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Jacob Steven Nelson 82 East Road, Troy, NY 12180
[email protected] / 5185983924
STATEMENT
Seasoned blogging professional well versed in B2B marketing practices and standard fiduciary obligation.
Seeking an opportunity to help an established firm drive its internet presence in order to increase sales and
industry relevance.
EDUCATION Springfield College, Springfield, Mass. Bachelor of Science: BusinessEntrepreneurship, minor: Professional Writing, 2014 GPA in major: 3.0, in minor: 3.4 EXPERIENCE Enigma.Co, Troy, NY Blog Manager, April 2015Current
● Produce content for new men’s boutique in order to increase on site visits and eventual sales. ● Curate material to the tastes of a growing customer base in a rapidly gentrifying capital region of upstate N.Y. ● Cover relevant lifestyle topics as a way to heighten validity of brand & thus increase awareness.
The Record Newspaper, Troy, NY Staff Clerk, October 2014January 2015
● Liaised and collaborated with all corresponding staff in order to formulate schedules on a weekly basis. ● Sequencing high traffic days up to a month in advance in order to prep the scheduling system, Saxotech, with
preliminary outlines of where specific events would be placed. ● Compiled scheduling in order to maximize both eviewership and in print viewership of the newspaper. ● Filtered information on scores and happenings from around the capital region, not notable enough for the front
page, and consolidated summarized event posts, nightly. RezBiz, LLC, (From home Based in Chicago, Il) Resume Writer, May 2014November 2014
● Managed all aspects of a full client base and adhering to specific resume wants/needs ● Utilized client input to create an efficient flow of work in a strictly webbased environment. ● Formatted documents in order to make the client as 'job ready' as possible when seeking new opportunities.
Luso Federal Credit Union, Ludlow, Mass. Marketing Intern, February 2014May 2014
● Created images on adobe and dreamweaver for website and other promotional uses. ● Gathered information for and oversaw designing of quarterly newsletters and loan promotions. ● Two month research project on customer retention relative to age demographics and social platforms.
BostonLax.net, Boston, Mass. Staff blogger, Seasonal: Spring, February 2013August 2013
● Managed all content (text, videos, pictures) for all three leagues in Western Massachusetts. ● Liaised with prominent coaches on player/team rankings during pre, mid, and postseason. ● Ranked players by position and class year to determine allstar game eligibility. ● Posted 10 articles/updates in an eight week span, totaling 13,000+ views.
MGM Springfield, Springfield, Mass. Marketing/Public Relations Intern, MarchMay 2013
● Directed editorial content for submission to local newspapers/online outlets. ● Published in the Springfield Republican in a letter to the editor entitled 'MGM will make city a new
boomtown' on April 19th, 2013. ● Managed office specific software consolidating voter registration information, demographics for targeting.