Joel A. Medel Bustamante Celular + 52 1 (55) 33 16 73 58

e-mail jmedel_bustamante@hotmail.com

Marketing and Sales Manager ( Retail )Objective: Develop a commercial and marketing strategies, and find the best sales opportunity in the market. Growth the profit for the company, control of the inventory. Experience Aug-2014 - Today Brother, / Printer and Consumer Products

Corporative Electronic y Computer

Product Manager

Product definition for the different channel : Retail, Corporative Government, Wholesaler and others.Open new customers (Compu Dabo, Chedraui, Comercial Mexicana, Office Depot, Sams, Cotsco, Liverpool y Palacio, )

Leader of sales and marketing department Responsible of brand awareness in different markets. Develop a strategies for Price and planning the activities vs principal’s competitors. Make a marketing plan and a business plan for the next 2 years. Negotiation with Plants in China and develop the best product whit the best specs for a

Mexican market. Review every weeks the customers sell out , and detect problems and define a solutions. Definition of Budget and forecast Control of P&L

Achieves : Win in this year a 1 place in market Share with 300 K units in the year.

2009-2014 Lanix Computer Div. Latin America.

Retail Director

Team Leader of Marketing and Sales Department Develop different markets in computers Tablets and Phones . Make Commercial Strategy for the different channels like Retail, Direct and Distributors Leader of different Programs to develop distribution channels like Consumer and Pyme Develop and control of Strategy Price, Promotions Leader and control of the growth and profit per product. Team leader of campaigns with deferent agencies Develop and control of Strategy Price, Promotions, develop products and distributions

channels. Launch Retail market

Achieves : Launch the Lanix brand in retail channel sales in Q1 for 18,000 Units, open new customers like: Office Max, Walmart, Carrefour, Costco, Sam’s Club, Elektra,

2004-2009 Lenovo Mexico. México, D.F.

Comercial Manager (Retail)

Team Leader of Marketing Department Strategy Price, Promotions, develop products and distributions channels. Make of different Programs to develop distribution channels like Consumer and Pyme, Club

Lenovo MKT plan of commercial Business, (next 2 years). Product Strategies and coordinator of brands managers and MKT intelligence (Price and

product Definition) Team leader of campaigns with deferent agencies Team leader of 6 person of Marketing Area, and coordinator of Marketing Agency , PR and

promoters. Develop: launch of consumer strategy Launch consumer market

Achieves: Growth 38% Sales year to year, Channel programs implemented: Club Lenovo, Coomarketing, Sell Out Rebate, Business plan of Lenovo Mexico to 6 months, Planning the strategy of communication.

July-2002–July -2004 Epson México S.A. de C.V. Transnational Corporative

Brand Manager

Coordinator of brand Equity Advertising strategy in Billboards radio and TV. Business Plan each category. Retail Presentations and introductions of different brands in coordination of sales area Trade marketing with wholesaler. Marketing Study (Select and Nielsen) find the commercial opportunities in the potential

channels. Coordination the advertising campaign in the mass merchandiser channel, Specialized, clubs

and Department Stores. New products launch and benchmark of principals competitors Coordination Expos and Internationals events . Price analysis and responsible of operational profits A product Benchmark, and value change in the different channels distribution. National advertising campaign with coordination with the principals retails like Office Depot

Office Max, Sams, Cotsco, Wal-Mart, Comercial Mexicana, Gigante, Department Stores and home centers

Coordination of advertising agency and Public relation.

November 1998– May -2002 Casa Cuervo S.A. de C.V. Business Corporative.

Brand Manager

Administration of products lines. Develop LA consumer Market like Chile, Argentina, Colombia and Brasil. Introductions the brands in to the Retail market Working together with promoters for tasting of different cocktails and liquor combinations. Advertising campaign in TV, magazines radio, cinema and billboards. Business Plan each category and distribution strategy. Production and develop of sponsorship of different events in agreement of strategy product. Coordination of events tasting in canteen and bars with promoters y accord to make a Brand

Awareness Marketing Studios with Nielsen in according to find a potentials market and business

opportunities. Presentations a different customers like Wal-Mart, Comercial Mexicana, Superama, Clubs,

departments stores and wholesaler. New products launch and develop the sales kit for the all the customers. Events and expos in Europe and USA.

1991–April - 1998 Texaco Lubricants MexicoTransnational CorporativeMarketing Manager

Business Plan each category and distribution strategy and reporting to New York. Strategy plan for next 3 years Develop a commercial strategy each products lines. Coordination the advertising campaign in the wholesaler and Mass Merchandiser. Definition of all design products like label, box, features in the package and colors. New products launch and principal competitors analysis. Advertising campaign in TV, magazines radio, cinema and billboards. Business Plan each category. Coordination of advertising agency and Public relation. Coordination of expo international every year in Colon Germany.

Degree 1987–1991 Universidad Iberoamericana, .Licenciado en Comunicación, Marketing Specialized (Titulado)

2001 – 2004 Universidad Iberoamericana / Universidad de Barcelona.Maestría en Finanzas / Master

1998 Diplomado en Mercadotecnia AvanzadaITAM

Training. 1996 Rochester N.Y. DPS Integrated Solutions1996 Leesburg Vi. Annual High Volume Marketing Workshop1997 Miami Fl. Annual DPS Marketing Workshop1998 Palo Alto Cal. PARC Netware environments course1999 Houston Tx. Managing People & Processes

Languishes. English: 100 %TOEFL 596 P.