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DIVISION OF FINANCE Residential Identity and Cultural Evolution: A Framework, Impacts and Case Study Approach

Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

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Page 1: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Residential Identity and Cultural

Evolution:

A Framework, Impacts and Case Study

Approach

Page 2: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Culture

“Culture: the ideas,

customs and social

behaviour of a

particular people or

society”

Oxford Dictionary

Page 3: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Culture

“Residential Culture:

what gets you on the

front page of the

newspaper”

Res Life Manager

Page 4: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Understanding Culture

“In order to encourage the expectations, attitudes,

and values of student culture that are consistent

with the educational purposes of the institutions,

these cultural elements must first be discovered

and understood”

Kuh, 1990 (p.47)

Page 5: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Our approach

By understanding the factors which shape

student connectedness, a greater range of

positive and affirming behaviours can be

encouraged within residential culture, leading

to increased student success and student

engagement. So, we need a framework to

analyse what‟s going on...

Page 6: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Plan for our presentation:

• CSU Snapshot/Overview

• Introduce framework

• Application of framework: Towers, CSU Bathurst

• Past – where we have been

• Present - Where we are at

• Future – where we are going

• Questions

Page 7: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

CSU – Students and structure

• Regional University

• Student Enrolments:

• 14,500 internal

• 24,100 external/distance education

• Multiple campus locations

Page 8: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

CSU – Structure

• Division of Finance

• Residence Life

• Accommodation

• Catering and Retail

• Events (conferences and graduations)

Page 9: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Residence Life - Student Accommodation

Page 10: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Four Frames Approach

Bolman & Deal (2008) use four lenses to examine

the situation/organisation.

“Multi-frame” thinking:

• repositions your perspective to consider other

influences;

• considers variation in interpretation

• to „reframe‟ is to look from another angle

Page 11: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Four Frames (Bolman & Deal, 2008)

Structural Human

Resource

Political Symbolic

Frames are used to analyse the situation or organisation,

and direct development of effective change strategies.

Page 12: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Examine the organisational design (formal roles and

responsibilities) often visible as an organisational chart

+ We have adapted the theory to include the physical

structure in this aspect of analysis of residential settings

Analysis of the formal organisational structure, and

building layout and features

Structural

Page 13: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Organisational Structure

Staffing context: CSU has no full time staff living on site.

VC Executive Director Director

Manager Northern Zone

Campus Coordinator (Bathurst)

Head Resident (Student)

Residential Advisors (students)

+ Student focused structure – student driven leadership

Page 14: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Bathurst Campus – “precincts”

4 Main Precincts = “Halls of Residence”

•Towers

•John Oxley Village

•Chifley Halls

• Macquarie Village

• Mitchell, Truskett, Gordon (known as MTG)

•Diggings

Page 15: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Towers – Fact File

• Built in 1968

• Heath House & Cottrell House

• Awarded the Sir John Sulman Medal for

Architecture and Design in 1970

• 256 Beds

• Catered residence

Page 16: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Towers – Circa 1968

Page 17: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Towers – Structural Frame pre-2010

Physical structure

• Aged, concrete structure

• Run down

• Noisy

• Doesn‟t meet current codes

(fire safety)

• Demolition under consideration

Formal structure:

• Head Resident

• 8 RAs

• Social, pastoral and

administrative roles

Page 18: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Frames the human needs and organisational requirements

of personnel, and the resources that personnel possess:

• Skills

• Attitudes

• Energy

• Commitment

This frame examines the „fit‟ between the needs of the

organisation and the individuals who are within it.

Human Resource

Page 19: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Towers – Human Resource Frame pre-2010

RAs were the „alpha personalities‟

Student body:

• Skills: low academic performance

• Attitudes: strong social focus, acceptance of alcohol &

drug use, academic work a low priority

• Energy: devoted to social activities

• Commitment: to social activities

Page 20: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Who has the power?

This frame examines the powers in the real-life process of

making decisions and allocating resources.

Sources of power: position (authority); control of rewards,

coercive power, information/expertise, reputation, personal

power/charisma, alliances/networks, access and control of

agendas

Framing context: Who has control of meaning & symbols?

Political

Page 21: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Towers – Political Frame pre-2010

Students:

Towers was where the minority ruled, because no-one was

prepared to speak up.

RAs were big personalities to try to manage the students

who chose to live there Human resource frame

Power = students (a minority of dominant, male and female

residents).

Links to symbolic „party central‟ reputation

Page 22: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Towers – Political Frame pre-2010

University Hierarchy:

To the university, Towers was a potential liability:

- reputational liability

- physical liability

- risk liability

Page 23: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Images and associations linked to organisation, with

symbolic resonance to embody culture;

Symbols may be: myth, vision, story, play, ritual, heroes

or heroines, ceremony (initiations/rites), unique language,

Symbols are socially constructed; stories establish and

perpetuate tradition.

Symbols may be tangible and visible, but also intangible or

invisible.

Symbolic

Page 24: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Towers – Symbolic Frame pre-2010

• Culture

• Stories

• Events

• Traditions

• Rituals

Page 25: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Summary of our Four Frames analysis:

Up to about 2010, Towers could be described as:

• Reputation = Party central

• Alcohol and drug use visible

• Campus eyesore

• Run down/ regularly trashed

• Low academic performance and retention

• GPA average 4.58 Towers 4.25

• Retention 85.6% Towers 73.7%

Structural Human

Resource

Political Symbolic

Page 26: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

How did the Four Frames analysis help?

What did we consider, and decide to do?

Structural Human

Resource

Political Symbolic

Page 27: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Strategies Implemented – evolve CULTURE

• RA Selections - „The Phil experiment‟

• Colours

• Logo

• Academic Support Program

• Physical refurbishment investment

+ Dance as a symbol of change

Page 28: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

RA Selections

“The Phil Experiment”

- A different type of RA was chosen

Page 29: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Colours

Page 30: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Colours

Page 31: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Colours & Symbols

Page 32: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Towers – old logo...

Page 33: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Towers - new logo

Page 34: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Academic Support Program

24 Hour Study Room

+ Residential Tutors

• Peer led

• Informal sessions

• Visibility of study

• Cultural shift

Page 35: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

University Strategy considerations

•Estimated $3.5 million to $4 million to demolish

•Replacement cost $30 million

• estimated $120,000 per bed x 256 beds

Page 36: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Before

Page 37: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Page 38: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Page 39: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

University Strategy considerations

•Refurbishment of $5 million to refurbish and bring

to code

250 students accommodated in the centre of

the Bathurst campus

Value of each student to the university

= $60000

Page 40: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Refurbishment

Page 41: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Page 42: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Page 43: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Page 44: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Page 45: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Dance

Each year, each Bathurst precinct develops a

dance to a current song. Each cohort then

performs this dance whenever, wherever it plays.

• Up until 2010, Towers didn‟t participate. Refused.

• From 2011, they participated.

• In 2013...

Page 46: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Dance

Towers Dance 2013.MOV

Page 47: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Where to in the future?

Structural Human

Resource

Political Symbolic

Page 48: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Page 49: Residential Identity and Cultural Evolution: A Framework ...aacuho.epicconferences.com.au › ...presentation2.pdf · • Alcohol and drug use visible • Campus eyesore • Run down

DIVISION OF FINANCE

Contact:

James Kelly

[email protected]

Tel: +61 2 6338 6960

Joanne McRae

[email protected]

Tel: +61 2 6338 6127