RETAIL PRODUCT PLAN - static. RPP Final.pdf · RPP Mock Up Download your ... NEW VERTICAL LAYOUT FOR THIS GAME! WIN UP TO $1,000! ˜˚˛˝˙ˆˇ˘ After game start, some prizes, including

GAMES BEGIN APRIL 20TH!

APRIL – MAY 2016 calottery.com

RETAIL PRODUCT PLAN

2

LOTTERY NEWS MAY 2016

HOT SPOT PROMOTION

MORE BANG FOR YOUR BULLS-EYE.

MONDAY-THURSDAY | 10AM-1PM AND 4PM-7PM

HOTTER, HIGHER PAYOUTS. CHECK THE MONITORS FOR YOUR CHANCE TO WIN.

When will this promotion begin and end?

This promotion occurs Monday through Thursday from 10am to 1pm and 4pm to 7pm starting Monday, May 23, 2016 through Thursday, June 2, 2016. The Lottery retains the right to terminate, modify, or extend the promotion at any time.

What is this promotion and how do you participate?

Most combined Hot Spot®/Bulls-Eye tickets purchased during this promotion will have a chance at winning increased typical prize amounts for most of the prize divisions. Retailers and players don’t have to do anything else to enter.

INCREASED PRIZE PROMOTION May 23, 2016 – June 2, 2016

3

FOR YOUR CUSTOMERS!

MAY 2016

2nd Chance

Tell your players that scanning 2nd Chance codes are easy! Simply download the Lottery’s Mobile App at their preferred App Store.

March 2016 RPP Mock Up

Download your Lottery Mobile App today and start submitting your SuperLotto Plus 2nd Chance codes for a chance to TRIPLE your entries! Starting March 6—April 16, 2016, your SuperLotto Plus 2nd Chance codes could give you up to 3x the standard number of entries into the weekly SuperLotto Plus 2nd Chance pool draws!

Learn more about this promotion at: calottery.com/slp3x

For more information about Lottery’s Mobile App, go to: calottery.com/mobileapp

Pending approval of copy and image within the red box

Now through May 18, 2016, your customers can be entered into the Fantasy 5 – 2nd Chance Bonus Draw – we’re giving away 5 cash prizes of $5,000! Learn more at calottery.com/Fantasy5-2ndChance.

Tell Your Players About the California Lottery App!

Scanning 2nd Chance codes is easy and quick! Players can simply download the Lottery’s Mobile App at their preferred App Store.

For more information about Lottery’s Mobile App, go to calottery.com/mobileapp

INCREASED PRIZE PROMOTION May 23, 2016 – June 2, 2016

4

WIN UP TO $555,555! 20 CHANCES TO WIN! FIVE POWER $25 SPOTS!

After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.

PRIZE PAYOUT 68%

ODDS & WINNERS*

Prize level: Odds: Total Winners:

TICKET

$5

$10

$15

$20

$25

$50

$100

$500

$1,000

$5,000

$555,555

13

16

18

33

40

92

200

344

4,000

60,000

600,000

1,500,000

1,800,000

1,500,000

1,320,000

720,000

600,000

260,000

120,200

69,800

6,000

400

40

16

Overall odds: 1 in 3.75

Total Winners: 6,396,456

*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.

GAME #1216

$5 POWER 5’S

HOW TO PLAY

• Uncover a “ ” symbol to automatically win that prize.

• Uncover a “ ” symbol to automatically win 5 times that prize.


• POWER $25 SPOT: Uncover a “ ” in any “POWER $25 SPOT,” win $25 instantly!

MAY 2016

Retailer Cost of Pack: $400Less 6% Commission/Handling Fee: $24Final Cost per Pack $376

UPC CODE

ODDS & WINNERS*


TICKET

$4

$5

$10

$12

$15

$20

$30

$50

$60

$100

$150

$300

$1,000

$3,000

$20,000

17

9

12

63

100

125

167

300

364

1,091

1,463

10,909

60,000

200,000

600,000

1,200,000

1,656,000

3,036,000

2,263,200

441,600

276,000

220,800

165,600

92,000

75,900

25,300

18,860

2,530

460

138

46

23




WIN UP TO $20,000! FAST $20 SPOT! WITH BONUS LETTERS!

TRIPLING BONUS CROSSWORD


PRIZE PAYOUT 63%

HOW TO PLAY

1. Scratch the 18 “YOUR LETTERS” and the 2 “BONUS LETTERS” for a total of 20 letters.

2. Scratch each letter in the CROSSWORD PUZZLE that matches “YOUR LETTERS” and “BONUS LETTERS”.

3. Completely uncover two or more words (excluding the BONUS WORD) in the CROSSWORD PUZZLE and win the corresponding prize shown in the PRIZE KEY. If a completed word in a winning combination contains a letter within a CIRCLE ( ) symbol, prize TRIPLES.

4. BONUS WORD: Completely uncover the BONUS WORD using “YOUR LETTERS” and “BONUS LETTERS”, win prize in PRIZE BOX.

5. FAST $20 SPOT: Uncover a “ ” in the “FAST $20 SPOT”, win $20 instantly!

5

GAME #1215

$3


UPC CODE

MAY 2016

WIN UP TO $21,000! 12 CHANCES TO WIN!

6

GAME #1214

$2

HOW TO PLAY

• Uncover a “ ,” “ ” or “ ” symbol within a game (across), win prize shown for that game.

• Uncover a “ ” symbol, win all 12 prizes automatically!

ODDS & WINNERS*


TICKET

$3

$5

$7

$11

$21

$30

$77

$777

$21,000

13

17

31

33

50

100

469

1,579

60,000

600,000

1,440,000

1,080,000

576,000

540,000

360,000

180,000

38,400

11,400

300

30




MAY 2016

7-11-21®


PRIZE PAYOUT 62%


UPC CODE

7

ODDS & WINNERS*


TICKET

$2

$4

$5

$10

$20

$40

$100

$1,000

10

17

42

52

96

313

1,611

12,000

480,000

2,764,800

1,728,000

691,200

552,960

299,520

92,160

17,880

2,400

60




NEW VERTICAL LAYOUT FOR THIS GAME!WIN UP TO $1,000!

LUCKY SPOT


PRIZE PAYOUT 57%

HOW TO PLAY

• Uncover a “ ” symbol in any spot, win that prize.


GAME #1213

$1


UPC CODE

MAY 2016

88

32 BIN GUIDE + PLAYBOOKDISPLAY STARTING APRIL 20TH MAY 2016

$20 Game # 1160

$2 Game # 1189

$5 Game # 1178

$5 Game # 1182

$10 Game # 1170

$10 Game # 1187

$20 Game # 1191

$10 Game # 1196

$5 Game # 1190

$3 Game # 1177

$5 Game # 1186

Contact your Lottery Sales Representative for information on how to merchandise Deluxe 7’s Playbook.

Deluxe 7’s Playbook Game # 1175

Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits.

Ask your Sales Rep which options are best for your store.

If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers® will arrive the next business day.

SALES TIP

• Games may change based on available inventory and rate of sale.

* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers® for your location.

ATTENTION RETAILERS

SCRATCHERS® PRICING

Price Point Final Cost per Pack $30 $846

$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235

$10 Game # 1205

$2 Game # 1198

$2 Game # 1203

$3 Game # 1208

$5 Game # 1204

$1 Game # 1202

$1 Game # 1206

$1 Game # 1188

$3 Game # 1210

$5 Game # 1201

$3 Game # 1199

$20 Game # 1200

$20 Game # 1200

Please return these Scratchers® to your Lottery Sales Representative.

SCRATCHERS® TO REMOVE*

OPTIONAL

$5 Game # 1209

$5 Game # 1211

$10 Game # 1212

$10 Game # 1212

$2 Game # 1207

$5 Game # 1216

NEW

$5 Game # 1216

NEW

$3 Game # 1215

NEW

$2 Game # 1214

NEW

$1 Game # 1213

NEW

$5 Game # 1167

$10

$10 Game # 1179

Please face $10 Big Money (1179). If inventory is not available, please double face $10 Set for Life (1205).

$10 Game # 1205

9

28 BIN GUIDE + PLAYBOOKDISPLAY STARTING APRIL 20TH MAY 2016

$20 Game # 1160

$5 Game # 1178

$5 Game # 1182

$3 Game # 1177

$5 Game # 1186

$10 Game # 1187

$5 Game # 1190

$2 Game # 1189



Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits.



SALES TIP



ATTENTION RETAILERS

$3 Game # 1199

$10 Game # 1196

$20 Game # 1200

$20 Game # 1191

$1 Game # 1202

$2 Game # 1203

$5 Game # 1201

$5 Game # 1204

$10 Game # 1205

$5 Game # 1209

$5 Game # 1211

$10 Game # 1212

$10 Game # 1212

$2 Game # 1207



$3 Game # 1208

$1 Game # 1206



$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235

$3 Game # 1210

$1 Game # 1188

OPTIONAL$5

Game # 1216

NEW

$5 Game # 1216

NEW

$3 Game # 1215

NEW

$2 Game # 1214

NEW

$1 Game # 1213

NEW

$10

$10 Game # 1179

Please face $10 Big Money (1179). If inventory is not available, please double face $10 Set for Life (1205).

$10 Game # 1205

10

24 BIN GUIDE + PLAYBOOKretailer clerk-facing side

customer-facing side

DISPLAY STARTING APRIL 20TH MAY 2016

$5 Game # 1178

$3 Game # 1177

$5 Game # 1182



$5 Game # 1186

$10 Game # 1187

$2 Game # 1189

$20 Game # 1191

$5 Game # 1190

$10 Game # 1196

$20 Game # 1200



ATTENTION RETAILERS



SALES TIP

$3 Game # 1199

$5 Game # 1201

$10 Game # 1205

$2 Game # 1203

$5 Game # 1204

$1 Game # 1202

$1 Game # 1188

$5 Game # 1211

$3 Game # 1210

$5 Game # 1209

$2 Game # 1207

$3 Game # 1208

$1 Game # 1206

$10 Game # 1212





$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235

$5 Game # 1216

NEW

$3 Game # 1215

NEW

$2 Game # 1214

NEW

$1 Game # 1213

NEW

11

JUNE GAMESCOMING SOON MAY 2016

Look for these exciting new Scratchers® coming to your store May 18th!

*Ticket artwork subject to change.

12

POWER 5’sCOMING SOON MAY 2016

*Artwork subject to change.

Get ready to Discover the Power of 5! A new Point of Sale kit will arrive at your store this month!

POS, TV, radio, outdoor billboard and online banner ad air dates are 5/2 – 5/29.

We also have an exciting 2nd Chance Bonus Draw exclusive to this Scratchers® game where your customers could win up to $15,555!

Out-of-home

Small Change Mat

WobblerPlaycenter Topper Large Window Decal

GAMES MON TUES WED THU FRI SAT SUN DRAW ENTRY CLOSES

7:00 p.m.

7:45 p.m.

7:45 p.m.

6:30 p.m.

6:30 p.m.

1:00 p.m. & 6:30 p.m.

6:30 p.m.

Every 4 minutes starting at 6:00 a.m. and

ending at 2:00 a.m.

JACKPOT STARTS AT

$40MJACKPOT STARTS AT

$15MJACKPOT STARTS AT

$7MESTIMATED TOP

PRIZE STARTS AT $50K

QUICK REFERENCE GUIDE MAY 2016

13

Go to calottery.com for draw times & more

DRAW GAMES

STILL CLAIMABLE ENDED GAMESPrice Point Game # Game Name End Date Claim By Date

$1 1192

1180

1172

1149

1157

Holiday Wishes

Quick 50s

Cool Cat

Lucky In Love

Wild 9’s

4/15/16

4/15/16

2/19/15

12/11/15

10/23/15

10/12/16

10/12/16

8/17/16

6/8/16

4/20/16

$2 1194

1184

1176

1165

1161

1154

The Perfect Gift

Zombies Return

4 Way Cash

Aces and 8s

10X The Cash

$25,000 Taxes Paid

4/15/16

2/19/16

2/19/16

2/19/16

12/11/15

10/23/15

10/12/16

8/17/16

8/17/16

8/17/16

6/8/16

4/20/16

$3 1168

1166

Loteria™

Ladybug Bingo

4/15/16

12/11/15

10/12/16

6/8/16

$5 1195

1171

1162

1155

1147

Holiday Surprise

Mega Crossword

20X The Cash

$250,000 Taxes Paid

Money Bag Multiplier

4/15/16

2/19/16

2/19/16

12/11/15

10/23/15

10/12/16

8/17/16

8/17/16

6/8/16

4/20/16

$10 1163

1148

1144

1156

50X The Cash

Crossword Ca$h

Emerald 10’s

$1,000,000 Taxes Paid

4/15/16

2/19/16

12/11/15

10/23/15

10/12/16

8/17/16

6/8/16

4/20/16

$20 1133

1100

Million $$ Match

$5 Million Jackpot

12/11/15

10/23/15

6/8/16

4/20/16

14

QUICK REFERENCE GUIDE MAY 2016

SCRATCHERS® ENDED GAMES

SUCCESSFUL SCRATCHERS®

SALES CHECKLIST:

**See Placement Guides for which games to

replace with new games.

**Safely put aside removed games and return to

your Lottery Sales Representative for credit.

**Ask your Lottery Sales Representative about

your sales trends.

** Number of $5 Games

**Goal

**$ Average Weekly Sales

**Goal

Next visit

DSR TIPS

*Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers® Games to help identify tickets ending soon.

After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery®, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur.

In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. ©2016 California Lottery® 47,730 3/16

Tip: Use in Scratchers® displays.




Documents

RETAIL PRODUCT PLAN - static. RPP Final.pdf · RPP Mock Up Download your ... NEW VERTICAL LAYOUT FOR THIS GAME! WIN UP TO $1,000! ˜˚˛˝˙ˆˇ˘ After game start, some prizes, including