the 80 Million people of the State of Andhra
Pradesh and personally, I extend a warm welcome to all of you.
I hope your arrival and stay in Hyderabad has been comfortable
so far.
x
I am gratified to see so many tourism professionals descendingin Hyderabad to attend this important conference of UNWTO.
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Page No. 3
Your presence makes us proud and we have great pleasure in
hosting you in this historic city of Hyderabad.
x
Our relations with UNWTO go back to a decade where wehosted a similar meeting in year 2004. Andhra Pradesh has also
benefited from the Technical missions and studies conducted by
UNWTO in the past.
x United Nations World Tourism Organization (UNWTO) has
identified Tourism as a sector with great potential to reduce
poverty and increase employment, particularly in the rural areas.
x Tourism is also identified as a sector that creates more number
of jobs per million of investment (78 jobs per million, as against
45 in Agriculture and 18 in industry)
x Therefore, Tourism as a sector is un-disputably the fore-runner
in providing employment and securing accelerated economic
development the world. Tourism has been the backbone of
many economies such as Thailand, Singapore, Egypt etc.
x India often referred to as living civilisation has made its own
mark in the international tourism map. The Incredible India
campaign launched by the Ministry of Tourism has made aremarkable increase in the foreign Tourism arrivals in the last
few years.
x I am happy to share with you that, Andhra Pradesh continues to
be the leading state in terms of Domestic Tourist arrivals.
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x 153 Million (18%) Domestic Tourists and 0.26 Million (4.12%)
international tourists visited Andhra Pradesh in year 2011
(Source India Tourism Statistics).
x The Government of Andhra Pradesh is committed to develop
tourism in the State as a prime growth engine to secure
economic development and equitable growth. We realise and
appreciate the fact that one of the major spin off of
development in the tourism sector is employment generation.
x Andhra Pradesh is well known foro Hyderabad as a Heritage City
o Tirupati as the holiest Hindu Shrine
o Visakhapatnam for verdant beaches & Hills
o Beautiful Krishna & Godavari rivers
o Warangal, seat of Kakatiya Heritage
o Buddhist circuit across the state
o Exquisite crafts & art forms
o Mouth watering cuisine
o World Class Convention facilities
o AND lastly but not the least Great Shopping experience
x To nurture the tourism potential and spread its benefits among
all the sections of the society, Government of Andhra Pradeshhas put in place a Tourism Policy which aims to provide a
framework for tourism development and investments both by
public and private sector.
x We have prioritized the areas within the State which deserve
special attention as we believe that the effects of tourism
development should reach all sections of the Society.
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x The efforts of Greater Hyderabad Municipal Corporation in
contribution for development and upkeep of the City of
Hyderabad was applauded by awarding as the Best Civic
Management organization in the Country during the current
year.
INTERNATIONAL MEDIA / ORGANIZATIONS APPRECIATIONS -o Lonely Planet recognized Hyderabad as Must Visit
Destination for 2013 (Hyderabad is the top Asian city,
ranking third overall).o New York Times named Hyderabad as Must Visit
destination for 2011
o The Rajiv Gandhi International Airport of Hyderabad has
been adjudged as the 3rd
Best Airport in the world by
Airport Service Quality by Council International (ACI) in
February 2012.
o Another crown was that Hyderabad Airport was declared
to be India's 3rd Best Airport, 2012 by airline customers at
the SKYTRAX World Airport Awards held in April 2012.
The above recognitions and accolades make us more responsible
and committed for the development of Tourism.
x I take this opportunity to convey my sincere thanks to the
Ministry of Tourism and in particular to Dr. K.Chiranjeevi,UnionMinister of State for Tourism for his keen interest in bringing this
important conference to Hyderabad.
x I also thank, Mr.Taleb Rifai, for having considered Hyderabad to
host this important event in UNWTO calendar.
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x I hope the discussion and deliberations of this conference will
have a valuable impact and provide new impetus to the
Development of Tourism not only in the State and Country but
also worldwide.
x I once again welcome all of you to the Heritage City of
Hyderabad, famous for the Nizami Culture, Heritage and world
famous Hyderabadi Birayani known world wide, which you are
going to relish here.
x With those few words I hope you will enjoy your stay and go
back with fond memories of the State and look forward to
seeing you in near future with your families and friends.
JAI HIND
******
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Shri N. Kiran Kumar Reddy, Honble Chief Minister of Andhra
Pradesh,
Mr. Taleb Rifai, Secretary General, UNWTO,
My colleague, Shri Vatti Vasanth Kumar, Honble Minister for
Tourism, Government of Andhra Pradesh,
Mr. Martin Craigs, CEO, PATA,
Mr. Parvez Dewan, Secretary Tourism, Government of India,
Excellencies,
Delegates from the Member countries of UNWTO Joint
Commissions for East Asia and Pacific and South Asia,
Delegates from Indian Tourism Industry, State Governments,
Friends from media,
Ladies & Gentlemen,
Its indeed a great honour for me to welcome you all to Andhra
Pradesh and be with some of the finest minds in global tourism.
I am grateful to UNWTO and particularly to Mr. Taleb Rifai,
Secretary General for giving us the opportunity to host the twin
events UNWTO Conference on Sustainable Tourism
Development and 25th Joint Meeting of the Commissions for East
Asia and Pacific in this glorious city of Hyderabad.
Hyderabad with its glorious past has today evolved into a modern
hub with enormous business opportunities and latest convention
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facilities. Over a period, this city has become one of the most
preferred MICE destinations.
The charm of Hyderabad lies in its cosmopolitan culture, uniquecuisine and heritage. As one walks down the streets of Hyderabad,
the history of the city comes alive. During your stay, I would like
you to explore the city and feel its soul.
Its a matter of pride that we have gathered here for a period of
three days for discussing the issues, policies and strategies for
promoting tourism to Asia and the Pacific. The future of tourism
growth lies here. According to UNWTO, in the coming years, the
Asia and Pacific regions are going to witness higher growth than
other parts of the world.
The Asia and Pacific with its vast range of destinations and
products can achieve higher growth than the projected, if we
develop synergy and promote our products and destinations
jointly. The intra-regional and inter-regional joint tourism
promotions are going to be key for rapid growth of this crucial
economic sector.
The tourism industry with its established contributions towards
economic growth, employment generation and social integration,
will have to be made sustainable for drawing the benefits over a
longer period of time.
The sustainability of tourism has to be holistic. It should mean the
sustainability of culture, sustainability of natural resources,
sustainability of heritage, sustainability of community development,
upliftment and mainstreaming of disadvantaged groups.
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In India, way back in 1950, Dr B R Ambedkar, the architect of the
Indian Constitution, had the vision to include the principle of
inclusiveness in our Constitution - paving the way for the
development of backward and disadvantaged communities and
gender equality.
Indias National Tourism Policy of 2002 underlines the importance
of sustainability and minimizing the carbon footprint. Our
guidelines for hotel classifications and approval encourage the
industry to adopt eco-friendly approach and practices, adopt local
architecture and use local material.
I am happy to inform you that India is amongst the first few in the
world to have finalized the Sustainable Criteria for Tourism
Development for Accommodation and Tour Operators sectors. The
effort is on and we are in the process of developing sustainable
tourism criteria for the other segments too.
We propose to implement the adoption of these criteria with the
active collaboration of industry by realigning our incentive
structure.
When I remember my childhood, I have a deep sense of sorrow
because what I enjoyed as a child is being denied to the present
generation. The effect of development has left some of our most
beautiful landscapes and habitats poorer. If we are sensitive
towards our future generations, lets pledge today to strike a
balance between our developmental needs and those of future
generations.
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For sustainable development, while it is important to create
platforms for building informed consensus; it is equally important to
communicate the importance of sustainability. The policy makers
should establish effective communication channels for sensitizing
the masses and taking the stakeholders along. The local self-
governments, the local communities and the youth can be an
instrument and the force to take forward the agenda of
sustainability.
The experience of responsible tourism development in
Kumarakom in Kerala and endogenous projects in Karaikudi in
Tamil Nadu, Maredumilli in Andhra Pradesh, Choghan in Madhya
Pradesh and Hodka in Gujarat have demonstrated to the world the
positive effects of sustainable tourism development.
I would also like to mention the example of Ladakh Himalayan
homestays where every household contributes 10% of their
earnings from tourism into the village conservation fund. Over the
years, this fund has been used for waste management, restoration
of stupas, creation of grazing reserves etc.
I am a firm believer like all of you that tourism can foster tolerance
and peace in the world like nothing else. Tourism can be a very
powerful tool for promoting harmony and tolerance. I sincerely
hope that the Conference of today and the meeting of tomorrow
will become a turning point in our journey towards the future and
make it happier with the resolve of sustainable development.
I would like to recall what Mahatma Gandhi said, Earth provides
enough to satisfy every man's need, but not every man's greed.
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With these words, I wish the two events successful deliberations
and declare them open.
Thank you for a patient hearing.
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1
A Global Review on SustainableTourism Development withParticular Reference to theUNWTO Indicators for SustainableTourism Development
Dr Harold Goodwin
Professor of Responsible TourismManagement
Hyderabad, India, 12 April 2013
25th JOINT MEETING OF THE UNWTO
COMMISSION FOR EAST ASIA AND
THE PACIFIC AND THE UNWTO
COMMISSION FOR SOUTH ASIA
2
Competitiveness &Sustainability
making better places for people tolive in and better places for peopleto visit.2002 Cape Town Declaration onResponsible Tourism In Destinations
great places to live in are greatplaces to visit
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3
4
A long history 1972 World Commission on
Environment & Development
1980 World Conservation Strategy
1987 Brundtland Report & Our CommonFuture
1992 Rio Environment & Development
UN Commission on SustainableDevelopment
1995 Agenda 21 for the Travel &Tourism Industry
www.icrtourism.org
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Environment & Development
1992 EarthSummit
MDGs
2002 WorldSummit on
SustainableDevelopment
2012 Rio+20SDGs
Green Growth
Green Economy
There is a tension between the conservation of our
environment and economic development
8
Global thinking local action
Most issues arelocal onlycarbon pollution
has a globalimpact
Travel to thedestination isvery significant
Destinations arewhere most of theimpacts need to
be managed The issues and
their saliencevaries from onedestination toanother
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Agenda 21 CalviaTen priority areas for action by travel and tourism companies are:1. waste minimization, reuse and recycling
2. energy efficiency, conservation and management
3. management of fresh water resources
4. waste water management
5. hazardous substances
6. transport
7. land-use planning and management
8. involving staff, customers, and communities in
environmental issues9. design for sustainability
10. partnerships for sustainable development.
12
Majorca Calvia
Decision torebalance tourism
Observatory
Led by localcouncil using anAgenda 21approach
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UNWTO Guide on Indicators
Extensive review of international experiences
Involvement of 62 experts from 20 countries
Focus on local destinations, also coveringapplications at regional, national and businesslevels
A recommended procedure for indicatorsdevelopment
A categorized list of common issues andindicators
Destination-specific applications
The role of indicators in tourism policy and planning
Ample range of case studies
All forms of tourism should be more sustainable
Both mass tourism and special interest
segments
Make optimal use of environmental resources
Respect the socio-cultural authenticity of hostcommunities, conserve tangible and intangible
heritage
Ensure economically viable tourism
businesses in the long term
Catalyzing benefits for communities, reducing
leakages and strengthening linkages
Provide a high quality tourist experience,
maintain high levels of satisfaction
Mainstream sustainability in tourism policies and strategies.
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2004 Conceptual Definition
Sustainable Tourism is applicable toall forms of tourism
1. Make optimal use ofenvironmental resources
2. Respect the socio-culturalauthenticity of host communities
3. Provide socio-economic benefitsto all stakeholders
www.icrtourism.org
16
Sustainable Development ofTourism Requires
Continuous process requires
Informed participation of allstakeholders &
strong political leadership High level of tourist satisfaction
WTO Conceptual Definition 2004
www.icrtourism.org
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Political Process
A suitable balance; optimal use ofenvironmental resources, respect socio-cultural authenticity, fairly distributed
This is not a purely technical process
The balance which is struck will benefit someand may disadvantage others; it is not a
purely technical process. The public realm is generally at the heart of
tourism.
18
Visit Britain
Visitor Satisfaction - visitors must besatisfied with all aspects of the tourismproduct
Industry Profitability- the return tothe industry must allow for
reinvestment and growthCommunity Acceptance - accountmust be taken of the communitysaspirations
Environmental Protection- theresources on which the industry isbased must be protected
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Are all the issues of equalimportance?
The key challenge is to identify theissues which need to be addressedthrough tourism in any destination
At the destination level this needsto involve other sectors,
departments and levels ofgovernment
Issues must determine indicators
Major issues identified
Need for more protective measures for natural resources andenvironmental protection.
Need for more controlled measures for development regardingtransport planning.
Noise and air pollution.
Water pollution.
Land-use: demand on land for tourism increased but constructionland is rigidly restricted; difficult to satisfy tourism developmentneeds.
Need for management of water environment and improvement ofwater quality.
Population and traffic congestion.
Yangshuo
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Defining the destination boundaries
(how far away is part of the destination)
Defining destination assets
Gaining local participation
Agreeing on key risks, values
Obtaining information on thresholds and system sensitivity
(how much is too much? )
Accessing suitable data
Monitoring
Key Challenges in Indicators Development and
Implementation
24
Tourism & the Role ofGovernment
Co-ordination
Planning
Legislation and regulation
As Entrepreneur [& procurement] Promotion
Public Interest Protector
WEF (2007) Travel & TourismCompetitiveness Report
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Whole of governmentapproach
National
Local
Roads
Planning
Waste & Sewage
Heritage
Conservation
VisitorManagement
Signs, toilets andcar parks
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Cape Town
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Indicators
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THANK YOU
I look forward to hearing the country, industry and mediaperspectives this afternoon
www.haroldgoodwin.info
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UNWTO Conference on SustainableTourism Development
Hyderabad, India, 12 April 2013
From Quantity to Quality An overview of SustainablePractices and Opportunities
A presentation byHans Carl Jacobsen, M.Arch.MAA.DK
A concerned Oscar Wilde 1891.Nowadays people know the price of everything and the
value of nothing
East, South East Asia and the Pacific 2012 - 2013.
Conventional Sightseeing Tourism growing faster than everbefore, high volume, high revenue and high accrual of
profits still dominates the regional travel market
The Speaker 12 April 2013.Nowadays Tour operators, travel agents and tourists know
the price of everything and the value of nothing no
offence Intended
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Changing MarketSegmentation
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A clear-cut planning system is prerequisite toascertain right in the complex world of NewTourism New Sectors New market Segments andNew Destinations. The essentials are in short:
1. A Common Vision
2. A Development Strategy founded on local resources and avalue not Volume approach
3. A Structure Plan (Master Plan) integrating strategicelements within a logical, functional and physical framework4. Integrated Tourism Action Plans (ITAP) to guide StructurePlan implementation locally i.e. tourism Infrastructure, newdestinations, new products, etc.
Tourism is not a One Size Fits All industry andQuantity versus Quality is highly variable from placeto place
Huge volumes of tourists in the large and attractivecities of the World is generally acceptable. If;
general urban infrastructure and transportation works underpressure;
local people are well informed, geared and prepared forlarge visitor
essential urban infrastructure and facilities i.e.historic/cultural landmarks, shopping, parks, squares andnot least ordinary street life is appealing
essential tourism infrastructure i.e. accommodation, foodand beverage, entertainment, information, etc is clean,healthy, well serviced and available from 0 to 5 star.
Even the most discerning visitors will accept theodd malfunctions, and inconvenience of largenoisy crowds in attractive, vibrant Cities
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New York, Paris and Copenhagen:9 Great tourism cities, few complaints, ups and downs well
known. Vibrant, inspiring and creative Cultural / Historic /Contemporary / Mind boggling Cities
9 Few travelers leave New York, Paris or Copenhagendissatisfied. Irritated / Frustrated at times? For sure.Complaining about high costs? Certainly. Having had goodtime? Oh yes.
9 Conclusion; - a vibrant, bustling capital or major city is the
ultimate starting point for understanding a countrys orregions history, inherent and current cultural values andnorms.
9 Simply merging with its energetic local crowd at any time ofthe day or night is a great citys key tourism asset.
As the saying goes:
Everybody wants to eat and drink at a jam-packedrestaurant full of tradition and local people
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A totally different modus operandi needed:9 Correlations between "visitor volume" and "value
protection fragile.9 Sustainable practices to be tailor-made for each destination
and products9 Inherent tourism resources, development status, geography
and demography determines opportunities.
Hence:
There is a Reverse Relationship between:
9 visitor volume / revenue / profitability,and
9 value protection / sustainability / destination lifetime,
Nature and Culture Tourism
9 When majority of visitors are conventional sightseeingtourists; special interest travelers of means, will stay awayand local benefits diminish
9 Fast growth in popularity easy. Novelty Effect carries far, butis usually short lived.
9 Great destinations all over the World lost their intrinsic valuesand slowly faded away for later to be given new life bydiligence and sustainable re-development principles.
9 Other great destinations did not learn from the past and aswe speak repeat grave mistakes
Aiming at fast gains with unsustainable visitorvolumes, is a recipe for long term losses.
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2005: Lake Kanas National Park Master Plan
2011: Jiadengyu Tourist AccommodationHub Resort Township Re-development Plan
2012: Tourism Forum Status and Review
What were the key objectives?
What were the strategies?
Are the Strategies being implemented?
Will the Key Objectives be achieved?
Is the current state of affairs sustainable?
Lake Kanas 2005Key Issues
1. Lack of Structure - Has been addressed2. Focus on Volume not Value - Is still an issue3. Lack of Understanding of Resort Environment
Is being addressed4. Urban Architecture in Valuable and Sensitive
Natural Environments Is being addressed5. Core Values not fully Realized and Utilized in the
Existing Development Is still an issue6. Inadequate Institutional Set-up; Has been
addressed
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Consolidation and Improvement9 Inventory and Demarcation of Development Areas
Has been addressed (Lake Kanas National Park /10,000 sq km Larger than Yellowstone, US)
9 Demolition and Mitigation of environmental Damage -
Is being addressed9 Planning for new value added tourism products
Is still inadequate
9 Identify private Investors and Operators of bestInternational Standard Resort Facilities
Is still not properly done due to policy issues.
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Hemu Village 2005A unique Cultural Environment of extreme Beauty
Hemu Village 2005
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Household and Village StructureStudy
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Conceptual Image
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Jiadengyu Valley 2011
9 The establishment of a major bus transportation andcar parking hub to serve 23,000 visitors at peakperiods Is being addressed
9 A planned new road circuit from Jiadengyu via theValley to Hemu Has been Addressed
9 A large poorly maintained commercial area locatedby the entrance to the valley Is being addressed
9 A large number of substandard or uncompletedaccommodation facilities Is being addressed
9 A 6 storey holiday apartment development in poormaintenance condition Will unfortunately remain
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A Winter Wonderland for Skiers andSkaters
Lake Kanas 2012
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Sophistication and Maintenance9 Demand Driven Development Is done in terms of
meeting volume only
9 Diversification of Services and Products Not yetsufficiently addressed
9 Established Market Reputation Very strong
reputation as a sightseeing destination9 Extended Length of Stay Not yet significant
9 Increased Revenue per Visitor Not yet significant
9 Mature & Independent Destination of NationalImportance Independent yes, mature not yet
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9 The commercialization of Hemu is over the top.Number of visitors on peak days exceeding carryingcapacity. To be urgently addressed
9 Conflict between local horse riding operators and anew River rafting Facility by outsiders. To be urgentlyaddressed and a win-win situation created
9 Identification of location for a new commercialriverfront Village away from Old Hemu towards theRafting pier. To be urgently considered and plannedfor
Devastation by Success a suitable term to describethe situation July 2012. Much More work lies Aheadto safeguard sustainability
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Hemu Village 2005
Flash Back 2005A subtle reminder ?
Food for thought !
A unique sunset at Kali Bein, Sultanpur Lodhi on21 November 2011
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Patiala Demonstration ProjectTourism and Cultural Heritage Conservation, Development and
Management PlansShort and Medium Term Implementation 2010 2015
Presentation to the Maharani of Patialaon
Old Moti Bagh Palace (NIS) excellent Adaptive Reuseopportunity beckoning to be put to good use
Qila Mubarak
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Punjab Tourism Development Master Plan 2008-2023 Demonstration Projects
Qila MubarakDurbar Hall and Esplanade
Reception Hall and Museum
Punjab Tourism Development Master Plan 2008-2023 Demonstration Projects
Ran Baas and Sard Khana
Qila Mubarak Guest House Inner Courtyard
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Punjab Tourism Development Master Plan 2008-2023 Demonstration Projects
Qila Mubarak The Garden
Punjab Tourism Development Master Plan 2008-2023 Demonstration Projects
Kapurthala Demonstration Project
Jagatjit PalaceArmy Cadet School Unique Potential fAdaptive Reuse as a Palace Resort
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The Jagatjit Palace and Grounds An exceptional
configuration of parks and gardens
. Durbar Hall and Baggi Khana
. State Rest House and Gol Kothi
.. The Palace.
Punjab Tourism Development Master Plan 2008-2023 Demonstration Projects
Kapurthala Key Attractions
Gurdwara Ber
Durbar Hall Side and Main Facade:Complex to be vacated by the DistrictCourts, etc. To be restored as a 4 starBusiness Hotel;
A majestic entranceto a Future 4 Star HeritageHotel. Durbar Hall to berestored and refurbished forlarge scale functions
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Punjab Tourism Development Master Plan 2008-2023 Demonstration Projects
Implementation Status- Most ancient buildings occupied by government offices andinstitutions, schools, archives, etc. and inadequately maintained.- Others are left vacant in decay, are very difficult to save andtherefore costly to preserve.- Lots of good ideas have been formulated in the cause ofcreating and implementing the master plan, and- Plenty of good intensions shown by key stakeholders and
private sector parties- However implementation until now has been limited.
The failure to be able to walk the talk as anticipatedis caused by a combination of technical, procedural,political and financial issues.
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The Cover Photo tells it all:Dahshour Rural Tourism Cluster Resourceful andUnique new tourist destination with great potential : the lush rural landscapes;
the seasonal marsh land and millions of migrating birds;
the vast desert and its raw beauty;
the overwhelming and enigmatic ancient monuments;
the traditional local villages;
the ancient canals;
the mighty Nile; and
the Traditional lifestyle and culture of the resilient and friendly people
Are all unique resources within a well defined andlimited geographical area; a rural tourism cluster idealfor building an integrated and sustainable communitybased tourism platform.
Preamble
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Hence; Slow Tourism among AncientRelics and Canals, Villages and Date Palm
Groves should be the order of the day in
Dahshour :
Quality not Quantity
Active not Passive, and
Engagement not Isolation
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A true craftsman at work
A unique product
This is the final year of the Dahshour rural tourismproject 2009 2013:
9 The Spatial Plan for Tourism Development in Dahshour has beendeveloped and officially adopted.
9 Inventory of Tourism Resources for Dahshourhas been rationalizedand Environmental mitigation is on-going
9 Training in tourism awareness, basic English, waste management,hospitality skills, and customer care delivered to over 3,000
Dahshourians.9 A tourism circuit of Dahshour is being implemented
9 Marketing and promotion ongoing, a website in place and brochuresprinted
9 Planning and organization of Famtour happening as we speak.
Slow Tourism and Community Training were fromday one priority for MOT/TDA and the UNWTO team,hence the successful completion.
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1. Yangon: (Urban Tourism, Adaptive Reuse, Old Cityupgrading/protection, Traffic Management, Tourist Route, River)
2. Bagan: (Cultural Tourism, adding of activities whilemaintaining, villages and existing ambiance in Pagoda Fields)
3. Inlay Lake: (Nature and Culture Tourism, protection ofexisting lake and living environment, address lake siltation)
4. Ngwe Saung Beach / Sinma Fishing Village (review ofdevelopment pattern, protection of beach and village ambiance)
General Recommendation:
Implement a Value not Volume strategy and basedevelopment on existing local strengths Nationwide
Unlimited potential for development of Quality Tourism
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19. Create Equitable Public Private Partnerships
20. Build and Operate high quality touristaccommodation and supporting facilities; 0 5 Stars
21. Employ wherever possible local people at all levels
22. In-house vocational training and education in
collaboration with government institutions23. Develop local resource based, integrated, energyefficient and sustainable development practices
24. Provide feasible solutions and win-win situationswith Government Agencies on Land and Facilityownership, Financing and Management issues
Late Afternoon Magic at Inle Lake
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1. How Long ?
2. How Wide ?
3. How Tall ?
The Pretty Pictures
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Where people work and shop:Shan State, Myanmar a typical market
Where people Live:Jakarta, Indonesia - A typical Urban Village
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Our Assessment of the past
Our Contribution
Futures Assessment of Us
Kanas, Jiadengyu, China;What we do not appreciate and learn from
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Old Railway Station, Java, Indonesia:What we appreciate and get inspired by
Old Steam En ine Still in
Guggenheim Museum, Bilbao, SpainIt does not have to be old to be important
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Aleppo, Syria 2012The Futility and Devastation ofWar and Terrorism
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1
Sustainability Criteria
for
Tourism
in
India
An OverviewUNWTO Conference on Sustainable
Tourism Development
Hyderabad, 12 April 2013
2
Tourism is the largest service industry in
the country. Its importance lies in being an
instrument for economic development
and employment generation, particularly
in remote and backward areas.
Source: Planning Commission (11th Five-Year Plan document)
NATIONAL APPROACH
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3
12 Five Year Plan recognizes
Tourism for inclusive growth and pro-poor
NATIONAL APPROACH
44 4
SOCIO-ECONOMIC DIMENSIONS
A GENERAL PERSPECTIVE
A BROAD OVERVIEW AND FUTURE
STRATEGIES TO ADDRESS CHALLENGES
STRUCTURE
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5
`
SOCIO-ECONOMIC DIMENSIONS
4
6
Revitalizes and
preserves culture
& ethnic art
forms
Sustainable
Environment
Management
Checks
migration to
Urban Areas
Access to
Markets for
under privileged
Employment
through non-
farm livelihood
Reduction of
poverty and
Community
Development
Benefits Dispersed
Development of
Micro, SMEs
-
r
TOURISM IS
INCLUSIVE
ANDSUSTAINABLE
5
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7
National Tourism Policy of 2002 recognizes
environmental sustainability as a key
principle
Carrying capacity assessment bed rock for
long-term sustainability
Stresses for minimizing carbon footprint and
mitigating climate change.
TOURISM POLICY
8
No Short Term Gains
byResorting to the Darker Side of Tourism
TOURISM POLICY
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9
Hotel Guidelines for approval and
classification :
Encourage adoption of eco-friendly
practices
Use of local architecture, material, skills
TOURISM POLICY
10
National Awards for :
Responsible and Sustainable TourismInitiatives
TOURISM POLICY
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11
SELF SUSTAINABILITY
Vs
SUSTAINABILITY FOR FUTURE GENERATIONS
TOURISM POLICY
1212 12
GDP
Direct contribution : 3.7%
Direct & Indirect
contribution : 6.8%
EMPLOYMENT
Direct contribution: 4.4%
Direct & Indirect
contribution : 10.2%
Source: Estimated using Tourism Satellite Account of India, 2009-10, Ministry of Tourism
CONTRIBUTION OF TOURISM TO
INDIAN ECONOMY 2009-10
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Employment opportunities for :
MARGINALISED
DISADVANTAGED
YOUTH WOMEN
TOURISM IS INCLUSIVE
Source: UN Conference on Trade and Development (UNCTAD) Secretariat Note, Geneva, May 2010
14
A GENERAL PERSPECTIVE
10
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15
COMPARATIVEFTAs
World Arrivals inArrivals India
2011 4.70% (996 mn) 9.2% (6.31 mn)
2012 3.85% (1035 mn) 5.4% (6.65 mn)
2013 (Jan-March) - 2.3%
Source: Ministry of Tourism & UNWTO
Indias share in Global pie of tourist arrivals 2012 0.64%
World Position 2011 38th
16
COMPARATIVE
FEE (USD)
Global Receipts India
2011 1030 Billion 16.7%(16.56 Billion)
2012 - 07.1%(17.74 Billion)
2013 (Jan-March) - 11.6%
Source: Ministry of Tourism & UNWTO
Indias share in Global pie of tourist arrivals 2011 1.61%
World Position 2011 17th
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17
DomesticTourism
2010 748 mn (11.8%)
2011 850 mn (13.8%)
Domestic Tourism constitutes 3/4th ofIndian Tourism Economy.
18
Income Generation
Income Redistribution
Social Integration Community Development
Resource Development
Conservation
Foreign and Domestic Tourism equally important
IMPORTANCE
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More pressure on resources
Sustainability assuming new importance
Carrying capacity to be respected
New destinations developed
ISSUES
20
Challenges
3. Marketing,
&
Sensitization
2. Infrastructure
Development1. Skill Development
5. Hygiene &
Sanitation
6. Convergence
7. Land forTourism Sector
4. Expand Range
of Products
20
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25
Radio Jingle
SKILL DEVELOPMENT
HUNAR SE ROZGAR TAK
26
INFRASTRUCTURE DEVELOPMENT
28
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27
INFRASTRUCTURE DEVELOPMENT
Integrated Infrastructure Development of Tourist
Circuits : Eco-friendly practices to be
strengthened
Development of Tourism Parks outside the cities :
Dispersal
Development of Rural Tourism Clusters : Heritage
preservation and community development
28
LAND FOR TOURISM SECTOR
52
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Launched New International Campaign FIND
WHAT YOU SEEK - Consumer the focus Aims at
dispersal.
Realistic and experiential
Launched New Domestic Campaign GO BEYOND
Aims at development of lesser known
destinations.
MARKETING, BRANDING
&PROMOTION
Nature - Pangong Lake, Ladakh, Jammu & Kashmir
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Wildlife, Bandhavgarh, Madhya Pradesh
Wildlife, Kaziranga, Assam
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Backwaters, Kerala
Beach, Andamans
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Taj Mahal & Bharatpur Bird Sanctuary
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Srinagar and Leh
Khajuraho & Kanha National Park
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Goa & Panchgani
Sikkim & Darjeeling
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Pushkar & Mathura
46
Special Efforts
To promote Jammu & Kashmir
To promote North Eastern Region
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47
EXPAND RANGE OF PRODUCTS
42
4848 48
India 365 Day Destination
Make India Round the year Destination
India for ALL SEASONS and ALL REASONS
Stop over exploitation of Heritage and Cultural
products
Development of Niche products
Development of lesser known destinations
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4949 49
NICHE PRODUCTS
To overcome seasonality and unsustainable
footprint : Rural Tourism
Wellness and Medical Tourism
Adventure, Wild life and Eco Tourism
MICE (Meetings, Incentives, Conventions and
Exhibition) Tourism Film Tourism
Cruise Tourism
Cuisine and Shopping Tourism
Golf, Polo and sports Tourism
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5151 51
Lesser known Destinations
GO BEYOND :
The OBVIOUS.
Visit lesser known destinations.
Create new infrastructure with the help of
private sector.
Expand range of destinations and products. Respect Carrying Capacity
Responsible and Sustainable Tourism
52
HYGIENE & SANITATION
36
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53
Sanitation, solid waste management and cleanwater are major concerns
Sensitizing and creation of general awarenessamong all stakeholders, including localcommunities, required
Extensive Social Awareness Campaigns underAtithi Devo Bhav initiative
HYGIENE & SANITATION
54
Campaign Clean India started on 20.12.2011
Qutab Minar adopted by ITDC as first monument.
More stakeholders c