Resume - Somen Saha

7/16/2019 Resume - Somen Saha

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SOMEN SAHA

3 Pine Street, Sharon, Massachusetts 02067

(781) 492-3881 / [email protected]

DIGITAL MARKETING MANAGER | PRODUCT MARKETING MANAGER

Extensive and progressive management experience in Digita l Market ing and E-Commerce Strategy ,

specialization in Customer Acquis i t ion and Convers ion. Deep experience in strategy and implementation of SEO, SEM, Socia l Media, CRM and Analyt ics complemented by technical skills as Data Architect .Certified in SalesForce.com and Oracle .

FUNCTIONAL EXPERTISE:

• Customer/Account Relationship & Business Management

• Global IT Management

• Social Media Marketing

• Web Data Analytics

• Budgeting & Planning

• CRM Strategy (A/B & Multivariate Testing)

• Cross-functional Team Management

• System Solution Architectures

• Cost & Resource Estimates

• Product Roadmap Management

• Marketing & IT Project Management &Tracking

CERTIFICATIONS:

Certified Salesforce Administrator Certified Oracle (9i) Associate (OCA)

AWARDS AND RECOGNITIONS:

• Received four service excellence awards in 2006

• Presented “ Mobile gaming and its future” to the World Lottery Association in Vancouver, Canada and Munich, Germany

• Authored white papers on technical and business comparisons between open-source and -proprietary platforms

EDUCATION:

Harvard University, Cambridge, MassachusettsDiploma/Data Architecture

Boston University, Boston, MassachusettsDip loma/Cl ient Server Programming

Calcutta University, IndiaBachelor Of Science/Computer Science

Technical Skills: Analytics: Omniture SiteCatalyst 15, SAS, Oracle,

SEO Tools: Google Analytics , SEOMOZ, Internet Business Promoter 11, Market Samurai, Scrapebox CRM: SalesForce CMS: Joomla, Wordpress, Drupal, Documentum 4.2.6 and 5.1 Creative: Adobe CS5.5 – 6, Omnigraffle Languages: Sql, Pl/sql, HTML5, CSS3, XHTML, Flash 8, Dos, Korn Shell, PHP, JQuery O/S: Mac OS X, Solaris 7, 8 & 9, Linux, MS-Dos, Windows 2000/XP/VISTA

Database: Oracle 9i, MySql, Sql Server, ACCESS Tools: ERwin, ERstudio, DBartisan, TOAD, Sql*Plus, Rman, OPS, Crystal Reports, OEM, Oracle Designer

App. Servers: Weblogic 6.1, Websphere, ATG Dynamo 5.6, Jakarta & Apache, Oracle 9iAS



SOMEN SAHA

PROFESSIONAL EXPERIENCE:

STAPLES. INC., Framingham. Massachuset ts (Apr i l 2012 - May 2013)

The 2nd largest online retailer in the world with more than 6.7 Billion Dollars in revenue - Office Products, Office

Supplies, Furniture, Technology - $20 million revenue in B2B market

MANAGER-MARKETING PROGRAM ANALYTICS (2012-2013)Direct digital strategy, business analysis, and analytics execution. Supervise two senior analysts, multiplecontractors and two digital agencies. Duties include: spearheading the building of solid data foundation for Global Digital Marketing; creating and socializing standard reports with insights into KPI that help in optimizing

marketing spend and increase revenue; aligning business requirements with Salesforce implementation;managing telephony integration with Salesforce Call Center application for B2B Customer Service Business Unit;

optimizing lead qualifications with Salesforce and Omniture; promoting cross channel and cross business winsand revenue share; defining goals and success criterion for Digital Marketing initiatives; assisting in tying big-

data, web data and CRM data together to calculate Life-time Value of customers.

Accompl ishments:

• Created a Business Intelligence database that connects Web-Click stream data (Omniture) with Customer

Data (Salesforce, OMS)that increased analytics and reporting productiv ity by 70%.

• Increased visits by 40% while decreasing unqualified leads by 65% year over year.• Established digital marketing success metrics and KPI foundation with 10+ periodic scorecards.• Increased conversion of landing pages by 30% utilizing A/B and multivariate testing.

TECHNICAL DELIVERY MANAGER (2012)

Oversaw all aspects of business analysis, project management and solution architecture. Lead technical delivery solution for 2nd largest project at Staples. Key duties included: spearheading discovery, design anddevelopment effort to support Business and IT in delivery goals; liaising between Business and IT; providing

leadership to projects requiring technical and business involvement; mentoring staff to align with project goalsand deliverables; mitigating technical and strategic barriers to project milestones; reporting on various in-flight

projects to IT and Business stakeholders: promoting out-of-the-box thinking and fostering cross-functionalcollaboration.

Accompl ishments:• Delivered number 1 project (Staples Marketplace) on time and within budget, increasing Staples SKU

count from 30,000 to 90,000.• Owned and delivered key technical project allowing mobile platforms to access Staples.com (increased adoption by 10%).• Help stakeholders identify gaps in internal IT guiding strategy to adopt and integrate wholesaler platform saving more than 2.5 mil lion.

BOSTON WEBDESIGN. LLC. Sharon. Massachuset ts (June 2006 - Apr i l 2012)

Boston's 2nd largest Webdesign and SEO agency with annual revenue of $2 million - Formerly Geek-Nextdoor.

FOUNDER/PRINCIPAL ARCHITECT

Directed 30 offshore employees and one on-shore marketing director. Established client sites as top rankingsites with popular search engines using organic SEO, online marketing and SEM. Primary duties included:consulting with more than 50 clients on Salesforce implementation and training; establishing Boston Webdesign

website as a dominating force on Google with multiple first page rankings with over 100 keywords; establishingcompany as Google Adwords Expert Service Provider; creating comprehensive implementation paths for clientcompanies to establish SEO strategies for short/long term Search Engine Dominance; creating mobile platforms

based on existing infrastructure, leveraging both native and conventional code bases; creating a trusted brandby providing on-time, on-budget delivery of projects; establishing an offshore development shop to handle

complex development projects, while keeping the architecture and design plans in-house; delivering projectsthat are cost effective to budget conscious consumers, emphasizing value above price.



SOMEN SAHA

Accompl ishments:

• Built business from a one person operation to 30+ employee agency.• Established Boston Webdesign at top of several search engine results using SEO and SEM for 100+ high-value keywords.• Propelled over 100 companies realized 70% ROI using digital marketing strategy.

GTECH CORPORATION, West Greenwich, R I (Apr i l 2004 - June 2006)State-run Lottery Software and Hardware provider with 1.5 Billion in revenue. GTECH enjoys 90% State-runLottery market share.

PRODUCT MARKETING MANAGER I I - INTERACTIVE LOTTERY (2005-2006)

Lead a team of two business analysts, four integration engineers and one solutions architect. Duties included:creating the interactive roadmap including projection of budget and resources; leading project to migrateSaleslogic CRM to Salesforce platform; directing mobile and web interactive lottery initiatives for all GTECH;

leading efforts to evaluate merger and acquisition targets; creating template to understand technology andbusiness comparisons between partners with disparate competencies; defining several new verticals in

interactive gaming space; leading product development to satisfy customer commitment while constantly adjusting against changing requirements; proactively identify and mitigate project risks throughout the

development lifecycle.

Accompl ishments:

• Reversed stagnant development effort and saved GTECH more than $200,000 in 2006.

• Oversaw worldwide implementation of new vertical - Sports Betting Systems.• Successfully sold B2B solutions to several new states with price tag of $1 to $14 million.• Designed and implemented automated tool for GTECH Sales and Marketing group.• Participated in cost reduction initiatives that resulted in 30% cost savings for the fiscal year.

TECHNICAL PROJECT MANAGER - SYSTEMS INTEGRATION (2004 - 2005)

Led several successful international implementation projects including state lotteries of Canada, Israel, Germany

and Holland. Managed 30+ IT professionals and business analysts through complex projects.

ADDITIONAL EXPERIENCE:Harvard Business School Publ ishing , Watertown, MassachusettsData & Systems Architect

WEBCT, Inc., Lynnfield MassachusettsLead DBA - Oracle

Telegea, Inc ., Waltham, MassachusettsDatabase Manager - Oracle

Online Environs , Cambridge, MassachusettsData Modeler - Oracle



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Resume - Somen Saha