Retail Book of Innovation

INNOVATION IS CENTRAL TO OUR MISSION AND SET OF VALUES.

WE STRIVE TO CONTINUOUSLY ENCOURAGE OUR PEOPLE TO STRENGTHEN OUR INNOVATION

CULTURE THROUGH AN ACTIVE PARTICIPATION.

THIS BOOK IS A CELEBRATION OF THEIR CURIOSITY, CREATIVITY, ENTHUSIASM, INITIATIVE,

RESILIENCE AND CUSTOMER-ORIENTATION THAT ARE KEY INGREDIENTS TO OUR SUCCESS.

INNOVATION IS CENTRAL TO OUR MISSION AND SET OF VALUES.

WE STRIVE TO CONTINUOUSLY ENCOURAGE OUR PEOPLE TO STRENGTHEN OUR INNOVATION

CULTURE THROUGH AN ACTIVE PARTICIPATION.

THIS BOOK IS A CELEBRATION OF THEIR CURIOSITY, CREATIVITY, ENTHUSIASM, INITIATIVE,

RESILIENCE AND CUSTOMER-ORIENTATION THAT ARE KEY INGREDIENTS TO OUR SUCCESS.

06 Projects p.32

01Contributing to the

future of retail p.08

02Taking

innovation live p.12

03 Ecosystem p.18

05Facts andnumbers p.26

04 Challenges p.22

—10

CONTRIBUTING TO THE FUTURE OF RETAIL

INNOVATION IS PATENTTHROUGHOUT ALL OUR BUSINESS FUNCTIONS AND ACTIVITIES, IN WHICH WE KEEP GENERATING, EXPERIMENTING AND IMPLEMENTINGNEW IDEAS AND SOLUTIONS

RETAIL BOOK OF INNOVATION ‘15

—11

Acknowledged as a top priority in SONAE, innovation is patent throughout all our business functions and activities, in whichwe keep generating, experimenting and implementing new ideas and solutions that, in turn, allow us to excel in the development of competitive businesses that create value for all stakeholders.

One of the most prominent and verifiable signs of the importance we give to innovation is the financial magnitude of our investment in research. development and innovation. This indicator exhibits a two-digit average annual growth rate since 2005, significantly higher than, for instance, the one observable on the group of the 1.000 world biggest companies in terms of R&D+i spending.

To ensure the success of our innovation endeavours, we rely on the active participation of an increasing number of our people, representing different areas and levels of the organisation, on the facilitation and acceleration of the innovation flux by a dedicated internal team and on the collaboration of an international open innovation network, involving already more than 150 partners in dozens of countries.

Every initiative pictured in this book reflects the attention, commitment, dedication and talent of a project team that resiliently pursued a novelty capable of remarkably improve our customers' shopping and/or consumption experience as well as our competitive strength as a retail player. Each one of these is both an hymn to our conception of innovation and a stimulus to keep delivering results worthy of portray in the years to come.

Luís Filipe Reis PRESIDENT OF FINOVCHIEF CORPORATE CENTRE OFFICER

CONTRIBUTING TO THE FUTURE OF RETAIL

—14

CREATINGINNOVATIONIS INHERENTTO OURCORPORATEMINDSET.

Creating innovation is inherent to our corporate mindset. Three stages can be identified: starting with a vision of “what it could be”, increasingly leveraged on both early clues about what the future may hold and insights around customers’ needs and preferences, followed by progress towards the vision through an empirical test, and learn approach that ultimately leads to the implementation phase.

The participation of our colleagues in this innovation flow is of paramount importance to us and, accordingly, we have settings, links and initiatives in place to foster the acquisition, development and retention of internal practitioners and to ensure their contribution. We are equally as driven concerning the external dimension of our innovation ecosystem, where we enrich and consolidate an already fairly prolific, eclectic, and international network of partners representing the scientific, technological, business, entrepreneurial and customer spaces. These aspects allow us to cover the entire virtuous cycle, converting knowledge into economic value.

TAKING INNOVATIONLIVE


—15

Nuno Lopes GamaHEAD OF INNOVATION & FUTURE TECH

TAKING INNOVATION LIVE

All this activity implies, on the one hand, a considerable human and financial investment. On the other hand, it also ensures we stay on track to become stronger and faster and that we reach new heights in our business performance (a triad we codenamed “Business Olympics”) and leads to positive externalities and reactions, namely increasing external interest in knowing more about our model and practice and willingness to partner with us, in several 2015 events such as:

• official visit from Carlos Moedas, the European Commissioner for Research, Science and Innovation, and José Carlos Caldeira, the President of the Portuguese Innovation Agency;

• invitations to speak at prestigious events highlighting innovation within the retail industry such as at the World Retail Congress, the Shopper Marketing AECOC (Asociación Española de Codificación Comercial) or the European Parliament’s Round Table about the Data-Driven Retail Sector, to name just a few;

• requests to evaluate the merit of projects of young scientists, designers and entrepreneurs, as part of the jury panel at awards and contests;

• the interest shown by important international business and institutional players to have a more intimate level of cooperation with us concerning innovation, translating into joint participation in think tanks, study tours, data and knowledge sharing, immersion experiences, and the award of consortia projects.

As we develop hundreds of notable innovation initiatives each year, it is always an arduous (and sometimes bitter) job selecting the few to be spotlighted in a yearly book. However, as we are very confident that the impact, uniqueness and/or symbolism of the ones that succeed more than justifies their selection, we invite you to peruse the results of our collective determination to take life-improving innovation live.

—16


INNOVATION AT SONAEDECENTRALIZED MODEL WITH CENTRAL FACILITATION/ACCELERATION

EXTERNAL INTERNAL

SONAE CAPITAL

SONAE MC

SONAE INDÚSTRIA

SONAE SR

SONAESIERRA

SONAE RP

RETAILINNOVATION

UNIT

OurActors

Science & Tech

PartnersInstitutions

Agencies

R&D Labs

Providers

Schools

Tech Transfer

Units

Associations

Governments

Customers

B2CB2B

EntrepreneurshipPlayers

RetailPlayers

Retailers

Suppliers

VentureCapital

IncubatorsAccelerators

StartupsScaleups

InnovationCommittee

Our PeopleOther Units

FINOVNOS

SONAE FS

SONAE IM

INNOVATION COMMITTEEAdelino MirandaCost Control Manager, Asset Protection, Sonae MCAna Cristina FonsecaHead of Human Resources, Sonae Ana SilvaInnovation Specialist, Innovation & Future Tech, Sonae António PinheiroFinancial Controller, Sonae RPAna Catarina MartinsProject Management & Continuous Improvement, Sonae SR Bruno MourãoIT Strategy & Enterprise Architecture, Experimentation and Strategic Partnerships Lead, Business Information Technology, Sonae MC Bruno PereiraSenior Graphic Designer, Store Concept, Sonae MCCarlos SilvaOperations Director, Sonae MCCatarina FernandesHead of Communications, Brand & Corporate Responsibility, Sonae Cristina Braga da CruzHead of Product Development, Non-Food, Sonae MCDaniela MendesInnovation Analyst, Innovation & Future Tech, SonaeDiana PintoInnovation Specialist, Innovation & Future Tech, SonaeDuarte Nuno RochaInternational and Non-Food Quality Director, Sonae MCFátima ValinhasHead of Store Concept, Sonae MCFilipa FerreiraHuman Resources Business Partner, Sonae MCGina CasalSupply Chain Business Intelligence & Development in Electronics, Sonae SRHugo AlexandreProject Manager Officer, Worten Portugal, Sonae SRHenrique OliveiraControlling, MaxmatIlda CamposProgram Manager, Business Information Technology, Sonae MC João Nuno GuerraBusiness Development Project Manager, Well’s, Sonae MCJoão Pedro NunesSenior Business Analyst & Advisor, Planning and Management Control, Sonae Liliane CoutinhoMarketing Central Purchasing Manager at Marketing Department, Sonae MCLourdes MiguelImproving Our Work at Sales Department, Worten Spain, Sonae SR

Manuel Guedes PimentaBusiness Partner, Business Information Technology, Sonae MC Manuel LessaHead of Business Intelligence and Development, Zippy, Sonae SRManuela OliveiraHead of Business Partners, Business Information Technology, Sonae MCManuela ReisHead of Area, Control, Quality and Development, Administrative Services, SonaeMargarida Côrte-RealProject Manager & Continuous Improvement, Administrative Services, SonaeMarlos SilvaArea Manager Innovation & Future Tech, Sonae Nelson PereiraCommercial Development Director, Sonae MCNuno GamaHead of Innovation & Future Tech, Sonae Norberto AmaralFuture Tech Specialist, Innovation & Future Tech, SonaeNuno AlmeidaHead of Business, Bagga, Sonae MCOsvaldino VieiraSenior Project Manager, Equipment and Construction, Sonae MCPaula Correia da RosaBusiness Development Director, Well’s, Sonae MCPaula Filipa GomesIT Project Manager, Business Information Technology, Sonae MC Pedro Cupertino de MirandaRisk Manager, Risk Management, Sonae Pedro GonçalvesBusiness Partner, Business Information Technology, Sonae MC Pedro SantosHead of E-commerce & Mobile, Sonae MC Rafael DiasBusiness Development Director, Food Commercial Department, Sonae MCRicardo FernandesArea Manager of Customer Service, Sport Zone, Sonae SRRui BrazHead of Development, Logistics, Sonae MCTânia CalçadaArea Manager Future Tech, Innovation & Future Tech, Sonae Tiago Costa OliveiraInnovation Specialist, Innovation & Future Tech, SonaeTiago Ferreira de OliveiraBrand & Project Manager, Non-Food, Sonae MCTiago LagartoInnovation Specialist, Innovation & Future Tech, Sonae

TAKING INNOVATION LIVE

—17

—20

ECOSYSTEM

At SONAE we are proud of working with a growing collaborative ecosystem that acts as a powerful innovation multiplier. Our network of innovation partners includes academia, R&D entities, startups, incubators and accelerators, and other organisations, namely international retailers. From applied research to the co-design and development of products or services, our joint innovation initiatives cover a wide variety of topics and challenges. By combining our knowledge, competencies and technologies, we are able to increase the go-to-market pace of new research and technology while enhancing business agility and driving innovation in the retail industry.

E ENGINEERING

M MATHEMATICS

S SCIENCE D ARTS & DESIGN

M MANAGEMENTT TECHNOLOGY

>150PARTNERS

25COUNTRIES

4CONTINENTS

SKILLS:

SCIENCE &TECH

PARTNERS

RETAILPLAYERS

ENTREPRENEURSHIPPARTNERS


EE E SS SM T T

E

E E E

E EE

E E

D MMM MM

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MD

D D

DS

S S

S

M

E E E EE M M MM

E E E E E MMM M

EE M M MM MMM

EE E E EE MM T

EES M M M MTT

EEEE S MMM T

—21

The University of Porto is strongly committed to the creation of knowledge-based economic value. In the context of the web of business partnerships we have, SONAE is a key partner because of its challenging attitude towards innovation as a major source of competitive advantage.

Carlos BritoPro-Rector of the University of Porto for Innovation and Entrepreneurship

At Porto Business School we strive to be an innovative front-runner business school, an ambition aligned with the model of our School as a platform for engagement bridging the academic and corporate worlds. The relationship between Porto Business School and SONAE has been a source of mutual inspiration and a catalyst for innovation and excellence. As a “learning organization”, SONAE has generated a large amount of new business insights and has been a pioneer in adopting new methodologies for knowledge transfer.

Patrícia Teixeira LopesAssociate Dean | Porto Business School

Muzzley is dedicated to helping consumers create and enjoy a smarter home by leveraging the rapidly growing Internet of Things (IoT) device ecosystem. In partnership with WORTEN we're pioneering the education of consumers about the benefits of this exciting new product category. SONAE's innovative retail offerings are key to educating the consumer and our vision of a smarter home for all.

Jon CastorChairman of the Board | Muzzley

ECOSYSTEM

M S S ST

E

E

E

E E E E

E E M MM M

M M

M

M

MMS

S D M MMMM

EM

EE E E

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M M M M

EM MMM M M

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ED MM MM M M

ES MT

—24

CHALLENGES

The European retail sector comprises 5.5 million companies, employs 29 million people and represents 11% of the EU’s GDP. As in any other economic sector, innovation is a key element for retail competitiveness, challenging its future while demanding the rapid adaptation of services and value propositions for customers through continuous innovation within the entire value chain, from producers to customers.

Sonae, as a global actor of this sector, is actively working with the European Commission and other international entities and retailers in order to stimulate the introduction of new innovations and business models within the retail sector.

The Global Innovation Index shows Portugal in the 30th place among 141 countries. Sonae, as the largest national private investor in R&D+i with global reach, is strongly committed in increasing its investment with relevant impact in the country’s economy through the promotion of knowledge transfer between universities and companies and strengthening a private Venture Capital Sector that helps entrepreneurs and startups within the retail sector to flourish with a global perspective.


—25

Economicand Social Impact

At Sonae we pioneer when bringingR&D+i activities to the core of our businesses, producing at the same

time relevant economic and social impact. In 2015, at regional, national and European level we have worked to bring awareness of

such activities within the retail sector to policy makers and public bodies.

Strenghtening theRetail Value Chain

In 2015, we have played an active role in the knowledge economy developing

an increasing number of innovations very often resulting from partnerships both within and outside of the supply chain (co-creation

and/or open innovation), in addition to welcoming new players to the retail

chain such as universities and tech-based start-ups.

International Research & Development and

InnovationIn 2015 we also created international

partnerships that led to European R&D+i projects within fields such as Ambient Assisted Living and the Horizon 2020 Program, contributing to demonstrate

the growing specialisation of retail activities and its knowledge capital.

CHALLENGES

—26

—27

—28

FACTSAND NUMBERS

FTEs2005 52

2014 784

x15

Employees involved2005 137

2014 4,392

x32

COTEC Innovation

Scoring 2013: 719

+436%Average annual growth: 14.5%

Investmentin R&D+i2005 22 M€

2014 96 M€


Innovation in our own brand productsHow much does it represent (last 24 months)?

44%of own brands references

SONAE MC and SR

Our own brand productsHow much do they represent?

38%Sales total

SONAE MC and SR

Innovation in our retail store formatsHow much does it represent (last 36 months)?

20%Sales total

SONAE MC and SR

FACTS AND NUMBERS

—29

—30

FESTA CONTINENTE Silver Medal at the Marketing Awards from “Meios & Publicidade”

GAP - AUTOMATIC GENERATION OF PLANOGRAMSFinalist at the Wagner Prize for Excellence in Operations Research Practice

CURED HAMS CONCEPT AND PACKAGING Bronze Medal at Vertex Awards

CONTEMPORAL SELECTION OF WINES:- ‘The best of the region’ at Uva d’Ouro- Bronze medal at the International Wine Challenge- ‘Excellent’ at Uva d’Ouro- Silver medal at the International Wine Challenge- ‘Commended’ at the Decanter World Wine Awards- Bronze at the International Wine & Spirits Competition

100% NATIONAL MEAT CONCEPT AND PACKAGING DESIGN Gold Medal at the Vertex Awards

EXTERNAL

FACTSAND NUMBERS


—31

POTATOES CONCEPT AND PACKAGINGSilver Medal at the Vertex Awards 2015 and Silver Award at the Pentawards 2015

YÄMMI APPBest site/Mobile App at the ACEPI Award

ZIPPYBest Fashion Brand at Marketeer Awards 2015

RECOGNITION

GOING TO CONTINENTE MAKES IT WORTH YOUR WHILE Finalist at World Retail Awards 2015

ZIPPY NEW STORE CONCEPTGold Medal at the Innovation Category from POPAI Awards UK & Ireland

FACTS AND NUMBERS

—32

—33

—34

Team members

Illustrations, step by step that show how we developed our project from ideation to implementation.

PROJECTSOVERVIEW


—35

CHALLENGE RESULTSSOLUTION

FASTER

HIGHER

PROJECT DESCRIPTION

PROJECT NAME

Description of the challenges that we were trying to solve with this project, solution implemented and results obtained.

Project description with details and relevant information.

Project Qualification

Subholding | Division | Brand

STRONGER

AWARD

PROJECTS

—36

IDEATION EXPERIMENTATION IMPLEMENTATION

TEAMHelena SousaCatarina SimõesAna Filipa GonçalvesAna Patrícia LagarinhosJoão Freitas Fernandes

CURED HAMS

FLAVOR

TRADITION

PORTUGAL

REGIONAL


—37

The need to offer a new value proposition to this market segment, where all products appeared to be very similar.

The development of a unique and original concept for our full range of cured hams.

+23%

PROJECT DESCRIPTIONWith the development of this new concept for our full range of cured hams, we ensured that each of the three ranges had distinguishing segments: the basic range, Continente “Classic Tastes”, and two superior ranges of Continente Selection products for special occasions: “Tastes of Portugal” and “Tastes of the World ”.

CURED HAMS - CONCEPT AND PACKAGING


Sales increase, when compared to last year

PROJECTS

HONOURABLE MENTION AT SONAE MC INNOVATION AWARDS 2015

HIGHER

—38


TEAMRicardo Aragão Elisa CarvalhoPedro Caldas

COMFORT

WAVES

SURF

ZIPPERLESS


—39

PROJECTS

The need to create a flexible, lighter and more comfortable wetsuit.

A new product with an upgrade in its technical characteristics. 70%

Percentage of salesin its range

Reduction in the production time

Reduction in the production cost

HIGHER

PROJECT DESCRIPTIONThe Deeply Zipperless Wetsuit was created under the Stimulating Creative Thinking initiative, which we often hold with our team of surf and body board athletes. A great wetsuit is a fundamental item for any serious surfer, so we faced the challenge of creating a flexible, lighter and more comfortable wetsuit that went through three rounds of tests before reaching the final marketed product.

DEEPLY ZIPPERLESS SUIT

Sports & Fashion Division

-15%FASTER

-9,4%STRONGER


WINNER AT SONAE INNOVATION AWARDS SPORTS & FASHION DIVISION 2015

—40


TEAMRodrigo António Charro

HANDLING

IMPROVE

LOGISTICS

FISHDISTRIBUTION

SAFETY


—41

-50%

Zero

-2h15m

PROJECTS

Significant risk of serious accidents causing physical injury when handling ice in the Fish Distribution Centre.

A vacuum system made up of a vacuum hose and pump which transports ice from the production chamber to a deposit site that is used to fill the containers.

Reduction of time taken to load and distribute an ice vat

Daily time reduction

Accidents and musculoskeletal complaints when carrying out the task

PROJECT DESCRIPTIONAt the Fish Distribution Centre over 3100 tonnes of ice are handled annually. The operation consists of filling large plasticcontainers manually from the storage chamber, involving a significant risk of accidents and physical injury. To solve the problem, we created a safe and clean system to vacuum ice safely and ensure ergonomically safe handling techniques.

ICE TRANSPORTATION SYSTEM

STRONGER


HONOURABLE MENTION AT CHAIRMAN´S AWARD 2015

FASTER

—42


TEAMOsvaldino VieiraLuís LopesFátima ValinhasAmaro AmaralPaulo TeixeiraMiguel CardosoJorge Liz

CONVENIENCE

CONSTRUCTION

STORE

MATERIALS


—43

PROJECTS

Due to our superstore legacy, we did not have a competitive business model in place for smaller, yet highly resilient supermarkets.

A new and stronger supermarket value proposition that allowed us to establish ourselves even in the smallest villages.

Higher EBITDA when compared to the other model stores

Reduction of construction time

Reduction of cost per m2

Fewer FTEs than a standard Continente Bom Dia supermarket

PROJECT DESCRIPTIONProtecting market share is one of our main goals and with this new and strong value proposition we expect to open at least 50 more supermarkets. We shifted the previous mindset and questioned all aspects, so as to improve different features like in-store communication and customer service.

LOW COST CONTINENTE BOM DIA

+2%

-16,7%

HIGHER

FASTER

-16%

-40%



STRONGER

—44


TEAMRafael RosasAnabela OliveiraJoão Paulo Marçal

mp4headphones

GPS

INTERACTIVITY

DESIGN

TEEN


—45

PROJECTS

The short life cycle of backpacks leads to customers purchasing new backpacks every year and this is a great opportunity for Note!.

Following international trends, Note! offered a range of backpacks with more than ten innovative options at a price range between €25 and €30.

Percentage of sales in Note´s range of backpacks

PROJECT DESCRIPTIONThe new range of Note!’ backpacks ten options includes distinctive features such as being reversible, 2 in 1 solutions and speakers which are incorporated into the backpack and can be used with other models. The value is reinforced through bundling free MP4 players, headphones, GPS trackers, watches, and special pens to be used in the customisation of the backpacks. Furthermore, these backpacks offer a ten year product warranty.

NOTE! INNOVATION IN BACKPACKS

15%HIGHER



—46


TEAMTiago ProençaMarina DiasRicardo Pacheco

SALES

PRICEANALYTICS

SOFTWARE


—47

PROJECTS

In a context of increasing dynamism and complexity, the challenge was to efficiently manage automatically the main pricing processes, using arrays of multidimensional decision, but easily customisable.

A project with four important topics: shopping analysis, visibility classification of each product in the shopping basket, discontinued campaign management and reporting.

PROJECT DESCRIPTIONIt is now possible to make decisions based on multidimensional arrays with thousands of lines of information and integrate market information automatically - without having information about the SKU / EAN - and balance the representation of each product segment in the shopping basket. We can have prices in accordance with the reality in store, analysing eight different variables. Close to 390 pivot tables are updated daily.

PRICE RESTRUCTURING

Electronics Division

-8.6

-0.2

Fewer FTEs in Central, Store and Online Shopping

Fewer FTEs in Basket Builder

-0.1Fewer FTEs in Stock Off promotions


HONOURABLE MENTION AT CHAIRMAN´S AWARD 2015

STRONGER

—48


TEAMPedro PereiraRui SantosHugo NevesFilipe SilvaLurdes MiguelDaniel Riba

CUSTOMER SATISFACTION

TABLETFAST

MOBILITY

SALES


—49


PROJECTS

It is difficult to control the sales process in a predictable and planned manner.

The Sales Assistant enables the beginning, the execution and the conclusion of the sales process to be carried out using a tablet or web page.

PROJECT DESCRIPTIONThe Sales Assistant is an application customised to the needs of stores and customers. It allows collaborative interaction between the shop assistant and the customer (by providing detailed information about the products or services available) and increases the range of products available, without the constraints of physical space ensuring higher levels of customer satisfaction.

SALES ASSISTANT


Reduction in time invested in Home Delivery processes

FASTER

-63%

WINNER AT SONAE INNOVATION AWARDS ELECTRONICS DIVISION 2015

—50


EFFICIENCY

BUGGYPLANOGRAM

SHORTAGE

TEAMLuis MartinsJorge LizMiguel CamanhoSérgio Lapela


—51


PROJECTS

Retailers get extra revenue from suppliers, who wish to put their products in highly relevant location in stores. However, monitoring shelves has always been an expensive, inefficient and manual process for retailers, requiring stock clerks to monitor shelves throughout the day.

A buggy with cameras takes pictures of the shelves and compares them with the planogram, allowing companies to confirm that it is being followed in the stores.

PROJECT DESCRIPTIONShopView can be used to continuously and automatically monitor the presence, misplacement, and in particular, the lack of products in supermarket shelves. This allows retailers to reduce the number of out-of-stock products, missing pricing labels and confirm that their products are displayed according to negotiations with suppliers.

SHOPVIEW

Yearly savings per store

Reduction of time taken to monitor stock in a store, when compared with human auditing

5millioneuros

-90%

STRONGER

FASTER

WINNER AT SONAE MC INNOVATION AWARDS 2015

—52

TEAMFilipa BelloRicardo BarrosSara FontesMiguel GomesAna Raquel OliveiraMiguel Moreira


INTERACTION

FUNMOMS

KIDS


—53


Sports & Fashion Division

PROJECTS

The opening of the 38th store in Portugal, in the year Zippy celebrates its 10th birthday, marks a new stage in the life of the brand with a more interactive store environment that reinforces the brand positioning.

The new store concept is based on a strategy of providing an easier and more enjoyable shopping experience, through the introduction of new technologies and interactive screens.

PROJECT DESCRIPTIONZippy has introduced a new store concept based on using distinguished elements that improve the buying experience, making it more enjoyable for children and parents. This experience includes passing through secret tunnels that only children are aware of, filling their own balloons and playing in a digital playground with other children.

ZIPPY NEW STORE CONCEPT

Customers satisfied 86%HIGHER

WINNER AT SONAE INNOVATION AWARDS SPORTS & FASHION DIVISION 2015

—54


TEAMAna Patrícia Lagarinhos, Ana Catarina Ferreira, Luís Machado Ferreira, Sara Ribeiro Lemos, Sofia Veiga Macedo, Sónia Filipa Gonçalves.

100% NATIONAL MEAT CONCEPT & PACKAGING DESIGN

In fresh products, one of the most valued characteristics are its origin. From our customers’ perspective, a Portuguese product is usually associated with higher quality. In this context, we developed a product which effectively communicates 100% national meat, with an eye-catching image, which the consumer would immediately identify as Portuguese.

Concept and packaging development for 100% national meat with an attractive image, highlighting its Portuguese origins in a creative way.

17%Percentage of sales of packaged beef, four weeks after launch

Percentage of sales of packaged pork, four weeks after launch

The need to clearly promote the recognition and sale of Portuguese meat on the store shelves.

7%


PROJECT DESCRIPTION

HIGHER

—55

PROJECTS

TEAMEnrique Arteaga

B2B

Designing new internal processes aimed at targeting business-to-business customers, who demand integrated solutions, a high quality of service, tight deadlines, and competitive prices. We developed specific training and sales tools designed to provide solutions, as well as new systems of professional sales commissions, thus prioritising the volume and profitability of operations.

Creation of sales channels for small and medium-sized companies from each of our stores.

Increase in overall sales

Spain has over 3 million small and medium-sized companies and this reality was an opportunity to increase store sales and brand awareness.


+2%


PROJECT DESCRIPTION

HIGHER

—56


TEAMJoão Viana Ferreira

BAGGA - NEW STORE CONCEPT

Bagga includes different complementary concepts: coffee shop, pastry shop and bakery offering a practical and ideal option to have a quick and easy breakfast, an afternoon snack or a light meal. This concept aims to be convenient, offer selective products and a highly personalised service in a new environment.

A new brand name for the Cafeteria business unit that aims to meet the needs of contemporary consumers.

Customers say that the stores are better than before

Increased competition in the cafeteria market space. 96%

Increase of like-for-like food sales in rebranded stores

+20%

Increase of like-for-like food sales for overall cafeteria stores

+6%


PROJECT DESCRIPTION

HIGHER

—57

PROJECTS

TEAMCristina Manuela Sousa, Maria João Barbosa

CAR PARK WITH A SYSTEM FOR COLOUR RECOGNITION

It is hard to imagine a world without colour but 350 million people around the world cannot distinguish all colours. ColorADD is an identification system used to help people who are colour blind to identify colours by a series of icons. Continente Modelo of Quarteira was the first hypermarket in the world to have this system, in line with our social responsibility programme as it helps everyone who wants to visit our stores.

ColorADD is a system to help people who are colour blind to identify colours through a series of shapes.

First supermarket to have such a system all over the world

One of the most difficult tasks for customers’ in supermarkets is to find their car in the parking lot. This is even more difficult for those customers who are colour blind.

First


PROJECT DESCRIPTION

HIGHER

—58


TEAMPedro Miguel Pinto, Vanessa Silva Pacheco

CLICK&GO AT GALP SERVICE STATIONS

Click&Go was developed with the objective of combining deliveries by giving all customers, who are working, not at home, or simply do not have time in their routine to go to a Continente store, a chance to collect their purchases in a practical and simple manner on the way home.

A new service that delivers online orders to different collection points – right up to the customer’s car – without the customer incurring any delivery costs.

Increase in purchase frequency after accessing the service (Galp Pickup Points)

Establishing an innovative network of deliveries to customers’ workplaces or a convenient drop-off point, using the increasing role of digital media in daily life.

+47%


PROJECT DESCRIPTION

HIGHER

—59

PROJECTS

TEAMMayumi Thais Delgado

COLORADD® IN TRAFFIC LIGHT NUTRITIONAL LABELLING

This concept has been implemented in most of the Continente’s own brand food products with the traffic light nutritional labelling system in place. Coloradd® allows customers to recognise colours and to select foods with more green symbols and yellow symbols rather than red symbols, helping them to choose better food.

ColorADD® is a code that helps people who are colour blind to recognise colours. It consists of geometric shapes representing colours and combinations of colours.

Food products that have now this scheme in place

In a society where obesity,diabetes and high blood pressureare prevalent, it is important to develop solutions for people who suffer from these conditions.

Morethan

1 300


PROJECT DESCRIPTION

HIGHER

—60


TEAMSofia Batista Forte

Based on Continente marking its 30th anniversary, we launched a competition with the award of a weekly store prize, with the prize of €300 in credit on the loyalty card, the award of a weekly national prize with €30 000 in a credit card and the brand of the week that takes place if the winner’s transaction has a product that belongs to the brand of the week. At the end of the contest, we had 7 110 winners and over 3.5 million euros in awards.

Concursão is a contest that led tothe award of a weekly store prize, a weekly national prize and the brand of the week that takes place if the winner’s transaction has a product that belongs to the brand of the week.

Net sales increase compared to the previous year

Continente is marking the store’s30th birthday and it is an occasionto celebrate. There was an opportunity to develop a creative project and show Continente's innovative character.

+225%

Number of customers increase compared to the previous year

+237%


PROJECT DESCRIPTION

CONCURSÃO - CELEBRATING CONTINENTE’S 30TH ANNIVERSARY

HIGHER

—61

PROJECTS

TEAMIsabel Barros, Filipa Ferreira, Catarina Cruz, Ana Rita André

All candidates who were eligible to apply created their Self-MighT and revealed their “All MighT” - a 3D Figure that represents their potential as recognised by the people who know them best. They also had to submit a futuristic idea for one of the Sonae Companies.

An innovation competition run by Sonae Companies, challenging final year university students and recent graduates to discover their potential, imagine and create disruptive ideas for Sonae’s Future Businesses.

Final year and recently graduated students

Attract, identify and select young talented finalists of a master´s or bachelor´s degree (or recent graduates) to do an internship within Sonae Companies.

33 000

81

Users on the Contacto online network

Submissions

Students selected in the first phase

CONTACTO PROGRAMME - SONAE FUTURE QUEST 2015


PROJECT DESCRIPTION

Morethan40

Morethan

1 000

HIGHER

STRONGER

—62

PROJECTS

PROJECT DESCRIPTION

TEAMAna Borges Salgado, Nadia Reis, Vanda Quintão, Helena Marques Martins, Ivone Carla Silva, Vitor Lemos Martins

CONTINENTE MISSION

From a strategic point of view, Continente Mission aims to place communities at the centre of its activities. Through the Continente stores and with the help of our colleagues and partners, we are committed to mobilising civil society towards a common goal: to help those in need and bring about changes in behaviour for a better and more sustainable world.

Continente Mission brings together all of our initiatives for social responsibility.

Continente has a responsibility to lead by example and to raise the awareness of our customers, partners and suppliers of an increasingly healthy and sustainable lifestyle.

660

400

378

Institutions supported (Community)

Morethan

€375 000

Amount raised for maternal and child health projects (Mission Continente Smile)

Volunteers Sonae (Food Collection – in partnership with the Portuguese Red Cross)

Tonnes of collected products

PROJECTS


HIGHER



PROJECT DESCRIPTION

TEAMTomás Lince Fernandes

CONTEMPORAL SELECTION OF WINES

The Contemporal Selection wines were developed in partnership with some of the most prestigious Portuguese winemakers. They were selected to design wines for the main producing Portuguese regions. Wines try to fulfil the main characteristics (colour, grape varieties and flavour) and blends of each region (Douro, Minho, Lisboa, Peninsula de Setubal and Alentejo). The labels design express a hand drawing with an object associated to each region – traditional, typical and well-known landscapes.

Wine design and blend by some of the most prestigious winemakers in each main wine producing region.

Development of several wines with the signature of the most prestigious Portuguese winemakers.

Awards received in national and international wine competitions

21HIGHER

—63

PROJECTS

PROJECT DESCRIPTION

TEAMAna Borges Salgado, Nadia Reis, Vanda Quintão, Helena Marques Martins, Ivone Carla Silva, Vitor Lemos Martins

CONTINENTE MISSION

From a strategic point of view, Continente Mission aims to place communities at the centre of its activities. Through the Continente stores and with the help of our colleagues and partners, we are committed to mobilising civil society towards a common goal: to help those in need and bring about changes in behaviour for a better and more sustainable world.

Continente Mission brings together all of our initiatives for social responsibility.

Continente has a responsibility to lead by example and to raise the awareness of our customers, partners and suppliers of an increasingly healthy and sustainable lifestyle.

660

400

378

Institutions supported (Community)

Morethan

€375 000

Amount raised for maternal and child health projects (Mission Continente Smile)

Volunteers Sonae (Food Collection – in partnership with the Portuguese Red Cross)

Tonnes of collected products

PROJECTS


HIGHER

—64

PROJECTS

PROJECT DESCRIPTION

DELIVERY SMS

Although customers select a two hour delivery slot, the SMS service increases convenience by texting customers the 30 minute time slot in which the delivery will actually be made. This free service provides customers with an outstanding service. Additionally, it provides efficiency by decreasing backlog deliveries, and acting as an important barrier to competitors.

A free service that provides customers with an outstanding service, texting customers to notify them of a 30 minute delivery slot and thus decreasing backlog deliveries.

Reduce cases wherebythe customer is not available to receive Continente orders made at the online store, resulting in non-delivery or delay in the follow-up of deliveries.

TEAMRui Alves Lourenço

-50%Reduction of backlog deliveries

Service levels in 2015

Deliveries made on time (within 30 minute delivery slot)

97%

Anaverageof 93.4%

PROJECTS


HIGHER

STRONGER


PROJECT DESCRIPTION

TEAMPedro Cupertino Miranda, Ângelo Rafael Simões, Rui Pedro Teixeira

CRISIS MANAGEMENT TOOL

The Risk Management Department helps business areas to develop business continuity plans to manage incidents. To solve these situations efficiently, an online platform was created to promote communication between the crisis manager and the team.

An online platform with bi-directional communication between the crisis manager and the rest of the team that allows the management of contingency actions.

Crisis manuals to manage incidents were developed and remained for long periods without being updated which made them obsolete. On top of this, the process was based on the exchange of documents and making phones calls between the crisis management team.

Management of crisis with a high level of success


3crisis

HIGHER

—65

PROJECTS

PROJECT DESCRIPTION

DELIVERY SMS

Although customers select a two hour delivery slot, the SMS service increases convenience by texting customers the 30 minute time slot in which the delivery will actually be made. This free service provides customers with an outstanding service. Additionally, it provides efficiency by decreasing backlog deliveries, and acting as an important barrier to competitors.

A free service that provides customers with an outstanding service, texting customers to notify them of a 30 minute delivery slot and thus decreasing backlog deliveries.

Reduce cases wherebythe customer is not available to receive Continente orders made at the online store, resulting in non-delivery or delay in the follow-up of deliveries.

TEAMRui Alves Lourenço

-50%Reduction of backlog deliveries

Service levels in 2015

Deliveries made on time (within 30 minute delivery slot)

97%

Anaverageof 93.4%

PROJECTS


HIGHER

STRONGER

—66


PROJECT DESCRIPTION

DRL QUICK TALKS

DRL Quick Talks is a new training session system, which lasts for one hour and anyone who is interested can participate because sessions take place in rooms that have videoconferencing equipment.

A new system of one hour training sessions in a videoconference room where everyone can participate, regardless of their location.

Sonae’s Labour Relations Teamprovides training to a large numberof people, who are widely dispersed geographically, implying costs and loss of time with travelling.

TEAMMarta Azevedo

Cost reduction -100%STRONGER


—67

PROJECTS

PROJECT DESCRIPTION

ELEVATED STRUCTURE FOR PALLETS

One of the problems affecting the mobility and adaptation capability of our promotional spaces was the structures that held the products. This project consisted of applying a metal structure onto the pallets, making it possible to organise the stock at the bottom, as well as providing room for attractive visual merchandise on top, whilst also maintaining the simple and organised layout.

An iron tube structure adapted tobe fixed onto pallets, providing an area (top pallet) to expose products and an area (bottom pallet) to place products.

The need to combine the stacking of products and the presentation of the assembled product for furniture, which are sold disassembled in boxes.

TEAMGuilherme Manuel Oliveira, Ines Bayer Lopes, Branca Costa, Cristina Teixeira, Rita Matos, Luis Marques, Mónica Moás

Sales increase +15%

PROJECTS


HIGHER

—68

PROJECTS

PROJECT DESCRIPTION

ENERGIA3 PLAN

The energy3 plan allows Continente card users to benefit from discounts, up to 50% in electricity and natural gas, 10% on bottled gas and 12 cents per litre on fuel. The value of the discounts is accumulated on the Continente card. This campaign is another step towards our drive to place the Continente card at the centre of a network of benefits that cover the needs of Portuguese families.

An integrated discount scheme that revolutionised access to fuel, electricity and natural gas.

The disruptive character of the first partnership between Continente and EDP and its results required new collaboration with leading energy operators to launch a new campaign.

+3%

+17%

+20%

Increase of average ticket per month

Increase of average frequency of transaction

Increase of average spending (between December 2014and December 2015)

TEAMTomás Ribeiro, José Breda, Rui Rocha, Ana Vilaça, Pedro Sotto Mayor

Liga tudo, com descontoem Cartão Continente.

Válid

o pa

ra P

ortu

gal C

ontin

enta

l

Para aderir ligue 808 020 025ou vá a galp.continente.pt

28FEV.

até

PROJECTS


HIGHER



PROJECT DESCRIPTION

ENA'S REPLENISHMENT PROCESS

ENA’s Replenishment Process is a new approach for the redefinition of ordering parameters, with the aim of covering the sales needs, plus the minimum stock to assure attractive shelves, improve replenishing efficiency and reduce out-of-stocks and returns to the store’s backroom. This new methodology is the opposite of the current ordering point definition.

A new algorithm and management solution was developed to redefine ordering parameters, with the aim of covering the sales needs, plus the minimum stock, to assure attractive shelves.

The previous product ordering parameters generated excess stock in stores.

-4.6

-4%

-8%

Value of food stock

Increase of potential recovered sales

Value of food products out-of-stock

Value of non-food stock

TEAMJorge Gonçalves, Luis Filipe Homet, Ricardo Ferreira Silva

+4.5million €/year

HIGHER

STRONGER

—69

PROJECTS

PROJECT DESCRIPTION

ENERGIA3 PLAN

The energy3 plan allows Continente card users to benefit from discounts, up to 50% in electricity and natural gas, 10% on bottled gas and 12 cents per litre on fuel. The value of the discounts is accumulated on the Continente card. This campaign is another step towards our drive to place the Continente card at the centre of a network of benefits that cover the needs of Portuguese families.

An integrated discount scheme that revolutionised access to fuel, electricity and natural gas.

The disruptive character of the first partnership between Continente and EDP and its results required new collaboration with leading energy operators to launch a new campaign.

+3%

+17%

+20%

Increase of average ticket per month

Increase of average frequency of transaction

Increase of average spending (between December 2014and December 2015)

TEAMTomás Ribeiro, José Breda, Rui Rocha, Ana Vilaça, Pedro Sotto Mayor

Liga tudo, com descontoem Cartão Continente.

Válid

o pa

ra P

ortu

gal C

ontin

enta

l

Para aderir ligue 808 020 025ou vá a galp.continente.pt

28FEV.

até

PROJECTS


HIGHER

—70

PROJECTS

PROJECT DESCRIPTION

FESTA CONTINENTE

Continente has been developing various initiatives with historical relevance and with a high level of impact. Portuguese families are the reason for our existence, so this year we went further and dedicated an entire new event to them. For this purpose, we held a big event in Lisbon on the 27th June and in Oporto on the 19th September.

“Festa Continente” is our “own brand theme park”, offering visitors a unique experience with all of the national products on display, for their full enjoyment.

Continente has been building a strong relationship with Portuguese families and the results required the introduction of new initiatives based on Continente’s core business - food retail.

31million €

1.1million

Approx.

30%

15

Cost reduction

Financial impact

Visitors

Events throughout the country

TEAMNádia Reis, Tiago Soeiro


HIGHER

STRONGER


PROJECT DESCRIPTION

FAST LOADING

This new process makes it possible to run a pallet only once through the readers to capture and decode the data matrix bar codes. A warning system in case of discrepancies and a photographic archive were implemented. This process is supported by new image technology and by the data matrix code printed on the shipping label, increasing productivity and the quality of the loading and dispatch process.

A solution to automatically read all the shipping labels on pallets, based on a data matrix code on each shipping label with SSCC information.

Multi-article boxes in distribution centres have a shipping label with a serial shipping container code (SSCC) that must be read during the loading and dispatch process.

TEAMCristiana Cardoso Pereira

-17%Reduction of errors

Reduction of reading time compared to reading shipping labels manually

Cost reduction per year -€37 000

-74%


FASTER

STRONGER

—71

PROJECTS

PROJECT DESCRIPTION

FESTA CONTINENTE

Continente has been developing various initiatives with historical relevance and with a high level of impact. Portuguese families are the reason for our existence, so this year we went further and dedicated an entire new event to them. For this purpose, we held a big event in Lisbon on the 27th June and in Oporto on the 19th September.

“Festa Continente” is our “own brand theme park”, offering visitors a unique experience with all of the national products on display, for their full enjoyment.

Continente has been building a strong relationship with Portuguese families and the results required the introduction of new initiatives based on Continente’s core business - food retail.

31million €

1.1million

Approx.

30%

15

Cost reduction

Financial impact

Visitors

Events throughout the country

TEAMNádia Reis, Tiago Soeiro


HIGHER

STRONGER

—72

PROJECTS

PROJECT DESCRIPTION

FLOWER SHOP

The new concept for Continente’s florists promotes the business and improves our customers’ shopping experience. The main area of the shop is finished in dark grey tiles with wooden panels to highlight the colour and attractiveness of the flowers. The space is inviting and open and the design communicates information about the flowers with inspirational messages.

Florists located near the entrance of Continente stores, characterised by their architectural simplicity and their open and inviting layout.

To promote the recognition and visibility of Continente’s flower business.

TEAMRui Barros, Francisco Morais, Joana Barros, Maria João Castelão, Raquel Abreu

Sales increase compared to 2014 +60%


HIGHER


PROJECT DESCRIPTION

FLEX - TÚ ELIGES IN SPAIN

In 2014, Sonae decided to implement its own Flexible Remuneration Plan, allowing each colleague to choose which benefits best matches his/her personal and family needs, permitting significant tax savings. The website “Flex – Tú Eliges” allows colleagues to choose their benefits easily and with all the information and details needed.

A voluntary compensation system in which individuals decide how to receive their compensation. They choose how much to receive in monetary salary and as benefits provided by Sonae, offering tax efficiency and/or economic savings.

To implement a flexible compensation plan, according to the most widely-used compensation policy in Spanish companies, which ensure more value for compensation packages.

TEAMIsabel Barros, Ana Regina Caldas, Maria João Dias

Increase of the number of choices (comparing December 2014 with December 2015)

Colleagues covered by the plan

Average savings (tax efficiency) per colleague

300

+28%

€500


HIGHER

STRONGER

—73

PROJECTS

PROJECT DESCRIPTION

FLOWER SHOP

The new concept for Continente’s florists promotes the business and improves our customers’ shopping experience. The main area of the shop is finished in dark grey tiles with wooden panels to highlight the colour and attractiveness of the flowers. The space is inviting and open and the design communicates information about the flowers with inspirational messages.

Florists located near the entrance of Continente stores, characterised by their architectural simplicity and their open and inviting layout.

To promote the recognition and visibility of Continente’s flower business.

TEAMRui Barros, Francisco Morais, Joana Barros, Maria João Castelão, Raquel Abreu



HIGHER

—74


PROJECTS

PROJECT DESCRIPTION

GAP - AUTOMATIC GENERATION OF PLANOGRAMS

GAP helps space managers decide the best allocation of products on the shelves. It creates store-specific, totally customised, planograms automatically, in a matter of seconds. GAP can incorporate different types of merchandising rules that can be changed quickly, allowing different strategies to be tested or to shape planograms according to the current practice. Nowadays, 23 space managers use GAP on a daily basis.

A new tool to help space managers decide the best allocation of products on the shelves, through the automatic creation of planograms.

Planograms are created manually, with high dependency on space managers’ experience, and lacking performance evaluation.

TEAMJorge Liz, Hélder Matos, Miguel Camanho, Sérgio Lapela

Time reductionin the process -50%

FASTER



PROJECT DESCRIPTION

GAMA - GROWING ADVANTAGE THROUGH THE MANAGEMENT OF ASSORTMENT

The project was carried out in four phases, involving the development of a methodology for assortment definition, the pilot stage for three different segments (Running, Cycling and Swimming), the preparation of the roll-out stage and the development of tools and a process manual to support Sport Zone's team. The methodology was reflected in a support tool that facilitates the process of assortment definition and review.

A standard methodology for assortment structure definition and allocation to stores in Sport Zone.

The need for a standard assortment definition methodology that allows brand mix based on optimisation of marginal profitability.

Sports & Fashion DivisionTEAM Mónica Pimentel, Sandra Barros Silva, Fernando Fernandes, Miguel Ferreira Dias, Miguel Rodrigues Dias, Pedro Fernandes, Manuel Gomes

Reduction of the lead time of the assortment definition process

Average increase of margin per meter

-50%

10%

FASTER

STRONGER

—75


PROJECTS

PROJECT DESCRIPTION

GAP - AUTOMATIC GENERATION OF PLANOGRAMS

GAP helps space managers decide the best allocation of products on the shelves. It creates store-specific, totally customised, planograms automatically, in a matter of seconds. GAP can incorporate different types of merchandising rules that can be changed quickly, allowing different strategies to be tested or to shape planograms according to the current practice. Nowadays, 23 space managers use GAP on a daily basis.

A new tool to help space managers decide the best allocation of products on the shelves, through the automatic creation of planograms.

Planograms are created manually, with high dependency on space managers’ experience, and lacking performance evaluation.

TEAMJorge Liz, Hélder Matos, Miguel Camanho, Sérgio Lapela

Time reductionin the process -50%

FASTER

—76

PROJECTS

PROJECT DESCRIPTION

GLUTEN-FREE RANGE OF ÁREA VIVA PRODUCTS

We created a gluten-free range of products at Área Viva: chocolate chip biscuits, madeleine cakes, breadcrumbs, bread with corn flour, bread with rice flour, croissants and baguettes. We thus offer a bigger variety of products to our customers with this special need.

A wide range of products that satisfy the increasing consumer demand for a healthier lifestyle.

The need to develop a Gluten-Free Range of products in order to respond to an increase in demand.

TEAMTânia Lucas

10%


Percentage of sales within the the dietary category of Área Viva

HIGHER


PROJECT DESCRIPTION

GEMBA ORGANISATION FOR LISTED ITEMS (OGIL)

OGIL is a process improvement project that seems to solve the main difficulties of "mizu" in the stores' backroom storage, for example disruptions in the store, preparing returns, customer orders and articles with an expiring validity. OGIL is a method designed to assist back office organisation that allows the identification at any time of the location of all the items that are in storage, using only a PC.

A method to assist back office organisation that allows the identification at any time of the location of all the items that are in storage, using only a PC.

Difficulties of “mizusumashi” in storage: disruptions in the store, preparation of returns, customer orders and articles with an expiring validity.

TEAMDaniela Coutinho, Fernando Luís Albino, Osvaldo José Santo, Tiago Silva Macário

Reduction of the time needed to prepare products that are empty on the self

-73,5%


FASTER

—77

PROJECTS

PROJECT DESCRIPTION

GLUTEN-FREE RANGE OF ÁREA VIVA PRODUCTS

We created a gluten-free range of products at Área Viva: chocolate chip biscuits, madeleine cakes, breadcrumbs, bread with corn flour, bread with rice flour, croissants and baguettes. We thus offer a bigger variety of products to our customers with this special need.

A wide range of products that satisfy the increasing consumer demand for a healthier lifestyle.

The need to develop a Gluten-Free Range of products in order to respond to an increase in demand.

TEAMTânia Lucas

10%


Percentage of sales within the the dietary category of Área Viva

HIGHER

—78


PROJECT DESCRIPTION

GREEK YOGHURT

These yoghurts combine the Greek yoghurt texture with the softness of ice cream and they are presented in four packs with the flavours of apple/cinnamon, lemon, vanilla and stracciatella. The packs were initially developed with dual flavors. However, this product was so important to our customers that we decided homogenise the offer with a new product and packaging.

The Greek yoghurt Gelataria Continente combines the best of two worlds: Greek yoghurt texture and flavour with the softness of ice cream.

The need to develop a Greek yoghurt recipe, with the texture and characteristics of ice cream flavours.

TEAMRodrigo Maria Mendonça, Pedro Bruno, Ana Catarina Jorge, Ana Isabel Carvalho, Ana Paula Nogueira, Helena Martins

Percentage of sales in all own brands Greek yoghurt range

35%


HIGHER

—79

PROJECTS

PROJECT DESCRIPTION

IMPROVED PICKING EFFICIENCY IN THE ELECTRONICS DIVISION

In order to increase productivity and decrease picking mistakes, we implemented a Put-to-Light station with 268 picking positions on three levels in a smaller area, located in the old part of a picking by line circuit operation. This PTL equipment allowed the capacity of the operation to be increased and it also reduced the complexity of the preparation required to go to store.

A Put-to-Light (PTL) station with 268 picking positions on three levels in a smaller area.

The need to increase productivity in the picking process of smaller products, decrease picking errors and reduce the time of the picking by line (PBL) circuit.

TEAMMarina Ribeiro Silva

-€155 000

-25%

+100%

Reductionin picking mistakes

Cost reduction per year

Increase of productivity


STRONGER

—80

PROJECTS

PROJECT DESCRIPTION

KASA CATALOGUE WEBPAGES

The Kasa catalogue webpages were designed with a focus on quality photographs, a clean design and pleasant navigation that is more suitable to sell these kinds of products. On the homepage the users can interact with the photos, add products to the cart and see all the products side by side in two colours.

A webpage with a focus on quality photographs, a clean design, and pleasant navigation.

High quality photos in the Kasa catalogue was the perfect opportunity to try new ways of showcasing home catalogue products.

TEAMAlda Sofia Gomes Silva, Hugo Miguel Alves, João Carlos Telo, Sara Bettencourt Teixeira

+12%

Morethan

100 000

Morethan

530 000

Increase of number of visitors, when compared to 2014

Visitors in 2015

Page views in 2015


Anaverageof 3:30

Minutes navigating on the page in 2015

HIGHER


PROJECT DESCRIPTION

IMPROVING OUR BUDGET

Budget definition is one of the most relevant but also one of the most difficult processes in the organisation. The project analysed the process with the objective of reducing the time necessary for its development, but mostly focused on the colleagues involved in discussing the actions, strategic or tactical that will be developed in the upcoming year.

Process analysis in order to reduce the time invested in the procedural part and promote our colleagues’ involvement in discussing the actions that will be developedin the upcoming year.

Excessive time invested in the budgeting process of Sonae’s businesses.

TEAMAlexandre Garrett, Filipe Silva

-20%


Reduction of the budgeting process time at Sonae MC - from five to four weeks

FASTER

—81

PROJECTS

PROJECT DESCRIPTION

KASA CATALOGUE WEBPAGES

The Kasa catalogue webpages were designed with a focus on quality photographs, a clean design and pleasant navigation that is more suitable to sell these kinds of products. On the homepage the users can interact with the photos, add products to the cart and see all the products side by side in two colours.

A webpage with a focus on quality photographs, a clean design, and pleasant navigation.

High quality photos in the Kasa catalogue was the perfect opportunity to try new ways of showcasing home catalogue products.

TEAMAlda Sofia Gomes Silva, Hugo Miguel Alves, João Carlos Telo, Sara Bettencourt Teixeira

+12%

Morethan

100 000

Morethan

530 000

Increase of number of visitors, when compared to 2014

Visitors in 2015

Page views in 2015


Anaverageof 3:30

Minutes navigating on the page in 2015

HIGHER

—82

PROJECTS

PROJECT DESCRIPTION

LOVE IN A BOX

Every Christmas season, Zippy creates a charitable project for children. ‘Love in a Box’ is an empty box that is sold for €1 (for a small box) and €1.50 (for a big box). For each box sold, 50 cents is given to the Red Cross in Portugal or to Save the Children in Spain. This amount will be turned into essential childcare products chosen by each organisation.

‘Love in a Box’ is a charitable initiative designed to bring a smile to the children in need, giving them a happier Christmas.

An opportunity to design an innovative initiative to support Zippy’s social responsibility mission, reinforcing the brand’s mission of helping parents to explain to children the importance of solidarity and help.

Sports & Fashion Division TEAMAna Raquel Oliveira

4 500

More than50 mentions

62 750

Gifts offered by customers

Boxes sold

Media coverage


HIGHER


PROJECT DESCRIPTION

LIVE STREAMING OF SONAE SHOTS EVENTS

Live streaming with a specialist in a given subject, giving a debate between our teams and the speakers. Additionally, we now give our colleagues who could not be present the opportunity to also have live interaction with our speakers, based on a platform that allows access to all Sonae business.

Give our colleagues who could not attend the event the opportunity to also have live interaction with guest speakers.

Increase the reach of Sonae Shots sessions beyond the live audience, and amplify knowledge sharing on key subjects for Sonae teams.

TEAMJoão Pedro Nunes, André Barbado

Increase of attendance in sessions +40%


HIGHER

—83

PROJECTS

PROJECT DESCRIPTION

LOVE IN A BOX

Every Christmas season, Zippy creates a charitable project for children. ‘Love in a Box’ is an empty box that is sold for €1 (for a small box) and €1.50 (for a big box). For each box sold, 50 cents is given to the Red Cross in Portugal or to Save the Children in Spain. This amount will be turned into essential childcare products chosen by each organisation.

‘Love in a Box’ is a charitable initiative designed to bring a smile to the children in need, giving them a happier Christmas.

An opportunity to design an innovative initiative to support Zippy’s social responsibility mission, reinforcing the brand’s mission of helping parents to explain to children the importance of solidarity and help.


4 500

More than50 mentions

62 750

Gifts offered by customers

Boxes sold

Media coverage


HIGHER

—84

PROJECTS

PROJECT DESCRIPTION

MAXPRO

At Sonae SR, work schedules were created in MS Excel files without any monitoring system in place, creating a huge task burden for store managers. Maxpro is a workforce management tool that provides a continuously updated view of the operational management of the staff in stores, taking into account customer attendance needs, responding to day-to-day events efficiently, producing indicators, and reporting information.

A workforce management tool that allows managers to perform the holistic management of the store team.

The use of inappropriate tools for arranging work schedules was increasing the workload for store managers.

TEAMMaria Lurdes Filipe

Equivalentto €290 000

-1000

87%

Overtime reduction

Decreases the workload of store managers’ hours

Schedules planned with MaxPro are more efficient than previous ones


FASTER

STRONGER


PROJECT DESCRIPTION

MANAGEMENT OF PERSONAL DATA

With over 3.4 million customers, Cartão Continente’s database is the loyalty programme’s most valuable asset. This project was created to draw attention to the need to update the customer’s contact information already stored on our database (address, phone and email). The process informing the customer that they must update their data was carried out through clear messages using the main contact channels.

The purpose of this project is to draw the attention of the customers of the Continente Card’s loyalty programme to the need to update their contact details across all the different support channels.

The need to increase the quality of customer data stored in the database, reducing the risk of incomplete and wrong information.

TEAMRui Pedro Mendonça, Pedro Cruz Gonçalves

Customers who updated their contact information in the first month (comparing June 2015 and May 2015)

+106%HIGHER


—85

PROJECTS

PROJECT DESCRIPTION

MAXPRO

At Sonae SR, work schedules were created in MS Excel files without any monitoring system in place, creating a huge task burden for store managers. Maxpro is a workforce management tool that provides a continuously updated view of the operational management of the staff in stores, taking into account customer attendance needs, responding to day-to-day events efficiently, producing indicators, and reporting information.

A workforce management tool that allows managers to perform the holistic management of the store team.

The use of inappropriate tools for arranging work schedules was increasing the workload for store managers.

TEAMMaria Lurdes Filipe

Equivalentto €290 000

-1000

87%

Overtime reduction

Decreases the workload of store managers’ hours

Schedules planned with MaxPro are more efficient than previous ones


FASTER

STRONGER

—86


PROJECT DESCRIPTION

MIDNIGHT GLOW

The Midnight Glow collection has been developed specially for those who exercise at night. With reflective details, these products guarantee visibility from a distance of a maximum of 120 metres. Besides the enhanced safety it ensures, the collection combines the soft touch of premium materials with maximum levels of comfort.

A special collection range for high visibility at night. Design enhanced with details to make exercise safer.

Very short offer in the market for the segment and style of light-reflecting running equipment.

Percentage of sales in all collection from March 2015 to December 2015

6%

TEAM Mário Leitão, Carla Félix, Ligia Dias, Mafalda Vilela, Maria Ana Sousa, Rita MarquesSports & Fashion Division


HIGHER

—87

PROJECTS

PROJECT DESCRIPTION

OPERATIONAL MANAGEMENT

The logistics operation requires real-time information on the orders from the stores. This led us to develop Dashboard Automation, which contains real-time information of different systems for the preparation of shipments to stores. A large LCD screen is located in the work area and is monitored by operating managers.

An information tool that communicates real-time information of the state of the orders in different systems used in Logistics Operations.

A lot of time invested in the interpretation of printed paper reports and Excel sheets in Sonae SR's distribution centre, with final outdated results.

Reduction of the time spent by operations managers in data query on different platforms

TEAMJoão Paulo Freitas

-75%


FASTER

—88



PROJECT DESCRIPTION

OPTIMISING THE USE OF VEHICLES FOR TRANSPORTATION OF FISH

The vehicles carrying fish were only used for twelve hours and the fleet that was totally dedicated to the fish was stopped for the remaining hours during the day due to the fish odour remaining in the vehicle. After the implementation of the solutions we created alternative scenarios for the optimization of the fleet dedicated to fish, sequential shipping and transport at the same time (fish with other products).

A new cleaning solution used for washing trucks and new materials to build the truck trailer.

The odour of fish remains inlorries despite thorough aftercleaning. Accelerated corrosion process in boxes and chassis of trucks is caused by highly salty water.

Future benefits €700 000

TEAM Patrícia Barbosa Aleixo, João Santos, Rui Franco, Francisco Carvalho, Manuela Lacerda, Pascoal Costa, Maria Cunha Leal, José Beça, Marta Cunha, João Guerra, Jorge Martins

HIGHER

—89

PROJECTS

PROJECT DESCRIPTION

OUT-OF-STOCK MANAGEMENT INDICATOR (OOS)

Daily diagnostic solution for Out-of-Stock products, allowing a one year historical research and approaches which come through an OBIEE solution, avoiding high time-consuming data extracting and offering uniform OOS assumptions through all commercial areas. Daily solution for OOS products has versatile dashboard views and a more audit detailed approach for more incisive analyses.

A daily solution with versatile dashboard views and a more audit detailed approach for a more incisive analysis, also allowing historical (14 months) research.

Data extraction is highly time-consuming, disallowing daily surveys, and with low historical data. Absence of uniform Out-of-Stock assumptions through all commercial areas.

TEAMMario Amorim Santos, Mario Duarte Karim, Sónia Germano, Joana Gouveia

Reduction of the lead time -80%


FASTER

—90


PROJECT DESCRIPTION

PANTERA

Carlos Sá, Berg’s sponsored ultramarathon athlete, identified two main issues in trail running shoes: lack of adherence and low durability. To solve these problems, we launched Berg’s new trail running shoe, Pantera, with a new outsole, providing greater levels of comfort for long distances.

A new trail running shoe combining high adherence and durability developed to provide the best running experience in all weather conditions.

Lack of adherence and lack of durability in footwear for ultramarathons.

Average price below the competition

-32%

Sports & Fashion Division TEAMPedro Rogério Moutinho, Francesco Salva Rosa


HIGHER

—91

PROJECTS

PROJECT DESCRIPTION

POTATOES - CONCEPT AND PACKAGING

During the development of the Continente Fresh Potatoes range, we wanted to define a clear segmentation organising our products into three segments: traditional, special and light potatoes. Additionally, we wanted to create an impact by communicating the value of its freshness and that it is a traditional product, highlighting the origins and quality of the product, carefully selected for our customers.

A new packaging design, using a rustic graphic and typographic style, which resulted in an attractive, renewed and repositioned range.

The need to reposition potatoes as an attractive product.

Sales increase in the potatoes for culinary use when compared to last year

+9%

TEAM Ana Patrícia Lagarinhos, Ana Botelho Machado, Helena Sousa, Marta Pestana, Nuno Miguel Pita, Pedro Bettencourt Câmara, Vasco Gomes


HIGHER

—92

PROJECTS

PROJECT DESCRIPTION

RANGE RENEWAL OF OLIVES AND LUPINS

The presentation of olives and lupins in our supermarkets was unattractive with packaging of different sizes and a similar image for all products. To improve this situation, the products were segmented into three different Continente groups (Originals, Seasoned and Stuffed), with a product presentation upgrade, whilst also making it much easier for our customers to find the product they want.

New packaging, image and price segments, which resulted in a major product presentation upgrade in our stores.

Opportunity to improve the presentation of olives and lupins in our supermarkets, due to packaging of variable sizes and similar image.


TEAMAna Sofia Juromito


HIGHER


PROJECT DESCRIPTION

QUALITY CONTROL AT THE SOURCE

The quality control of seasonal fruits and vegetables was carried out upon their arrival in our Azambuja and Maia distribution centres. We decided to move the quality control technicians to the suppliers’ locations where reception, selection, packaging and loading processes were monitored. All pallets were identified to avoid re-inspection at the distribution centre. The new process resulted in significant reductions in rejection rates.

Quality control technicians went to our suppliers’ warehouses and performed the same analysis that they carried out before, but at all stages of the process.

The need to avoid products becoming out-of-stock (particularly, seasonal fruits and vegetables), reduce the rejection cost at arrival at our distribution centres and ensure product quality.

Decrease of rejection of cherries comparing 2014 with 2013

-15%

Decrease of rejection of chestnuts comparing 2014 with 2013

-63%

TEAMDiogo Fiel Barbosa, Ana Castro, António Santos, Josélia Cardeta, Luís Sousa, Susana Sousa


STRONGER

—93

PROJECTS

PROJECT DESCRIPTION

RANGE RENEWAL OF OLIVES AND LUPINS

The presentation of olives and lupins in our supermarkets was unattractive with packaging of different sizes and a similar image for all products. To improve this situation, the products were segmented into three different Continente groups (Originals, Seasoned and Stuffed), with a product presentation upgrade, whilst also making it much easier for our customers to find the product they want.

New packaging, image and price segments, which resulted in a major product presentation upgrade in our stores.

Opportunity to improve the presentation of olives and lupins in our supermarkets, due to packaging of variable sizes and similar image.




HIGHER

—94


PROJECT DESCRIPTION

RECORD AUTOMATION ON GOVERNMENTAL WEBSITES

In January 2014, new legislation was enacted requesting all admissions of employees, terminations and salary changes to be reported on Portuguese state websites such as the Social Security website. This process with tight deadlines and lack of monitoring mechanisms was the perfect time to create a new tool that allows all the requested information to be communicated automatically across all state websites.

A new tool that allows new admissions, terminations and salary changes to be communicated.

New legislation requesting alladmissions of employees, terminations and salary changes to be reported on the Portuguese state websites.

-70%

-90%

Up to€121 400

Up to€70 000

Reduction of execution time

Reduction of the days for each report

Penalties avoided per company

Cost reduction in personnel

TEAMBruno Manuel Ribeiro


FASTER

STRONGER

—95


PROJECTS

PROJECT DESCRIPTION

RENOVATION OF THE TEXTILE CONCEPT OF CONTINENTE STORES

Focusing on underwear as the target category, textiles are available in 29 Continente stores covering areas from 350 up to 1.200 m2. Through this project Continente is now able to offer its customers a better shopping experience, with an integrated communication strategy and in line with the state-of-the-art practices in specialised retail.

Renovation of the textile concept of Continente stores aiming at increasing sales per square meter and unifying the communication across all stores and improving shopping experience.

A reduction of 20% to 30% in theavailable area for textiles in Continente stores demanded an updated solution to increase salesper square metre and net sales per store.

Increase of textiles sales per m2 in Oeiras

TEAMMariana Macedo, Cristina Sousa, Cristina Teixeira, Francisco Morais

+115%

Increase of underwear sales per m2 in Oeiras

+112%

Increase of textiles sales per m2 in Coimbra

+133%

Increase of underwear sales per m2 in Coimbra

+111%

HIGHER

—96


PROJECT DESCRIPTION

RODA (IMPROVING OUR WORK)

The IOW project created operational meetings where five store managers focused on process optimisation and definition of standards in order to overcome critical operational points. In each session, an optimised solution is presented and tested in their five stores. After validation, the remaining stores receive training and have the opportunity to provide feedback.

A new level of operational meeting sessions focused on process optimisation and definition of standards to be tested in stores.

Insufficient colleagues involved in Improving our Work (IOW) methods and an opportunity to improve this method.

7

33

-191 000

12

New standards

Reduction of working hours compared to 2014

Sessions in 6 months in 2015

Structural projects

TEAMGorete Susana Vieira Soares, Raquel Sofia Alcobia, Ana Trino, Andreia Ventura, Cristina Lima, Juliana Borges, Rita Dias


HIGHER

FASTER

—97

PROJECTS

PROJECT DESCRIPTION

ROUTE OPTIMISATION NETWORK

In addition to economic gains, this new logistics model has led to a simplification of operations. The methodology employed consists in using a simulation model that validates tactical decisions with operational detail and fleet analysis.

The redesign of our distribution model applying consolidation flows through multi load planning and cross docking operations, revising the trucks’ rental model and type of vehicle in the fleet.

The need to simplify the logistics distribution design and reduce the logistics cost: number of trips and kilometres travelled.

TEAMPaula Vieira Silva, Luis Casimiro, Marcos Hespanhol, Rui Franco

1.2millioneuros

-€155 000

-16.4%

-14,7%

Costs reduction in distribution centres

A reduction in the number of trips per year

An average reduction in the total number of kilometres travelled, to/from distribution centres

Global gains in 2015HIGHER


STRONGER

—98

PROJECTS

PROJECT DESCRIPTION

SOLIDARITY FRUIT & VEGETABLE GARDEN

During the Christmas season, the Perishables commercial team refurbished the outside area by creating a solidarity fruit and vegetable garden. This initiative resulted in a very pleasant area that is now part of the team’s daily activities. Garden maintenance is carried out by volunteers and some vegetables are donated to Refood, a non-profit organisation, to be distributed to families in need in the Lisbon area.

Growing a vegetable garden in a common outside area of the Carnaxide office with 23m2.

Help families in financial difficulty.

TEAM Helena Margarida Carvalho, Ana Patricia Lagarinhos, Cátia Pereira, Filipa Gonçalves, Helena Sousa, Inês Macedo, Jacqueline Carvalho, Sónia Henriques, Susana Costa, Susana Sousa

Donations for Refood 2


HIGHER


PROJECT DESCRIPTION

SERVICE 2 BUSINESS

The focus of the Document and File Management team is the dematerialisation of paper documents into digital formats, allowing their effective use at any time and location for the business process format in which it operates. With a new external partnership, new activities were included in the current operation of the team, with no additional human resources, increasing efficiency.

Creation of partnership business provider, for scanning and capturing services to external institutions.

Dematerialisation of physical documents into digital formats, allowing effective use at any time and location.

TEAM Nuno Guerreiro, Filipe Andre Figueiredo, Helena Maria Machado, João Ribeiro Pinto, José Eduardo Reis, Margarida Martins Silva, Maria Fátima Bastos, Miguel Pinto Cruz, Sandra Marina Soares

Documents (global) in 2015

Documents as a service in 2015

Cost reduction -€125 000

12million

240 000


STRONGER

HIGHER

—99

PROJECTS

PROJECT DESCRIPTION

SOLIDARITY FRUIT & VEGETABLE GARDEN

During the Christmas season, the Perishables commercial team refurbished the outside area by creating a solidarity fruit and vegetable garden. This initiative resulted in a very pleasant area that is now part of the team’s daily activities. Garden maintenance is carried out by volunteers and some vegetables are donated to Refood, a non-profit organisation, to be distributed to families in need in the Lisbon area.

Growing a vegetable garden in a common outside area of the Carnaxide office with 23m2.

Help families in financial difficulty.

TEAM Helena Margarida Carvalho, Ana Patricia Lagarinhos, Cátia Pereira, Filipa Gonçalves, Helena Sousa, Inês Macedo, Jacqueline Carvalho, Sónia Henriques, Susana Costa, Susana Sousa

Donations for Refood 2


HIGHER

—100


PROJECT DESCRIPTION

STANDALONE INVENTORY

The standalone inventory can be used to collect any kind of information based on the bar code. With this new system the operator uses a bar code scanner without a screen, which greatly simplifies interaction. All collected data is stored in digital format, eliminating paper.

A new functionality which reduces interaction with a person, increasing the efficiency and reducing data collection errors.

A slow and manual process to retrieve information about the reverse logistics inventory which created delays and affected the quality of the information collected.

-95%

TEAMMaria Ribeiro Silva

Reduction of the delay between data collection and availability

-99%Reduction of errors

- €17 000Cost reduction per year


STRONGER

—101

PROJECTS

PROJECT DESCRIPTION

STORE LOCATOR ANALYST

The Store Locator Analyst was developed with the purpose of delivering geographical data relevant to retail managers. It allows us to visualise and interpret data to understand relationships and trends in order to take the required action. Geodatabases currently available include food retail and specialised retail stores, administrative boundaries (with demographic aggregate data), catchment areas, and other information.

The Store Locator Analyst, a user-friendly self-service geographic platform.

Free resources (GIS technicians) from daily requests in order to focus on developing more complex and ad-hoc projects.

TEAMMaria Margarida Pereira, Maria do Céu Santos, Elsa Roque Pinheiro, Filipe Manuel Serrano

-62%

-100%

Reduction of the number of reports in 2015

Decrease of the average lead time per request


STRONGER

—102


PROJECT DESCRIPTION

TIRA-VEZ

Customers can now be served in Continente stores without the traditional need to interact with ticket machines. This app warns customers when their turn is coming, by sending a notification. When customers arrive at the service point, they only need to show the mobile ticket on their smartphone to be immediately assisted.

An app for smartphones that puts an end to the traditional queues for service points, by interacting directly with the queue management system, eliminating paper tickets.

Waiting times and queues at service points such as deli, butchers and fishmonger's are one of the main pain points for our customers.

TEAMFernanda Vasconcelos, Renata Sousa

Downloads during 1 year 32 000


HIGHER

—103

PROJECTS

PROJECT DESCRIPTION

TRANSFORMED VEGETABLES

Continente’s transformed vegetables are a convenient and modern solution, but its current generic look needed to be updated in order to promote its appeal. As a result, we rebranded and relaunched this range of products with a new segmentation and graphic concept that emphasises the origin of the vegetables, strengthening its overall image based on well-structured communication.

A different segmentation and a new coherent and transversal brand image.

Poor graphic presence, limited communication and no market segmentation for Continente’s transformed vegetables.


Percentage of sales within the Fruit and Vegetables business unit

5.5%


HIGHER

—104

PROJECTS

PROJECT DESCRIPTION

WORTEN RESOLVE - CCR COMERCIAL

Bearing in mind customer information stored on the Worten Resolve loyalty programme database, the loyalty marketing and commercial team chose five categories to start the pilot newsletters focused on cross-selling campaigns, product upgrade campaigns and frequent purchase campaigns. In the future this project will test new campaigns following the main purchase triggers in each category.

Project to create pilot newsletters focused on cross-selling, product upgrade and frequent purchase campaigns.

How to use information based on the use of the loyalty card by two million customers.

TEAM Carlos Teodoro, Eduardo Freitas, Filipe Estrelinha, Filipe Matos, Guilherme Gouveia, Guilherme Silva Oliveira, Joana Luz, João Santos, José Henriques, Paula Faleiro, Paula Melo, Paulo Ferreira, Paulo Moreira, Sofia Simões, Tiago Godinho


Higher conversion of customers in cross-selling smartphones

+280%

Increase of conversionof customers in printer cartridges

+40%


HIGHER


PROJECT DESCRIPTION

WORTEN ACADEMY IN SPAIN

Worten Academy, which was entirely developed in Spain, recognises the crucial role that human capital plays in the new stage of our business. It aims to support the knowledge development in the workplace and ensure continuous improvement of the sales team performance.

An academy developed entirely in Spain with especial focus on sale teams.

An economic downturn with changes in organisations that were working to obtain greater efficiency rates. This context created the need for an organised training system.

TEAM Rodrigo Manuel Lourenço, Irene Garcia Rodriguez, Paulo Mota, Miguel Cuevas Medina, Miguel Tolentino, Nilsa Maria Freire, Paula Dominguez


Training hours 47 000

Increase of participations training sessions, compared to last year

+12 000

Online courses in 2015 20


HIGHER

—105

PROJECTS

PROJECT DESCRIPTION

WORTEN RESOLVE - CCR COMERCIAL

Bearing in mind customer information stored on the Worten Resolve loyalty programme database, the loyalty marketing and commercial team chose five categories to start the pilot newsletters focused on cross-selling campaigns, product upgrade campaigns and frequent purchase campaigns. In the future this project will test new campaigns following the main purchase triggers in each category.

Project to create pilot newsletters focused on cross-selling, product upgrade and frequent purchase campaigns.

How to use information based on the use of the loyalty card by two million customers.

TEAM Carlos Teodoro, Eduardo Freitas, Filipe Estrelinha, Filipe Matos, Guilherme Gouveia, Guilherme Silva Oliveira, Joana Luz, João Santos, José Henriques, Paula Faleiro, Paula Melo, Paulo Ferreira, Paulo Moreira, Sofia Simões, Tiago Godinho


Higher conversion of customers in cross-selling smartphones

+280%

Increase of conversionof customers in printer cartridges

+40%


HIGHER

—106


PROJECT DESCRIPTION

WOW - NEW COLLECTION RELEASE

WOW is the event Zippy collection launch event dedicated to the entire core team, operations and international partners and stakeholders. It is an intensive day to focus on product development, to provide a brief background to the moods and trends, and to explore the designs and the outfits. WOW leads to a better culture at Zippy, more connected and highly motivated.

An event to launch a collection dedicated to the entire core team and international partners where they can focus on product development.

With Zippy’s international growth, we felt the need to bring together partners worldwide at an exciting time for the brand and share our creative and development process.


Participants 300

94%

Partners Morethan 25


Participants highly satisfied

HIGHER

—107

PROJECTS

PROJECT DESCRIPTION

ZU

ZU PetCare offers a complete concept that follows state-of-the-art trends in humanisation, reward culture and product innovation. It allows the participation of several external partners. With ZU, our pets receive dedicated attention, become healthier, adapt more easily to an urban environment and benefit from quality good times.

A new PetCare brand that offers premium products, veterinary care, grooming and training services.

The pet care market in Portugal is highly fragmented, with major players with just a few stores and premium brands sold exclusively in specialised retail.

TEAMCristina Ferreira Soares, Edgar Ferreira, Joana Vasconcelos, José Diogo Freitas, Maria Céu Lima

Monthly growth rate of products and services

+10%

Sales of products above the business plan forecast

+41%


HIGHER

—108

Retail book of innovation ‘15

PROJECTS LIST:

PROFIT MODEL

P.69 Energia3 Plan

NETWORK

P.58 Click&Go at Galp Service StationsP.61 Contacto Programme - Sonae Future Quest 2015 P.69 Energia3 Plan

STRUCTURE

P.43 Low Cost Continente Bom Dia P.61 Contacto Programme - Sonae Future Quest 2015 P.66 DRL Quick TalksP.72 Flex - Tú Eliges SpainP.85 MaxproP.101 Store Locator AnalystP.104 Worten Academy in Spain

PROCESS

P.41 Ice Transportation SystemP.47 Pricing RestructuringP.51 ShopViewP.64 Crisis Management ToolP.68 ENA's Replenishment ProcessP.70 Fast LoadingP.74 GAMA - Growing Advantage through the Management of AssortmentP.75 GAP - Automatic Generation of PlanogramsP.76 Gemba Organisation for Listed ItemsP.79 Improved Picking Efficiency in the Electronics DivisionP.80 Improving Our BudgetP.85 MaxproP.87 Operational Management P.88 Optimising the use of vehicles which transport fishP.89 Out-of-stock Management Indicator (OOS)P.94 Record automation on governmental websitesP.96 RODA (Improving our Work)P.97 Route Optimisation Network P.98 Service 2 BusinessP.100 Standalone InventoryP.102 Tira-Vez

TENTYPES

OF INNOVATION

Developed by Doblin, a global innovation firm

focused on solving complex problems matter through

an interdisciplinary approach.

Source: doblin.com/tentypes

CONFIGURATION

—109

PROJECTS

PRODUCT PERFORMANCE

P.37 Cured Hams - Concept and PackagingP.39 Deeply Zipperless SuitP.45 Note! Innovation in BackpacksP.62 Contemporal Selection of Wines P.77 Gluten-Free Range of Área Viva ProductsP.78 Greek Yoghurt P.86 Midnight GlowP.90 PanteraP.91 Potatoes - Concept and PackagingP.92 Quality Control at the SourceP.93 Range Renewal of Olives and LupinsP.103 Transformed Vegetables

PRODUCT SYSTEM

P.37 Cured Hams - Concept and PackagingP.59 ColorADD® in Traffic Light Nutritional Labelling

SERVICE

P.49 Sales Assistant P.55 B2BP.57 Car park with a system for colour recognitionP.58 Click&Go at Galp Service StationsP.65 Delivery SMSP.95 Renovation of the textile concept of Continente storesP.102 Tira-Vez

CHANNEL

P.58 Click&Go at Galp Service StationsP.65 Delivery SMSP.67 Elevated Structure for PalletsP.81 Kasa Catalog WebpagesP.82 Live Streaming of Sonae Shots EventsP.84 Management of Personal DataP.105 Worten Resolve - CCR Comercial

OFFERING EXPERIENCE

BRAND

P.56 Bagga - New Store ConceptP.60 Concursão – Celebrating Continente´s 30th AnniversaryP.63 Continente Mission P.71 Festa ContinenteP.73 Flower ShopP.83 Love in a BoxP.99 Solidarity Fruit & Vegetable GardenP.106 WOW - New Collection ReleaseP.107 ZU

CUSTOMER ENGAGEMENT

P.53 ZIPPY New Store Concept P.60 Concursão – Celebrating Continente´s 30th AnniversaryP.71 Festa ContinenteP.83 Love in a BoxP.84 Management of Personal Data

For more [email protected]

SonaeLugar do Espido – Via Norte4471 – 909 Maia | PortugalTel: +351 220104000Fax: +351 229404634

ContentInnovation and Future Tech

CommunicationCommunication, Brand and Corporate Responsibility Department

Graphic Design Graficalismo

PhotographyVitor Leite (pages 15, 36 - 52, 84)

Explosion graphics post-productionFernando Martins

PrintLidergraf

Published2016

For more [email protected]

SonaeLugar do Espido – Via Norte4471 – 909 Maia | PortugalTel: +351 220104000Fax: +351 229404634

ContentInnovation and Future Tech

CommunicationCommunication, Brand and Corporate Responsibility Department

Graphic Design Graficalismo

PhotographyVitor Leite (pages 15, 36 - 52, 84)

Explosion graphics post-productionFernando Martins

PrintLidergraf

Published2016