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REUTERS INSTITUTE DIGITAL NEWS REPORT 2013
Digital News Report 2013
Essential data on the future of news20th June 2013
REUTERS INSTITUTE DIGITAL NEWS REPORT 20132
• This study has been commissioned to understand how news is currently being consumed globally with a particular focus on digital news consumption and devices used to access the news.
• Core questions were asked in France, Germany, Denmark, Spain, Italy, Japan, Brazil and the US as well as the UK to a nationally representative audience to provide an international comparison.
• This is a study for the Reuters Institute made possible with the assistance of the following organisations and also academic partners from the Hans Bredow Institute, Hamburg, Roskilde University, Denmark and the School of Journalism at the Paris Institute of Political Science
Background and objectives
REUTERS INSTITUTE DIGITAL NEWS REPORT 20133
Source: Internet World Stats http://www.internetworldstats.com population estimate 2012
• The research was conducted online in January and early February 2013.
• The data was weighted to targets set on age and gender, region, newspaper readership and social grade to reflect the total population. The sample is reflective of the population who have access to the internet.
• A comprehensive online questionnaire was designed with input from all stakeholders to capture all aspects of news consumption.
*Please note that Brazil is representative of an urban population rather than a national population as such the internet penetration is likely to be higher than stated above, which must be taken into consideration when interpreting results.
CountryStarting sample
Non-news users
Final sample
Total population
Internet penetration
UK 2308 9% 2078 63,047,162 84%
Germany 1099 3% 1062 81,305,856 83%
Spain 1016 4% 979 47,042,984 67%
Italy 1003 4% 965 61,261,254 58%
France 1016 4% 973 65,630,692 80%
Denmark 1024 2% 1007 5,543,453 90%
US 2170 7% 2028 313,847,465 78%
Brazil* 1003 2% 985 193,946,886 46%
Japan 1004 2% 978 127,368,088 80%
Methodology
REUTERS INSTITUTE DIGITAL NEWS REPORT 20134
Striking growth of tablet (and mobile) usage for news
Traditional media use remains strong – but younger half of the population prefer online
More people paying for news – albeit from a low base
The enduring role of brands and the importance of trust
Growing role of social media in news discovery
Key findings
REUTERS INSTITUTE DIGITAL NEWS REPORT 2013
Digital News Report 2013
AGE OF MULTIPLATFORM
REUTERS INSTITUTE DIGITAL NEWS REPORT 20136
Denmark US UK France Germany
13% 11%8% 6% 5%
25%
16% 16%11% 10%
Tablet usage for news
2012 2013
Q8a/Q8b Which, if any, of the following devices have you used to access news in the last week?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)
** These figures are not totally comparable because we routed the questions slightly differently last year and the list of devices was more detailed this year. They are however consistent with log files of news organisations that show a sizeable increase in traffic from tablets
News usage on a tablet has increased significantly over the past ten months**
Growth news access via tablet
REUTERS INSTITUTE DIGITAL NEWS REPORT 20137
Q8b Which, if any, of the following devices have you used to access news in the last week?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)
NOTE: Please note data has been rebased to account for the total sample size but is not an accurate indication of ownership levels and will not be wholly comparable with last year.
Computers are the most prevalent device for accessing news across countries. Smartphones and tablets are also now significantly used for news. Denmark has the highest level of smartphone and tablet access.
Devices used to access news online by country
UK Germany Spain Italy France Denmark US Urban Brazil Japan
Computer
67% 71% 56% 58% 50% 58% 71% 81% 68%
Smartphone
29% 22% 35% 25% 24% 43% 28% 23% 19%
Tablet16% 10% 13% 14% 11% 25% 16% 14% 6%
E-book Reader
2% 1% 2% 1% 1% 1% 2% 4% 1%
Smart TV3% 5% 10% 10% 9% 7% 4% 12% 4%
REUTERS INSTITUTE DIGITAL NEWS REPORT 20138
Q8b Which, if any, of the following devices have you used to access news in the last week?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)
NOTE: Please note data has been rebased to account for the total sample size but is not an accurate indication of ownership levels and will not be wholly comparable with last year.
Computers are the most prevalent device for accessing news across countries. Smartphones and tablets are also now significantly used for news. Denmark has the highest level of smartphone and tablet access.
Devices used to access news online by country
UK Germany Spain Italy France Denmark US Urban Brazil Japan
Computer
67% 71% 56% 58% 50% 58% 71% 81% 68%
Smartphone
29% 22% 35% 25% 24% 43% 28% 23% 19%
Tablet16% 10% 13% 14% 11% 25% 16% 14% 6%
E-book Reader
2% 1% 2% 1% 1% 1% 2% 4% 1%
Smart TV3% 5% 10% 10% 9% 7% 4% 12% 4%
REUTERS INSTITUTE DIGITAL NEWS REPORT 20139
Multiplatform access is becoming mainstream
Q8b Which, if any, of the following devices have you used to access news in the last week?
Base: All markets (n=11004)
REUTERS INSTITUTE DIGITAL NEWS REPORT 201310
Smartphones are still more popular with younger age groups. Tablets are used equally through age groups but with a significant bulge with the 35-44 group. 75% of tablet users are ABC1 (same as last year). Smartphone news users skew heavily male
Smartphone and tablet news user demographics
Computer Smartphone Tablet
78%
51%
16%
68%
53%
16%
70%
41%
24%
75%
25%17%
70%
13% 16%
Computer, smartphone and tablet by age
18-24 25-34 35-44 45-54 55+
Q8a /Q8b Which, if any, of the following devices do you ever use for any purpose? /Which, if any, of the following devices have you used to access news in the last week?Base: UK (n=2078)
REUTERS INSTITUTE DIGITAL NEWS REPORT 201311
Frequency of access grows with devices
United States Denmark
Device Several times a day
ALL News users 56%
Computer users 65%
Smartphone users 76%
Tablet users 77%
All three 89%
Q1b: Typically, how often do you access news (in any way). Base: US (n=2028) Denmark (n=1007)
Device Several times a day
ALL News users 76%
Computer users 79%
Smartphone users 83%
Tablet users 84%
All three 93%
Tablet and smartphones are extending the range of access points and increasing the frequency with which people access news. The more devices, the more you consume ….
REUTERS INSTITUTE DIGITAL NEWS REPORT 201312
Quick news updates In depth news
79%
19%
62%
42%
Mobile Tablet
Mobiles are used most for quick updates during the day.
Consumers agree that tablets offer more in depth news and better experience for accessing news.
UK7a/b You’ve told us that you read news on a MOBILE/TABLET. With that in mind, please could you tell us how much you agree or disagree with the following statements:Base US : Read news on a mobile (n=583); Read news on a tablet (n=329) % net agree
Smartphones and tablets - differences
REUTERS INSTITUTE DIGITAL NEWS REPORT 201313
The laptop or desktop remains the most used for news overall but those who have Apple tablets are MOST likely to use the device for news. Apple devices are used more for news than others manufacturers
Tablet and smartphone market share
OS UK US Spain Den
Apple 46% 45% 23% 48%
Other (Android, RIM)
54% 55% 77% 52%
OS UK US Spain Den
Apple 65% 58% 43% 82%
Other (Android, RIM) 35% 42% 57% 18%
Q8a/Q8b Which, if any, of the following devices have you used to access news in the last week?
Operating system market share by (selected) country
TabletSmartphone
REUTERS INSTITUTE DIGITAL NEWS REPORT 201314
Tablet and smartphone news users are generally in higher education and income brackets, which may explain the greater interest in news. In the UK and the US the biggest correlation between income and news usage is for smartphones for the richest group
Device demographics
Less than $35,000 $35-$60,000 Over $60,0000%
10%20%30%40%50%60%70%80%90%
100%
Device use by household income (United States)
COMPUTER SMARTPHONE
TABLET
Less than £25,000 £25-£50,000 £50-£100,0000%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Device use by household income (United Kingdom)
COMPUTER SMARTPHONE TABLET
In the US, the richest one third of our sample) – earning over $60,000 account for 60% of smartphone news usage, 53% of tablet news usage and 40% of computer news usage
Q8b Have you paid for DIGITAL news content, or accessed a paid for digital news service?Base: UK Computer (n=1394), Smartphone (n=612), Tablet (n=340) Household income 0-25K (n=585), £25-£50K (n=560), £50-£100K (n=245)
US Computer (n=1515) Smartphone (n=594), Tablet (n=337) Household income 0-$35K (n=579), $35-$60K (n=426), $60K+ (n=598)
REUTERS INSTITUTE DIGITAL NEWS REPORT 201315
Tablet and smartphones are in general not replacing other ways of consuming news. Instead they are extending the range of access points and increasing the frequency with which people access news
Digital users ALSO consume via traditional platforms
Q3: Which, if any, of the following have you used in the last week as a source of news? Base: All markets (n=11004) Tablet users (n=2726)
REUTERS INSTITUTE DIGITAL NEWS REPORT 2013
Digital News Report 2013
THE PLATFORM DIVIDE
REUTERS INSTITUTE DIGITAL NEWS REPORT 201317
Platform choices by country – frequency of access
UK Germany Spain Italy France Denmark US Urban Brazil Japan
TV 79% 82% 72% 74% 84% 85% 72% 75% 69%
Radio 37% 51% 39% 34% 44% 53% 28% 19% 24%
Print 59% 63% 61% 59% 46% 49% 47% 50% 63%
Online 74% 66% 79% 80% 68% 81% 75% 90% 85%
Q3: Which, if any, of the following have you used in the last week as a source of news?Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)
REUTERS INSTITUTE DIGITAL NEWS REPORT 201318
UK Germany Spain Italy France Denmark US Urban Brazil Japan
TV 41% 43% 33% 39% 57% 44% 43% 38% 35%
Radio 7% 13% 9% 5% 12% 8% 5% 2% 4%
Print 15% 18% 15% 13% 6% 11% 9% 6% 20%
Online 35% 25% 41% 42% 23% 35% 39% 53% 39%
Q4: You say you’ve used these sources of news in the last week, which would you say is MOST IMPORTANT or which would you say is your main news?Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)
Platform choices by country – MAIN or PREFERRED source of news
REUTERS INSTITUTE DIGITAL NEWS REPORT 201319
Q4: You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used news sources in the last week (n=10843 )
Looking at our TOTAL sample, we can see that 18-34s have a clear preference for internet news. The over 45s have a clear preference for TV. 35s to 44s are pretty much split
Online TV
56%
28%
55%
28%
42%38%
32%
47%
21%
55%
MAIN source of news by age (ALL countries)
18-24 25-34 35-44 45-54 55+
Young prefer online, older groups prefer television news
REUTERS INSTITUTE DIGITAL NEWS REPORT 201320
Q4: You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: (UK=2078)
In our UK sample of Internet users we can see a clear platform preference divide. For under 45’s – almost half the adult population - the Internet is now the MAIN source of news as well as their most frequently accessed. For over 45’s it remains TV with other traditional sources remaining important.
Online TV
52%
24%
49%
28%
18%
53%
12%
57%
MAIN source of news by age
18-24 25-44 45-54 55+
Divided nation (UK): Young prefer online, old prefer television news
REUTERS INSTITUTE DIGITAL NEWS REPORT 201321
Q4: You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used news sources in the last week France (n=963), US (n=1916)
Online TV
31%
52%
36%
52%
24%
53%
23%
56%
13%
64%
France
18-24 25-34 35-44 45-54 55+
Only France shows a different pattern
Online TV
64%
20%
61%
23%
41% 41%35%
49%
25%
54%
United States
18-24 25-34 35-44 45-54 55+
REUTERS INSTITUTE DIGITAL NEWS REPORT 201322
Older age groups spent more time accessing news via traditional means such as TV, radio or print while younger age groups spent more time accessing news via a computer or mobile.
We see a more varied pattern across age groups for tablets, e-readers and Smart TVs, which may be linked to the price point; older age groups are more likely to be able to afford these newer devices than their younger counterparts.
Time spent per day accessing news by age:
UK1_1 .On a typical day, how much time do you spend accessing news on EACH of the following?? Base All UK=2078Chart shows mean time spent per day in minutes
TV Radio Printed Publication Computer Mobile Phone Tablet E-reader Smart TV
2519 18
32
22
28
20 1925
20 18
29
22 2117
21
32
2320
29
20 18 1621
37
2724 26
15
23 21 19
45
31 3025
1217
25
16
Mean time spent accessing news on device per day (minutes)
18 to 24 25 to 34 35 to 44 45 to 54 55 +
Traditional forms of accessing news are more popular among older age groups
REUTERS INSTITUTE DIGITAL NEWS REPORT 2013
Digital News Report 2013
WHERE AND WHEN PEOPLE ACCESS THE NEWS
REUTERS INSTITUTE DIGITAL NEWS REPORT 201324
0%
10%
20%
30%
40%
50%
60%
When do you typically access the news? (by age)
All 18-24 25-34 35-44 45-54 55+
UK2 When do you typically access the news?Base: UK=2078 18 to 24 (n=269) 25 to 34: (n=286) 35 to 44: (n=321) 45 to 54 (n=383) 55+ (n=819)
Typically consumers access news first thing in the morning or early evening.
Younger people tend to access in a more even way throughout the day. Older people follow the breakfast, lunch and early evening (42%) peaks far more compared with the young (21%).
When do you access news? (Age)
REUTERS INSTITUTE DIGITAL NEWS REPORT 201325
First thing in the morning
Later in the morning
Lunchtime Afternoon Early evening Late evening Last thing at night
0%
10%
20%
30%
40%
50%
60%
All Mainly online
Half/ half_x000d_ Mainly traditional_x000d_
Heavy multichannel_x000d_
QS2: When do you typically access the news?
Base: UK=2078 Mainly Online (n=162) Half/ half (n=791) Mainly traditional (n=400) Half/ half moderate (n=597) Heavy multichannel (n=194)
When do you access news? (Platform segment)
REUTERS INSTITUTE DIGITAL NEWS REPORT 201326
UK3A. Where were you when you looked at/listened to the news over the last few days?Base: UK=2078, Denmark =994
While home is the most popular location for accessing news, younger people are accessing more news when out and about.
Where do you access news?
At home: communal
At home: personal
At work
Commuting personal eg car
Commuting on public transport
Out and about generally
Other people’s homes
At a place of study
68%
46%
24%
20%
13%
9%
4%
3%
71%
41%
31%
28%
9%
6%
5%
6%
Where news is accessed?
Denmark UK
REUTERS INSTITUTE DIGITAL NEWS REPORT 201327
UK3B: Please mention the key news media you used in these locations Base: At home : communal (n=1421) At home: personal (n=957) At work (n=482) At place of study (n=70) While travelling via
(n=270) While travelling via private transport (n=400) While out and about (n=194) Other people’s homes (n=80)
While at home, TV is used to access news in communal areas but in personal areas the internet via a computer tends to be used as often. The computer dominates the office, radio is default media choice in the car and the mobile phone has overtaken print on public transport.
Platforms for news used at different locations
At home: communal space
At home: personal space At work: office, shop etc Commuting via public transport
Commuting via car (personal)
83%
48%
7%5%
1%
31% 31%
18%
24%
84%
32%
20%14%
34%
6%
36%
46%
71%
4%2%
13%
22%19%
48%
13%9% 11%
3%6%
1%
News sources used by location (UK)Television Radio Printed publication
Internet via computer Internet via mobile Internet via tablet
REUTERS INSTITUTE DIGITAL NEWS REPORT 201328
UK3B: Please mention the key news media you used in these locations Base:) While travelling via public transport (n=270) 18-44 (n=111)
On UK public transport 48% use mobile phones, 34% use print and 6% access news via a tablet - though print is still ahead in London (56%) because of availability of strong free newspapers and limited Internet access on the underground.
Accessing news via public transport
ALL 18-44 45+
34%
23% 25%
48%
38%
23%
0.06
PRINT MOBILE Tablet
Tablet reading on the move for news is growing but the smartphone is still much more popular. Portability trumps screen size
REUTERS INSTITUTE DIGITAL NEWS REPORT 2013
Digital News Report 2013
PAYING FOR NEWS
REUTERS INSTITUTE DIGITAL NEWS REPORT 201330
Paying for news?
But only
REUTERS INSTITUTE DIGITAL NEWS REPORT 201331
Japan Germany UK US France Denmark
68%
56%54%
42%39%
33%
Q6: Have you bought (paid for) a printed newspaper in the last week?Base: All markets UK (n=2078) US (n=2028)) Japan (n=978) Germany (n=1062) France (n=973) Denmark (n=1007)
Newspaper purchase by country
REUTERS INSTITUTE DIGITAL NEWS REPORT 201332
Q6 : Have you bought (paid for) a printed newspaper in the last week? (multiple answers allowed)Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)
Type of newspaper purchase (ad hoc vs subscription and home delivery)
Italy Spain UK Urban Brazil France Denmark US Germany Japan
51%48%
42%
34%
25%
5%
12%
22%
9%5% 4%
9%13%
10%
24% 25%
33%
57%
3% 2% 3% 4% 4%7% 5% 4% 4%
Yes via news stand or shop Yes I have home delivery (for one or more days a week)
Yes I have a combined print/digital subscription
REUTERS INSTITUTE DIGITAL NEWS REPORT 201333
Q7. Have you paid for DIGITAL news content, or accessed a paid for digital news service Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)
Percentages that said yes in the last week, month or year
Paying for digital news is showing signs of growth– but from a low base
More people are paying for digital news
Denmark US UK France Germany
12%9%
4%8% 6%
10% 12%9%
13%10%
Have you paid for digital news in the past year?
2012 2013
REUTERS INSTITUTE DIGITAL NEWS REPORT 201334
Q7 Have you paid for DIGITAL news content, or accessed a paid for digital news service?Base: All markets (UK=2078; US=2024; Spain=1016; Japan=1013; Italy=1003; Germany=1009; France=1016; Denmark=1024; Urban Brazil=1003)
The majority of countries have never paid for digital news content.
The late adopters of online services such as Urban Brazil appear more willing to pay for digital content as they have not had the same legacy of free services as in more mature markets.
Paid for digital
UK Germany Spain Italy France Denmark US Urban Brazil Japan
9% 11% 16% 21%13% 10% 12%
24%14%
90% 88% 82% 76%85% 87% 85%
73%84%
1% 2% 2% 3% 2% 3% 3% 3% 2%
Net: Yes No, I’ve never paid for digital news content Don’t know
In the UK, 11% of those who are interested in the news would consider paying for a digital news service
REUTERS INSTITUTE DIGITAL NEWS REPORT 201335
Q7a You said you have accessed paid for digital news content in the last year… Which, if any, of the following types of payment have you used to pay for digital news content in the last year? Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)
Consumers in Denmark and the US are more willing to enter into longer term commitment with news brands by making on-going payments while consumers in France, Italy, Germany and Spain are more likely to make a one-off payment.
Type of payment made to access digital content
France Italy Germany Spain Japan Urban Brazil UK US Denmark
64%58% 58%
52% 50%47%
40%
32% 33%28%
37% 37% 35%
46%40% 42%
60%63%
16%22%
12%
21%16%
24%21%
17%22%
Types of payment
Net: One-off payment Net: Subscription Other
REUTERS INSTITUTE DIGITAL NEWS REPORT 201336
Q7: Have you paid for DIGITAL news content, or accessed a paid for digital news service?Base: UK 18 to 24 (n=269) 25 to 34: (n=286) 35 to 44: (n=321) 45 to 54 (n=383) 55+ (n=819)0 to €30k France, Germany(n=487,364) €25 to €50k (n=287,230) €50k+(n=100,226)Chart shows % yes
Paid for digital content
18 to 24 25 to 34 35 to 44 45 to 54 55+0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Paid for digital content by age breakdown
ALL UK
€0-€30K_x000d_ €30-€50K_x000d_ €50+_x000d_ 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Paid for digital content by household income
France Germany
REUTERS INSTITUTE DIGITAL NEWS REPORT 201337
Q7: Have you paid for DIGITAL news content, or accessed a paid for digital news service?
Base: All Countries (n=11004) News Lovers (n=2565) Daily Briefers: (n=5968) Casual Users: (n=2471) Tablet users (n=1639) Smartphone users (n=3156) Computer users (n=7444) Chart shows % yes in last year
Paid for digital content
News Lovers Daily Briefers Casual Users0%
5%
10%
15%
20%
25%
30%
Paid for digital content by interest segment
ALL COUNTRIES
Tablet Smartphone Computer0%
5%
10%
15%
20%
25%
30%
Paid for digital content by device
ALL COUNTRIES
REUTERS INSTITUTE DIGITAL NEWS REPORT 201338
Q7 Have you paid for DIGITAL news content, or accessed a paid for digital news service Base: (US=2124) Tablet and Smartphone users US (n=187)
Those using tablets AND smartphones are four times more likely to pay for digital news – not surprising given the range of digital subscriptions and apps available.. Much of this is driven by the Apple eco-system
Smartphone and tablets encourage payment
Ever
Last month
Last week
12%
3%
4%
29%
4%
16%
Percent paying for news…
Tablet+Smartphone All
REUTERS INSTITUTE DIGITAL NEWS REPORT 201339
Impact of device on digital payment …
Apple iPad Other tablet iPhoneOther
smartphone
Paid for digital news in last year
+147% +75% +77% +54%
Q7: Have you paid for DIGITAL news content, or accessed a paid for digital news service?Base: (US=2028) % difference compared with general digital users after controlling for gender, age, education level, income and interest in news
Even after controlling for factors such as age, income, education and interest in news, tablet users are on average twice as likely to pay for news and smartphone owners are also significantly more likely to pay.
Apple devices in particular are helping the news industry monetise content
.
REUTERS INSTITUTE DIGITAL NEWS REPORT 2013
Digital News Report 2013
FINDING NEWS
REUTERS INSTITUTE DIGITAL NEWS REPORT 201341
Ways of FINDING news by country (chose top five methods)
UK Germany Spain Italy France Denmark US Urban Brazil Japan
Directly via a branded site 34% 32% 38% 35% 16% 55% 20% 47% 28%
General search engine like Google
24% 40% 40% 49% 45% 30% 33% 44% 39%
Sites that aggregate news links
17% 16% 17% 16% 12% 7% 26% 37% 43%
Newsreader ‘app’ eg Flipboard
3% 3% 11% 4% 3% 4% 6% 7% 3%
Social network - eg Facebook 17% 15% 45% 38% 14% 22% 30% 60% 12%
Q10 Thinking about how you FIND news online, which are the main ways that you come across news stories?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)
REUTERS INSTITUTE DIGITAL NEWS REPORT 201342
Ways of FINDING news by country (chose top five methods)
Q10 Thinking about how you FIND news online, which are the main ways that you come across news stories?
Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)
UK Germany Spain Italy France Denmark US Urban Brazil Japan
Directly via a branded site 34% 32% 38% 35% 16% 55% 20% 47% 28%
General search engine like Google
24% 40% 40% 49% 45% 30% 33% 44% 39%
Sites that aggregate news links
17% 16% 17% 16% 12% 7% 26% 37% 43%
Newsreader ‘app’ eg Flipboard
3% 3% 11% 4% 3% 4% 6% 7% 3%
Social network - eg Facebook 17% 15% 45% 38% 14% 22% 30% 60% 12%
REUTERS INSTITUTE DIGITAL NEWS REPORT 201343
Q5: Which, if any, of the following have you used to access news in the last week?
Base: Online users in each market (UK=1534 ; US=1470; Germany=698 ; France=658 Denmark=816 ; Urban Brazil=892; Italy = 775; Spain=776; Japan = 831)
Finding news – the role of brand
UK France
34%
16%
24%
45%
17%14%
Brand Search Social
Brand is the primary gateway to news in the UK, followed by search and social but ….
REUTERS INSTITUTE DIGITAL NEWS REPORT 201344
Q5: Which, if any, of the following have you used to access news in the last week?
Base: Online users in each market (UK=1534 ; US=1470; Germany=698 ; France=658 Denmark=816 ; Urban Brazil=892; Italy = 775; Spain=776; Japan = 831)
Finding news – the role of brand
UK France
34%
16%
24%
45%
17%14%
Brand Search Social
Brand is the primary gateway to news in the UK, followed by search and social but in France, Germany and Italy it is search
Search as gateway
%
Italy 49%
France 45%
Germany 40%
Spain 40%
REUTERS INSTITUTE DIGITAL NEWS REPORT 201345
Social media is becoming a mainstream way of finding news
Q10 : Thinking about how you FIND news online, which are the main ways that you come across news stories?
Base: UK (n=2078)
Social media is now a primary gateway to news for under 45s in many countries. More important than search and brand
Brand Search Social
23%
31%
38%
18%
36%
23%
United States
UNDER 45s OVER 45s
REUTERS INSTITUTE DIGITAL NEWS REPORT 201346
Q10 : Thinking about how you FIND news online, which are the main ways that you come across news stories?
Base: All markets (n=11004)
Social vs search by age
Social Search
44%
33%36%
34%
29%
36%
23%
38%
19%
38%
18-24 25-34 35-44 45-54 55+
Under 35s are more likely to find news via social media than via search. Older groups are more likely to search.
REUTERS INSTITUTE DIGITAL NEWS REPORT 2013
Digital News Report 2013
TYPES OF ONLINE NEWS
REUTERS INSTITUTE DIGITAL NEWS REPORT 201348
Types of news by country
UK Germany Spain Italy France Denmark US Urban Brazil Japan
Lists, articles and blogs
52% 58% 63% 71% 46% 58% 64% 66% 67%
Video and audio
47% 43% 52% 48% 48% 39% 55% 64% 35%
Live pages 11% 8% 16% 16% 19% 8% 11% 15% 35%
Pictures and graphics
15% 24% 21% 23% 15% 16% 23% 32% 27%
Apps 19% 13% 24% 17% 17% 25% 19% 20% 13%
Other 1% 0% 2% 1% 2% 1% 2% 3% 0%
None of these 15% 17% 7% 6% 14% 13% 4% 4% 8%
Q11: Thinking of the way you looked at news online in the last week, which of the following ways of consuming news did you use? Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)
REUTERS INSTITUTE DIGITAL NEWS REPORT 201349
Q11: Thinking of the way you looked at news online in the last week, which of the following ways of consuming news did you use? Aggregated lists from a longer set Base: UK (n=2078) Main smartphone (n=152), Main tablet (n=89)
Smartphones and tablets encourage video consumption
News clips (short)
Live TV news
Live radio news
On demand TV programmes
On demand radio programmes
18%
38%
22%
15%
17%
12%
29%
18%
17%
14%
14%
24%
13%
13%
10%
All Smartphone (main) Tablet (main)
REUTERS INSTITUTE DIGITAL NEWS REPORT 201350
Q11: Thinking of the way you looked at news online in the last week, which of the following ways of consuming news did you use?
Base: Japan (n=979) ; Use live pages (n= 341) Access several times day (n=784)
Using live pages
35%
65%
Use of live pages (Japan)
Use live pages Do not use live pages
86%
12%
Frequency of access
Heavy consumers (several times a day)Non-heavy consumers
REUTERS INSTITUTE DIGITAL NEWS REPORT 201351
54%
74%
58%
12%
1%
33%
80%75%
13%6%
UK US
QS14a/14b: You said that you use LIVE news page (short updates in chronological order) Thinking about this, please select the statements that apply to you.Base: UK (n=2078) Use live pages (n=237) US (n=2028) Use live pages (n=213)
Use of live news pages
REUTERS INSTITUTE DIGITAL NEWS REPORT 201352
Using live pages
REUTERS INSTITUTE DIGITAL NEWS REPORT 2013
Digital News Report 2013
BRAND AND TRUST
REUTERS INSTITUTE DIGITAL NEWS REPORT 201354
Q5: Which, if any, of the following have you used to access news in the last week?
Base: Online users in each market (UK=1534 ; US=1470; Germany=698 ; France=658 Denmark=816 ; Urban Brazil=892; Italy = 775; Spain=776; Japan = 831)
The enduring power of traditional brands ….
UK Denmark Spain Urban Brazil Italy US France Germany Japan
87% 85%81% 80%
74% 74% 74%71%
65%
32%
22%
32%
48% 47%
56%
38%
31%
78%
31%
41%44%
57%
44% 43%
30%
43%
30%
Traditional news brand Aggregators Social Media&Blogs
The UK has the strongest traditional news brands of our surveyed countries. Aggregators/pure players have made the most impact in Japan
REUTERS INSTITUTE DIGITAL NEWS REPORT 201355
Q5: Which, if any, of the following have you used to access news in the last week?Base: All who have used news sources in the last week UK (n= 2078)
UK market share: Online vs Offline
BBC News
Mail Online
Sky News
Yahoo
A local newspaper
The Guardian
Google News
Huffington Post
MSN
Daily Telegraph
Sun Online
52%
14%
13%
13%
9%
8%
7%
7%
6%
6%
5%
Top online brands
BBC News
ITV News
Local newspaper
Sky News
The Sun
Daily Mail
Channel 4 News
Daily Mirror
Free city paper
Commerical radio news
The Times
66%
33%
24%
23%
15%
13%
13%
12%
11%
10%
7%
Top offline brands
REUTERS INSTITUTE DIGITAL NEWS REPORT 201356
Q5.: Which, if any, of the following have you used to access news in the last week?Base: All who have used news sources in the last week US (n=1973)
Yahoo
Fox News
Huffington Post
A local newspaper
CNN
NBC/MSNBC
Google News
Local television news
MSN
The New York Times
ABC News
The Washington Post
32%
22%
17%
17%
17%
15%
15%
14%
13%
9%
9%
8%
Top online brandsLocal television news
Fox News
A local newspaper
NBC/MSNBC
CNN
Local radio news
ABC News
CBS News
NPR
City paper
42%
33%
33%
28%
23%
23%
22%
20%
13%
11%
Top offline brands
US market share: Online vs Offline
REUTERS INSTITUTE DIGITAL NEWS REPORT 201357
Q5: Which, if any, of the following have you used to access news in the last week?Base: All who have used news sources in the last week France (n= 965)
20 Minutes
Le Monde
Le Figaro
TF1
BFM TV
L’Express
Le Point
Le Nouvel Observateur
M6
D'autres sites en ligne français
Les chaînes du groupe France Télévisions
Libération
Sites des radios privées
Rue89
18%
13%
12%
11%
11%
9%
9%
7%
7%
6%
6%
5%
5%
4%
Top online brands
TF1
BFM TV
France Télévisions
M6
Radios privées
Radios publiques
20 Minutes
Itélé
Canal+
LCI
Metro
Le Figaro
48%
43%
35%
30%
22%
18%
17%
16%
13%
9%
9%
8%
Top offline brands
France market share: Online vs Offline
REUTERS INSTITUTE DIGITAL NEWS REPORT 201358
Q5: Which, if any, of the following have you used to access news in the last week?Base: All who have used news sources in the last week Germany (n= 1048)
Spiegel Online
Google News
Bild.de
N24.de
n-tv online
Focus Online
Internetangebote von Regional-/Lokalzeitungen
Zdf.de
Welt Online
Sueddeutsche.de
Stern.de
Ard.de bzw. Daserste.de
ZEIT Online
17%
16%
15%
14%
12%
11%
10%
9%
7%
7%
7%
7%
6%
Top online brands
Tagesschau
ZDF heute-journal
Eine Regional- oder Lokalzeitung
RTL aktuell
Öffentlich-rechtliche Radionachrichten
Private Radionachrichten
Sat.1 Nachrichten
Bild / Bild am Sonntag
Der Spiegel
Einen unabhängigen Stadtanzeiger
ProSieben Newstime
55%
45%
37%
32%
29%
23%
20%
12%
12%
11%
10%
Top offline brands
Germany market share: Online vs Offline
REUTERS INSTITUTE DIGITAL NEWS REPORT 201359
Q9a Thinking about the types of sites, mobile sites or apps where you get news online, in broad terms how trustworthy do you find the news content of the following?Base: UK=2078 % saying very or extremely trust worthy
Mainstream media is considered the most trustworthy source of news.
Blogs and social media sites are considered the least trustworthy.
Trust in different sources of news
Sites from UK broadcasters
Sites from UK newspapers
Ex UK news providers
News related blogs
79%
60%
21%
11%
8%
10%
REUTERS INSTITUTE DIGITAL NEWS REPORT 201360
UK Germany Spain Italy France Denmark US Urban Brazil
Japan
Share your point of view
19% 23% 31% 25% 18% 13% 24% 43% 15%
Have no particular point of view
70% 76% 58% 65% 78% 60% 68% 28% 81%
Challenge your view
10% 1% 11% 11% 4% 27% 8% 29% 4%Q5c: Thinking about the different kinds of news available to you, do you prefer? (choice of statements)Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)% agree
Attitudes to partial and impartial news
REUTERS INSTITUTE DIGITAL NEWS REPORT 201361
Attitudes to partial and impartial news
Q5c: Thinking about the different kinds of news available to you, do you prefer? (three options)
Base: All markets (n=11004) % agree Respondent quotes from UK
REUTERS INSTITUTE DIGITAL NEWS REPORT 201362
UK12A-B thinking specifically about when you look for news on a MOBILE/TABLET, which of the following statements most applies to you? Base: 612 All who have accessed news via a smartphone in the last week; 340 All who have accessed news via a tablet in the last week
Branded icon on the home screen is the main way of accessing news – not an aggregator.
50%
25%
15%
48%
26%
17%
Smartphone Tablet
Younger age groups are more comfortable accessing news via search engines than their older counterparts (28% of 18-24 vs. 16% of over 55s).
The role of brand on mobile
REUTERS INSTITUTE DIGITAL NEWS REPORT 201363
Q8c : You say you access news via a Computer,/mobile, tablet. When using that device which of the following news sources have you used in the last week ? Base various
BRAND COMPUTER SMARTPHONE GAIN/LOSS TABLET
Sky News (UK) 15% 25% +10% 21%
CNN (US) 16% 19% +3% 16%
TF1 (FR) 10% 16% +6% 14%
Yahoo (US) 37% 25% -12% 27%
Yahoo (UK) 20% 8% -12% 9%
MSN (US) 14% 10% -4% 10%
Some brands do better on smartphones
Brands that have a reputation for breaking news do better on smartphones. Aggregator brands than have grown up with advantages of browser tie-ins are losing out in the US and UK
REUTERS INSTITUTE DIGITAL NEWS REPORT 2013
REUTERS INSTITUTE DIGITAL NEWS REPORT 2013
Digital News Report 2013
SOCIAL MEDIA AND PARTICIPATION
REUTERS INSTITUTE DIGITAL NEWS REPORT 201365
UK Germany Spain Italy France Denmark US Urban Brazil
Japan
Share a news story via social network
11% 8% 30% 33% 14% 13% 22% 44% 8%
Share a news story via email
10% 10% 24% 19% 18% 10% 23% 32% 4%
Rate (or Like) a news story
6% 9% 26% 29% 11% 12% 14% 41% 10%
Comment on a news story in a social
network (like Facebook or Twitter)
10% 8% 27% 26% 10% 11% 21% 38% 7%
Comment on a news story on a news
website7% 8% 8% 16% 8% 5% 16% 22% 4%
Write a blog on a news or political issue
1% 2% 3% 5% 2% 2% 4% 5% 4%
Post or send a news-related picture or
video to a social network site
4% 5% 10% 10% 6% 5% 12% 21% 3%
Post or send a picture or video to a news
website/news organisation
2% 2% 5% 6% 4% 1% 3% 6% 3%
Vote in an online poll via a news site or
social network11% 16% 21% 24% 11% 14% 30% 31% 7%
Take part in a campaign or group
based around a news subject
4% 4% 5% 7% 5% 3% 8% 7% 2%
Talk with friends and colleagues about a news story online
16% 11% 30% 30% 16% 10% 31% 39% 9%
Talk with friends and colleagues about a
news story44% 39% 55% 50% 34% 49% 51% 43% 17%
Ways of participating in the news
Q13: During an average week in which, if any, of the following ways do you share or participate in news coverage?Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)
REUTERS INSTITUTE DIGITAL NEWS REPORT 201366
Q13: During an average week in which, if any, of the following ways do you share or participate in news coverage?
Base: UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)
Percent commenting on a news story via social network each week
Brazil Spain Italy US Denmark UK France Germany Japan
38%
27% 26%
21%
11% 10% 10%8% 7%
Brazilians and Spanish are far more likely to comment on a news story than the Germans or Japanese. The Americans are more than twice as likely to comment as the British
Brazilians 5x more likely to comment on news than Germans or Japanese
REUTERS INSTITUTE DIGITAL NEWS REPORT 201367
QS8b/8c Thinking about how you share news, in the last week have you passed on a link to an online news story, video etc. via email, social networking or other means?/Through which of the following means?
Base: UK=2078; Share news (n=377)
Sharing news (UK)
Don't know
None of these
Other
Google+
1%
2%
4%
1%
3%
3%
26%
40%
56%
Shared news via….
Male Female18-24
25-3435-44
45-54
55+
% sharing news
21% 16% 27% 29% 19% 16% 11%
75%
18%7%
% Sharing news
No Yes Can't remember
REUTERS INSTITUTE DIGITAL NEWS REPORT 201368
Model of news participation (conceptual map of segments)
REUTERS INSTITUTE DIGITAL NEWS REPORT 201369
16%PROACTIVE
14%REACTIVE
New model of online news participation
40% participate every week online and 63% take part in news online or offline.
Intense participators (10% of our sample) do most of the sharing of news, most of the commenting.
Q13: During an average week in which, if any, of the following ways do you share or participate in news coverage?
Base: UK (n=2078)
REUTERS INSTITUTE DIGITAL NEWS REPORT 201370
Intense Easy Proactive Easy Reactors Offline Heavy Offline Occasional Passive
18-24 17% 17% 13% 10% 9% 9%
25 to 34 35% 20% 19% 20% 11% 13%
35 to 44 18% 18% 15% 20% 15% 17%
45 to 54 17% 19% 18% 26% 20% 17%
55 + 13% 26% 35% 25% 45% 42%
Male 61% 53% 48% 41% 37% 49%
Female 39% 47% 52% 59% 63% 51%
News participation segments by age
Q13: During an average week in which, if any, of the following ways do you share or participate in news coverage?
Base: UK (n=2078) Intense (n=182) Easy Proactive (n=284) Easy Reactors (n=327) Offline(n=494) Passive (n=791) Offline Heavy (n=125) Offline Occasional (n=369)
The passive and occasional group group is primarily 55+ . Age plays a significant factor with digital natives more comfortable with a variety of participatory techniques
REUTERS INSTITUTE DIGITAL NEWS REPORT 201371
Intense Easy Proactive Easy Reactors Offline Heavy Offline Occasional Passive
18-24 17% 17% 13% 10% 9% 9%
25 to 34 35% 20% 19% 20% 11% 13%
35 to 44 18% 18% 15% 20% 15% 17%
45 to 54 17% 19% 18% 26% 20% 17%
55 + 13% 26% 35% 25% 45% 42%
Male 61% 53% 48% 41% 37% 49%
Female 39% 47% 52% 59% 63% 51%
News participation segments by age
Q13: During an average week in which, if any, of the following ways do you share or participate in news coverage?
Base: UK (n=2078) Intense (n=182) Easy Proactive (n=284) Easy Reactors (n=327) Offline(n=494) Passive (n=791) Offline Heavy (n=125) Offline Occasional (n=369)
Intense participators (10% of our sample) are valuable to news organisations as they help spread news in the networks. They tend to be male with a high proportion of 25-34s
REUTERS INSTITUTE DIGITAL NEWS REPORT 201372
Q8a Which, if any, of the following devices do you ever use for any purpose?/Which, if any, of the following devices have you used to access news in the last week?Base: UK=2078
10% of consumers have used a Smart TV but less than half of them (4%) have used a Smart TV to access news.
Across demographics, men and younger age groups are more likely to have used a Smart TV.
Smart TV usage - UK
85%
50%
28%
10%18%
8% 8%1%
72%
31%
17%
4% 2% 2% 1%
15%
Smart TV usageDevices ever used Devices used to access news in the last week
None of these
Male Female 18-24 25-34 35-44 45-54 55+
% use Smart TV 12% 8% 7% 15% 10% 9% 9%
% use Smart TV to access news 5% 2% 2% 5% 3% 3% 4%
REUTERS INSTITUTE DIGITAL NEWS REPORT 201373
Q8a Which, if any, of the following devices do you ever use for any purpose?/Which, if any, of the following devices have you used to access news in the last week?Base: All FR=972 and any that use these devices = 883 for news access
14% of consumers have used a connected TV and 72 % of them say they have used a connected TV to access news –the highest of all our surveyed countries. Usage is more evenly spread between men, women and different age groups than in the UK
Smart TV usage - France
65%
41%
19%14%
3% 4%13% 13%
62%
29%
14% 11%
1% 1% 1%
12%
Smart TV usageDevices ever used Devices used to access news in the last week
None of these
Male Female 18-24 25-34 35-44 45-54 55+
% use Smart TV 13% 14% 8% 15% 15% 14% 14%
% use Smart TV to access news 11% 12% 10% 9% 10% 12% 13%
REUTERS INSTITUTE DIGITAL NEWS REPORT 201374
Wants to be in control Familiar face presenter
64%57%
52%46%
Interest in news content on a television screen
France UK
UK/FR15 Thinking about the possibility of accessing internet news services via your television, how interested would you be in the following types of news Base: Base: FR= 972, UK=2078.
Users agreed that they wanted to have more control of news content on their TV screen – like on a PC. In the UK this was more the case for the young - but not in France where older groups wanted control.
The desire to have an anchor or personality fronting on demand news on TV was much more valued by older people in both countries. Of those who use connected TV’s for news in France, 75% say they strongly or somewhat agree they want to be in control
Future on demand news via television screen?
18-24 25-44 45+ 65+
FRANCE 54% 53% 60% 60%
UK 47% 48% 53% 51%
18-24 25-44 45+ 65+
FRANCE 59% 60% 68% 68%
UK 46% 50% 44% 41%
REUTERS INSTITUTE DIGITAL NEWS REPORT 201375
Wants to be in control Familiar face presenter
64%57%
52%46%
Interest in news content on a television screen
France UK
UK/FR16 ‘When thinking about getting internet news via your televisions to what extent do you agree or disagree with the following statements? On a television, I want to be in control of my news experience just as I can on a computer’ AND On a television, I prefer news items to be introduced by a familiar face (news presenter) rather than just a text headline Base: FR= 972, UK=2078.
Users agreed that they wanted to have more control of news content on their TV screen – like on a PC. In the UK this was more the case for the young - but not in France where older groups wanted control.
The desire to have an anchor or personality fronting on demand news on TV was much more valued by older people in both countries. Of those who use connected TV’s for news in France, 75% say they strongly or somewhat agree they want to be in control
Future on demand news via television screen?
REUTERS INSTITUTE DIGITAL NEWS REPORT 201376
UK/FR15 Thinking about the possibility of accessing internet news services via your television, how interested would you be in the following types of news Base: Base: FR= 972, UK=2078.
Providing news (or sport) alerts to the screen held the most appeal to our general sample. Almost one in three said they would be very interested in this functionality (64% very and somewhat interested). Sports news (text and video clips) was popular with men but of very little interest to women. News lovers – those with a high interest and frequency of access (20% of the sample) - were much more likely to show interest in all the categories
Future on demand news via television screen?
News alert to screen
Ticker news and sport
News text News video clips
News pictures Infographic Sport text Sport Video clips
Weather text Weather map
64%
50% 51% 54%
42% 42%
31% 31%
52% 48%54%
34% 33% 37%
26% 29%23%
28%
41%46%
Interest in news content on a television screen
France UK
Male Female 18-24 25-34 35-44 45-54 55+
FRANCE 42% 21% 27% 29% 41% 35% 26%
UK 34% 14% 26% 31% 29% 24% 16%
REUTERS INSTITUTE DIGITAL NEWS REPORT 201377
Providing news (or sport) alerts to the screen held the most appeal to our general sample. Almost one in three said they would be very interested in this functionality (64% very and somewhat interested). Sports news (text and video clips) was popular with men but of very little interest to women. News lovers – those with a high interest and frequency of access (20% of the sample) - were much more likely to show interest in all the categories
Future on demand news via television screen?
64%
55% 53% 51% 50% 48%43% 42%
31% 31%
56%
37%41%
33% 34%
46%
26%29%
23%28%
France UK
UK/FR15 Thinking about the possibility of accessing internet news services via your television, how interested would you be in the following types of news Base: Base: FR= 972, UK=2078.
REUTERS INSTITUTE DIGITAL NEWS REPORT 201378
Segmentation of the UK by types of user
Indicative base of 50m UK adults, 84% internet access and 9% of them not accessing news (not interested) in the last month
REUTERS INSTITUTE DIGITAL NEWS REPORT 201379
These segments were cross-checked this with claimed time spent (where data was available in the UK) to ensure this approach was robust.
Online only consumers use between 1 and 3 online platforms and no offline platforms for accessing news.
Traditional only consumers use between 1 and 3 offline platforms such as TV or print but no online platforms.
Half and half consumers are made up of a moderate segment AND a heavy multichannel segment who use more than 3 offline and 3 online platforms each week
Segmentation by type of user
REUTERS INSTITUTE DIGITAL NEWS REPORT 201380
Polarisation of audience behaviour + Traditional media consumption still strong but digital natives hitting their stride
For most people digital media represents an additional layer extending the range of choices and locations.
More people are paying for news and say they may be willing to pay in the future
Even in a world of greater competition, quality and trust still matters for young and old
Implications and recap
REUTERS INSTITUTE DIGITAL NEWS REPORT 2013
Digital News Report 2013
More information at
Web: digitalnewsreport.org
Email: [email protected]