Reputation Presentation

8/3/2019 Reputation Presentation

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The University of Hong Kong Tsinghua University - China

The University of


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Study Aboard in Asia

Client Top Universities in Asia

1. Tsinghua University

2. The University of Hongkong

3. The University of Tokyo

.

Target Audience: current andpotential college students fromAmerica


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Statement of the

problemWhat is the global conversation about topuniversities in Asia?

- Still behind American or British universitysystem

- Not well acknowledged

-

Not that visible


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Statement of the

problem How the topic is currently

perceived in the US

- Only 1% of students from the US studyabroad each year.

- 2009-2010: a modest decline of 0.8% ofAmerican students who study aboard

- Favorite study aboard destinations

1. The United Kingdom - 6% fewer students than inthe previous year.

2. Ital down 11%


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Statement of the

problem My clients perspective of the situationThey can provide as high-quality education as

universities in America and Europe.- A culture mosaic and diverse language

- A wide range of disciplines from philosophy to

physics, from medicine to music- A high-quality research over a broad range of

disciplinary and cross-disciplinary areas


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Where is the gap?

Americanstudents

-

Study aboardless

- Not aware ofuniversities in

Asia- Not consider Asia

to be one of thetop destination

Asian Universities

-Provide high-quality

education-As good asAmerican andEuropeanuniversities-Students will chooseAsia as the topdestination


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How to change the

conversation First Step: Analyze the reasons why Americansstudents are not studying aboard in Asia

StudentPoll by American Council on Education & College Board


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How to change the

conversation?Second step Apply PIE to create BELIEVERS forAsian Higher Educational System


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Desired Outcome

Engage American students to different wayof achieving academic success

Validate an accurate quality of universitiesin Asia as capable of producing well-equippedstudents

Connect American students with newlearning environments that will prepare them tomake a difference in a globalised world full ofopportunities.


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How to change the

conversation?1. PROVOKE:

Call for studying aboard in Asia by proposing an

idea that Asian universities will offer full-ridescholarships for Americans students.

-. Pass the language exam

-. Excellent academic results


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How to change theconversation

2. Invoke

Calling on a point of view that top universities in

Asia are as good as the best universities

- Get ranked higher by the USNews ranking basedon QS TopUniversities

- Work on : recruiting more international faculty,staff and students

- Challenge the USNews old ranking system lacksof students voices
http://www.topuniversities.com/university-rankings/world-university-rankingshttp://www.topuniversities.com/university-rankings/world-university-rankings


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USNews Ranking: QS TopUniversities

Based on an international survey of 9,000

academics who assessed the institutions'v research facility

v teaching quality

v ability to recruit staff and

students abroad.
http://www.topuniversities.com/university-rankings/world-university-rankingshttp://www.topuniversities.com/university-rankings/world-university-rankings


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Challenge the USNews Ranking system

- Lack students voices

- Actual performance of faculty

Op-ed essays in US major newspapers to start aconversation


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3. Evoke

Call to mind of American students by offering

language program for high school students fromtheir first years

- Prepare American students for a competitivefuture

- Study aboard opportunities


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Collaborate with high schools across America tooffer language programs

Using social networking to attract students


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Questions?

Documents

Reputation Presentation