Mobile Web Marketing System

Created and Developed by Boomboat

©2010 Confidential

The ProblemIt is too difficult and costly for Small Businesses to engage the mobile consumer; and too costly for brands to engage at a local level.

Consumers LIVE and SHOP, in their neighborhood.

They have established TRUST Networks in their neighborhood.

They have buying PATTERNS in their neighborhood.

ShrinkRay

A simple to use, Mobile Web Engagement Platform

- Partnering, third party commerce,

associations.

- Automatically publish a mobile web site/application.

- Cloud based SaaS Service.

- Complete engagement platform for viral, video, couponing, gaming, location services.

- Detailed analytics. !

Traction

Enterprise Mobile and Widgets - Launched Early ’09. (ING DIRECT, RBC, Discover)

Small Business cultural and mobile marketing - Launched Feb ’10. (Northumberland County)

Single Platform serves both markets.

Partnering and Sales distribution: Infinion, BunchBall, Authenticity, Blue Rush

ShrinkRay Business AppsShrinkRay CMS and Pre-Packaged Apps

- Rapid Mobile Site and App Creation- Integration to existing digital assets (site, video, etc)- Location, Social, Viral Capabilities- Service additions to existing web site (sms widget etc.)

Purchase Incentives and Coupons- Coupon creation, delivery, redemption, tracking- Co-Marketing with partner brands

Core

PlusEngagement and Loyalty- Mobile and Site engagement- Gaming dynamics to drive behavior

Plus

The Engagement Cycle

Calls to Action

Purchase incentivesTraditional mediaSocial/viral referral

Fulfillment

Online bookingOnline appointmentsPackaging with:

EventsAttractionsCulture/ArtsEntertainmentSportsAccommodations

LoyaltyRewardsLeader-boardsPoint systemsRecognition

Content Creation

Photo and video contestsTrivia contestsUser reviews & comments

Search and

Discovery

Mobile websiteCoupon networksPoint of interest primingSocial marketing & promotion

Business ModelFree Mobile Site

From:- existing networks- distribution partners- technology partners

Gather Information

Through:- use and engagement- data overlay (culture etc.)- offer creation- Loyalty set-up- offer suggestions

Account Upgrades

By:- Offer redemptions- customization- marketing analytics- responding to offers

Free3rd Party

Service referral fees

Across Network

For:- Community operator- 3rd party applications and services- Partnering across members

Monthly Service Fee

Number of Users

Quality of Information

Premium Targeting

High Potential Profit

Additional Opportunity: Mobile Advertising

+ + =

Use Case, Retail Commons

Launch Engage Fulfill

Track, capture and report network use.

Retailers receive free Retail

Commons mobile presence

Manufacturers pay for RC Mobile dashboard for

promotions

Upsell Retailers to paid service

for:Coupons,

Location Services, Games, Loyalty,

Content creation, Personalization.

Integrate to Shopping Cart via Eminio for fulfillment at

POS take a slice of the

transaction

Example Financial - Northumberland

Currently, 10% sign-up and penetration.Plan to attain 20% by launch.