Profile Summary• MBA (Marketing) with an impressive nearly 14 years of experience in Marketing, Business

Development and Strategy Formulation• Created, launched and evangelized the marketing platform and implemented comprehensive sales

strategies resulting in the overall growth and profitability for the organization• Directed the timely development and execution of marketing plans and strategies, product launches

and new advertising campaigns while ensuring that sales growth and profit goals were met• Proficient in performing various bottom line activities like ensuring business development, after sales

support, manpower management and achieving NSR objective as per budget• Experienced in managing top line functions like formulating annual budgets, sales strategies,

monitoring sales targets, market positioning, collection targets and so on• Hands-on experience in performing various functions like budgeting, monitoring collection targets and

account receivables• A result-oriented professional with strong analytical, communication, interpersonal and organizational

skills

EducationMBA (Marketing) from SGRR Institute of Technology and Science, Dehradun, HNB Gharwal University in

2004Bachelor of Business Management (Marketing) from SGRRITS, Dehradun in 1999

Other:Six months Diploma in Computer Application from Aptech, New Delhi

Area of ExcellenceSales & Marketing Territory Growth Management Strategy Formulation

Strategic Market Positioning Market & Competitive Analysis Budgeting

Distribution / Channel Management

Sales Training & Leadership Team Management

Career Timeline

Manish Kumar SinghMarketing ~Business Development~Strategy Formulation

Demonstrated record of achievement in conceiving & implementing ideas that have fuelled market presence and driven revenue.

kumar_m_singh17@rediffmail.com/mks010777@gmail.com 09992593061

Pls. insert photo

Jul’12- till date with M/SKhanna Paper Mill Ltd., Gurgaon as Regional Manager

Key Result Areas:

• Managing top line activities like budgeting, monitoring revenue generation, formulating sales strategies, achieving collection targets and controlling account receivables

• Formulating annual budgets and allocating monthly/quarterly sales targets across product lines and against zonal sales target

• Implementing sales strategies as per products and geographies while monitoring ASM sales targets on weekly basis to ensure achievement of sales targets for the region

• Tracking distributors/converters off take to analyze current performance/zonal sales and market share targets

• Performing various functions like monitoring achievement of collection targets, timely receipt of payment, managing overall account receivables, meeting NSR objective as per budget

• Analyzing regional market trends and gathering competitive information regarding new product and sharing the same with the production team to ensure consistent increase in market share

• Extending support in various activities like recruitment, training & development of employees, communicating job

expectations and providing them with an appropriate coaching

Highlights:

• Led brand planning and overall marketing initiatives for the new wood based product/elegant super print (product / brand name) account worth INR Rs.1Crore

• Conceived strategies and coached sales teams and drove incremental revenue of over INR Rs.25Crore

• Stabilized a INR Rs. 4-5Crore brand, resulting more than 100% growth in a declining category after a 6year, 95%

decline

• Led competitive research and expanded reach of premium product in our product basket,Grfika super printbrand

through revised target definition

• Bagged additional territory to look after award or Certificate of Appreciation for taking good control overreceivable, minimum inventory level and introduce good financer to do big tender jobs initiatives

Sep’06- Jul’12 with Hero Cycles Ltd., Punjab as Dy. Manager –Marketing

Key Result Areas:

• Served as an Area Manager and managed various functions like procuring order, meeting sales and collection targets

• Fulfilled customer requirement in terms of product development and ensured timely execution of orders and their

dispatches

• Managed quality issues in co-ordination with plant Q.C department

• Coordinated with distribution channels and resolved their issues on daily basis

Jan’04- Sep’06 with M/S Bhushan Steel & Strips Ltd., Nashik / Mumbai as Key Account Manager

Nov’99- Dec’01 with M/S Birla Transasia Carpets Ltd., New Delhi as Executive Marketing

IT Skills• Proficient with the usage of SAP ECC6 Version

Personal DetailsDate of Birth: 1st July 1977Languages Known: Hindi, English and PunjabiAddress : Plot No.- 25, Engineers Enclave - Jakhan, 2nd Floor, Rajpur Road, Dehradun, Uttarakhand -248001

Location Preference: Delhi/ NCR, North India, Bangalore, Hyderabad.

Industry Preference: Packaging, Paper, Steel and FMCG