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52
CHAPTER-II
REVIEW OF LITERATURE AND RESEARCH METHODOLOGY
Review of Literature is the process of identifying previous studies and going through those
studies to ascertain the level of research already conducted relating to the field of study It
provides an idea about the research problems research methodology applied and attainment
of research objectives by previous researches It also helps in identification of potential areas
of research describing research objectives defining research methodology and developing
research report Research methodology is the process of conducting research for research
problem under investigation As the title of the chapter suggests the chapter has been divided
in to two sections Section I provides information about the literature on life insurance
industry whereas Section II deals with methodology applied in the research
SECTION-I
REVIEW OF LITERATURE
The literature on Indian life insurance industry includes books theses dissertations study
reports and articles published by researchers and academicians in different periodicals The
available literature for the present study is given below
Stowe D John (1978) examined several hypotheses derived from a simple chance-
constrained model of life insurance company portfolio using a cross-sectional time
series panel of fifteen annual observations for ninety two large US life insurance
companies Usual yield variables and non yield variables such as the relative amount of
surplus and the cost of reserve liabilities were significant determinants of the composition
of life insurance company portfolios It was observed that portfolio adjustments occurred
more rapidly than previously reported i n the literature
Buser Stephen A Smith Michael L (1983) applied Mean Variance Model expressing the
optimal amount of insurance in terms of two components the expected value of the
wage claim and the risk return characteristics of the insurance contract The model
thus offered an appealing way to formulate the life insurance problem in a portfolio
context Implications of the model for the functioning of a life insurance market were
examined along with explanation of existing accidental death contracts It was
summarized that the accidental death contract appeals to the risk-tolerant policy owner but
53
has characteristics similar to a gambling contract because the amount of coverage does not
depend on the value of the wage claim
Mary A Weiss (1986) illustrated a method for measuring productivity for life insurers
New techniques for measuring output of life insurers were developed and it was developed
using total factor productivity approach for two sample insurers ie stock and mutual
insurer for five year intervals The applicability of the output and productivity
measurement methodologies developed is not limited to the specific insurers studied but
rather can be used as a guide in measuring the productivity of any life insurer or the life
insurance industry in general
Martin F Grace and S t eph en G Timme (1992) reported estimates of overall
a n d product specific scale economies using sample of four hundred and twenty three U S
life insurers The study suggested that the magnitude of scale economies and cost
complementarities may vary with the scale and mix of outputs In contrast previous
studies only provide a single point estimate of industry cost characteristics us in g the
sample mean output vector This study therefore provides a more complete
representation of the industryrsquos cost characteristic and in turn new insights into decisions
related to the optimal scale and mix of outputs
Duane B Graddy Ghassem Homaifar Kenneth W Hollman (1992)
analyzed the market response of stock returns of insurers to the formulation debate and
enactment of the Tax Reform Act of 1986 Provisions of the Tax Reform Act showed
increases in the effective tax rates of insurers despite the proposed lowering of
marginal rates The stock prices of insurers reacted negatively in the formulation Debate
and Committee mark up phases of the legislative process Significant abnormal returns
were not evidenced in the enactment phase
Mayers David and C l i f f o rd W Smith Jr (1992) found that the compensation of
mutual executives and mutual subsidiary executives is lower than that of stock executives
and stock subsidiary executives in life insurance industry Moreover the compensation of
mutual executives is less responsive to firm performance than that of stock executives
This evidence is consistent with the existence of differences in corporate investment
opportunity sets and resulting differences in required managerial discretion between
mutual and stock life insurance companies
54
Akhigbe Aigbe Stephen FBorde Jeff Madura (1993) measured the share price response
of insurers to increase in the dividend and matched control samples of banks and industrial
firms that are similarly assessed It was found that the share price response for insurers is
positive and significant The magnitude of the response for life insurers is smaller than that
of other types of insurers or industrial companies but is greater than that of banks This
result may be due to the relatively low level of capital maintained by life insurers A cross-
sectional analysis also suggested that the share price responses across insurers are not
related to firm-specific characteristics
Adams Mike (1997) examined empirically the determinants of audit committee formulation
in life insurance firms The study tested six hypotheses namely whether the existence of
audit committees is related to organizational form firm size leverage asset in place
reinsurance and total monitoring costs using pooled 1991-1993 data from New Zealandrsquos life
insurance industry Fixed effects regression was used to arrive at parametric estimates The
results indicated that consistent with expectations audit committees appear to be positively
associated with large entities high leverage companies and firms with high total monitoring
expenditures However the variables such as organizational form assets in place and
reinsurance were not found statistically significant Thus the study provides mixed empirical
results
Hirofumi Fukuyama (1997) investigates productive efficiency and productivity changes
of Japanese life insurance companies by focusing primarily on the ownership structures
(mutual and stock) and economic conditions (expansion and recession) The study indicates
that mutual and stock companies possess identical technologies despite differences in
incentives of managers and in legal form but productive efficiency and productivity
performances differ from time to time across the two ownership types under different
economic conditions
Adams Mike Hossain Mahmud (1998) explained differences in the level of information
which is being disclosed voluntarily by life insurance companies in their annual reports The
study thus specified the relation between voluntary disclosure and eight explanatory variables
representing major construct of the managerial discretion hypothesis in the form of fixed
effects regression model The data for the year 1988 to 1993 was drawn from New Zealandrsquos
55
life insurance industry It was found that the organizational form firm size product diversity
and distribution system are positively related to the level of voluntary disclosure as implied
by the managerial discretion hypothesis Non executive directors and reinsurers are those two
independent variables which were observed to be significant in opposite direction
Ranade Ajit and Rajeev Ahuja (1999 presented an overview of life insurance
operations in India and identified the emerging strategic issues in the light of
liberalization and the impending private sector entry into insurance The need for
private sector entry has been justified on the basis of enhancing the efficiency of
operations achieving a greater density and penetration of life insurance in the
country and for greater mobilization of long terms savings for long gestation
infrastructure projects In the wake of such coming competition the LIC with its 40
years of experience and wide reach is at an advantageous position However unless it
addresses strategic issues such as changing demography and demand for pensions
demand for a wider variety of products and having greater freedom in its investments
LIC may find it difficult to adapt to liberalized scenario
Pant Niranjan (1999) by considering the impact of liberalization and Insurance Bill 1999 on
insurance sector stated that this would result in increasing involvement of the large and
powerful insurance companies of the world in the Indian insurance industry The effect was
uncertain as this could work as an opportunity as well as a challenge for the life insurers So
it was stressed that it is essential to take this in an encouraging manner for turning this
involvement of private sector players into a positive factor of overall growth It was
also mentioned that such an effort would however require the support of a clearer and
more cogent legislation than the Insurance Regulation and Development Bill 1999
Rao D Tripati (1999) developed a proper perspective of the ongoing debates on the
privatisation and globalisation of the insurance sector A systematic study of the structure
and pattern of growth of the Indian insurance industry is essential An analysis of
pattern of growth of life insurance industry since its nationalisation in 1956 has been
carried out This article goes into the operating results of the Life Insurance Corporation
and their macro economic importance The study highlighted the pattern and growth of
life insurance business in India Specifically it deals with the analysis of growth of new
business business in force income and outgo (financial outflow) Life Fund ie
56
institutionalisation of savings and business by different zones of LIC Finally these
indicators a re compared with the related macro variables The analysis reveals that average
sum assured per policy has declined in real terms The increase in the rural business might
involve higher transaction costs in the absence of adequate infrastructure facilities in rural
areas But income and outgo has shown that even with lower sum assured and increase in
rural business the LIC has succeeded in converting a growing amount of annual premium
income in to life insurance fund The outgo as a proportion of income declined partly due to
the decline in death benefits and expense in management
Yates Jo Anne (1999) examined the early adoption and use of computers by life insurance
companies in 1950rsquos using Anthony Giddens Structuration Theory as theoretical lens It
helped to know how pre computer punched card tabulating technology was used in
insurance operations and use of computers in early computer era Most of the times it leads
to expect the reinforcement of existing structures It is also helpful in understanding the new
ways and innovative uses of computer technology in insurance
Grosen Anders Peter Lochte Jorgensen (1999) analyzed one of the most common life
insurance products ie participating (or with profits) policy and showed that the typical
participating policy can be decomposed into a risk free bond element a bonus option and a
surrender option A dynamic model was constructed in which these elements can be valued
separately using contingent claims analysis The impact of various bonus policies and various
levels of the guaranteed interest rate was analyzed numerically and it was found that values
of participating policies were highly sensitive to the bonus policy that surrender options can
be quite valuable and that LIC solvency can be quickly jeopardized if earning opportunities
deteriorate in a situation where bonus reserves are low and promised returns are high
Cummins J David Sharon Tennyson and Mary A Weiss (1999) examined the
relationship between mergers and acquisitions efficiency and scale economies in the US life
insurance industry Cost and revenue efficiency was estimated for the period of 1988-1995
using data envelopment analysis (DEA) The Malmquist methodology is used to measure
changes in efficiency over time It was found that acquired firms achieve greater efficiency
gains than firms that have not been involved in mergers and acquisitions Firms operating
with non decreasing returns to scale and financially vulnerable firms are more likely to be
acquisition targets Overall mergers and acquisitions in the life insurance industry have had
57
a beneficial effect on efficiency
Segal Dan (2000) estimated the acquisition and maintenance costs associated with life
policies as a function of the amount of insurance and number of policies of an insurer by
estimating a cost function The final sample consists of 448 firms and the study period
includes years from 1995 to 1998 Several statistical characteristics of the costs such as
mean and median of the sample were examined The data indicates that there is a large
variation among life insurance companies It was found that the costs associated with life
policies of the largest insurers are much higher than the corresponding costs of other firms
Comparing the costs between ldquobranch firmsrdquo and non-branch firmsrdquo it was revealed that the
costs of branch firms are generally higher than that of non branch firms
Rao D Tripati (2000) explained the macroeconomic implications of privatization and
foreign participation in the insurance sector It was obtained that the Life Insurance
Corporation (LIC) of India is dominant in the overall industry in two aspects pooling
and redistributing risks across millions of policyholders and in performance of financial
intermediation Therefore the issue of privatization and foreign participation must be
approached cautiously with a step by step approach and should be preceded by
microeconomic institutional and legal reforms
Sinha Tapen (2002) examined the institution of insurance in India Over the past century
Indian insurance industry has experienced big changes It started as a fully private system
with no restriction on foreign participation After the independence the industry went to the
other extreme It became a state owned monopoly In 1991 when rapid economic changes
took place in many parts of the Indian economy nothing happened to the institutional
structure of insurance it remained a monopoly Only in 1999 a new legislation came into
effect signaling a change in the insurance industry structure It was examined that what might
happen in the future when the domestic private insurance companies are allowed to compete
with some foreign participation Because of the time dependence of insurance contracts it is
highly unlikely that these erstwhile monopolies are going to disappear
Baranoff Etti G Sager Thomas W (2002) explained the impact of life risk based capital
(RBC) regulation on relation between capital and risk in the life insurance industry To
examine this issue simultaneous equation partial adjustment model was used Three
equations which express the interrelations among capital and two measures of risk (product
58
risk and asset risk) were used The asset-risk measure used in this paper reflects credit or
solvency risk as in RBC Product risk assessment for life insurance products is rationalized
by transaction cost economics contractual uncertainty A significant finding is that for life
insurers the relation between capital and asset risk is positive This agrees with prior studies
for the propertycasualty insurance industry and some banking studies But the relation
between capital and product risk is negative This is consistent with the hypothesized impact
of guarantee funds in other studies The contrast between the positive relation of capital to
asset risk and the negative relation of capital to product risk underscores the importance of
distinguishing these two components of risk
Adams Mike and Philip Hardwick (2003) stated that the insurance industry claims tend to
constitute the major proportion of total annual outgoings across almost all product lines The
study develops a cost function of insurance claims and applies the model to 1988-93 data
from the United Kingdom and New Zealand life insurance industry It found a similar set of
results for the two countries In general the results support the hypothesis that larger life
insurance firms on average face bigger claims to premium ratios than smaller life
insurance firms The evidence concerning the relationships between claims the
composition of output between claims and the degree of reinsurance is mixed but there is
clear support for the view that stock firms have a less severe claims experience than
mutuals It was concluded that the model provides intuitive insights into the determinants
of insurance claims which could help to stimulate and direct further research
Hautcoer Pierre Cyrille (2004) revealed that the French life insurance industry remained
underdeveloped in comparison with other countries of similar financial development during
the period between 1870 and 1939 The study explained that the wide fluctuations in the
insurance industry are the outcomes of technical peculiarities and their interaction with
macroeconomic fluctuations Nevertheless these fluctuations are not sufficient to explain
the industryrsquos long term stagnation Low returns to clients were mainly due to their
conservative investment strategy It was suggested to impose regulations and barriers to
access of competitors to the market This will lead to maintaining a hold on a small but very
profitable market
Paul J M Klumpes (2004) applied performance benchmarking to measure the profit
and cost efficiency of UK life insurance products These products are required to be
59
distributed through either independent financial advisers (IFA) or appointed andor company
representatives (ARCR) as per polarization regulations Relative profit and cost efficiencies
are assessed using the fourier flexible form of econometric procedure and are based on
detailed product level disclosure information United Kingdom life insurance firms
employing IFA distribution systems are found to be more cost and profit inefficient than
ARCR firms
Ennsfellner Karl C Danielle Lewis Randy L Anderson (2004) examines the
developments in the production efficiency of the Austrian insurance market for the
period 1994-1999 using firm-specific data on lifehealth and non-life insurers obtained
from the Austrian Insurance Regulatory Authority The article uses a Bayesian stochastic
frontier to obtain aggregate and firm specific estimates of production efficiency The
study provides strong evidence that the process of deregulation had positive effects on the
production efficiency of Austrian insurers The lifehealth and non-life firms showed
similar patterns of development in that they were less efficient during the years 1994-
1996 and significantly more efficient in 1997-1999 If the Austrian experience is
representative similar benefits from deregulation may be expected for the Central and
Eastern European countries that prepare for the accession to the European Union
Tone Kaoru Biresh K Sahoo (2005) applies a new variant of data envelopment
analysis model to examine the performance of Life Insurance Corporation (LIC) of India
for a period of nineteen years The findings show significant heterogeneity in the cost
efficiency scores over the observation period A decline in performance after 1994ndash1995
may be due to the huge initial fixed cost undertaken by LIC in modernizing its
operations A significant increase in cost efficiency in 2000ndash2001 may prove to be a
cause for optimism that LIC may now be realizing a benefit from such modernization
James CJ Hao Lin Yhi Chou (2005) estimated the translog cost function for twenty-six
life insurance companies using data for twenty three years (1977ndash1999) The distribution
free approach (DFA) and Battese and Coelli (DFP) model was employed to estimate
inefficiency Then the constants or residuals were tested to see the relation of so called X
efficiencies with market share diversified product strategy scale efficiency and market
growth ratio and in the results efficiency was found to be related with the occurrence of
market share diversification products strategy and scale efficiency
60
Palli Madhuka (2006) measured a life assurance security gap to examine the extent of
underinsured people This gap is computed as the mean ratio of recommended insurance and
actual insurance to household earnings The research provides estimates of the life insurance
gap to maintain living standards of dependents after death of the primary wage earner It is
because inadequate protected families put burden of their welfare on public resources The
primary drivers of demand for risk security are age income affordability wealth and desire
to protect income from inflation Though aggregate demand is driven by these factors various
researches have shown that there is little correlation between a specific familys need for security
and its actual purchase of insurance According to one estimate mentioned in sigma in the
event of a spouses death nearly one third of secondary earners between the ages of twenty two
to thirty nine would suffer at least a decline of forty percent in their standard of living
Sherries Micheal (2006) explains the linkage between solvency capital allocation and fair
rate of return in insurance A method to allocate capital in insurance business is developed
based on an economic definition of solvency and the market value of the insurer balance
sheet Solvency and its financial impact are determined by the value of the insolvency
exchange option The allocation of capital is determined using a complete markets arbitrage
free model and consistency in allocated capital with the economic value of the balance sheet
assets and liabilities is observed as a result
Yang Zijiang (2006) conducted a study in order to know how to achieve efficiency
systematically for the Canadian life and health insurance industry For this purpose an
integrated approach of production and investment performance for the insurers was used
which provided management overall performance evaluation A two stage data envelopment
analysis model was created to provide valuable managerial insights when assessing the dual
impacts of operating and business strategies for the industry The results showed that the
Canadian life and health insurance industry operated fairly efficiently during the period
examined (the year 1998) In addition the scale efficiency was also found in this study
Sinha Ram Pratap (2007) compared thirteen life insurance companies in respect of
technical efficiency for the period 2002-2003 to 2005- 2006 using the assurance region
approach of DEA The comparison of mean technical efficiency scores reveal that mean
technical efficiency has improved in 2003-2004 relative to 2002-2003 remained on the same
level in 2004-2005 and declined in 2005-2006 This is likely because of divergence in the
61
performance across the life insurers In the last two years most of the life insurers have
exhibited increasing returns to scale This is indicative of the wide opportunities that the
insurers have for them
Sinha Ram Pratap (2007) estimated cost efficiency of the life insurance companies
operating in India for the period 2002-03 to 2006-07 using the new cost efficiency approach
suggested by Tone (2002) and suggested an upward trend in cost efficiency of the observed
life insurers between 2002-03 and 2004-05 However the trend was reversed for the next two
years ie 2005- 06 and 2006-07This has been so because of the fact that during the initial
years of observation mean cost efficiency of the private life insurers was rising but the trend
was reversed in 2005-06 and 2006-07
Vivian Jeng Gene C Lai Michael J Mcnamara (2007) examined the efficiency changes
of US life insurers before and after demutualization in the 1980s and 1990s Two
frontier approaches (the value-added approach and the financial intermediary
approach) were used to measure the efficiency changes In addition Malmquist indices
were also used to investigate the efficiency and productivity change of converted life
insurers over time The results using the value added approach indicate that
demutualized life insurers improve their efficiency before demutualization On the
other hand the evidence using the financial intermediary approach shows the efficiency
of the demutualized life insurers relative to mutual control insurers deteriorates before
demutualization and improves after conversion The difference in the results between
the two approaches is due to the fact that the financial intermediary approach
considers financial conditions The results of both approaches suggest that there is no
efficiency improvement after demutualization relative to stock control insurers There
is however efficiency improvement relative to mutual control insurers when the
financial intermediary approach is used
Desheng W Zijiang Yan Sandra vela Liang (2007) created a new data envelopment
analysis model to provide valuable managerial insights when assessing the dual impacts of
operating and business strategies for Canadian life and health insurance industry This
problem oriented new DEA model is different from classical DEA model as it can
simultaneously assess the production and investment performance of insurers The
mathematical solution is provided for this new model and the results show that the Canadian
62
LampH insurance companies operated very efficiently for the examined three year period
(1996ndash1998) In addition no scale efficiency in the Canadian LampH insurance industry is
found in this study
Sinha Tapen (2007) affirmed the journey of life insurance sector in India The study pointed
out that it was 1956 when life insurance was nationalized and a monopoly was created In
1992 a Government appointed committee recommended that private companies should be
allowed to operate The private sector was admitted into the insurance business in 2000 It
was cited that the insurance market achieved nineteenth rank in 2003 Therefore it was also
expected that this strong economic growth would make this industry one of the potentially
largest markets in the future
Young Virgiana R (2007) developed a pricing rule for life insurance under stochastic
mortality in an incomplete market It was assumed that life insurers are in need of
compensation for its risk in the form of a pre specified instantaneous Sharpe ratio The results
emerging from the paper were that as the number of contracts approaches infinity a linear
partial differential equation is solved by price per contract Another important result is that
even if the number of contracts approaches infinity the risk adjusted premium is greater than
net premium only if hazard rate is stochastic Thus the price reflects the fact that systematic
mortality risk can not be eliminated by selling more life insurance policies
Sinha Ram Pratap (2007) stated that subsequent to the passage of the Insurance Regulatory
and Development Authority (IRDA) Act 1999 the life insurance market in India underwent
major structural changes in recent years Between March 2000 and March 2005 the number
of life insurance companies operating in India has increased from one to fifteen As on March
31 2005 the private sector life insurers enjoyed nearly ten percent of the premium income
and nearly twenty-five percent of the new business In view of the changing scenario of
competition in the life insurance sector the paper compares thirteen life insurance companies
for the financial years 2002-03 2003-04 and 2004-05 in respect of technical efficiency and
changes in total factor productivity For the purpose of computation of technical efficiency
and total factor productivity the net premium income of the observed life insurance
companies has been taken as the output and equity capital and the number of agents of
insurance industries have been taken as the inputs The results suggest that all the life
insurers exhibit positive total factor productivity growth during the period
63
Adams Mike Philip Hardwick Hong Zou (2008) tested the two tax related arguments
regarding use of reinsurance for a period of ten year data from 1992 to 2001 for a sample of
United Kingdom (UK) life insurance firms These two arguments were the income
volatility reduction and the income level enhancement arguments It was found that UK
life insurers with low marginal tax rates tend to use more reinsurance and vice versa
Moreover the volatility reduction argument is not supported as tax convexity is found to
have no significant impact on the purchase of reinsurance
Berry Stolzle Thomas R (2008) examined liquidation strategies and asset allocation
decisions for property and casualty insurance companies for different insurance product lines
The study proposed a cash flow based liquidation model of an insurance company and
analyzed selling strategies for a portfolio with liquid and illiquid assets Within this
framework the influence of different bid ask spread models on the minimum capital
requirement a solution set consisting of an optimal initial asset allocation and an optimal
liquidation strategy is also studied It showed that the initial asset allocation in conjunction
with the appropriate liquidation strategy is an important tool in minimizing the capital
committed to cover claims for a predetermined ruin probability This interdependence is of
importance to insurance companies stakeholders and regulators
Zweifel Peter Christoph Auckenthalert (2008) calls attention to a difficulty with insurerrsquos
investment policies that seems to have been overlooked so far There is the distinct
possibility that insurers cannot satisfy the demands of different stakeholders in terms of
expected returns and volatility While using the capital asset pricing model as the benchmark
the study distinguishes two groups of stakeholders that impose additional constraints One is
income security in the interest of current beneficiaries and older workers the other is
predictability of contributions in the interest of contributing younger workers and
sponsoring employers It defines the conditions for which the combination of these
constraints results in a lack of feasibility of investment policy Minimum deviation from the
capital market line is proposed as the performance benchmark in these situations
S Hun Seog (2008) develops an informational cascade model based on Bikhchandani
Hirshleifer and Welch (1992) with applications to the insurance market The study
investigates the existence of cascades and the effects of public information on cascades The
result applies to insurance markets to explain how catastrophic events may lead to increased
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
53
has characteristics similar to a gambling contract because the amount of coverage does not
depend on the value of the wage claim
Mary A Weiss (1986) illustrated a method for measuring productivity for life insurers
New techniques for measuring output of life insurers were developed and it was developed
using total factor productivity approach for two sample insurers ie stock and mutual
insurer for five year intervals The applicability of the output and productivity
measurement methodologies developed is not limited to the specific insurers studied but
rather can be used as a guide in measuring the productivity of any life insurer or the life
insurance industry in general
Martin F Grace and S t eph en G Timme (1992) reported estimates of overall
a n d product specific scale economies using sample of four hundred and twenty three U S
life insurers The study suggested that the magnitude of scale economies and cost
complementarities may vary with the scale and mix of outputs In contrast previous
studies only provide a single point estimate of industry cost characteristics us in g the
sample mean output vector This study therefore provides a more complete
representation of the industryrsquos cost characteristic and in turn new insights into decisions
related to the optimal scale and mix of outputs
Duane B Graddy Ghassem Homaifar Kenneth W Hollman (1992)
analyzed the market response of stock returns of insurers to the formulation debate and
enactment of the Tax Reform Act of 1986 Provisions of the Tax Reform Act showed
increases in the effective tax rates of insurers despite the proposed lowering of
marginal rates The stock prices of insurers reacted negatively in the formulation Debate
and Committee mark up phases of the legislative process Significant abnormal returns
were not evidenced in the enactment phase
Mayers David and C l i f f o rd W Smith Jr (1992) found that the compensation of
mutual executives and mutual subsidiary executives is lower than that of stock executives
and stock subsidiary executives in life insurance industry Moreover the compensation of
mutual executives is less responsive to firm performance than that of stock executives
This evidence is consistent with the existence of differences in corporate investment
opportunity sets and resulting differences in required managerial discretion between
mutual and stock life insurance companies
54
Akhigbe Aigbe Stephen FBorde Jeff Madura (1993) measured the share price response
of insurers to increase in the dividend and matched control samples of banks and industrial
firms that are similarly assessed It was found that the share price response for insurers is
positive and significant The magnitude of the response for life insurers is smaller than that
of other types of insurers or industrial companies but is greater than that of banks This
result may be due to the relatively low level of capital maintained by life insurers A cross-
sectional analysis also suggested that the share price responses across insurers are not
related to firm-specific characteristics
Adams Mike (1997) examined empirically the determinants of audit committee formulation
in life insurance firms The study tested six hypotheses namely whether the existence of
audit committees is related to organizational form firm size leverage asset in place
reinsurance and total monitoring costs using pooled 1991-1993 data from New Zealandrsquos life
insurance industry Fixed effects regression was used to arrive at parametric estimates The
results indicated that consistent with expectations audit committees appear to be positively
associated with large entities high leverage companies and firms with high total monitoring
expenditures However the variables such as organizational form assets in place and
reinsurance were not found statistically significant Thus the study provides mixed empirical
results
Hirofumi Fukuyama (1997) investigates productive efficiency and productivity changes
of Japanese life insurance companies by focusing primarily on the ownership structures
(mutual and stock) and economic conditions (expansion and recession) The study indicates
that mutual and stock companies possess identical technologies despite differences in
incentives of managers and in legal form but productive efficiency and productivity
performances differ from time to time across the two ownership types under different
economic conditions
Adams Mike Hossain Mahmud (1998) explained differences in the level of information
which is being disclosed voluntarily by life insurance companies in their annual reports The
study thus specified the relation between voluntary disclosure and eight explanatory variables
representing major construct of the managerial discretion hypothesis in the form of fixed
effects regression model The data for the year 1988 to 1993 was drawn from New Zealandrsquos
55
life insurance industry It was found that the organizational form firm size product diversity
and distribution system are positively related to the level of voluntary disclosure as implied
by the managerial discretion hypothesis Non executive directors and reinsurers are those two
independent variables which were observed to be significant in opposite direction
Ranade Ajit and Rajeev Ahuja (1999 presented an overview of life insurance
operations in India and identified the emerging strategic issues in the light of
liberalization and the impending private sector entry into insurance The need for
private sector entry has been justified on the basis of enhancing the efficiency of
operations achieving a greater density and penetration of life insurance in the
country and for greater mobilization of long terms savings for long gestation
infrastructure projects In the wake of such coming competition the LIC with its 40
years of experience and wide reach is at an advantageous position However unless it
addresses strategic issues such as changing demography and demand for pensions
demand for a wider variety of products and having greater freedom in its investments
LIC may find it difficult to adapt to liberalized scenario
Pant Niranjan (1999) by considering the impact of liberalization and Insurance Bill 1999 on
insurance sector stated that this would result in increasing involvement of the large and
powerful insurance companies of the world in the Indian insurance industry The effect was
uncertain as this could work as an opportunity as well as a challenge for the life insurers So
it was stressed that it is essential to take this in an encouraging manner for turning this
involvement of private sector players into a positive factor of overall growth It was
also mentioned that such an effort would however require the support of a clearer and
more cogent legislation than the Insurance Regulation and Development Bill 1999
Rao D Tripati (1999) developed a proper perspective of the ongoing debates on the
privatisation and globalisation of the insurance sector A systematic study of the structure
and pattern of growth of the Indian insurance industry is essential An analysis of
pattern of growth of life insurance industry since its nationalisation in 1956 has been
carried out This article goes into the operating results of the Life Insurance Corporation
and their macro economic importance The study highlighted the pattern and growth of
life insurance business in India Specifically it deals with the analysis of growth of new
business business in force income and outgo (financial outflow) Life Fund ie
56
institutionalisation of savings and business by different zones of LIC Finally these
indicators a re compared with the related macro variables The analysis reveals that average
sum assured per policy has declined in real terms The increase in the rural business might
involve higher transaction costs in the absence of adequate infrastructure facilities in rural
areas But income and outgo has shown that even with lower sum assured and increase in
rural business the LIC has succeeded in converting a growing amount of annual premium
income in to life insurance fund The outgo as a proportion of income declined partly due to
the decline in death benefits and expense in management
Yates Jo Anne (1999) examined the early adoption and use of computers by life insurance
companies in 1950rsquos using Anthony Giddens Structuration Theory as theoretical lens It
helped to know how pre computer punched card tabulating technology was used in
insurance operations and use of computers in early computer era Most of the times it leads
to expect the reinforcement of existing structures It is also helpful in understanding the new
ways and innovative uses of computer technology in insurance
Grosen Anders Peter Lochte Jorgensen (1999) analyzed one of the most common life
insurance products ie participating (or with profits) policy and showed that the typical
participating policy can be decomposed into a risk free bond element a bonus option and a
surrender option A dynamic model was constructed in which these elements can be valued
separately using contingent claims analysis The impact of various bonus policies and various
levels of the guaranteed interest rate was analyzed numerically and it was found that values
of participating policies were highly sensitive to the bonus policy that surrender options can
be quite valuable and that LIC solvency can be quickly jeopardized if earning opportunities
deteriorate in a situation where bonus reserves are low and promised returns are high
Cummins J David Sharon Tennyson and Mary A Weiss (1999) examined the
relationship between mergers and acquisitions efficiency and scale economies in the US life
insurance industry Cost and revenue efficiency was estimated for the period of 1988-1995
using data envelopment analysis (DEA) The Malmquist methodology is used to measure
changes in efficiency over time It was found that acquired firms achieve greater efficiency
gains than firms that have not been involved in mergers and acquisitions Firms operating
with non decreasing returns to scale and financially vulnerable firms are more likely to be
acquisition targets Overall mergers and acquisitions in the life insurance industry have had
57
a beneficial effect on efficiency
Segal Dan (2000) estimated the acquisition and maintenance costs associated with life
policies as a function of the amount of insurance and number of policies of an insurer by
estimating a cost function The final sample consists of 448 firms and the study period
includes years from 1995 to 1998 Several statistical characteristics of the costs such as
mean and median of the sample were examined The data indicates that there is a large
variation among life insurance companies It was found that the costs associated with life
policies of the largest insurers are much higher than the corresponding costs of other firms
Comparing the costs between ldquobranch firmsrdquo and non-branch firmsrdquo it was revealed that the
costs of branch firms are generally higher than that of non branch firms
Rao D Tripati (2000) explained the macroeconomic implications of privatization and
foreign participation in the insurance sector It was obtained that the Life Insurance
Corporation (LIC) of India is dominant in the overall industry in two aspects pooling
and redistributing risks across millions of policyholders and in performance of financial
intermediation Therefore the issue of privatization and foreign participation must be
approached cautiously with a step by step approach and should be preceded by
microeconomic institutional and legal reforms
Sinha Tapen (2002) examined the institution of insurance in India Over the past century
Indian insurance industry has experienced big changes It started as a fully private system
with no restriction on foreign participation After the independence the industry went to the
other extreme It became a state owned monopoly In 1991 when rapid economic changes
took place in many parts of the Indian economy nothing happened to the institutional
structure of insurance it remained a monopoly Only in 1999 a new legislation came into
effect signaling a change in the insurance industry structure It was examined that what might
happen in the future when the domestic private insurance companies are allowed to compete
with some foreign participation Because of the time dependence of insurance contracts it is
highly unlikely that these erstwhile monopolies are going to disappear
Baranoff Etti G Sager Thomas W (2002) explained the impact of life risk based capital
(RBC) regulation on relation between capital and risk in the life insurance industry To
examine this issue simultaneous equation partial adjustment model was used Three
equations which express the interrelations among capital and two measures of risk (product
58
risk and asset risk) were used The asset-risk measure used in this paper reflects credit or
solvency risk as in RBC Product risk assessment for life insurance products is rationalized
by transaction cost economics contractual uncertainty A significant finding is that for life
insurers the relation between capital and asset risk is positive This agrees with prior studies
for the propertycasualty insurance industry and some banking studies But the relation
between capital and product risk is negative This is consistent with the hypothesized impact
of guarantee funds in other studies The contrast between the positive relation of capital to
asset risk and the negative relation of capital to product risk underscores the importance of
distinguishing these two components of risk
Adams Mike and Philip Hardwick (2003) stated that the insurance industry claims tend to
constitute the major proportion of total annual outgoings across almost all product lines The
study develops a cost function of insurance claims and applies the model to 1988-93 data
from the United Kingdom and New Zealand life insurance industry It found a similar set of
results for the two countries In general the results support the hypothesis that larger life
insurance firms on average face bigger claims to premium ratios than smaller life
insurance firms The evidence concerning the relationships between claims the
composition of output between claims and the degree of reinsurance is mixed but there is
clear support for the view that stock firms have a less severe claims experience than
mutuals It was concluded that the model provides intuitive insights into the determinants
of insurance claims which could help to stimulate and direct further research
Hautcoer Pierre Cyrille (2004) revealed that the French life insurance industry remained
underdeveloped in comparison with other countries of similar financial development during
the period between 1870 and 1939 The study explained that the wide fluctuations in the
insurance industry are the outcomes of technical peculiarities and their interaction with
macroeconomic fluctuations Nevertheless these fluctuations are not sufficient to explain
the industryrsquos long term stagnation Low returns to clients were mainly due to their
conservative investment strategy It was suggested to impose regulations and barriers to
access of competitors to the market This will lead to maintaining a hold on a small but very
profitable market
Paul J M Klumpes (2004) applied performance benchmarking to measure the profit
and cost efficiency of UK life insurance products These products are required to be
59
distributed through either independent financial advisers (IFA) or appointed andor company
representatives (ARCR) as per polarization regulations Relative profit and cost efficiencies
are assessed using the fourier flexible form of econometric procedure and are based on
detailed product level disclosure information United Kingdom life insurance firms
employing IFA distribution systems are found to be more cost and profit inefficient than
ARCR firms
Ennsfellner Karl C Danielle Lewis Randy L Anderson (2004) examines the
developments in the production efficiency of the Austrian insurance market for the
period 1994-1999 using firm-specific data on lifehealth and non-life insurers obtained
from the Austrian Insurance Regulatory Authority The article uses a Bayesian stochastic
frontier to obtain aggregate and firm specific estimates of production efficiency The
study provides strong evidence that the process of deregulation had positive effects on the
production efficiency of Austrian insurers The lifehealth and non-life firms showed
similar patterns of development in that they were less efficient during the years 1994-
1996 and significantly more efficient in 1997-1999 If the Austrian experience is
representative similar benefits from deregulation may be expected for the Central and
Eastern European countries that prepare for the accession to the European Union
Tone Kaoru Biresh K Sahoo (2005) applies a new variant of data envelopment
analysis model to examine the performance of Life Insurance Corporation (LIC) of India
for a period of nineteen years The findings show significant heterogeneity in the cost
efficiency scores over the observation period A decline in performance after 1994ndash1995
may be due to the huge initial fixed cost undertaken by LIC in modernizing its
operations A significant increase in cost efficiency in 2000ndash2001 may prove to be a
cause for optimism that LIC may now be realizing a benefit from such modernization
James CJ Hao Lin Yhi Chou (2005) estimated the translog cost function for twenty-six
life insurance companies using data for twenty three years (1977ndash1999) The distribution
free approach (DFA) and Battese and Coelli (DFP) model was employed to estimate
inefficiency Then the constants or residuals were tested to see the relation of so called X
efficiencies with market share diversified product strategy scale efficiency and market
growth ratio and in the results efficiency was found to be related with the occurrence of
market share diversification products strategy and scale efficiency
60
Palli Madhuka (2006) measured a life assurance security gap to examine the extent of
underinsured people This gap is computed as the mean ratio of recommended insurance and
actual insurance to household earnings The research provides estimates of the life insurance
gap to maintain living standards of dependents after death of the primary wage earner It is
because inadequate protected families put burden of their welfare on public resources The
primary drivers of demand for risk security are age income affordability wealth and desire
to protect income from inflation Though aggregate demand is driven by these factors various
researches have shown that there is little correlation between a specific familys need for security
and its actual purchase of insurance According to one estimate mentioned in sigma in the
event of a spouses death nearly one third of secondary earners between the ages of twenty two
to thirty nine would suffer at least a decline of forty percent in their standard of living
Sherries Micheal (2006) explains the linkage between solvency capital allocation and fair
rate of return in insurance A method to allocate capital in insurance business is developed
based on an economic definition of solvency and the market value of the insurer balance
sheet Solvency and its financial impact are determined by the value of the insolvency
exchange option The allocation of capital is determined using a complete markets arbitrage
free model and consistency in allocated capital with the economic value of the balance sheet
assets and liabilities is observed as a result
Yang Zijiang (2006) conducted a study in order to know how to achieve efficiency
systematically for the Canadian life and health insurance industry For this purpose an
integrated approach of production and investment performance for the insurers was used
which provided management overall performance evaluation A two stage data envelopment
analysis model was created to provide valuable managerial insights when assessing the dual
impacts of operating and business strategies for the industry The results showed that the
Canadian life and health insurance industry operated fairly efficiently during the period
examined (the year 1998) In addition the scale efficiency was also found in this study
Sinha Ram Pratap (2007) compared thirteen life insurance companies in respect of
technical efficiency for the period 2002-2003 to 2005- 2006 using the assurance region
approach of DEA The comparison of mean technical efficiency scores reveal that mean
technical efficiency has improved in 2003-2004 relative to 2002-2003 remained on the same
level in 2004-2005 and declined in 2005-2006 This is likely because of divergence in the
61
performance across the life insurers In the last two years most of the life insurers have
exhibited increasing returns to scale This is indicative of the wide opportunities that the
insurers have for them
Sinha Ram Pratap (2007) estimated cost efficiency of the life insurance companies
operating in India for the period 2002-03 to 2006-07 using the new cost efficiency approach
suggested by Tone (2002) and suggested an upward trend in cost efficiency of the observed
life insurers between 2002-03 and 2004-05 However the trend was reversed for the next two
years ie 2005- 06 and 2006-07This has been so because of the fact that during the initial
years of observation mean cost efficiency of the private life insurers was rising but the trend
was reversed in 2005-06 and 2006-07
Vivian Jeng Gene C Lai Michael J Mcnamara (2007) examined the efficiency changes
of US life insurers before and after demutualization in the 1980s and 1990s Two
frontier approaches (the value-added approach and the financial intermediary
approach) were used to measure the efficiency changes In addition Malmquist indices
were also used to investigate the efficiency and productivity change of converted life
insurers over time The results using the value added approach indicate that
demutualized life insurers improve their efficiency before demutualization On the
other hand the evidence using the financial intermediary approach shows the efficiency
of the demutualized life insurers relative to mutual control insurers deteriorates before
demutualization and improves after conversion The difference in the results between
the two approaches is due to the fact that the financial intermediary approach
considers financial conditions The results of both approaches suggest that there is no
efficiency improvement after demutualization relative to stock control insurers There
is however efficiency improvement relative to mutual control insurers when the
financial intermediary approach is used
Desheng W Zijiang Yan Sandra vela Liang (2007) created a new data envelopment
analysis model to provide valuable managerial insights when assessing the dual impacts of
operating and business strategies for Canadian life and health insurance industry This
problem oriented new DEA model is different from classical DEA model as it can
simultaneously assess the production and investment performance of insurers The
mathematical solution is provided for this new model and the results show that the Canadian
62
LampH insurance companies operated very efficiently for the examined three year period
(1996ndash1998) In addition no scale efficiency in the Canadian LampH insurance industry is
found in this study
Sinha Tapen (2007) affirmed the journey of life insurance sector in India The study pointed
out that it was 1956 when life insurance was nationalized and a monopoly was created In
1992 a Government appointed committee recommended that private companies should be
allowed to operate The private sector was admitted into the insurance business in 2000 It
was cited that the insurance market achieved nineteenth rank in 2003 Therefore it was also
expected that this strong economic growth would make this industry one of the potentially
largest markets in the future
Young Virgiana R (2007) developed a pricing rule for life insurance under stochastic
mortality in an incomplete market It was assumed that life insurers are in need of
compensation for its risk in the form of a pre specified instantaneous Sharpe ratio The results
emerging from the paper were that as the number of contracts approaches infinity a linear
partial differential equation is solved by price per contract Another important result is that
even if the number of contracts approaches infinity the risk adjusted premium is greater than
net premium only if hazard rate is stochastic Thus the price reflects the fact that systematic
mortality risk can not be eliminated by selling more life insurance policies
Sinha Ram Pratap (2007) stated that subsequent to the passage of the Insurance Regulatory
and Development Authority (IRDA) Act 1999 the life insurance market in India underwent
major structural changes in recent years Between March 2000 and March 2005 the number
of life insurance companies operating in India has increased from one to fifteen As on March
31 2005 the private sector life insurers enjoyed nearly ten percent of the premium income
and nearly twenty-five percent of the new business In view of the changing scenario of
competition in the life insurance sector the paper compares thirteen life insurance companies
for the financial years 2002-03 2003-04 and 2004-05 in respect of technical efficiency and
changes in total factor productivity For the purpose of computation of technical efficiency
and total factor productivity the net premium income of the observed life insurance
companies has been taken as the output and equity capital and the number of agents of
insurance industries have been taken as the inputs The results suggest that all the life
insurers exhibit positive total factor productivity growth during the period
63
Adams Mike Philip Hardwick Hong Zou (2008) tested the two tax related arguments
regarding use of reinsurance for a period of ten year data from 1992 to 2001 for a sample of
United Kingdom (UK) life insurance firms These two arguments were the income
volatility reduction and the income level enhancement arguments It was found that UK
life insurers with low marginal tax rates tend to use more reinsurance and vice versa
Moreover the volatility reduction argument is not supported as tax convexity is found to
have no significant impact on the purchase of reinsurance
Berry Stolzle Thomas R (2008) examined liquidation strategies and asset allocation
decisions for property and casualty insurance companies for different insurance product lines
The study proposed a cash flow based liquidation model of an insurance company and
analyzed selling strategies for a portfolio with liquid and illiquid assets Within this
framework the influence of different bid ask spread models on the minimum capital
requirement a solution set consisting of an optimal initial asset allocation and an optimal
liquidation strategy is also studied It showed that the initial asset allocation in conjunction
with the appropriate liquidation strategy is an important tool in minimizing the capital
committed to cover claims for a predetermined ruin probability This interdependence is of
importance to insurance companies stakeholders and regulators
Zweifel Peter Christoph Auckenthalert (2008) calls attention to a difficulty with insurerrsquos
investment policies that seems to have been overlooked so far There is the distinct
possibility that insurers cannot satisfy the demands of different stakeholders in terms of
expected returns and volatility While using the capital asset pricing model as the benchmark
the study distinguishes two groups of stakeholders that impose additional constraints One is
income security in the interest of current beneficiaries and older workers the other is
predictability of contributions in the interest of contributing younger workers and
sponsoring employers It defines the conditions for which the combination of these
constraints results in a lack of feasibility of investment policy Minimum deviation from the
capital market line is proposed as the performance benchmark in these situations
S Hun Seog (2008) develops an informational cascade model based on Bikhchandani
Hirshleifer and Welch (1992) with applications to the insurance market The study
investigates the existence of cascades and the effects of public information on cascades The
result applies to insurance markets to explain how catastrophic events may lead to increased
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
54
Akhigbe Aigbe Stephen FBorde Jeff Madura (1993) measured the share price response
of insurers to increase in the dividend and matched control samples of banks and industrial
firms that are similarly assessed It was found that the share price response for insurers is
positive and significant The magnitude of the response for life insurers is smaller than that
of other types of insurers or industrial companies but is greater than that of banks This
result may be due to the relatively low level of capital maintained by life insurers A cross-
sectional analysis also suggested that the share price responses across insurers are not
related to firm-specific characteristics
Adams Mike (1997) examined empirically the determinants of audit committee formulation
in life insurance firms The study tested six hypotheses namely whether the existence of
audit committees is related to organizational form firm size leverage asset in place
reinsurance and total monitoring costs using pooled 1991-1993 data from New Zealandrsquos life
insurance industry Fixed effects regression was used to arrive at parametric estimates The
results indicated that consistent with expectations audit committees appear to be positively
associated with large entities high leverage companies and firms with high total monitoring
expenditures However the variables such as organizational form assets in place and
reinsurance were not found statistically significant Thus the study provides mixed empirical
results
Hirofumi Fukuyama (1997) investigates productive efficiency and productivity changes
of Japanese life insurance companies by focusing primarily on the ownership structures
(mutual and stock) and economic conditions (expansion and recession) The study indicates
that mutual and stock companies possess identical technologies despite differences in
incentives of managers and in legal form but productive efficiency and productivity
performances differ from time to time across the two ownership types under different
economic conditions
Adams Mike Hossain Mahmud (1998) explained differences in the level of information
which is being disclosed voluntarily by life insurance companies in their annual reports The
study thus specified the relation between voluntary disclosure and eight explanatory variables
representing major construct of the managerial discretion hypothesis in the form of fixed
effects regression model The data for the year 1988 to 1993 was drawn from New Zealandrsquos
55
life insurance industry It was found that the organizational form firm size product diversity
and distribution system are positively related to the level of voluntary disclosure as implied
by the managerial discretion hypothesis Non executive directors and reinsurers are those two
independent variables which were observed to be significant in opposite direction
Ranade Ajit and Rajeev Ahuja (1999 presented an overview of life insurance
operations in India and identified the emerging strategic issues in the light of
liberalization and the impending private sector entry into insurance The need for
private sector entry has been justified on the basis of enhancing the efficiency of
operations achieving a greater density and penetration of life insurance in the
country and for greater mobilization of long terms savings for long gestation
infrastructure projects In the wake of such coming competition the LIC with its 40
years of experience and wide reach is at an advantageous position However unless it
addresses strategic issues such as changing demography and demand for pensions
demand for a wider variety of products and having greater freedom in its investments
LIC may find it difficult to adapt to liberalized scenario
Pant Niranjan (1999) by considering the impact of liberalization and Insurance Bill 1999 on
insurance sector stated that this would result in increasing involvement of the large and
powerful insurance companies of the world in the Indian insurance industry The effect was
uncertain as this could work as an opportunity as well as a challenge for the life insurers So
it was stressed that it is essential to take this in an encouraging manner for turning this
involvement of private sector players into a positive factor of overall growth It was
also mentioned that such an effort would however require the support of a clearer and
more cogent legislation than the Insurance Regulation and Development Bill 1999
Rao D Tripati (1999) developed a proper perspective of the ongoing debates on the
privatisation and globalisation of the insurance sector A systematic study of the structure
and pattern of growth of the Indian insurance industry is essential An analysis of
pattern of growth of life insurance industry since its nationalisation in 1956 has been
carried out This article goes into the operating results of the Life Insurance Corporation
and their macro economic importance The study highlighted the pattern and growth of
life insurance business in India Specifically it deals with the analysis of growth of new
business business in force income and outgo (financial outflow) Life Fund ie
56
institutionalisation of savings and business by different zones of LIC Finally these
indicators a re compared with the related macro variables The analysis reveals that average
sum assured per policy has declined in real terms The increase in the rural business might
involve higher transaction costs in the absence of adequate infrastructure facilities in rural
areas But income and outgo has shown that even with lower sum assured and increase in
rural business the LIC has succeeded in converting a growing amount of annual premium
income in to life insurance fund The outgo as a proportion of income declined partly due to
the decline in death benefits and expense in management
Yates Jo Anne (1999) examined the early adoption and use of computers by life insurance
companies in 1950rsquos using Anthony Giddens Structuration Theory as theoretical lens It
helped to know how pre computer punched card tabulating technology was used in
insurance operations and use of computers in early computer era Most of the times it leads
to expect the reinforcement of existing structures It is also helpful in understanding the new
ways and innovative uses of computer technology in insurance
Grosen Anders Peter Lochte Jorgensen (1999) analyzed one of the most common life
insurance products ie participating (or with profits) policy and showed that the typical
participating policy can be decomposed into a risk free bond element a bonus option and a
surrender option A dynamic model was constructed in which these elements can be valued
separately using contingent claims analysis The impact of various bonus policies and various
levels of the guaranteed interest rate was analyzed numerically and it was found that values
of participating policies were highly sensitive to the bonus policy that surrender options can
be quite valuable and that LIC solvency can be quickly jeopardized if earning opportunities
deteriorate in a situation where bonus reserves are low and promised returns are high
Cummins J David Sharon Tennyson and Mary A Weiss (1999) examined the
relationship between mergers and acquisitions efficiency and scale economies in the US life
insurance industry Cost and revenue efficiency was estimated for the period of 1988-1995
using data envelopment analysis (DEA) The Malmquist methodology is used to measure
changes in efficiency over time It was found that acquired firms achieve greater efficiency
gains than firms that have not been involved in mergers and acquisitions Firms operating
with non decreasing returns to scale and financially vulnerable firms are more likely to be
acquisition targets Overall mergers and acquisitions in the life insurance industry have had
57
a beneficial effect on efficiency
Segal Dan (2000) estimated the acquisition and maintenance costs associated with life
policies as a function of the amount of insurance and number of policies of an insurer by
estimating a cost function The final sample consists of 448 firms and the study period
includes years from 1995 to 1998 Several statistical characteristics of the costs such as
mean and median of the sample were examined The data indicates that there is a large
variation among life insurance companies It was found that the costs associated with life
policies of the largest insurers are much higher than the corresponding costs of other firms
Comparing the costs between ldquobranch firmsrdquo and non-branch firmsrdquo it was revealed that the
costs of branch firms are generally higher than that of non branch firms
Rao D Tripati (2000) explained the macroeconomic implications of privatization and
foreign participation in the insurance sector It was obtained that the Life Insurance
Corporation (LIC) of India is dominant in the overall industry in two aspects pooling
and redistributing risks across millions of policyholders and in performance of financial
intermediation Therefore the issue of privatization and foreign participation must be
approached cautiously with a step by step approach and should be preceded by
microeconomic institutional and legal reforms
Sinha Tapen (2002) examined the institution of insurance in India Over the past century
Indian insurance industry has experienced big changes It started as a fully private system
with no restriction on foreign participation After the independence the industry went to the
other extreme It became a state owned monopoly In 1991 when rapid economic changes
took place in many parts of the Indian economy nothing happened to the institutional
structure of insurance it remained a monopoly Only in 1999 a new legislation came into
effect signaling a change in the insurance industry structure It was examined that what might
happen in the future when the domestic private insurance companies are allowed to compete
with some foreign participation Because of the time dependence of insurance contracts it is
highly unlikely that these erstwhile monopolies are going to disappear
Baranoff Etti G Sager Thomas W (2002) explained the impact of life risk based capital
(RBC) regulation on relation between capital and risk in the life insurance industry To
examine this issue simultaneous equation partial adjustment model was used Three
equations which express the interrelations among capital and two measures of risk (product
58
risk and asset risk) were used The asset-risk measure used in this paper reflects credit or
solvency risk as in RBC Product risk assessment for life insurance products is rationalized
by transaction cost economics contractual uncertainty A significant finding is that for life
insurers the relation between capital and asset risk is positive This agrees with prior studies
for the propertycasualty insurance industry and some banking studies But the relation
between capital and product risk is negative This is consistent with the hypothesized impact
of guarantee funds in other studies The contrast between the positive relation of capital to
asset risk and the negative relation of capital to product risk underscores the importance of
distinguishing these two components of risk
Adams Mike and Philip Hardwick (2003) stated that the insurance industry claims tend to
constitute the major proportion of total annual outgoings across almost all product lines The
study develops a cost function of insurance claims and applies the model to 1988-93 data
from the United Kingdom and New Zealand life insurance industry It found a similar set of
results for the two countries In general the results support the hypothesis that larger life
insurance firms on average face bigger claims to premium ratios than smaller life
insurance firms The evidence concerning the relationships between claims the
composition of output between claims and the degree of reinsurance is mixed but there is
clear support for the view that stock firms have a less severe claims experience than
mutuals It was concluded that the model provides intuitive insights into the determinants
of insurance claims which could help to stimulate and direct further research
Hautcoer Pierre Cyrille (2004) revealed that the French life insurance industry remained
underdeveloped in comparison with other countries of similar financial development during
the period between 1870 and 1939 The study explained that the wide fluctuations in the
insurance industry are the outcomes of technical peculiarities and their interaction with
macroeconomic fluctuations Nevertheless these fluctuations are not sufficient to explain
the industryrsquos long term stagnation Low returns to clients were mainly due to their
conservative investment strategy It was suggested to impose regulations and barriers to
access of competitors to the market This will lead to maintaining a hold on a small but very
profitable market
Paul J M Klumpes (2004) applied performance benchmarking to measure the profit
and cost efficiency of UK life insurance products These products are required to be
59
distributed through either independent financial advisers (IFA) or appointed andor company
representatives (ARCR) as per polarization regulations Relative profit and cost efficiencies
are assessed using the fourier flexible form of econometric procedure and are based on
detailed product level disclosure information United Kingdom life insurance firms
employing IFA distribution systems are found to be more cost and profit inefficient than
ARCR firms
Ennsfellner Karl C Danielle Lewis Randy L Anderson (2004) examines the
developments in the production efficiency of the Austrian insurance market for the
period 1994-1999 using firm-specific data on lifehealth and non-life insurers obtained
from the Austrian Insurance Regulatory Authority The article uses a Bayesian stochastic
frontier to obtain aggregate and firm specific estimates of production efficiency The
study provides strong evidence that the process of deregulation had positive effects on the
production efficiency of Austrian insurers The lifehealth and non-life firms showed
similar patterns of development in that they were less efficient during the years 1994-
1996 and significantly more efficient in 1997-1999 If the Austrian experience is
representative similar benefits from deregulation may be expected for the Central and
Eastern European countries that prepare for the accession to the European Union
Tone Kaoru Biresh K Sahoo (2005) applies a new variant of data envelopment
analysis model to examine the performance of Life Insurance Corporation (LIC) of India
for a period of nineteen years The findings show significant heterogeneity in the cost
efficiency scores over the observation period A decline in performance after 1994ndash1995
may be due to the huge initial fixed cost undertaken by LIC in modernizing its
operations A significant increase in cost efficiency in 2000ndash2001 may prove to be a
cause for optimism that LIC may now be realizing a benefit from such modernization
James CJ Hao Lin Yhi Chou (2005) estimated the translog cost function for twenty-six
life insurance companies using data for twenty three years (1977ndash1999) The distribution
free approach (DFA) and Battese and Coelli (DFP) model was employed to estimate
inefficiency Then the constants or residuals were tested to see the relation of so called X
efficiencies with market share diversified product strategy scale efficiency and market
growth ratio and in the results efficiency was found to be related with the occurrence of
market share diversification products strategy and scale efficiency
60
Palli Madhuka (2006) measured a life assurance security gap to examine the extent of
underinsured people This gap is computed as the mean ratio of recommended insurance and
actual insurance to household earnings The research provides estimates of the life insurance
gap to maintain living standards of dependents after death of the primary wage earner It is
because inadequate protected families put burden of their welfare on public resources The
primary drivers of demand for risk security are age income affordability wealth and desire
to protect income from inflation Though aggregate demand is driven by these factors various
researches have shown that there is little correlation between a specific familys need for security
and its actual purchase of insurance According to one estimate mentioned in sigma in the
event of a spouses death nearly one third of secondary earners between the ages of twenty two
to thirty nine would suffer at least a decline of forty percent in their standard of living
Sherries Micheal (2006) explains the linkage between solvency capital allocation and fair
rate of return in insurance A method to allocate capital in insurance business is developed
based on an economic definition of solvency and the market value of the insurer balance
sheet Solvency and its financial impact are determined by the value of the insolvency
exchange option The allocation of capital is determined using a complete markets arbitrage
free model and consistency in allocated capital with the economic value of the balance sheet
assets and liabilities is observed as a result
Yang Zijiang (2006) conducted a study in order to know how to achieve efficiency
systematically for the Canadian life and health insurance industry For this purpose an
integrated approach of production and investment performance for the insurers was used
which provided management overall performance evaluation A two stage data envelopment
analysis model was created to provide valuable managerial insights when assessing the dual
impacts of operating and business strategies for the industry The results showed that the
Canadian life and health insurance industry operated fairly efficiently during the period
examined (the year 1998) In addition the scale efficiency was also found in this study
Sinha Ram Pratap (2007) compared thirteen life insurance companies in respect of
technical efficiency for the period 2002-2003 to 2005- 2006 using the assurance region
approach of DEA The comparison of mean technical efficiency scores reveal that mean
technical efficiency has improved in 2003-2004 relative to 2002-2003 remained on the same
level in 2004-2005 and declined in 2005-2006 This is likely because of divergence in the
61
performance across the life insurers In the last two years most of the life insurers have
exhibited increasing returns to scale This is indicative of the wide opportunities that the
insurers have for them
Sinha Ram Pratap (2007) estimated cost efficiency of the life insurance companies
operating in India for the period 2002-03 to 2006-07 using the new cost efficiency approach
suggested by Tone (2002) and suggested an upward trend in cost efficiency of the observed
life insurers between 2002-03 and 2004-05 However the trend was reversed for the next two
years ie 2005- 06 and 2006-07This has been so because of the fact that during the initial
years of observation mean cost efficiency of the private life insurers was rising but the trend
was reversed in 2005-06 and 2006-07
Vivian Jeng Gene C Lai Michael J Mcnamara (2007) examined the efficiency changes
of US life insurers before and after demutualization in the 1980s and 1990s Two
frontier approaches (the value-added approach and the financial intermediary
approach) were used to measure the efficiency changes In addition Malmquist indices
were also used to investigate the efficiency and productivity change of converted life
insurers over time The results using the value added approach indicate that
demutualized life insurers improve their efficiency before demutualization On the
other hand the evidence using the financial intermediary approach shows the efficiency
of the demutualized life insurers relative to mutual control insurers deteriorates before
demutualization and improves after conversion The difference in the results between
the two approaches is due to the fact that the financial intermediary approach
considers financial conditions The results of both approaches suggest that there is no
efficiency improvement after demutualization relative to stock control insurers There
is however efficiency improvement relative to mutual control insurers when the
financial intermediary approach is used
Desheng W Zijiang Yan Sandra vela Liang (2007) created a new data envelopment
analysis model to provide valuable managerial insights when assessing the dual impacts of
operating and business strategies for Canadian life and health insurance industry This
problem oriented new DEA model is different from classical DEA model as it can
simultaneously assess the production and investment performance of insurers The
mathematical solution is provided for this new model and the results show that the Canadian
62
LampH insurance companies operated very efficiently for the examined three year period
(1996ndash1998) In addition no scale efficiency in the Canadian LampH insurance industry is
found in this study
Sinha Tapen (2007) affirmed the journey of life insurance sector in India The study pointed
out that it was 1956 when life insurance was nationalized and a monopoly was created In
1992 a Government appointed committee recommended that private companies should be
allowed to operate The private sector was admitted into the insurance business in 2000 It
was cited that the insurance market achieved nineteenth rank in 2003 Therefore it was also
expected that this strong economic growth would make this industry one of the potentially
largest markets in the future
Young Virgiana R (2007) developed a pricing rule for life insurance under stochastic
mortality in an incomplete market It was assumed that life insurers are in need of
compensation for its risk in the form of a pre specified instantaneous Sharpe ratio The results
emerging from the paper were that as the number of contracts approaches infinity a linear
partial differential equation is solved by price per contract Another important result is that
even if the number of contracts approaches infinity the risk adjusted premium is greater than
net premium only if hazard rate is stochastic Thus the price reflects the fact that systematic
mortality risk can not be eliminated by selling more life insurance policies
Sinha Ram Pratap (2007) stated that subsequent to the passage of the Insurance Regulatory
and Development Authority (IRDA) Act 1999 the life insurance market in India underwent
major structural changes in recent years Between March 2000 and March 2005 the number
of life insurance companies operating in India has increased from one to fifteen As on March
31 2005 the private sector life insurers enjoyed nearly ten percent of the premium income
and nearly twenty-five percent of the new business In view of the changing scenario of
competition in the life insurance sector the paper compares thirteen life insurance companies
for the financial years 2002-03 2003-04 and 2004-05 in respect of technical efficiency and
changes in total factor productivity For the purpose of computation of technical efficiency
and total factor productivity the net premium income of the observed life insurance
companies has been taken as the output and equity capital and the number of agents of
insurance industries have been taken as the inputs The results suggest that all the life
insurers exhibit positive total factor productivity growth during the period
63
Adams Mike Philip Hardwick Hong Zou (2008) tested the two tax related arguments
regarding use of reinsurance for a period of ten year data from 1992 to 2001 for a sample of
United Kingdom (UK) life insurance firms These two arguments were the income
volatility reduction and the income level enhancement arguments It was found that UK
life insurers with low marginal tax rates tend to use more reinsurance and vice versa
Moreover the volatility reduction argument is not supported as tax convexity is found to
have no significant impact on the purchase of reinsurance
Berry Stolzle Thomas R (2008) examined liquidation strategies and asset allocation
decisions for property and casualty insurance companies for different insurance product lines
The study proposed a cash flow based liquidation model of an insurance company and
analyzed selling strategies for a portfolio with liquid and illiquid assets Within this
framework the influence of different bid ask spread models on the minimum capital
requirement a solution set consisting of an optimal initial asset allocation and an optimal
liquidation strategy is also studied It showed that the initial asset allocation in conjunction
with the appropriate liquidation strategy is an important tool in minimizing the capital
committed to cover claims for a predetermined ruin probability This interdependence is of
importance to insurance companies stakeholders and regulators
Zweifel Peter Christoph Auckenthalert (2008) calls attention to a difficulty with insurerrsquos
investment policies that seems to have been overlooked so far There is the distinct
possibility that insurers cannot satisfy the demands of different stakeholders in terms of
expected returns and volatility While using the capital asset pricing model as the benchmark
the study distinguishes two groups of stakeholders that impose additional constraints One is
income security in the interest of current beneficiaries and older workers the other is
predictability of contributions in the interest of contributing younger workers and
sponsoring employers It defines the conditions for which the combination of these
constraints results in a lack of feasibility of investment policy Minimum deviation from the
capital market line is proposed as the performance benchmark in these situations
S Hun Seog (2008) develops an informational cascade model based on Bikhchandani
Hirshleifer and Welch (1992) with applications to the insurance market The study
investigates the existence of cascades and the effects of public information on cascades The
result applies to insurance markets to explain how catastrophic events may lead to increased
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
55
life insurance industry It was found that the organizational form firm size product diversity
and distribution system are positively related to the level of voluntary disclosure as implied
by the managerial discretion hypothesis Non executive directors and reinsurers are those two
independent variables which were observed to be significant in opposite direction
Ranade Ajit and Rajeev Ahuja (1999 presented an overview of life insurance
operations in India and identified the emerging strategic issues in the light of
liberalization and the impending private sector entry into insurance The need for
private sector entry has been justified on the basis of enhancing the efficiency of
operations achieving a greater density and penetration of life insurance in the
country and for greater mobilization of long terms savings for long gestation
infrastructure projects In the wake of such coming competition the LIC with its 40
years of experience and wide reach is at an advantageous position However unless it
addresses strategic issues such as changing demography and demand for pensions
demand for a wider variety of products and having greater freedom in its investments
LIC may find it difficult to adapt to liberalized scenario
Pant Niranjan (1999) by considering the impact of liberalization and Insurance Bill 1999 on
insurance sector stated that this would result in increasing involvement of the large and
powerful insurance companies of the world in the Indian insurance industry The effect was
uncertain as this could work as an opportunity as well as a challenge for the life insurers So
it was stressed that it is essential to take this in an encouraging manner for turning this
involvement of private sector players into a positive factor of overall growth It was
also mentioned that such an effort would however require the support of a clearer and
more cogent legislation than the Insurance Regulation and Development Bill 1999
Rao D Tripati (1999) developed a proper perspective of the ongoing debates on the
privatisation and globalisation of the insurance sector A systematic study of the structure
and pattern of growth of the Indian insurance industry is essential An analysis of
pattern of growth of life insurance industry since its nationalisation in 1956 has been
carried out This article goes into the operating results of the Life Insurance Corporation
and their macro economic importance The study highlighted the pattern and growth of
life insurance business in India Specifically it deals with the analysis of growth of new
business business in force income and outgo (financial outflow) Life Fund ie
56
institutionalisation of savings and business by different zones of LIC Finally these
indicators a re compared with the related macro variables The analysis reveals that average
sum assured per policy has declined in real terms The increase in the rural business might
involve higher transaction costs in the absence of adequate infrastructure facilities in rural
areas But income and outgo has shown that even with lower sum assured and increase in
rural business the LIC has succeeded in converting a growing amount of annual premium
income in to life insurance fund The outgo as a proportion of income declined partly due to
the decline in death benefits and expense in management
Yates Jo Anne (1999) examined the early adoption and use of computers by life insurance
companies in 1950rsquos using Anthony Giddens Structuration Theory as theoretical lens It
helped to know how pre computer punched card tabulating technology was used in
insurance operations and use of computers in early computer era Most of the times it leads
to expect the reinforcement of existing structures It is also helpful in understanding the new
ways and innovative uses of computer technology in insurance
Grosen Anders Peter Lochte Jorgensen (1999) analyzed one of the most common life
insurance products ie participating (or with profits) policy and showed that the typical
participating policy can be decomposed into a risk free bond element a bonus option and a
surrender option A dynamic model was constructed in which these elements can be valued
separately using contingent claims analysis The impact of various bonus policies and various
levels of the guaranteed interest rate was analyzed numerically and it was found that values
of participating policies were highly sensitive to the bonus policy that surrender options can
be quite valuable and that LIC solvency can be quickly jeopardized if earning opportunities
deteriorate in a situation where bonus reserves are low and promised returns are high
Cummins J David Sharon Tennyson and Mary A Weiss (1999) examined the
relationship between mergers and acquisitions efficiency and scale economies in the US life
insurance industry Cost and revenue efficiency was estimated for the period of 1988-1995
using data envelopment analysis (DEA) The Malmquist methodology is used to measure
changes in efficiency over time It was found that acquired firms achieve greater efficiency
gains than firms that have not been involved in mergers and acquisitions Firms operating
with non decreasing returns to scale and financially vulnerable firms are more likely to be
acquisition targets Overall mergers and acquisitions in the life insurance industry have had
57
a beneficial effect on efficiency
Segal Dan (2000) estimated the acquisition and maintenance costs associated with life
policies as a function of the amount of insurance and number of policies of an insurer by
estimating a cost function The final sample consists of 448 firms and the study period
includes years from 1995 to 1998 Several statistical characteristics of the costs such as
mean and median of the sample were examined The data indicates that there is a large
variation among life insurance companies It was found that the costs associated with life
policies of the largest insurers are much higher than the corresponding costs of other firms
Comparing the costs between ldquobranch firmsrdquo and non-branch firmsrdquo it was revealed that the
costs of branch firms are generally higher than that of non branch firms
Rao D Tripati (2000) explained the macroeconomic implications of privatization and
foreign participation in the insurance sector It was obtained that the Life Insurance
Corporation (LIC) of India is dominant in the overall industry in two aspects pooling
and redistributing risks across millions of policyholders and in performance of financial
intermediation Therefore the issue of privatization and foreign participation must be
approached cautiously with a step by step approach and should be preceded by
microeconomic institutional and legal reforms
Sinha Tapen (2002) examined the institution of insurance in India Over the past century
Indian insurance industry has experienced big changes It started as a fully private system
with no restriction on foreign participation After the independence the industry went to the
other extreme It became a state owned monopoly In 1991 when rapid economic changes
took place in many parts of the Indian economy nothing happened to the institutional
structure of insurance it remained a monopoly Only in 1999 a new legislation came into
effect signaling a change in the insurance industry structure It was examined that what might
happen in the future when the domestic private insurance companies are allowed to compete
with some foreign participation Because of the time dependence of insurance contracts it is
highly unlikely that these erstwhile monopolies are going to disappear
Baranoff Etti G Sager Thomas W (2002) explained the impact of life risk based capital
(RBC) regulation on relation between capital and risk in the life insurance industry To
examine this issue simultaneous equation partial adjustment model was used Three
equations which express the interrelations among capital and two measures of risk (product
58
risk and asset risk) were used The asset-risk measure used in this paper reflects credit or
solvency risk as in RBC Product risk assessment for life insurance products is rationalized
by transaction cost economics contractual uncertainty A significant finding is that for life
insurers the relation between capital and asset risk is positive This agrees with prior studies
for the propertycasualty insurance industry and some banking studies But the relation
between capital and product risk is negative This is consistent with the hypothesized impact
of guarantee funds in other studies The contrast between the positive relation of capital to
asset risk and the negative relation of capital to product risk underscores the importance of
distinguishing these two components of risk
Adams Mike and Philip Hardwick (2003) stated that the insurance industry claims tend to
constitute the major proportion of total annual outgoings across almost all product lines The
study develops a cost function of insurance claims and applies the model to 1988-93 data
from the United Kingdom and New Zealand life insurance industry It found a similar set of
results for the two countries In general the results support the hypothesis that larger life
insurance firms on average face bigger claims to premium ratios than smaller life
insurance firms The evidence concerning the relationships between claims the
composition of output between claims and the degree of reinsurance is mixed but there is
clear support for the view that stock firms have a less severe claims experience than
mutuals It was concluded that the model provides intuitive insights into the determinants
of insurance claims which could help to stimulate and direct further research
Hautcoer Pierre Cyrille (2004) revealed that the French life insurance industry remained
underdeveloped in comparison with other countries of similar financial development during
the period between 1870 and 1939 The study explained that the wide fluctuations in the
insurance industry are the outcomes of technical peculiarities and their interaction with
macroeconomic fluctuations Nevertheless these fluctuations are not sufficient to explain
the industryrsquos long term stagnation Low returns to clients were mainly due to their
conservative investment strategy It was suggested to impose regulations and barriers to
access of competitors to the market This will lead to maintaining a hold on a small but very
profitable market
Paul J M Klumpes (2004) applied performance benchmarking to measure the profit
and cost efficiency of UK life insurance products These products are required to be
59
distributed through either independent financial advisers (IFA) or appointed andor company
representatives (ARCR) as per polarization regulations Relative profit and cost efficiencies
are assessed using the fourier flexible form of econometric procedure and are based on
detailed product level disclosure information United Kingdom life insurance firms
employing IFA distribution systems are found to be more cost and profit inefficient than
ARCR firms
Ennsfellner Karl C Danielle Lewis Randy L Anderson (2004) examines the
developments in the production efficiency of the Austrian insurance market for the
period 1994-1999 using firm-specific data on lifehealth and non-life insurers obtained
from the Austrian Insurance Regulatory Authority The article uses a Bayesian stochastic
frontier to obtain aggregate and firm specific estimates of production efficiency The
study provides strong evidence that the process of deregulation had positive effects on the
production efficiency of Austrian insurers The lifehealth and non-life firms showed
similar patterns of development in that they were less efficient during the years 1994-
1996 and significantly more efficient in 1997-1999 If the Austrian experience is
representative similar benefits from deregulation may be expected for the Central and
Eastern European countries that prepare for the accession to the European Union
Tone Kaoru Biresh K Sahoo (2005) applies a new variant of data envelopment
analysis model to examine the performance of Life Insurance Corporation (LIC) of India
for a period of nineteen years The findings show significant heterogeneity in the cost
efficiency scores over the observation period A decline in performance after 1994ndash1995
may be due to the huge initial fixed cost undertaken by LIC in modernizing its
operations A significant increase in cost efficiency in 2000ndash2001 may prove to be a
cause for optimism that LIC may now be realizing a benefit from such modernization
James CJ Hao Lin Yhi Chou (2005) estimated the translog cost function for twenty-six
life insurance companies using data for twenty three years (1977ndash1999) The distribution
free approach (DFA) and Battese and Coelli (DFP) model was employed to estimate
inefficiency Then the constants or residuals were tested to see the relation of so called X
efficiencies with market share diversified product strategy scale efficiency and market
growth ratio and in the results efficiency was found to be related with the occurrence of
market share diversification products strategy and scale efficiency
60
Palli Madhuka (2006) measured a life assurance security gap to examine the extent of
underinsured people This gap is computed as the mean ratio of recommended insurance and
actual insurance to household earnings The research provides estimates of the life insurance
gap to maintain living standards of dependents after death of the primary wage earner It is
because inadequate protected families put burden of their welfare on public resources The
primary drivers of demand for risk security are age income affordability wealth and desire
to protect income from inflation Though aggregate demand is driven by these factors various
researches have shown that there is little correlation between a specific familys need for security
and its actual purchase of insurance According to one estimate mentioned in sigma in the
event of a spouses death nearly one third of secondary earners between the ages of twenty two
to thirty nine would suffer at least a decline of forty percent in their standard of living
Sherries Micheal (2006) explains the linkage between solvency capital allocation and fair
rate of return in insurance A method to allocate capital in insurance business is developed
based on an economic definition of solvency and the market value of the insurer balance
sheet Solvency and its financial impact are determined by the value of the insolvency
exchange option The allocation of capital is determined using a complete markets arbitrage
free model and consistency in allocated capital with the economic value of the balance sheet
assets and liabilities is observed as a result
Yang Zijiang (2006) conducted a study in order to know how to achieve efficiency
systematically for the Canadian life and health insurance industry For this purpose an
integrated approach of production and investment performance for the insurers was used
which provided management overall performance evaluation A two stage data envelopment
analysis model was created to provide valuable managerial insights when assessing the dual
impacts of operating and business strategies for the industry The results showed that the
Canadian life and health insurance industry operated fairly efficiently during the period
examined (the year 1998) In addition the scale efficiency was also found in this study
Sinha Ram Pratap (2007) compared thirteen life insurance companies in respect of
technical efficiency for the period 2002-2003 to 2005- 2006 using the assurance region
approach of DEA The comparison of mean technical efficiency scores reveal that mean
technical efficiency has improved in 2003-2004 relative to 2002-2003 remained on the same
level in 2004-2005 and declined in 2005-2006 This is likely because of divergence in the
61
performance across the life insurers In the last two years most of the life insurers have
exhibited increasing returns to scale This is indicative of the wide opportunities that the
insurers have for them
Sinha Ram Pratap (2007) estimated cost efficiency of the life insurance companies
operating in India for the period 2002-03 to 2006-07 using the new cost efficiency approach
suggested by Tone (2002) and suggested an upward trend in cost efficiency of the observed
life insurers between 2002-03 and 2004-05 However the trend was reversed for the next two
years ie 2005- 06 and 2006-07This has been so because of the fact that during the initial
years of observation mean cost efficiency of the private life insurers was rising but the trend
was reversed in 2005-06 and 2006-07
Vivian Jeng Gene C Lai Michael J Mcnamara (2007) examined the efficiency changes
of US life insurers before and after demutualization in the 1980s and 1990s Two
frontier approaches (the value-added approach and the financial intermediary
approach) were used to measure the efficiency changes In addition Malmquist indices
were also used to investigate the efficiency and productivity change of converted life
insurers over time The results using the value added approach indicate that
demutualized life insurers improve their efficiency before demutualization On the
other hand the evidence using the financial intermediary approach shows the efficiency
of the demutualized life insurers relative to mutual control insurers deteriorates before
demutualization and improves after conversion The difference in the results between
the two approaches is due to the fact that the financial intermediary approach
considers financial conditions The results of both approaches suggest that there is no
efficiency improvement after demutualization relative to stock control insurers There
is however efficiency improvement relative to mutual control insurers when the
financial intermediary approach is used
Desheng W Zijiang Yan Sandra vela Liang (2007) created a new data envelopment
analysis model to provide valuable managerial insights when assessing the dual impacts of
operating and business strategies for Canadian life and health insurance industry This
problem oriented new DEA model is different from classical DEA model as it can
simultaneously assess the production and investment performance of insurers The
mathematical solution is provided for this new model and the results show that the Canadian
62
LampH insurance companies operated very efficiently for the examined three year period
(1996ndash1998) In addition no scale efficiency in the Canadian LampH insurance industry is
found in this study
Sinha Tapen (2007) affirmed the journey of life insurance sector in India The study pointed
out that it was 1956 when life insurance was nationalized and a monopoly was created In
1992 a Government appointed committee recommended that private companies should be
allowed to operate The private sector was admitted into the insurance business in 2000 It
was cited that the insurance market achieved nineteenth rank in 2003 Therefore it was also
expected that this strong economic growth would make this industry one of the potentially
largest markets in the future
Young Virgiana R (2007) developed a pricing rule for life insurance under stochastic
mortality in an incomplete market It was assumed that life insurers are in need of
compensation for its risk in the form of a pre specified instantaneous Sharpe ratio The results
emerging from the paper were that as the number of contracts approaches infinity a linear
partial differential equation is solved by price per contract Another important result is that
even if the number of contracts approaches infinity the risk adjusted premium is greater than
net premium only if hazard rate is stochastic Thus the price reflects the fact that systematic
mortality risk can not be eliminated by selling more life insurance policies
Sinha Ram Pratap (2007) stated that subsequent to the passage of the Insurance Regulatory
and Development Authority (IRDA) Act 1999 the life insurance market in India underwent
major structural changes in recent years Between March 2000 and March 2005 the number
of life insurance companies operating in India has increased from one to fifteen As on March
31 2005 the private sector life insurers enjoyed nearly ten percent of the premium income
and nearly twenty-five percent of the new business In view of the changing scenario of
competition in the life insurance sector the paper compares thirteen life insurance companies
for the financial years 2002-03 2003-04 and 2004-05 in respect of technical efficiency and
changes in total factor productivity For the purpose of computation of technical efficiency
and total factor productivity the net premium income of the observed life insurance
companies has been taken as the output and equity capital and the number of agents of
insurance industries have been taken as the inputs The results suggest that all the life
insurers exhibit positive total factor productivity growth during the period
63
Adams Mike Philip Hardwick Hong Zou (2008) tested the two tax related arguments
regarding use of reinsurance for a period of ten year data from 1992 to 2001 for a sample of
United Kingdom (UK) life insurance firms These two arguments were the income
volatility reduction and the income level enhancement arguments It was found that UK
life insurers with low marginal tax rates tend to use more reinsurance and vice versa
Moreover the volatility reduction argument is not supported as tax convexity is found to
have no significant impact on the purchase of reinsurance
Berry Stolzle Thomas R (2008) examined liquidation strategies and asset allocation
decisions for property and casualty insurance companies for different insurance product lines
The study proposed a cash flow based liquidation model of an insurance company and
analyzed selling strategies for a portfolio with liquid and illiquid assets Within this
framework the influence of different bid ask spread models on the minimum capital
requirement a solution set consisting of an optimal initial asset allocation and an optimal
liquidation strategy is also studied It showed that the initial asset allocation in conjunction
with the appropriate liquidation strategy is an important tool in minimizing the capital
committed to cover claims for a predetermined ruin probability This interdependence is of
importance to insurance companies stakeholders and regulators
Zweifel Peter Christoph Auckenthalert (2008) calls attention to a difficulty with insurerrsquos
investment policies that seems to have been overlooked so far There is the distinct
possibility that insurers cannot satisfy the demands of different stakeholders in terms of
expected returns and volatility While using the capital asset pricing model as the benchmark
the study distinguishes two groups of stakeholders that impose additional constraints One is
income security in the interest of current beneficiaries and older workers the other is
predictability of contributions in the interest of contributing younger workers and
sponsoring employers It defines the conditions for which the combination of these
constraints results in a lack of feasibility of investment policy Minimum deviation from the
capital market line is proposed as the performance benchmark in these situations
S Hun Seog (2008) develops an informational cascade model based on Bikhchandani
Hirshleifer and Welch (1992) with applications to the insurance market The study
investigates the existence of cascades and the effects of public information on cascades The
result applies to insurance markets to explain how catastrophic events may lead to increased
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
56
institutionalisation of savings and business by different zones of LIC Finally these
indicators a re compared with the related macro variables The analysis reveals that average
sum assured per policy has declined in real terms The increase in the rural business might
involve higher transaction costs in the absence of adequate infrastructure facilities in rural
areas But income and outgo has shown that even with lower sum assured and increase in
rural business the LIC has succeeded in converting a growing amount of annual premium
income in to life insurance fund The outgo as a proportion of income declined partly due to
the decline in death benefits and expense in management
Yates Jo Anne (1999) examined the early adoption and use of computers by life insurance
companies in 1950rsquos using Anthony Giddens Structuration Theory as theoretical lens It
helped to know how pre computer punched card tabulating technology was used in
insurance operations and use of computers in early computer era Most of the times it leads
to expect the reinforcement of existing structures It is also helpful in understanding the new
ways and innovative uses of computer technology in insurance
Grosen Anders Peter Lochte Jorgensen (1999) analyzed one of the most common life
insurance products ie participating (or with profits) policy and showed that the typical
participating policy can be decomposed into a risk free bond element a bonus option and a
surrender option A dynamic model was constructed in which these elements can be valued
separately using contingent claims analysis The impact of various bonus policies and various
levels of the guaranteed interest rate was analyzed numerically and it was found that values
of participating policies were highly sensitive to the bonus policy that surrender options can
be quite valuable and that LIC solvency can be quickly jeopardized if earning opportunities
deteriorate in a situation where bonus reserves are low and promised returns are high
Cummins J David Sharon Tennyson and Mary A Weiss (1999) examined the
relationship between mergers and acquisitions efficiency and scale economies in the US life
insurance industry Cost and revenue efficiency was estimated for the period of 1988-1995
using data envelopment analysis (DEA) The Malmquist methodology is used to measure
changes in efficiency over time It was found that acquired firms achieve greater efficiency
gains than firms that have not been involved in mergers and acquisitions Firms operating
with non decreasing returns to scale and financially vulnerable firms are more likely to be
acquisition targets Overall mergers and acquisitions in the life insurance industry have had
57
a beneficial effect on efficiency
Segal Dan (2000) estimated the acquisition and maintenance costs associated with life
policies as a function of the amount of insurance and number of policies of an insurer by
estimating a cost function The final sample consists of 448 firms and the study period
includes years from 1995 to 1998 Several statistical characteristics of the costs such as
mean and median of the sample were examined The data indicates that there is a large
variation among life insurance companies It was found that the costs associated with life
policies of the largest insurers are much higher than the corresponding costs of other firms
Comparing the costs between ldquobranch firmsrdquo and non-branch firmsrdquo it was revealed that the
costs of branch firms are generally higher than that of non branch firms
Rao D Tripati (2000) explained the macroeconomic implications of privatization and
foreign participation in the insurance sector It was obtained that the Life Insurance
Corporation (LIC) of India is dominant in the overall industry in two aspects pooling
and redistributing risks across millions of policyholders and in performance of financial
intermediation Therefore the issue of privatization and foreign participation must be
approached cautiously with a step by step approach and should be preceded by
microeconomic institutional and legal reforms
Sinha Tapen (2002) examined the institution of insurance in India Over the past century
Indian insurance industry has experienced big changes It started as a fully private system
with no restriction on foreign participation After the independence the industry went to the
other extreme It became a state owned monopoly In 1991 when rapid economic changes
took place in many parts of the Indian economy nothing happened to the institutional
structure of insurance it remained a monopoly Only in 1999 a new legislation came into
effect signaling a change in the insurance industry structure It was examined that what might
happen in the future when the domestic private insurance companies are allowed to compete
with some foreign participation Because of the time dependence of insurance contracts it is
highly unlikely that these erstwhile monopolies are going to disappear
Baranoff Etti G Sager Thomas W (2002) explained the impact of life risk based capital
(RBC) regulation on relation between capital and risk in the life insurance industry To
examine this issue simultaneous equation partial adjustment model was used Three
equations which express the interrelations among capital and two measures of risk (product
58
risk and asset risk) were used The asset-risk measure used in this paper reflects credit or
solvency risk as in RBC Product risk assessment for life insurance products is rationalized
by transaction cost economics contractual uncertainty A significant finding is that for life
insurers the relation between capital and asset risk is positive This agrees with prior studies
for the propertycasualty insurance industry and some banking studies But the relation
between capital and product risk is negative This is consistent with the hypothesized impact
of guarantee funds in other studies The contrast between the positive relation of capital to
asset risk and the negative relation of capital to product risk underscores the importance of
distinguishing these two components of risk
Adams Mike and Philip Hardwick (2003) stated that the insurance industry claims tend to
constitute the major proportion of total annual outgoings across almost all product lines The
study develops a cost function of insurance claims and applies the model to 1988-93 data
from the United Kingdom and New Zealand life insurance industry It found a similar set of
results for the two countries In general the results support the hypothesis that larger life
insurance firms on average face bigger claims to premium ratios than smaller life
insurance firms The evidence concerning the relationships between claims the
composition of output between claims and the degree of reinsurance is mixed but there is
clear support for the view that stock firms have a less severe claims experience than
mutuals It was concluded that the model provides intuitive insights into the determinants
of insurance claims which could help to stimulate and direct further research
Hautcoer Pierre Cyrille (2004) revealed that the French life insurance industry remained
underdeveloped in comparison with other countries of similar financial development during
the period between 1870 and 1939 The study explained that the wide fluctuations in the
insurance industry are the outcomes of technical peculiarities and their interaction with
macroeconomic fluctuations Nevertheless these fluctuations are not sufficient to explain
the industryrsquos long term stagnation Low returns to clients were mainly due to their
conservative investment strategy It was suggested to impose regulations and barriers to
access of competitors to the market This will lead to maintaining a hold on a small but very
profitable market
Paul J M Klumpes (2004) applied performance benchmarking to measure the profit
and cost efficiency of UK life insurance products These products are required to be
59
distributed through either independent financial advisers (IFA) or appointed andor company
representatives (ARCR) as per polarization regulations Relative profit and cost efficiencies
are assessed using the fourier flexible form of econometric procedure and are based on
detailed product level disclosure information United Kingdom life insurance firms
employing IFA distribution systems are found to be more cost and profit inefficient than
ARCR firms
Ennsfellner Karl C Danielle Lewis Randy L Anderson (2004) examines the
developments in the production efficiency of the Austrian insurance market for the
period 1994-1999 using firm-specific data on lifehealth and non-life insurers obtained
from the Austrian Insurance Regulatory Authority The article uses a Bayesian stochastic
frontier to obtain aggregate and firm specific estimates of production efficiency The
study provides strong evidence that the process of deregulation had positive effects on the
production efficiency of Austrian insurers The lifehealth and non-life firms showed
similar patterns of development in that they were less efficient during the years 1994-
1996 and significantly more efficient in 1997-1999 If the Austrian experience is
representative similar benefits from deregulation may be expected for the Central and
Eastern European countries that prepare for the accession to the European Union
Tone Kaoru Biresh K Sahoo (2005) applies a new variant of data envelopment
analysis model to examine the performance of Life Insurance Corporation (LIC) of India
for a period of nineteen years The findings show significant heterogeneity in the cost
efficiency scores over the observation period A decline in performance after 1994ndash1995
may be due to the huge initial fixed cost undertaken by LIC in modernizing its
operations A significant increase in cost efficiency in 2000ndash2001 may prove to be a
cause for optimism that LIC may now be realizing a benefit from such modernization
James CJ Hao Lin Yhi Chou (2005) estimated the translog cost function for twenty-six
life insurance companies using data for twenty three years (1977ndash1999) The distribution
free approach (DFA) and Battese and Coelli (DFP) model was employed to estimate
inefficiency Then the constants or residuals were tested to see the relation of so called X
efficiencies with market share diversified product strategy scale efficiency and market
growth ratio and in the results efficiency was found to be related with the occurrence of
market share diversification products strategy and scale efficiency
60
Palli Madhuka (2006) measured a life assurance security gap to examine the extent of
underinsured people This gap is computed as the mean ratio of recommended insurance and
actual insurance to household earnings The research provides estimates of the life insurance
gap to maintain living standards of dependents after death of the primary wage earner It is
because inadequate protected families put burden of their welfare on public resources The
primary drivers of demand for risk security are age income affordability wealth and desire
to protect income from inflation Though aggregate demand is driven by these factors various
researches have shown that there is little correlation between a specific familys need for security
and its actual purchase of insurance According to one estimate mentioned in sigma in the
event of a spouses death nearly one third of secondary earners between the ages of twenty two
to thirty nine would suffer at least a decline of forty percent in their standard of living
Sherries Micheal (2006) explains the linkage between solvency capital allocation and fair
rate of return in insurance A method to allocate capital in insurance business is developed
based on an economic definition of solvency and the market value of the insurer balance
sheet Solvency and its financial impact are determined by the value of the insolvency
exchange option The allocation of capital is determined using a complete markets arbitrage
free model and consistency in allocated capital with the economic value of the balance sheet
assets and liabilities is observed as a result
Yang Zijiang (2006) conducted a study in order to know how to achieve efficiency
systematically for the Canadian life and health insurance industry For this purpose an
integrated approach of production and investment performance for the insurers was used
which provided management overall performance evaluation A two stage data envelopment
analysis model was created to provide valuable managerial insights when assessing the dual
impacts of operating and business strategies for the industry The results showed that the
Canadian life and health insurance industry operated fairly efficiently during the period
examined (the year 1998) In addition the scale efficiency was also found in this study
Sinha Ram Pratap (2007) compared thirteen life insurance companies in respect of
technical efficiency for the period 2002-2003 to 2005- 2006 using the assurance region
approach of DEA The comparison of mean technical efficiency scores reveal that mean
technical efficiency has improved in 2003-2004 relative to 2002-2003 remained on the same
level in 2004-2005 and declined in 2005-2006 This is likely because of divergence in the
61
performance across the life insurers In the last two years most of the life insurers have
exhibited increasing returns to scale This is indicative of the wide opportunities that the
insurers have for them
Sinha Ram Pratap (2007) estimated cost efficiency of the life insurance companies
operating in India for the period 2002-03 to 2006-07 using the new cost efficiency approach
suggested by Tone (2002) and suggested an upward trend in cost efficiency of the observed
life insurers between 2002-03 and 2004-05 However the trend was reversed for the next two
years ie 2005- 06 and 2006-07This has been so because of the fact that during the initial
years of observation mean cost efficiency of the private life insurers was rising but the trend
was reversed in 2005-06 and 2006-07
Vivian Jeng Gene C Lai Michael J Mcnamara (2007) examined the efficiency changes
of US life insurers before and after demutualization in the 1980s and 1990s Two
frontier approaches (the value-added approach and the financial intermediary
approach) were used to measure the efficiency changes In addition Malmquist indices
were also used to investigate the efficiency and productivity change of converted life
insurers over time The results using the value added approach indicate that
demutualized life insurers improve their efficiency before demutualization On the
other hand the evidence using the financial intermediary approach shows the efficiency
of the demutualized life insurers relative to mutual control insurers deteriorates before
demutualization and improves after conversion The difference in the results between
the two approaches is due to the fact that the financial intermediary approach
considers financial conditions The results of both approaches suggest that there is no
efficiency improvement after demutualization relative to stock control insurers There
is however efficiency improvement relative to mutual control insurers when the
financial intermediary approach is used
Desheng W Zijiang Yan Sandra vela Liang (2007) created a new data envelopment
analysis model to provide valuable managerial insights when assessing the dual impacts of
operating and business strategies for Canadian life and health insurance industry This
problem oriented new DEA model is different from classical DEA model as it can
simultaneously assess the production and investment performance of insurers The
mathematical solution is provided for this new model and the results show that the Canadian
62
LampH insurance companies operated very efficiently for the examined three year period
(1996ndash1998) In addition no scale efficiency in the Canadian LampH insurance industry is
found in this study
Sinha Tapen (2007) affirmed the journey of life insurance sector in India The study pointed
out that it was 1956 when life insurance was nationalized and a monopoly was created In
1992 a Government appointed committee recommended that private companies should be
allowed to operate The private sector was admitted into the insurance business in 2000 It
was cited that the insurance market achieved nineteenth rank in 2003 Therefore it was also
expected that this strong economic growth would make this industry one of the potentially
largest markets in the future
Young Virgiana R (2007) developed a pricing rule for life insurance under stochastic
mortality in an incomplete market It was assumed that life insurers are in need of
compensation for its risk in the form of a pre specified instantaneous Sharpe ratio The results
emerging from the paper were that as the number of contracts approaches infinity a linear
partial differential equation is solved by price per contract Another important result is that
even if the number of contracts approaches infinity the risk adjusted premium is greater than
net premium only if hazard rate is stochastic Thus the price reflects the fact that systematic
mortality risk can not be eliminated by selling more life insurance policies
Sinha Ram Pratap (2007) stated that subsequent to the passage of the Insurance Regulatory
and Development Authority (IRDA) Act 1999 the life insurance market in India underwent
major structural changes in recent years Between March 2000 and March 2005 the number
of life insurance companies operating in India has increased from one to fifteen As on March
31 2005 the private sector life insurers enjoyed nearly ten percent of the premium income
and nearly twenty-five percent of the new business In view of the changing scenario of
competition in the life insurance sector the paper compares thirteen life insurance companies
for the financial years 2002-03 2003-04 and 2004-05 in respect of technical efficiency and
changes in total factor productivity For the purpose of computation of technical efficiency
and total factor productivity the net premium income of the observed life insurance
companies has been taken as the output and equity capital and the number of agents of
insurance industries have been taken as the inputs The results suggest that all the life
insurers exhibit positive total factor productivity growth during the period
63
Adams Mike Philip Hardwick Hong Zou (2008) tested the two tax related arguments
regarding use of reinsurance for a period of ten year data from 1992 to 2001 for a sample of
United Kingdom (UK) life insurance firms These two arguments were the income
volatility reduction and the income level enhancement arguments It was found that UK
life insurers with low marginal tax rates tend to use more reinsurance and vice versa
Moreover the volatility reduction argument is not supported as tax convexity is found to
have no significant impact on the purchase of reinsurance
Berry Stolzle Thomas R (2008) examined liquidation strategies and asset allocation
decisions for property and casualty insurance companies for different insurance product lines
The study proposed a cash flow based liquidation model of an insurance company and
analyzed selling strategies for a portfolio with liquid and illiquid assets Within this
framework the influence of different bid ask spread models on the minimum capital
requirement a solution set consisting of an optimal initial asset allocation and an optimal
liquidation strategy is also studied It showed that the initial asset allocation in conjunction
with the appropriate liquidation strategy is an important tool in minimizing the capital
committed to cover claims for a predetermined ruin probability This interdependence is of
importance to insurance companies stakeholders and regulators
Zweifel Peter Christoph Auckenthalert (2008) calls attention to a difficulty with insurerrsquos
investment policies that seems to have been overlooked so far There is the distinct
possibility that insurers cannot satisfy the demands of different stakeholders in terms of
expected returns and volatility While using the capital asset pricing model as the benchmark
the study distinguishes two groups of stakeholders that impose additional constraints One is
income security in the interest of current beneficiaries and older workers the other is
predictability of contributions in the interest of contributing younger workers and
sponsoring employers It defines the conditions for which the combination of these
constraints results in a lack of feasibility of investment policy Minimum deviation from the
capital market line is proposed as the performance benchmark in these situations
S Hun Seog (2008) develops an informational cascade model based on Bikhchandani
Hirshleifer and Welch (1992) with applications to the insurance market The study
investigates the existence of cascades and the effects of public information on cascades The
result applies to insurance markets to explain how catastrophic events may lead to increased
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
57
a beneficial effect on efficiency
Segal Dan (2000) estimated the acquisition and maintenance costs associated with life
policies as a function of the amount of insurance and number of policies of an insurer by
estimating a cost function The final sample consists of 448 firms and the study period
includes years from 1995 to 1998 Several statistical characteristics of the costs such as
mean and median of the sample were examined The data indicates that there is a large
variation among life insurance companies It was found that the costs associated with life
policies of the largest insurers are much higher than the corresponding costs of other firms
Comparing the costs between ldquobranch firmsrdquo and non-branch firmsrdquo it was revealed that the
costs of branch firms are generally higher than that of non branch firms
Rao D Tripati (2000) explained the macroeconomic implications of privatization and
foreign participation in the insurance sector It was obtained that the Life Insurance
Corporation (LIC) of India is dominant in the overall industry in two aspects pooling
and redistributing risks across millions of policyholders and in performance of financial
intermediation Therefore the issue of privatization and foreign participation must be
approached cautiously with a step by step approach and should be preceded by
microeconomic institutional and legal reforms
Sinha Tapen (2002) examined the institution of insurance in India Over the past century
Indian insurance industry has experienced big changes It started as a fully private system
with no restriction on foreign participation After the independence the industry went to the
other extreme It became a state owned monopoly In 1991 when rapid economic changes
took place in many parts of the Indian economy nothing happened to the institutional
structure of insurance it remained a monopoly Only in 1999 a new legislation came into
effect signaling a change in the insurance industry structure It was examined that what might
happen in the future when the domestic private insurance companies are allowed to compete
with some foreign participation Because of the time dependence of insurance contracts it is
highly unlikely that these erstwhile monopolies are going to disappear
Baranoff Etti G Sager Thomas W (2002) explained the impact of life risk based capital
(RBC) regulation on relation between capital and risk in the life insurance industry To
examine this issue simultaneous equation partial adjustment model was used Three
equations which express the interrelations among capital and two measures of risk (product
58
risk and asset risk) were used The asset-risk measure used in this paper reflects credit or
solvency risk as in RBC Product risk assessment for life insurance products is rationalized
by transaction cost economics contractual uncertainty A significant finding is that for life
insurers the relation between capital and asset risk is positive This agrees with prior studies
for the propertycasualty insurance industry and some banking studies But the relation
between capital and product risk is negative This is consistent with the hypothesized impact
of guarantee funds in other studies The contrast between the positive relation of capital to
asset risk and the negative relation of capital to product risk underscores the importance of
distinguishing these two components of risk
Adams Mike and Philip Hardwick (2003) stated that the insurance industry claims tend to
constitute the major proportion of total annual outgoings across almost all product lines The
study develops a cost function of insurance claims and applies the model to 1988-93 data
from the United Kingdom and New Zealand life insurance industry It found a similar set of
results for the two countries In general the results support the hypothesis that larger life
insurance firms on average face bigger claims to premium ratios than smaller life
insurance firms The evidence concerning the relationships between claims the
composition of output between claims and the degree of reinsurance is mixed but there is
clear support for the view that stock firms have a less severe claims experience than
mutuals It was concluded that the model provides intuitive insights into the determinants
of insurance claims which could help to stimulate and direct further research
Hautcoer Pierre Cyrille (2004) revealed that the French life insurance industry remained
underdeveloped in comparison with other countries of similar financial development during
the period between 1870 and 1939 The study explained that the wide fluctuations in the
insurance industry are the outcomes of technical peculiarities and their interaction with
macroeconomic fluctuations Nevertheless these fluctuations are not sufficient to explain
the industryrsquos long term stagnation Low returns to clients were mainly due to their
conservative investment strategy It was suggested to impose regulations and barriers to
access of competitors to the market This will lead to maintaining a hold on a small but very
profitable market
Paul J M Klumpes (2004) applied performance benchmarking to measure the profit
and cost efficiency of UK life insurance products These products are required to be
59
distributed through either independent financial advisers (IFA) or appointed andor company
representatives (ARCR) as per polarization regulations Relative profit and cost efficiencies
are assessed using the fourier flexible form of econometric procedure and are based on
detailed product level disclosure information United Kingdom life insurance firms
employing IFA distribution systems are found to be more cost and profit inefficient than
ARCR firms
Ennsfellner Karl C Danielle Lewis Randy L Anderson (2004) examines the
developments in the production efficiency of the Austrian insurance market for the
period 1994-1999 using firm-specific data on lifehealth and non-life insurers obtained
from the Austrian Insurance Regulatory Authority The article uses a Bayesian stochastic
frontier to obtain aggregate and firm specific estimates of production efficiency The
study provides strong evidence that the process of deregulation had positive effects on the
production efficiency of Austrian insurers The lifehealth and non-life firms showed
similar patterns of development in that they were less efficient during the years 1994-
1996 and significantly more efficient in 1997-1999 If the Austrian experience is
representative similar benefits from deregulation may be expected for the Central and
Eastern European countries that prepare for the accession to the European Union
Tone Kaoru Biresh K Sahoo (2005) applies a new variant of data envelopment
analysis model to examine the performance of Life Insurance Corporation (LIC) of India
for a period of nineteen years The findings show significant heterogeneity in the cost
efficiency scores over the observation period A decline in performance after 1994ndash1995
may be due to the huge initial fixed cost undertaken by LIC in modernizing its
operations A significant increase in cost efficiency in 2000ndash2001 may prove to be a
cause for optimism that LIC may now be realizing a benefit from such modernization
James CJ Hao Lin Yhi Chou (2005) estimated the translog cost function for twenty-six
life insurance companies using data for twenty three years (1977ndash1999) The distribution
free approach (DFA) and Battese and Coelli (DFP) model was employed to estimate
inefficiency Then the constants or residuals were tested to see the relation of so called X
efficiencies with market share diversified product strategy scale efficiency and market
growth ratio and in the results efficiency was found to be related with the occurrence of
market share diversification products strategy and scale efficiency
60
Palli Madhuka (2006) measured a life assurance security gap to examine the extent of
underinsured people This gap is computed as the mean ratio of recommended insurance and
actual insurance to household earnings The research provides estimates of the life insurance
gap to maintain living standards of dependents after death of the primary wage earner It is
because inadequate protected families put burden of their welfare on public resources The
primary drivers of demand for risk security are age income affordability wealth and desire
to protect income from inflation Though aggregate demand is driven by these factors various
researches have shown that there is little correlation between a specific familys need for security
and its actual purchase of insurance According to one estimate mentioned in sigma in the
event of a spouses death nearly one third of secondary earners between the ages of twenty two
to thirty nine would suffer at least a decline of forty percent in their standard of living
Sherries Micheal (2006) explains the linkage between solvency capital allocation and fair
rate of return in insurance A method to allocate capital in insurance business is developed
based on an economic definition of solvency and the market value of the insurer balance
sheet Solvency and its financial impact are determined by the value of the insolvency
exchange option The allocation of capital is determined using a complete markets arbitrage
free model and consistency in allocated capital with the economic value of the balance sheet
assets and liabilities is observed as a result
Yang Zijiang (2006) conducted a study in order to know how to achieve efficiency
systematically for the Canadian life and health insurance industry For this purpose an
integrated approach of production and investment performance for the insurers was used
which provided management overall performance evaluation A two stage data envelopment
analysis model was created to provide valuable managerial insights when assessing the dual
impacts of operating and business strategies for the industry The results showed that the
Canadian life and health insurance industry operated fairly efficiently during the period
examined (the year 1998) In addition the scale efficiency was also found in this study
Sinha Ram Pratap (2007) compared thirteen life insurance companies in respect of
technical efficiency for the period 2002-2003 to 2005- 2006 using the assurance region
approach of DEA The comparison of mean technical efficiency scores reveal that mean
technical efficiency has improved in 2003-2004 relative to 2002-2003 remained on the same
level in 2004-2005 and declined in 2005-2006 This is likely because of divergence in the
61
performance across the life insurers In the last two years most of the life insurers have
exhibited increasing returns to scale This is indicative of the wide opportunities that the
insurers have for them
Sinha Ram Pratap (2007) estimated cost efficiency of the life insurance companies
operating in India for the period 2002-03 to 2006-07 using the new cost efficiency approach
suggested by Tone (2002) and suggested an upward trend in cost efficiency of the observed
life insurers between 2002-03 and 2004-05 However the trend was reversed for the next two
years ie 2005- 06 and 2006-07This has been so because of the fact that during the initial
years of observation mean cost efficiency of the private life insurers was rising but the trend
was reversed in 2005-06 and 2006-07
Vivian Jeng Gene C Lai Michael J Mcnamara (2007) examined the efficiency changes
of US life insurers before and after demutualization in the 1980s and 1990s Two
frontier approaches (the value-added approach and the financial intermediary
approach) were used to measure the efficiency changes In addition Malmquist indices
were also used to investigate the efficiency and productivity change of converted life
insurers over time The results using the value added approach indicate that
demutualized life insurers improve their efficiency before demutualization On the
other hand the evidence using the financial intermediary approach shows the efficiency
of the demutualized life insurers relative to mutual control insurers deteriorates before
demutualization and improves after conversion The difference in the results between
the two approaches is due to the fact that the financial intermediary approach
considers financial conditions The results of both approaches suggest that there is no
efficiency improvement after demutualization relative to stock control insurers There
is however efficiency improvement relative to mutual control insurers when the
financial intermediary approach is used
Desheng W Zijiang Yan Sandra vela Liang (2007) created a new data envelopment
analysis model to provide valuable managerial insights when assessing the dual impacts of
operating and business strategies for Canadian life and health insurance industry This
problem oriented new DEA model is different from classical DEA model as it can
simultaneously assess the production and investment performance of insurers The
mathematical solution is provided for this new model and the results show that the Canadian
62
LampH insurance companies operated very efficiently for the examined three year period
(1996ndash1998) In addition no scale efficiency in the Canadian LampH insurance industry is
found in this study
Sinha Tapen (2007) affirmed the journey of life insurance sector in India The study pointed
out that it was 1956 when life insurance was nationalized and a monopoly was created In
1992 a Government appointed committee recommended that private companies should be
allowed to operate The private sector was admitted into the insurance business in 2000 It
was cited that the insurance market achieved nineteenth rank in 2003 Therefore it was also
expected that this strong economic growth would make this industry one of the potentially
largest markets in the future
Young Virgiana R (2007) developed a pricing rule for life insurance under stochastic
mortality in an incomplete market It was assumed that life insurers are in need of
compensation for its risk in the form of a pre specified instantaneous Sharpe ratio The results
emerging from the paper were that as the number of contracts approaches infinity a linear
partial differential equation is solved by price per contract Another important result is that
even if the number of contracts approaches infinity the risk adjusted premium is greater than
net premium only if hazard rate is stochastic Thus the price reflects the fact that systematic
mortality risk can not be eliminated by selling more life insurance policies
Sinha Ram Pratap (2007) stated that subsequent to the passage of the Insurance Regulatory
and Development Authority (IRDA) Act 1999 the life insurance market in India underwent
major structural changes in recent years Between March 2000 and March 2005 the number
of life insurance companies operating in India has increased from one to fifteen As on March
31 2005 the private sector life insurers enjoyed nearly ten percent of the premium income
and nearly twenty-five percent of the new business In view of the changing scenario of
competition in the life insurance sector the paper compares thirteen life insurance companies
for the financial years 2002-03 2003-04 and 2004-05 in respect of technical efficiency and
changes in total factor productivity For the purpose of computation of technical efficiency
and total factor productivity the net premium income of the observed life insurance
companies has been taken as the output and equity capital and the number of agents of
insurance industries have been taken as the inputs The results suggest that all the life
insurers exhibit positive total factor productivity growth during the period
63
Adams Mike Philip Hardwick Hong Zou (2008) tested the two tax related arguments
regarding use of reinsurance for a period of ten year data from 1992 to 2001 for a sample of
United Kingdom (UK) life insurance firms These two arguments were the income
volatility reduction and the income level enhancement arguments It was found that UK
life insurers with low marginal tax rates tend to use more reinsurance and vice versa
Moreover the volatility reduction argument is not supported as tax convexity is found to
have no significant impact on the purchase of reinsurance
Berry Stolzle Thomas R (2008) examined liquidation strategies and asset allocation
decisions for property and casualty insurance companies for different insurance product lines
The study proposed a cash flow based liquidation model of an insurance company and
analyzed selling strategies for a portfolio with liquid and illiquid assets Within this
framework the influence of different bid ask spread models on the minimum capital
requirement a solution set consisting of an optimal initial asset allocation and an optimal
liquidation strategy is also studied It showed that the initial asset allocation in conjunction
with the appropriate liquidation strategy is an important tool in minimizing the capital
committed to cover claims for a predetermined ruin probability This interdependence is of
importance to insurance companies stakeholders and regulators
Zweifel Peter Christoph Auckenthalert (2008) calls attention to a difficulty with insurerrsquos
investment policies that seems to have been overlooked so far There is the distinct
possibility that insurers cannot satisfy the demands of different stakeholders in terms of
expected returns and volatility While using the capital asset pricing model as the benchmark
the study distinguishes two groups of stakeholders that impose additional constraints One is
income security in the interest of current beneficiaries and older workers the other is
predictability of contributions in the interest of contributing younger workers and
sponsoring employers It defines the conditions for which the combination of these
constraints results in a lack of feasibility of investment policy Minimum deviation from the
capital market line is proposed as the performance benchmark in these situations
S Hun Seog (2008) develops an informational cascade model based on Bikhchandani
Hirshleifer and Welch (1992) with applications to the insurance market The study
investigates the existence of cascades and the effects of public information on cascades The
result applies to insurance markets to explain how catastrophic events may lead to increased
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
58
risk and asset risk) were used The asset-risk measure used in this paper reflects credit or
solvency risk as in RBC Product risk assessment for life insurance products is rationalized
by transaction cost economics contractual uncertainty A significant finding is that for life
insurers the relation between capital and asset risk is positive This agrees with prior studies
for the propertycasualty insurance industry and some banking studies But the relation
between capital and product risk is negative This is consistent with the hypothesized impact
of guarantee funds in other studies The contrast between the positive relation of capital to
asset risk and the negative relation of capital to product risk underscores the importance of
distinguishing these two components of risk
Adams Mike and Philip Hardwick (2003) stated that the insurance industry claims tend to
constitute the major proportion of total annual outgoings across almost all product lines The
study develops a cost function of insurance claims and applies the model to 1988-93 data
from the United Kingdom and New Zealand life insurance industry It found a similar set of
results for the two countries In general the results support the hypothesis that larger life
insurance firms on average face bigger claims to premium ratios than smaller life
insurance firms The evidence concerning the relationships between claims the
composition of output between claims and the degree of reinsurance is mixed but there is
clear support for the view that stock firms have a less severe claims experience than
mutuals It was concluded that the model provides intuitive insights into the determinants
of insurance claims which could help to stimulate and direct further research
Hautcoer Pierre Cyrille (2004) revealed that the French life insurance industry remained
underdeveloped in comparison with other countries of similar financial development during
the period between 1870 and 1939 The study explained that the wide fluctuations in the
insurance industry are the outcomes of technical peculiarities and their interaction with
macroeconomic fluctuations Nevertheless these fluctuations are not sufficient to explain
the industryrsquos long term stagnation Low returns to clients were mainly due to their
conservative investment strategy It was suggested to impose regulations and barriers to
access of competitors to the market This will lead to maintaining a hold on a small but very
profitable market
Paul J M Klumpes (2004) applied performance benchmarking to measure the profit
and cost efficiency of UK life insurance products These products are required to be
59
distributed through either independent financial advisers (IFA) or appointed andor company
representatives (ARCR) as per polarization regulations Relative profit and cost efficiencies
are assessed using the fourier flexible form of econometric procedure and are based on
detailed product level disclosure information United Kingdom life insurance firms
employing IFA distribution systems are found to be more cost and profit inefficient than
ARCR firms
Ennsfellner Karl C Danielle Lewis Randy L Anderson (2004) examines the
developments in the production efficiency of the Austrian insurance market for the
period 1994-1999 using firm-specific data on lifehealth and non-life insurers obtained
from the Austrian Insurance Regulatory Authority The article uses a Bayesian stochastic
frontier to obtain aggregate and firm specific estimates of production efficiency The
study provides strong evidence that the process of deregulation had positive effects on the
production efficiency of Austrian insurers The lifehealth and non-life firms showed
similar patterns of development in that they were less efficient during the years 1994-
1996 and significantly more efficient in 1997-1999 If the Austrian experience is
representative similar benefits from deregulation may be expected for the Central and
Eastern European countries that prepare for the accession to the European Union
Tone Kaoru Biresh K Sahoo (2005) applies a new variant of data envelopment
analysis model to examine the performance of Life Insurance Corporation (LIC) of India
for a period of nineteen years The findings show significant heterogeneity in the cost
efficiency scores over the observation period A decline in performance after 1994ndash1995
may be due to the huge initial fixed cost undertaken by LIC in modernizing its
operations A significant increase in cost efficiency in 2000ndash2001 may prove to be a
cause for optimism that LIC may now be realizing a benefit from such modernization
James CJ Hao Lin Yhi Chou (2005) estimated the translog cost function for twenty-six
life insurance companies using data for twenty three years (1977ndash1999) The distribution
free approach (DFA) and Battese and Coelli (DFP) model was employed to estimate
inefficiency Then the constants or residuals were tested to see the relation of so called X
efficiencies with market share diversified product strategy scale efficiency and market
growth ratio and in the results efficiency was found to be related with the occurrence of
market share diversification products strategy and scale efficiency
60
Palli Madhuka (2006) measured a life assurance security gap to examine the extent of
underinsured people This gap is computed as the mean ratio of recommended insurance and
actual insurance to household earnings The research provides estimates of the life insurance
gap to maintain living standards of dependents after death of the primary wage earner It is
because inadequate protected families put burden of their welfare on public resources The
primary drivers of demand for risk security are age income affordability wealth and desire
to protect income from inflation Though aggregate demand is driven by these factors various
researches have shown that there is little correlation between a specific familys need for security
and its actual purchase of insurance According to one estimate mentioned in sigma in the
event of a spouses death nearly one third of secondary earners between the ages of twenty two
to thirty nine would suffer at least a decline of forty percent in their standard of living
Sherries Micheal (2006) explains the linkage between solvency capital allocation and fair
rate of return in insurance A method to allocate capital in insurance business is developed
based on an economic definition of solvency and the market value of the insurer balance
sheet Solvency and its financial impact are determined by the value of the insolvency
exchange option The allocation of capital is determined using a complete markets arbitrage
free model and consistency in allocated capital with the economic value of the balance sheet
assets and liabilities is observed as a result
Yang Zijiang (2006) conducted a study in order to know how to achieve efficiency
systematically for the Canadian life and health insurance industry For this purpose an
integrated approach of production and investment performance for the insurers was used
which provided management overall performance evaluation A two stage data envelopment
analysis model was created to provide valuable managerial insights when assessing the dual
impacts of operating and business strategies for the industry The results showed that the
Canadian life and health insurance industry operated fairly efficiently during the period
examined (the year 1998) In addition the scale efficiency was also found in this study
Sinha Ram Pratap (2007) compared thirteen life insurance companies in respect of
technical efficiency for the period 2002-2003 to 2005- 2006 using the assurance region
approach of DEA The comparison of mean technical efficiency scores reveal that mean
technical efficiency has improved in 2003-2004 relative to 2002-2003 remained on the same
level in 2004-2005 and declined in 2005-2006 This is likely because of divergence in the
61
performance across the life insurers In the last two years most of the life insurers have
exhibited increasing returns to scale This is indicative of the wide opportunities that the
insurers have for them
Sinha Ram Pratap (2007) estimated cost efficiency of the life insurance companies
operating in India for the period 2002-03 to 2006-07 using the new cost efficiency approach
suggested by Tone (2002) and suggested an upward trend in cost efficiency of the observed
life insurers between 2002-03 and 2004-05 However the trend was reversed for the next two
years ie 2005- 06 and 2006-07This has been so because of the fact that during the initial
years of observation mean cost efficiency of the private life insurers was rising but the trend
was reversed in 2005-06 and 2006-07
Vivian Jeng Gene C Lai Michael J Mcnamara (2007) examined the efficiency changes
of US life insurers before and after demutualization in the 1980s and 1990s Two
frontier approaches (the value-added approach and the financial intermediary
approach) were used to measure the efficiency changes In addition Malmquist indices
were also used to investigate the efficiency and productivity change of converted life
insurers over time The results using the value added approach indicate that
demutualized life insurers improve their efficiency before demutualization On the
other hand the evidence using the financial intermediary approach shows the efficiency
of the demutualized life insurers relative to mutual control insurers deteriorates before
demutualization and improves after conversion The difference in the results between
the two approaches is due to the fact that the financial intermediary approach
considers financial conditions The results of both approaches suggest that there is no
efficiency improvement after demutualization relative to stock control insurers There
is however efficiency improvement relative to mutual control insurers when the
financial intermediary approach is used
Desheng W Zijiang Yan Sandra vela Liang (2007) created a new data envelopment
analysis model to provide valuable managerial insights when assessing the dual impacts of
operating and business strategies for Canadian life and health insurance industry This
problem oriented new DEA model is different from classical DEA model as it can
simultaneously assess the production and investment performance of insurers The
mathematical solution is provided for this new model and the results show that the Canadian
62
LampH insurance companies operated very efficiently for the examined three year period
(1996ndash1998) In addition no scale efficiency in the Canadian LampH insurance industry is
found in this study
Sinha Tapen (2007) affirmed the journey of life insurance sector in India The study pointed
out that it was 1956 when life insurance was nationalized and a monopoly was created In
1992 a Government appointed committee recommended that private companies should be
allowed to operate The private sector was admitted into the insurance business in 2000 It
was cited that the insurance market achieved nineteenth rank in 2003 Therefore it was also
expected that this strong economic growth would make this industry one of the potentially
largest markets in the future
Young Virgiana R (2007) developed a pricing rule for life insurance under stochastic
mortality in an incomplete market It was assumed that life insurers are in need of
compensation for its risk in the form of a pre specified instantaneous Sharpe ratio The results
emerging from the paper were that as the number of contracts approaches infinity a linear
partial differential equation is solved by price per contract Another important result is that
even if the number of contracts approaches infinity the risk adjusted premium is greater than
net premium only if hazard rate is stochastic Thus the price reflects the fact that systematic
mortality risk can not be eliminated by selling more life insurance policies
Sinha Ram Pratap (2007) stated that subsequent to the passage of the Insurance Regulatory
and Development Authority (IRDA) Act 1999 the life insurance market in India underwent
major structural changes in recent years Between March 2000 and March 2005 the number
of life insurance companies operating in India has increased from one to fifteen As on March
31 2005 the private sector life insurers enjoyed nearly ten percent of the premium income
and nearly twenty-five percent of the new business In view of the changing scenario of
competition in the life insurance sector the paper compares thirteen life insurance companies
for the financial years 2002-03 2003-04 and 2004-05 in respect of technical efficiency and
changes in total factor productivity For the purpose of computation of technical efficiency
and total factor productivity the net premium income of the observed life insurance
companies has been taken as the output and equity capital and the number of agents of
insurance industries have been taken as the inputs The results suggest that all the life
insurers exhibit positive total factor productivity growth during the period
63
Adams Mike Philip Hardwick Hong Zou (2008) tested the two tax related arguments
regarding use of reinsurance for a period of ten year data from 1992 to 2001 for a sample of
United Kingdom (UK) life insurance firms These two arguments were the income
volatility reduction and the income level enhancement arguments It was found that UK
life insurers with low marginal tax rates tend to use more reinsurance and vice versa
Moreover the volatility reduction argument is not supported as tax convexity is found to
have no significant impact on the purchase of reinsurance
Berry Stolzle Thomas R (2008) examined liquidation strategies and asset allocation
decisions for property and casualty insurance companies for different insurance product lines
The study proposed a cash flow based liquidation model of an insurance company and
analyzed selling strategies for a portfolio with liquid and illiquid assets Within this
framework the influence of different bid ask spread models on the minimum capital
requirement a solution set consisting of an optimal initial asset allocation and an optimal
liquidation strategy is also studied It showed that the initial asset allocation in conjunction
with the appropriate liquidation strategy is an important tool in minimizing the capital
committed to cover claims for a predetermined ruin probability This interdependence is of
importance to insurance companies stakeholders and regulators
Zweifel Peter Christoph Auckenthalert (2008) calls attention to a difficulty with insurerrsquos
investment policies that seems to have been overlooked so far There is the distinct
possibility that insurers cannot satisfy the demands of different stakeholders in terms of
expected returns and volatility While using the capital asset pricing model as the benchmark
the study distinguishes two groups of stakeholders that impose additional constraints One is
income security in the interest of current beneficiaries and older workers the other is
predictability of contributions in the interest of contributing younger workers and
sponsoring employers It defines the conditions for which the combination of these
constraints results in a lack of feasibility of investment policy Minimum deviation from the
capital market line is proposed as the performance benchmark in these situations
S Hun Seog (2008) develops an informational cascade model based on Bikhchandani
Hirshleifer and Welch (1992) with applications to the insurance market The study
investigates the existence of cascades and the effects of public information on cascades The
result applies to insurance markets to explain how catastrophic events may lead to increased
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
59
distributed through either independent financial advisers (IFA) or appointed andor company
representatives (ARCR) as per polarization regulations Relative profit and cost efficiencies
are assessed using the fourier flexible form of econometric procedure and are based on
detailed product level disclosure information United Kingdom life insurance firms
employing IFA distribution systems are found to be more cost and profit inefficient than
ARCR firms
Ennsfellner Karl C Danielle Lewis Randy L Anderson (2004) examines the
developments in the production efficiency of the Austrian insurance market for the
period 1994-1999 using firm-specific data on lifehealth and non-life insurers obtained
from the Austrian Insurance Regulatory Authority The article uses a Bayesian stochastic
frontier to obtain aggregate and firm specific estimates of production efficiency The
study provides strong evidence that the process of deregulation had positive effects on the
production efficiency of Austrian insurers The lifehealth and non-life firms showed
similar patterns of development in that they were less efficient during the years 1994-
1996 and significantly more efficient in 1997-1999 If the Austrian experience is
representative similar benefits from deregulation may be expected for the Central and
Eastern European countries that prepare for the accession to the European Union
Tone Kaoru Biresh K Sahoo (2005) applies a new variant of data envelopment
analysis model to examine the performance of Life Insurance Corporation (LIC) of India
for a period of nineteen years The findings show significant heterogeneity in the cost
efficiency scores over the observation period A decline in performance after 1994ndash1995
may be due to the huge initial fixed cost undertaken by LIC in modernizing its
operations A significant increase in cost efficiency in 2000ndash2001 may prove to be a
cause for optimism that LIC may now be realizing a benefit from such modernization
James CJ Hao Lin Yhi Chou (2005) estimated the translog cost function for twenty-six
life insurance companies using data for twenty three years (1977ndash1999) The distribution
free approach (DFA) and Battese and Coelli (DFP) model was employed to estimate
inefficiency Then the constants or residuals were tested to see the relation of so called X
efficiencies with market share diversified product strategy scale efficiency and market
growth ratio and in the results efficiency was found to be related with the occurrence of
market share diversification products strategy and scale efficiency
60
Palli Madhuka (2006) measured a life assurance security gap to examine the extent of
underinsured people This gap is computed as the mean ratio of recommended insurance and
actual insurance to household earnings The research provides estimates of the life insurance
gap to maintain living standards of dependents after death of the primary wage earner It is
because inadequate protected families put burden of their welfare on public resources The
primary drivers of demand for risk security are age income affordability wealth and desire
to protect income from inflation Though aggregate demand is driven by these factors various
researches have shown that there is little correlation between a specific familys need for security
and its actual purchase of insurance According to one estimate mentioned in sigma in the
event of a spouses death nearly one third of secondary earners between the ages of twenty two
to thirty nine would suffer at least a decline of forty percent in their standard of living
Sherries Micheal (2006) explains the linkage between solvency capital allocation and fair
rate of return in insurance A method to allocate capital in insurance business is developed
based on an economic definition of solvency and the market value of the insurer balance
sheet Solvency and its financial impact are determined by the value of the insolvency
exchange option The allocation of capital is determined using a complete markets arbitrage
free model and consistency in allocated capital with the economic value of the balance sheet
assets and liabilities is observed as a result
Yang Zijiang (2006) conducted a study in order to know how to achieve efficiency
systematically for the Canadian life and health insurance industry For this purpose an
integrated approach of production and investment performance for the insurers was used
which provided management overall performance evaluation A two stage data envelopment
analysis model was created to provide valuable managerial insights when assessing the dual
impacts of operating and business strategies for the industry The results showed that the
Canadian life and health insurance industry operated fairly efficiently during the period
examined (the year 1998) In addition the scale efficiency was also found in this study
Sinha Ram Pratap (2007) compared thirteen life insurance companies in respect of
technical efficiency for the period 2002-2003 to 2005- 2006 using the assurance region
approach of DEA The comparison of mean technical efficiency scores reveal that mean
technical efficiency has improved in 2003-2004 relative to 2002-2003 remained on the same
level in 2004-2005 and declined in 2005-2006 This is likely because of divergence in the
61
performance across the life insurers In the last two years most of the life insurers have
exhibited increasing returns to scale This is indicative of the wide opportunities that the
insurers have for them
Sinha Ram Pratap (2007) estimated cost efficiency of the life insurance companies
operating in India for the period 2002-03 to 2006-07 using the new cost efficiency approach
suggested by Tone (2002) and suggested an upward trend in cost efficiency of the observed
life insurers between 2002-03 and 2004-05 However the trend was reversed for the next two
years ie 2005- 06 and 2006-07This has been so because of the fact that during the initial
years of observation mean cost efficiency of the private life insurers was rising but the trend
was reversed in 2005-06 and 2006-07
Vivian Jeng Gene C Lai Michael J Mcnamara (2007) examined the efficiency changes
of US life insurers before and after demutualization in the 1980s and 1990s Two
frontier approaches (the value-added approach and the financial intermediary
approach) were used to measure the efficiency changes In addition Malmquist indices
were also used to investigate the efficiency and productivity change of converted life
insurers over time The results using the value added approach indicate that
demutualized life insurers improve their efficiency before demutualization On the
other hand the evidence using the financial intermediary approach shows the efficiency
of the demutualized life insurers relative to mutual control insurers deteriorates before
demutualization and improves after conversion The difference in the results between
the two approaches is due to the fact that the financial intermediary approach
considers financial conditions The results of both approaches suggest that there is no
efficiency improvement after demutualization relative to stock control insurers There
is however efficiency improvement relative to mutual control insurers when the
financial intermediary approach is used
Desheng W Zijiang Yan Sandra vela Liang (2007) created a new data envelopment
analysis model to provide valuable managerial insights when assessing the dual impacts of
operating and business strategies for Canadian life and health insurance industry This
problem oriented new DEA model is different from classical DEA model as it can
simultaneously assess the production and investment performance of insurers The
mathematical solution is provided for this new model and the results show that the Canadian
62
LampH insurance companies operated very efficiently for the examined three year period
(1996ndash1998) In addition no scale efficiency in the Canadian LampH insurance industry is
found in this study
Sinha Tapen (2007) affirmed the journey of life insurance sector in India The study pointed
out that it was 1956 when life insurance was nationalized and a monopoly was created In
1992 a Government appointed committee recommended that private companies should be
allowed to operate The private sector was admitted into the insurance business in 2000 It
was cited that the insurance market achieved nineteenth rank in 2003 Therefore it was also
expected that this strong economic growth would make this industry one of the potentially
largest markets in the future
Young Virgiana R (2007) developed a pricing rule for life insurance under stochastic
mortality in an incomplete market It was assumed that life insurers are in need of
compensation for its risk in the form of a pre specified instantaneous Sharpe ratio The results
emerging from the paper were that as the number of contracts approaches infinity a linear
partial differential equation is solved by price per contract Another important result is that
even if the number of contracts approaches infinity the risk adjusted premium is greater than
net premium only if hazard rate is stochastic Thus the price reflects the fact that systematic
mortality risk can not be eliminated by selling more life insurance policies
Sinha Ram Pratap (2007) stated that subsequent to the passage of the Insurance Regulatory
and Development Authority (IRDA) Act 1999 the life insurance market in India underwent
major structural changes in recent years Between March 2000 and March 2005 the number
of life insurance companies operating in India has increased from one to fifteen As on March
31 2005 the private sector life insurers enjoyed nearly ten percent of the premium income
and nearly twenty-five percent of the new business In view of the changing scenario of
competition in the life insurance sector the paper compares thirteen life insurance companies
for the financial years 2002-03 2003-04 and 2004-05 in respect of technical efficiency and
changes in total factor productivity For the purpose of computation of technical efficiency
and total factor productivity the net premium income of the observed life insurance
companies has been taken as the output and equity capital and the number of agents of
insurance industries have been taken as the inputs The results suggest that all the life
insurers exhibit positive total factor productivity growth during the period
63
Adams Mike Philip Hardwick Hong Zou (2008) tested the two tax related arguments
regarding use of reinsurance for a period of ten year data from 1992 to 2001 for a sample of
United Kingdom (UK) life insurance firms These two arguments were the income
volatility reduction and the income level enhancement arguments It was found that UK
life insurers with low marginal tax rates tend to use more reinsurance and vice versa
Moreover the volatility reduction argument is not supported as tax convexity is found to
have no significant impact on the purchase of reinsurance
Berry Stolzle Thomas R (2008) examined liquidation strategies and asset allocation
decisions for property and casualty insurance companies for different insurance product lines
The study proposed a cash flow based liquidation model of an insurance company and
analyzed selling strategies for a portfolio with liquid and illiquid assets Within this
framework the influence of different bid ask spread models on the minimum capital
requirement a solution set consisting of an optimal initial asset allocation and an optimal
liquidation strategy is also studied It showed that the initial asset allocation in conjunction
with the appropriate liquidation strategy is an important tool in minimizing the capital
committed to cover claims for a predetermined ruin probability This interdependence is of
importance to insurance companies stakeholders and regulators
Zweifel Peter Christoph Auckenthalert (2008) calls attention to a difficulty with insurerrsquos
investment policies that seems to have been overlooked so far There is the distinct
possibility that insurers cannot satisfy the demands of different stakeholders in terms of
expected returns and volatility While using the capital asset pricing model as the benchmark
the study distinguishes two groups of stakeholders that impose additional constraints One is
income security in the interest of current beneficiaries and older workers the other is
predictability of contributions in the interest of contributing younger workers and
sponsoring employers It defines the conditions for which the combination of these
constraints results in a lack of feasibility of investment policy Minimum deviation from the
capital market line is proposed as the performance benchmark in these situations
S Hun Seog (2008) develops an informational cascade model based on Bikhchandani
Hirshleifer and Welch (1992) with applications to the insurance market The study
investigates the existence of cascades and the effects of public information on cascades The
result applies to insurance markets to explain how catastrophic events may lead to increased
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
60
Palli Madhuka (2006) measured a life assurance security gap to examine the extent of
underinsured people This gap is computed as the mean ratio of recommended insurance and
actual insurance to household earnings The research provides estimates of the life insurance
gap to maintain living standards of dependents after death of the primary wage earner It is
because inadequate protected families put burden of their welfare on public resources The
primary drivers of demand for risk security are age income affordability wealth and desire
to protect income from inflation Though aggregate demand is driven by these factors various
researches have shown that there is little correlation between a specific familys need for security
and its actual purchase of insurance According to one estimate mentioned in sigma in the
event of a spouses death nearly one third of secondary earners between the ages of twenty two
to thirty nine would suffer at least a decline of forty percent in their standard of living
Sherries Micheal (2006) explains the linkage between solvency capital allocation and fair
rate of return in insurance A method to allocate capital in insurance business is developed
based on an economic definition of solvency and the market value of the insurer balance
sheet Solvency and its financial impact are determined by the value of the insolvency
exchange option The allocation of capital is determined using a complete markets arbitrage
free model and consistency in allocated capital with the economic value of the balance sheet
assets and liabilities is observed as a result
Yang Zijiang (2006) conducted a study in order to know how to achieve efficiency
systematically for the Canadian life and health insurance industry For this purpose an
integrated approach of production and investment performance for the insurers was used
which provided management overall performance evaluation A two stage data envelopment
analysis model was created to provide valuable managerial insights when assessing the dual
impacts of operating and business strategies for the industry The results showed that the
Canadian life and health insurance industry operated fairly efficiently during the period
examined (the year 1998) In addition the scale efficiency was also found in this study
Sinha Ram Pratap (2007) compared thirteen life insurance companies in respect of
technical efficiency for the period 2002-2003 to 2005- 2006 using the assurance region
approach of DEA The comparison of mean technical efficiency scores reveal that mean
technical efficiency has improved in 2003-2004 relative to 2002-2003 remained on the same
level in 2004-2005 and declined in 2005-2006 This is likely because of divergence in the
61
performance across the life insurers In the last two years most of the life insurers have
exhibited increasing returns to scale This is indicative of the wide opportunities that the
insurers have for them
Sinha Ram Pratap (2007) estimated cost efficiency of the life insurance companies
operating in India for the period 2002-03 to 2006-07 using the new cost efficiency approach
suggested by Tone (2002) and suggested an upward trend in cost efficiency of the observed
life insurers between 2002-03 and 2004-05 However the trend was reversed for the next two
years ie 2005- 06 and 2006-07This has been so because of the fact that during the initial
years of observation mean cost efficiency of the private life insurers was rising but the trend
was reversed in 2005-06 and 2006-07
Vivian Jeng Gene C Lai Michael J Mcnamara (2007) examined the efficiency changes
of US life insurers before and after demutualization in the 1980s and 1990s Two
frontier approaches (the value-added approach and the financial intermediary
approach) were used to measure the efficiency changes In addition Malmquist indices
were also used to investigate the efficiency and productivity change of converted life
insurers over time The results using the value added approach indicate that
demutualized life insurers improve their efficiency before demutualization On the
other hand the evidence using the financial intermediary approach shows the efficiency
of the demutualized life insurers relative to mutual control insurers deteriorates before
demutualization and improves after conversion The difference in the results between
the two approaches is due to the fact that the financial intermediary approach
considers financial conditions The results of both approaches suggest that there is no
efficiency improvement after demutualization relative to stock control insurers There
is however efficiency improvement relative to mutual control insurers when the
financial intermediary approach is used
Desheng W Zijiang Yan Sandra vela Liang (2007) created a new data envelopment
analysis model to provide valuable managerial insights when assessing the dual impacts of
operating and business strategies for Canadian life and health insurance industry This
problem oriented new DEA model is different from classical DEA model as it can
simultaneously assess the production and investment performance of insurers The
mathematical solution is provided for this new model and the results show that the Canadian
62
LampH insurance companies operated very efficiently for the examined three year period
(1996ndash1998) In addition no scale efficiency in the Canadian LampH insurance industry is
found in this study
Sinha Tapen (2007) affirmed the journey of life insurance sector in India The study pointed
out that it was 1956 when life insurance was nationalized and a monopoly was created In
1992 a Government appointed committee recommended that private companies should be
allowed to operate The private sector was admitted into the insurance business in 2000 It
was cited that the insurance market achieved nineteenth rank in 2003 Therefore it was also
expected that this strong economic growth would make this industry one of the potentially
largest markets in the future
Young Virgiana R (2007) developed a pricing rule for life insurance under stochastic
mortality in an incomplete market It was assumed that life insurers are in need of
compensation for its risk in the form of a pre specified instantaneous Sharpe ratio The results
emerging from the paper were that as the number of contracts approaches infinity a linear
partial differential equation is solved by price per contract Another important result is that
even if the number of contracts approaches infinity the risk adjusted premium is greater than
net premium only if hazard rate is stochastic Thus the price reflects the fact that systematic
mortality risk can not be eliminated by selling more life insurance policies
Sinha Ram Pratap (2007) stated that subsequent to the passage of the Insurance Regulatory
and Development Authority (IRDA) Act 1999 the life insurance market in India underwent
major structural changes in recent years Between March 2000 and March 2005 the number
of life insurance companies operating in India has increased from one to fifteen As on March
31 2005 the private sector life insurers enjoyed nearly ten percent of the premium income
and nearly twenty-five percent of the new business In view of the changing scenario of
competition in the life insurance sector the paper compares thirteen life insurance companies
for the financial years 2002-03 2003-04 and 2004-05 in respect of technical efficiency and
changes in total factor productivity For the purpose of computation of technical efficiency
and total factor productivity the net premium income of the observed life insurance
companies has been taken as the output and equity capital and the number of agents of
insurance industries have been taken as the inputs The results suggest that all the life
insurers exhibit positive total factor productivity growth during the period
63
Adams Mike Philip Hardwick Hong Zou (2008) tested the two tax related arguments
regarding use of reinsurance for a period of ten year data from 1992 to 2001 for a sample of
United Kingdom (UK) life insurance firms These two arguments were the income
volatility reduction and the income level enhancement arguments It was found that UK
life insurers with low marginal tax rates tend to use more reinsurance and vice versa
Moreover the volatility reduction argument is not supported as tax convexity is found to
have no significant impact on the purchase of reinsurance
Berry Stolzle Thomas R (2008) examined liquidation strategies and asset allocation
decisions for property and casualty insurance companies for different insurance product lines
The study proposed a cash flow based liquidation model of an insurance company and
analyzed selling strategies for a portfolio with liquid and illiquid assets Within this
framework the influence of different bid ask spread models on the minimum capital
requirement a solution set consisting of an optimal initial asset allocation and an optimal
liquidation strategy is also studied It showed that the initial asset allocation in conjunction
with the appropriate liquidation strategy is an important tool in minimizing the capital
committed to cover claims for a predetermined ruin probability This interdependence is of
importance to insurance companies stakeholders and regulators
Zweifel Peter Christoph Auckenthalert (2008) calls attention to a difficulty with insurerrsquos
investment policies that seems to have been overlooked so far There is the distinct
possibility that insurers cannot satisfy the demands of different stakeholders in terms of
expected returns and volatility While using the capital asset pricing model as the benchmark
the study distinguishes two groups of stakeholders that impose additional constraints One is
income security in the interest of current beneficiaries and older workers the other is
predictability of contributions in the interest of contributing younger workers and
sponsoring employers It defines the conditions for which the combination of these
constraints results in a lack of feasibility of investment policy Minimum deviation from the
capital market line is proposed as the performance benchmark in these situations
S Hun Seog (2008) develops an informational cascade model based on Bikhchandani
Hirshleifer and Welch (1992) with applications to the insurance market The study
investigates the existence of cascades and the effects of public information on cascades The
result applies to insurance markets to explain how catastrophic events may lead to increased
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
61
performance across the life insurers In the last two years most of the life insurers have
exhibited increasing returns to scale This is indicative of the wide opportunities that the
insurers have for them
Sinha Ram Pratap (2007) estimated cost efficiency of the life insurance companies
operating in India for the period 2002-03 to 2006-07 using the new cost efficiency approach
suggested by Tone (2002) and suggested an upward trend in cost efficiency of the observed
life insurers between 2002-03 and 2004-05 However the trend was reversed for the next two
years ie 2005- 06 and 2006-07This has been so because of the fact that during the initial
years of observation mean cost efficiency of the private life insurers was rising but the trend
was reversed in 2005-06 and 2006-07
Vivian Jeng Gene C Lai Michael J Mcnamara (2007) examined the efficiency changes
of US life insurers before and after demutualization in the 1980s and 1990s Two
frontier approaches (the value-added approach and the financial intermediary
approach) were used to measure the efficiency changes In addition Malmquist indices
were also used to investigate the efficiency and productivity change of converted life
insurers over time The results using the value added approach indicate that
demutualized life insurers improve their efficiency before demutualization On the
other hand the evidence using the financial intermediary approach shows the efficiency
of the demutualized life insurers relative to mutual control insurers deteriorates before
demutualization and improves after conversion The difference in the results between
the two approaches is due to the fact that the financial intermediary approach
considers financial conditions The results of both approaches suggest that there is no
efficiency improvement after demutualization relative to stock control insurers There
is however efficiency improvement relative to mutual control insurers when the
financial intermediary approach is used
Desheng W Zijiang Yan Sandra vela Liang (2007) created a new data envelopment
analysis model to provide valuable managerial insights when assessing the dual impacts of
operating and business strategies for Canadian life and health insurance industry This
problem oriented new DEA model is different from classical DEA model as it can
simultaneously assess the production and investment performance of insurers The
mathematical solution is provided for this new model and the results show that the Canadian
62
LampH insurance companies operated very efficiently for the examined three year period
(1996ndash1998) In addition no scale efficiency in the Canadian LampH insurance industry is
found in this study
Sinha Tapen (2007) affirmed the journey of life insurance sector in India The study pointed
out that it was 1956 when life insurance was nationalized and a monopoly was created In
1992 a Government appointed committee recommended that private companies should be
allowed to operate The private sector was admitted into the insurance business in 2000 It
was cited that the insurance market achieved nineteenth rank in 2003 Therefore it was also
expected that this strong economic growth would make this industry one of the potentially
largest markets in the future
Young Virgiana R (2007) developed a pricing rule for life insurance under stochastic
mortality in an incomplete market It was assumed that life insurers are in need of
compensation for its risk in the form of a pre specified instantaneous Sharpe ratio The results
emerging from the paper were that as the number of contracts approaches infinity a linear
partial differential equation is solved by price per contract Another important result is that
even if the number of contracts approaches infinity the risk adjusted premium is greater than
net premium only if hazard rate is stochastic Thus the price reflects the fact that systematic
mortality risk can not be eliminated by selling more life insurance policies
Sinha Ram Pratap (2007) stated that subsequent to the passage of the Insurance Regulatory
and Development Authority (IRDA) Act 1999 the life insurance market in India underwent
major structural changes in recent years Between March 2000 and March 2005 the number
of life insurance companies operating in India has increased from one to fifteen As on March
31 2005 the private sector life insurers enjoyed nearly ten percent of the premium income
and nearly twenty-five percent of the new business In view of the changing scenario of
competition in the life insurance sector the paper compares thirteen life insurance companies
for the financial years 2002-03 2003-04 and 2004-05 in respect of technical efficiency and
changes in total factor productivity For the purpose of computation of technical efficiency
and total factor productivity the net premium income of the observed life insurance
companies has been taken as the output and equity capital and the number of agents of
insurance industries have been taken as the inputs The results suggest that all the life
insurers exhibit positive total factor productivity growth during the period
63
Adams Mike Philip Hardwick Hong Zou (2008) tested the two tax related arguments
regarding use of reinsurance for a period of ten year data from 1992 to 2001 for a sample of
United Kingdom (UK) life insurance firms These two arguments were the income
volatility reduction and the income level enhancement arguments It was found that UK
life insurers with low marginal tax rates tend to use more reinsurance and vice versa
Moreover the volatility reduction argument is not supported as tax convexity is found to
have no significant impact on the purchase of reinsurance
Berry Stolzle Thomas R (2008) examined liquidation strategies and asset allocation
decisions for property and casualty insurance companies for different insurance product lines
The study proposed a cash flow based liquidation model of an insurance company and
analyzed selling strategies for a portfolio with liquid and illiquid assets Within this
framework the influence of different bid ask spread models on the minimum capital
requirement a solution set consisting of an optimal initial asset allocation and an optimal
liquidation strategy is also studied It showed that the initial asset allocation in conjunction
with the appropriate liquidation strategy is an important tool in minimizing the capital
committed to cover claims for a predetermined ruin probability This interdependence is of
importance to insurance companies stakeholders and regulators
Zweifel Peter Christoph Auckenthalert (2008) calls attention to a difficulty with insurerrsquos
investment policies that seems to have been overlooked so far There is the distinct
possibility that insurers cannot satisfy the demands of different stakeholders in terms of
expected returns and volatility While using the capital asset pricing model as the benchmark
the study distinguishes two groups of stakeholders that impose additional constraints One is
income security in the interest of current beneficiaries and older workers the other is
predictability of contributions in the interest of contributing younger workers and
sponsoring employers It defines the conditions for which the combination of these
constraints results in a lack of feasibility of investment policy Minimum deviation from the
capital market line is proposed as the performance benchmark in these situations
S Hun Seog (2008) develops an informational cascade model based on Bikhchandani
Hirshleifer and Welch (1992) with applications to the insurance market The study
investigates the existence of cascades and the effects of public information on cascades The
result applies to insurance markets to explain how catastrophic events may lead to increased
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
62
LampH insurance companies operated very efficiently for the examined three year period
(1996ndash1998) In addition no scale efficiency in the Canadian LampH insurance industry is
found in this study
Sinha Tapen (2007) affirmed the journey of life insurance sector in India The study pointed
out that it was 1956 when life insurance was nationalized and a monopoly was created In
1992 a Government appointed committee recommended that private companies should be
allowed to operate The private sector was admitted into the insurance business in 2000 It
was cited that the insurance market achieved nineteenth rank in 2003 Therefore it was also
expected that this strong economic growth would make this industry one of the potentially
largest markets in the future
Young Virgiana R (2007) developed a pricing rule for life insurance under stochastic
mortality in an incomplete market It was assumed that life insurers are in need of
compensation for its risk in the form of a pre specified instantaneous Sharpe ratio The results
emerging from the paper were that as the number of contracts approaches infinity a linear
partial differential equation is solved by price per contract Another important result is that
even if the number of contracts approaches infinity the risk adjusted premium is greater than
net premium only if hazard rate is stochastic Thus the price reflects the fact that systematic
mortality risk can not be eliminated by selling more life insurance policies
Sinha Ram Pratap (2007) stated that subsequent to the passage of the Insurance Regulatory
and Development Authority (IRDA) Act 1999 the life insurance market in India underwent
major structural changes in recent years Between March 2000 and March 2005 the number
of life insurance companies operating in India has increased from one to fifteen As on March
31 2005 the private sector life insurers enjoyed nearly ten percent of the premium income
and nearly twenty-five percent of the new business In view of the changing scenario of
competition in the life insurance sector the paper compares thirteen life insurance companies
for the financial years 2002-03 2003-04 and 2004-05 in respect of technical efficiency and
changes in total factor productivity For the purpose of computation of technical efficiency
and total factor productivity the net premium income of the observed life insurance
companies has been taken as the output and equity capital and the number of agents of
insurance industries have been taken as the inputs The results suggest that all the life
insurers exhibit positive total factor productivity growth during the period
63
Adams Mike Philip Hardwick Hong Zou (2008) tested the two tax related arguments
regarding use of reinsurance for a period of ten year data from 1992 to 2001 for a sample of
United Kingdom (UK) life insurance firms These two arguments were the income
volatility reduction and the income level enhancement arguments It was found that UK
life insurers with low marginal tax rates tend to use more reinsurance and vice versa
Moreover the volatility reduction argument is not supported as tax convexity is found to
have no significant impact on the purchase of reinsurance
Berry Stolzle Thomas R (2008) examined liquidation strategies and asset allocation
decisions for property and casualty insurance companies for different insurance product lines
The study proposed a cash flow based liquidation model of an insurance company and
analyzed selling strategies for a portfolio with liquid and illiquid assets Within this
framework the influence of different bid ask spread models on the minimum capital
requirement a solution set consisting of an optimal initial asset allocation and an optimal
liquidation strategy is also studied It showed that the initial asset allocation in conjunction
with the appropriate liquidation strategy is an important tool in minimizing the capital
committed to cover claims for a predetermined ruin probability This interdependence is of
importance to insurance companies stakeholders and regulators
Zweifel Peter Christoph Auckenthalert (2008) calls attention to a difficulty with insurerrsquos
investment policies that seems to have been overlooked so far There is the distinct
possibility that insurers cannot satisfy the demands of different stakeholders in terms of
expected returns and volatility While using the capital asset pricing model as the benchmark
the study distinguishes two groups of stakeholders that impose additional constraints One is
income security in the interest of current beneficiaries and older workers the other is
predictability of contributions in the interest of contributing younger workers and
sponsoring employers It defines the conditions for which the combination of these
constraints results in a lack of feasibility of investment policy Minimum deviation from the
capital market line is proposed as the performance benchmark in these situations
S Hun Seog (2008) develops an informational cascade model based on Bikhchandani
Hirshleifer and Welch (1992) with applications to the insurance market The study
investigates the existence of cascades and the effects of public information on cascades The
result applies to insurance markets to explain how catastrophic events may lead to increased
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
63
Adams Mike Philip Hardwick Hong Zou (2008) tested the two tax related arguments
regarding use of reinsurance for a period of ten year data from 1992 to 2001 for a sample of
United Kingdom (UK) life insurance firms These two arguments were the income
volatility reduction and the income level enhancement arguments It was found that UK
life insurers with low marginal tax rates tend to use more reinsurance and vice versa
Moreover the volatility reduction argument is not supported as tax convexity is found to
have no significant impact on the purchase of reinsurance
Berry Stolzle Thomas R (2008) examined liquidation strategies and asset allocation
decisions for property and casualty insurance companies for different insurance product lines
The study proposed a cash flow based liquidation model of an insurance company and
analyzed selling strategies for a portfolio with liquid and illiquid assets Within this
framework the influence of different bid ask spread models on the minimum capital
requirement a solution set consisting of an optimal initial asset allocation and an optimal
liquidation strategy is also studied It showed that the initial asset allocation in conjunction
with the appropriate liquidation strategy is an important tool in minimizing the capital
committed to cover claims for a predetermined ruin probability This interdependence is of
importance to insurance companies stakeholders and regulators
Zweifel Peter Christoph Auckenthalert (2008) calls attention to a difficulty with insurerrsquos
investment policies that seems to have been overlooked so far There is the distinct
possibility that insurers cannot satisfy the demands of different stakeholders in terms of
expected returns and volatility While using the capital asset pricing model as the benchmark
the study distinguishes two groups of stakeholders that impose additional constraints One is
income security in the interest of current beneficiaries and older workers the other is
predictability of contributions in the interest of contributing younger workers and
sponsoring employers It defines the conditions for which the combination of these
constraints results in a lack of feasibility of investment policy Minimum deviation from the
capital market line is proposed as the performance benchmark in these situations
S Hun Seog (2008) develops an informational cascade model based on Bikhchandani
Hirshleifer and Welch (1992) with applications to the insurance market The study
investigates the existence of cascades and the effects of public information on cascades The
result applies to insurance markets to explain how catastrophic events may lead to increased
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
64
demand how loss shocks may lead to insurance cycles and how the heterogeneity of
policyholders affects the choice of limited auto insurance in Pennsylvania
Lai Gene C Michael J McNamara Tong Yu (2008) examines the wealth effect of
demutualization initial public offerings (IPOrsquos) by investigating under pricing and post
conversion long run stock performance The results suggest that there is more money left on
the table for demutualized insurers than for non demutualized insurers and show that higher
under pricing for demutualized firms can be explained by greater market demand market
sentiment and the size of the offering The study presents evidence that the out performance
in stock returns is mainly attributable to improvement in post demutualization operating
performance and demand at the time of the IPOrsquos The combined results of under pricing and
long term performance suggest that the wealth of policyholders who choose stock rather than
cash or policy credits is not harmed by demutualization
Wen Min Ming Anna D Martin Gene Lai Thomas J OrsquoBrien (2008) points out that due
to the highly skewed and heavy tailed distributions associated with the insurance claims
process the study evaluate the Rubinstein-Leland (RL) model for its ability to improve the
cost of equity estimates of insurance companies because of its distribution free feature The
implication is that if the insurer is small (assets size is less than $2291 million) andor its
returns are not symmetrical (the value of skewness is greater than 0509 or less than minus0509
then it should use the RL model rather than the CAPM to estimate its cost of capital
Thomas Gerstner Michael Griebel Markus Holtz Ralf Goschnick Marcus Haep
(2008) investigated the impact of the most important product and management parameters on
the risk exposure of the insurance company and for this purpose the study proposed a
discrete time stochastic asset liability management (ALM) model for the simulation of
simplified balance sheets of life insurance products The model incorporates the most
important life insurance product characteristics the surrender of contracts a reserve
dependent bonus declaration a dynamic asset allocation and a two factor stochastic capital
market Furthermore the model is designed to have a modular organization which permits
straightforward modifications and extensions to handle specific requirements The results
showed that the model captures the main behaviour patterns of the balance sheet
development of life insurance products
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
65
Gatzert Nadine Gudrun Hoermann Hato Schmeiser (2009) attempted to quantify the
effect of altered surrender behavior subject to the health status of an insured in a portfolio of
life insurance contracts on the surrender profits of primary insurers The model includes
mortality heterogeneity by applying a stochastic frailty factor to a mortality table The study
additionally analyzed the impact of the premium payment method by comparing results for
annual and single premium payments
Fier G Stephen James M Carson (2009) provided an evidence of a significant relationship
between catastrophes and life insurance demand both for states directly affected by the event
and for neighboring states For this purpose US state level data for the period of 1994 to
2004 was examined It was suggested that the occurrence of a catastrophe may lead to
increases in risk perception risk mitigation and insurance purchasing behaviour Similarly
the study posits that the occurrence of catastrophes also may be associated with an increased
demand for coverage against mortality risk
Chatterjee Biswajit Ram Pratap Sinha (2009) estimated cost efficiency of the life
insurance companies operating in India for the period 2002-03 to 2006-07 using the new cost
efficiency approach suggested by Tone (2002) The results suggest an upward trend in cost
efficiency of the observed life insurers between 2002-03 and 2004-05 However the trend
was reversed for the next two years ie 2005-06 and 2006-07 This has been so because of
the fact that during the initial years of observation mean cost efficiency of the private
life insurers was rising but the trend was reversed in 2005-06 and 2006-07
Rao MVS Srinivasa (2009) analyzed the impact of life insurance business in India and
concluded that Indiarsquos insurance industry accounted for twelve percent of total Gross
Domestic Product (GDP) in 2000-01 It was the year in which the insurance sector was
liberalized The percentage increased to 201 percent in 2005-06 The market share of the
private insurers and LIC in terms of policies underwritten was 1092 percent and 8908
percent in 2005-06 as against 852 percent and 9148 percent respectively in 2004-05 Total
pay-out by the life insurance industry towards commissions in 2005-06 was Rs 864329
crore as against Rs 710446 crore in 2004-05 With a population of more than one billion
sixteen percent of the rural population was insured at that time whereas average population
insured in India was twenty percent Since seventy percent of the Indian population lives in
rural areas the potential is very attractive
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
66
Mcshane Michael K Cox Larry A Butler Richard J (2009) delved that the regulatory
separation theory indicates that a system with multiple regulators leads to less forbearance
and limits producer gains while a model of banking regulation developed by DellrsquoAriccia and
Marquez in 2006 predicts the opposite Fragmented regulation of the US Life insurance
industry provides an especially rich environment for testing the effects of regulatory
competition The study found positive relations between regulatory competition and
profitability measures for this industry which is consistent with the DellrsquoAriccia and
Marquez model The results have practical implications for the debate over federal versus
state regulations of insurance and financial services in the US
Xiaoling Hu Cuizhen Zhang Jin-Li Hu Nong Zhu (2009) examined the efficiencies of
Chinas foreign and domestic life insurance providers The study was conducted with a
purpose to explore the relationship between ownership structure and the efficiencies of
insurers while taking into consideration other firm attributes The data envelopment analysis
(DEA) method was used to estimate the efficiencies of the insurers based on a panel data
between 1999 and 2004 The results indicate that the average efficiency scores for all the
insurers are cyclical Both technical and scale efficiency reached their peaks in 1999 and
2000 and gradually reduced for the rest of the period under examination until 2004 when
average efficiency were improved again The regression results showed that the insurers
market power the distribution channels used and the ownership structures may be attributed
to the variation in the efficiencies Based on the research findings and the discussions the
study also provided several recommendations for policy makers regulators and senior
executives of insurers
Debabrata Mitra amp Amlan Ghosh (2009) stated that life insurance is of paramount
importance for protecting human lives against accidents causalities and other types of risks
Life insurance has been dominated by public sector in India however with the liberalization
of Indian economy private sector entry in life insurance has got momentum The public
sector insurance companies particularly LIC of India has emphasized on exploiting the
potential of rural India as it provides immense scope even in the post globalised era
Therefore the paper highlighted emerging trends and patterns in Indian insurance business
during post globalised era It also focuses on the role of private partners in life insurance in
India
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
67
Mayer David Clifford W Smith (2010) explained that the monitoring by outside board
members and incentive compensation provisions in executive pay packages are alternative
mechanisms for controlling incentive problems between owners and managers The control
hypothesis suggested that if incentive conflicts vary materially those firms with more outside
directors also should implement a higher degree of pay for performance sensitivity The
evidence of the study is consistent with this control hypothesis It documented a relation
between board structure and the extent to which executive compensation is tied to
performance in mutual Compensation changes are significantly more sensitive to changes in
return on assets when the fraction of outsiders on the board is high
David L Eckles Martin Halek (2010) investigates incentives of insurance firm managers
to manipulate loss reserves in order to maximize their compensation It is found that
managers who receive bonuses are likely capped and those who do not receive bonus tend to
over reserve for current year incurred losses However managers who receive bonuses that
are likely not capped tend to be under reserved for current year incurred losses It is also
found that managers who exercise stock options tend to under reserve in the current period
Jiang Cheng Elyas Elyasian I Tzu-Ting Lin(2010) examined the markets reaction to
New York attorney general eliot spitzers civil suit against mega broker Marsh for bid rigging
and inappropriate use of contingent commissions within GARCH framework Effects on the
stock returns of insurance brokers and insurers were tested The findings were as follows
GARCH effects proved to be significant in modelling brokerinsurer returns the suit
generated negative effects on the brokerage industry and individual brokers It was suggested
that contagion dominates competitive effects spillover effects from the brokerage sector to
insurance business are significant and mostly negative demonstrating industry integration
and information based contagion was supported as opposed to the pure-panic contagion
Huang Hong Chih (2010) exhibited the importance of investment and risk control for
financial institutions Asset allocation provided a fundamental investing principle to manage
the risk and return trade off in financial markets The article proposes a general formulation
of a first approximation of multi period asset allocation modelling for those institutions who
invest to meet the target payment structures of a long term liability By addressing the
shortcomings of both single period models and the single point forecast of the mean variance
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
68
approach this article derived explicit formulae for optimal asset allocations taking into
account possible future realizations in a multi period discrete time model
Wang Jennifer L HC Huang Sharon S Yang Jeffrey T Tsai (2010) conducted a study
to examine the dealing of natural hedging strategy with longevity risks for life insurance
companies The study proposed an immunization model which incorporated a stochastic
mortality dynamic to calculate the optimal life insurance annuity product mix ratio to hedge
against longevity risks The study mode the use of the changes in future mortality using the
well known Lee Carter model and discuss the model risk issue by comparing the results
between the Lee Carter and Cairns Blake Dowd models On the basis of the mortality
experience and insurance products in the United States it was demonstrated that the
proposed model can lead to an optimal product mix and effectively reduce longevity risks for
life insurance companies
Liebenberg Andre P James M Carson Robert E Hoyt (2010) stated that the previous
research has examined the demand for life insurance policy loans using aggregate policy loan
data In contrast the study uses a detailed household survey data set containing life insurance
and policy loan information Four hypotheses traditionally associated with policy loan
demand were tested The research provided the first US evidence (in the post world war II
period) in support of the policy loan emergency fund hypothesis In particular it was found
that the more detailed emergency fund proxies used revealed a significantly positive relation
between loan demand and recent expense or income shocks
Corsaro S Angelis PL De Perla Z Marino Znetti P (2010) discussed the development
of portfolios valuation system of asset liability management for life insurance policies on
advanced architectures The first aim of the study was to introduce a change in the stochastic
processes for the risk sources thus providing estimates under the forward risk neutral
measure which results for gain in accuracy The Monte Carlo method was then introduced to
speed up the simulation process According to new rules of solvency II project numerical
simulations must provide reliable estimates of the relevant quantities involved in the
contracts Therefore valuation process has to rely on accurate algorithms able to provide
solutions in a suitable turnaround time
Sinha Ram Pratap (2010) compared fifteen life insurance companies operating in India
from 2005-06 to 2008-09 using the old and new Revenue Maximizing Approach The
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
69
difference between the two approaches lies in the specification of the production possibility
set In both the approaches only the Life Insurance Corporation of India (LIC) was found to
be efficient for the observed years followed by Sahara life very closely However since in
the old approach the technically inefficient firms are penalized very harshly the grand mean
technical efficiency score is less than fifty percent to that in the new approach
Dutta A and Sengupta PP (2010) focused on the important investment issue They tried to
answer about whether increasing investment on IT infrastructure (which is resulting into a
technological innovation in business operation of the private companies) has a favorable
impact on efficiency or not For the purpose a panel data set of twelve private life insurance
companies over the financial period 2006-2009 was taken The efficiency was evaluated by
applying Data Envelopment Analysis (DEA) and calculating the scale efficiency The results
showed that increasing investment on IT infrastructure had a positive impact on scale and
technical efficiency change if constant and variable returns to scale assumptions were
considered
Rao Ananth Kashani Hossein and Marie Attiea (2010) analyzed the efficiency and
productivity issues of the insurance sector from the policymakers as well as investors view
point so as to insulate the business and financial risks of UAE corporate houses The paper
uses two inputs of administrative amp general expenses and equity amp change in legal reserves
versus two outputs of rate of return on investments and liquid assets to total liability ratio to
assess the allocative efficiency of companies using DEA The data set for nineteen insurers in
the region was considered for the study To evaluate the performance of the insurers the
efficiency is broken down in to technical and scale efficiency by using malmquist
productivity index Considerable degree of managerial inefficiency among the insurers with
least efficiency in 2000 and highest efficiency in 2004 was observed as a result Further the
insurers achieved a mere 08 percent annual gain in total factor productivity over the study
period
Alamelu K (2011) stated that the insurance sector in India was dominated by the state
owned Life Insurance Corporation (LIC) and the General Insurance Corporation (GIC) along
with its four subsidiaries But in 1999 the Insurance Regulatory and Development Authority
(IRDA) bill opened it up to private and foreign players whose share in the insurance market
has been rising The IRDA is the regulatory authority of the insurance sector entrusted with
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
70
protecting the interests of the insurance policy holders and regulating promoting and
ensuring orderly growth of the insurance industry in India As financial intermediaries life
insurers tap savings of the public in the form of premium In order to sustain public
confidence they have to maintain their financial credibility intact In other words a strong
financial background enables insurance companies to augment their business The
International Monetary Fund (IMF) suggested a number of indicators to diagnose the health
of the insurance sector This paper makes an attempt to analyze the financial soundness of
Indian Life Insurance Companies in terms of capital adequacy asset quality reinsurance
management soundness earnings and profitability liquidity and solvency ratios
Andreas Milidonis Konstantinos Stathopoulos (2011) tried to find the relation between
executive compensation and market implied default risk for listed insurance firms from 1992
to 2007 Shareholders are expected to encourage managerial risk sharing through equity
based incentive compensation Thus it was found that long term incentives and other share
based plans do not affect the default risk faced by firms However the extensive use of stock
options leads to higher future default risk for insurance firms It was argued that this is
because option based incentives induce managerial risk taking behaviour which seeks to
maximize managerial payoff through equity volatility This could be detrimental to the
interests of shareholders especially during a financial crisis
Dutta Anirban Sengupta Partha Pratim (2011) stated that efficiency is the key concern
of policymakers to encourage further development of the insurance industry as well as for the
managers of the insurance companies to exist profitably in the business in the long run and
used a panel dataset of fourteen life insurance companies over the period 2004ndash09 to
evaluate their efficiency scores by applying Data Envelopment Analysis and calculating the
scale efficiency The results render light on policy design and implementations for future
development of the life insurance industry in India
Neelaveni V (2012) stated that the evaluation of financial performance of the life insurance
companies is essentially needed to select the a best life insurance policy Therefore five life
insurance companies are randomly selected at the time of 2002-03 and evaluated in terms of
performance It is because with reforms of regulations and opening up of the insurance
sector to the private management in the year 1999 tough competition can be seen in the
insurance industry The number of general insurance and life insurance companies has been
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
71
increasing in the 21st century The ultimate person is an investor or customer who has to get
the update information observe keenly the performance of the companies and their attractive
products
Charumathi B (2012) tried to model the factors determining the profitability of life insurers
operating in India taking return on asset as dependent variable All the twenty three Indian
life insurers (including one public and twenty two private) were included in the sample for
study and the data pertaining to three financial years viz 2008-09 2009-10 and 2010-11
was used For this purpose firm specific characteristics such as leverage size premium
growth liquidity underwriting risk and equity capital are regressed against return on assets
This study led to the conclusion that profitability of life insurers is positively and
significantly influenced by the size (as explained by logarithm of net premium) and liquidity
The leverage premium growth and logarithm of equity capital have negatively and
significantly influenced the profitability of Indian life insurers The study did not find any
evidence for the relationship between underwriting risk and profitability
Srivastava Arnika Tripathi sarika Kumar Amit (2012) explained the contribution of
insurance industry to the financial sector of an economy It was explored that the growth of
the insurance sector in India has been phenomenal The insurance industry has undergone a
massive change over the last few years There are numerous private and public sector
insurance companies in India that have become synonymous with the term insurance over the
years Offering a diversified product portfolio and excellent services many of the insurance
companies in India have managed to make their way into almost every Indian household
Chakraorty Kalyan Dutta Anirban and Partha Pratim Sengupta (2012) investigate
technical efficiency and productivity growth in Indian life insurance industry in the era of
deregulation The empirical study uses DEA method and Malmquist productivity index to
measure and decompose technical efficiency and productivity growth respectively The
results suggest that the growth in overall productivity is mainly attributed to improvement in
efficiency Higher pure technical efficiency and lower scale efficiency indicate the insurance
firms have generally moved away from the optimal scale over the study period The
truncated regression exploring the main drivers of efficiency in the long run found that the
claims ratio distribution ratio and firm-size have positively influenced technical efficiency
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
72
The study also found that the firms which had both life and non-life businesses are more
efficient than firms that has only life insurance business
Padhi Bidyadhar (2013) focused on the role and performance of private insurance
companies for the period from 2001 to 2012 The study reflected the performance of selected
private insurance companies in the areas like number of policies floated amount of premium
collected and the annual growth in the respective areas from 2001 to 2012 It was concluded
that the overall performances of all the private insurance companies are very satisfactory and
they need to continue this pace to penetrate their market more and more
Sharma Vikas Chowhan Sudhinder Singh (2013) made an attempt to analyse the
performance of public and private life insurance companies in India The data used in the
paper covers the period from 2006-07 to 2011-12For the analysis of data statistical tools
like percentages ratios growth rates and coefficient of variation have been used The results
showed that the LIC continues to dominate the sector Private sector insurance companies
also tried to increase their market share Private life insurers used the new business channels
of marketing to a great extent when compared with LIC Investment pattern of LIC and
private insurers also showed some differences Solvency ratio of private life insurers was
much better than LIC in spite of big losses suffered by them Lapsation ratio of private
insurers was higher than LIC and servicing of death claims was better in case of LIC as
compared to private life insurers
Sinha Ram Pratap (2013) estimated cost efficiency of the life insurance companies
operating in India for the period 2005-06 to 2009-10 using Farrell and Tones measure In
both the approaches it was found that the mean cost efficiency exhibit significant fluctuations
during the period under observation implying significant divergence from the frontier The
study also decomposes the Farrell measure of cost efficiency into input oriented technical
efficiency and allocative efficiency Further the cost efficiency estimates were related
(through a censored tobit model) to product and channel composition of the in-sample
insurance players
T Hymavathi Kumari (2013) aimed at understanding the life insurance sector in India and
flagging issues relating to competition in this sector Therefore an attempt has been made to
study the performance of life insurance industry in India in post liberalization era The
performance of public as well as private sector in terms of market share and growth has been
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
73
analyzed and it is stated that rapid rate of Indiarsquos economic growth has been one of the most
significant developments in the global economy This growth has its roots in the introduction
of economic liberalization of the early 1990s which has allowed India to exploit its economic
potential and raise the populationrsquos standard of living Opening up of the financial sector is
one of the financial reforms which the government was to implement as an integral part of
structural reforms and stabilization process of the economy Insurance has a very important
role in this process Government allowed the entrance of private players into the industry As
a result many private insurers also came into existence
Nena Sonal (2013) evaluated the performance of Life Insurance Corporation of India The
major source of income (Premium Earned) and the significant heads of expenses
(Commission amp Operating Expenses) of LIC are analyzed in order to measure the
performance during the period of study The study period consists of five years ie 2005-
2010 The performance evaluation showed consistent increase in the business of LIC During
the period of the study no major change in the performance of the LIC is observed So it
clarifies that the performance is unchanged and LIC has maintained the market value of their
products
Gulati Neelam (2014) analyzed the productivity in this paper Different variables have been
used to calculate the productivity viz- New Business Procured per Branch New Business
Per Active Agent Number of Policies Per Branch Number of Policies Per Agent Premium
Income Per Branch Premium Income Per Agent Ratio of Expenses to Premium Income
Complaints per Thousand Mean Number of Policies in Force Percentage of outstanding
Claims to total Claims Payable The study is based on secondary data The data has been
drawn from annual reports of LIC and IRDA and further have been tabulated and subject to
statistical calculations like t-value and CGR It is therefore concluded that LIC has been able
to earn higher rate of return as selected variables (except expenses) have increased
significantly The Compound Growth Rate has been found positive for income values and
negative for expense and claims payable As a result customer centered approach is going to
be the most compelling agenda for LIC in the coming years
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
74
SECTION-II
RESEARCH METHODOLOGY
Research methodology is the process of conducting research for research problem under
investigation Research methodology is the process of identification of the research
objectives keeping in view the findings of the previous studies collecting information and
analysis of the information for obtaining the objectives of the research Since Insurance
sector is growing at faster rate it seems to be the area of interest for researcher and
policyholder to know the Operating Efficiency of Life Insurance Companies in India
Furthermore Wikipedia explains operational efficiency as the ratio between the input to run
a business operation and the output gained from the business For the purpose of improving
operational efficiency the ratio of output to input must be improved This can be achieved by
having same output for less input more output for same input and much more output for less
input In addition ehowcom defines that operational efficiency minimizes waste and
maximizes resource capabilities in order to deliver quality products and services to
consumers It identifies wasteful processes and resources that drain the organizations profits
and can also design new work processes that improve quality and productivity Companies
are using several techniques to measure and gauge their operational efficiency Qualitative
approaches include benchmarking operations to industry standards and comparing and
evaluating performance to competitive companies Quantitative analysis techniques include
analyzing operations financial statements and the cost of goods
Need of the Study
In spite of India being second most populous country in the world Indiarsquos life insurance
density is very low as compared to the developed countries and developing countries This
shows that there is scope for life insurance sector to develop in India and hence the need for
the study emerges
Objectives of the Study
To describe the developments in Indian life insurance sector
To present a comparative analysis of operational efficiency of Indian life insurance
companies using CARAMEL model
To compare the Revenue Efficiency of life insurance companies operating in India
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
75
To evaluate the Cost Efficiency of Indian life insurance industry
To compare the Profit Efficiency of Indian life insurance companies
To arrive at the logical conclusions and to provide constructive suggestions to
increase the efficiency of life insurance companies
Scope of the Study
The study period ranges for the years starting from 2000-01 to 2011-12 Further while
calculating efficiency scores from DEA data from 2005-06 onwards is considered because of
non availability of consistent data for comparison in years prior to this The Life Insurance
Corporation of India and some of the private sector life insurance companies (excluding
those which started their operations after 14th
May 2002) are selected for the study
Therefore the profile of private sector life insurance companies is selected for the study and
those which are considered outside the scope of study are given below
Profile of Indian Life Insurance Companies Selected for the Study
S
No
Regn
No
Date of
Regn Name of the Company Abbreviation used
1 101 23-10-2000 HDFC Standard Life Insurance Company Ltd HSLIC
2 104 15-11-2000 Max Life Insurance Co Ltd MAX LIFE
3 105 24-11-2000 ICICI Prudential Life Insurance Company Ltd IPLIC
4 107 10-01-2001 Kotak Mahindra Old Mutual Life Insurance Ltd KOTAK MAHINDRA
5 109 31-01-2001 Birla Sun Life Insurance Company Ltd BSLIC
6 110 12-02-2001 Tata AIA Life Insurance Co Ltd TATA-AIA
7 111 30-03-2001 SBI Life Insurance Co Ltd SBI-LIFE
8 114 02-08-2001 ING Vysya Life Insurance Company Pvt Ltd ING-VYSYA
9 116 03-08-2001 Bajaj Allianz Life Insurance Company Ltd BAJAJ-ALLIANZ
10 117 06-08-2001 Met Life India Insurance Company Ltd MET-LIFE
11 121 03-01-2002 Reliance Life Insurance Company Ltd RELIANCE
12 122 14-05-2002 Aviva Life Insurance Co India Pvt Ltd AVIVA
Source Compiled from the Annual Reports of IRDA
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
76
Profile of Companies which are outside the Purview of the Study
Sr No Regn No Date of Regn Name of the Company
1 127 06-02-2004 Sahara India Life Insurance Company Ltd
2 128 17-11-2005 Shriram Life Insurance Company Ltd
3 130 14-07-2006 Bharti AXA Life Insurance Company Ltd
4 133 04-09-2007 Future Generali India Life Insurance Co Ltd
5 135 19-12-2007 IDBI Federal Life Insurance Co Ltd
6 136 08-05-2008 Canara HSBC Oriental Bank of Commerce Life
Insurance Company Ltd
7 138 27-06-2008 Aegon Religare Life Insurance Company Ltd
8 140 27-06-2008 DLF Pramerica Life Insurance Company Ltd
9 142 26-12-2008 Star Union Dai-ichi Life Insurance Co Ltd
10 143 05-11-2009 India First Life Insurance Company Ltd
11 147 10-05-2011 Edelweiss Tokio Life Insurance Company Ltd
Source Compiled from the Annual Reports of IRDA
Although the above stated companies are considered outside the purview of study but still
the data for these companies are combined in tables of chapter III under heading ldquoOthersrdquo
This is done so as to know the accurate percentage share of selected companies to total share
of life insurance industry
Collection of the Data
The study is based on secondary data To make the study more analytical amp scientific and to
arrive at definite conclusions the secondary data is collected from the Annual Reports Fact
Books Manual of the insurance and Websites of IRDA Life Insurance Corporation of India
and private life insurance companies etc Experts in the field were also approached for the
purpose of discussion to understand the problem in right perspective The work of
academicians on this subject has also been consulted for the purpose of analysis The analysis
is descriptive in nature
Statistical Tools Applied
At the time of analyzing the data various statistical tools such as CARAMEL Model
Mean Coefficient of Variation Data Envelopment Analysis Frequency Distribution
Compound Annual Growth Rate and Percentages have been used in analyzing the
variables
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
77
CARAMEL Model The model is used to evaluate the operational efficiency of life
insurance companies in India The model makes use of ratio analysis Ratio analysis is an
analysis of financial statements which is done with the help of Ratios A Ratio expresses the
relationship that exists between two numbers taken from the financial statements Ratio
analysis is among the best tools available with the analyst to analyze the financial
performance of a company as it allows inter-company and intra company comparison It also
provides a birdrsquos eye view regarding the financial condition of the company An overview of
CARAMEL Indicators used in chapter three of the study is presented in the table given
below
Overview of CARAMEL Indicators Used for Measuring Operational Efficiency
Type of FSI Aspects of
Financial
System
Selected Indicators used to monitor different aspects
of financial system
Financial
Soundness
Capital
Adequacy
CapitalTotal Assets
CapitalMathematical Reserves
Earnings
Profitability
Operating ExpensesNet Premium Underwritten
CommissionNet Premium Underwritten
Other ExpensesNet Premium Underwritten
ExpensesNet Premium Underwritten
Shareholders Investment IncomeShareholder Investment
Policyholders Investment IncomePolicyholders
Investment
Investment IncomeInvestment Assets
Return on Equity
(Profit after interest tax and dividendShare Capital)
Insurance
Sector
Vulnerabilities
Asset Quality EquityTotal Assets
Reinsurance
and Actuarial
Issues
Risk Retention Ratio (Net PremiumGross Premium)
Mathematical Reserves to Average of Net Premium
(ANP) received in last three years
Management
Soundness
Operating ExpensesGross Premium
Liquidity Liquid AssetsCurrent Liabilities
Solvency Net AssetsNet Premium Underwritten
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
78
After approaching towards the results of the above mentioned ratios rank to each
parameter is assigned on the basis of average ratio and at last the composite ranking of
CARAMEL framework is made in order to arrive at conclusions
Data Envelopment Analysis (DEA)
Data Envelopment Analysis (DEA) is a methodology based upon an interesting application
of linear programming It was originally developed for performance measurement It has
been successfully employed for assessing the relative performance of a set of firms that use a
variety of identical inputs to produce a variety of identical outputs It is a technique based on
linear programming It is used to measure the performance efficiency of organizational units
which are termed as (DMUs) This technique aims at measuring how efficiently a DMU uses
resources available to generate a set of outputs (Charnes et al1978) Decision Making Units
can include manufacturing units departments of big organizations such as universities
schools bank branches hospitals power plants police stations tax offices prisons defence
basis a set of firms or even practising individuals such as medical practitioners The
performance of DMUs is assessed in DEA using the concept of efficiency or productivity
which is the ratio of total outputs to total inputs The best performing Decision Making Unit
is assigned an efficiency score of unity The performances of other DMUs vary between zero
to one
Here in this study Efficiency is computed in terms of Revenue Cost and Profit using
DEA-Solver Pro 50 version of Data Envelopment Analysis and is presented in chapter
four The chapter is divided in to three sections ie Revenue efficiency Cost efficiency
and Profit efficiency of life insurance companies operating in India
Inputs and Outputs selected for the study Inputs and outputs selected for three different
types of efficiencies are as follows
1 For computing Revenue efficiency New-Revenue-V approach is used and
following data set for input output is used
Inputs (I)
Commission expenses
Operating expenses
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
79
Output (O)
Number of policies
Price (P)
Sum assured per policy
2 Cost efficiency is calculated using New-Cost-V approach of DEA The inputs and
output used to compute the cost efficiency score are as follows
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Sum assured per policy
3 New-Profit-V approach of DEA is applied in order to evaluate the Profit efficiency of
Indian life insurers and the following input output combination is used
Inputs (I)
Number of agents
Number of offices
Cost (C)
Commission expenses
Operating expenses
Output (O)
Number of policies
Price (P)
Sum assured per policy
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
80
After arriving at the efficiency scores these scores have been distributed in four different
ranges so as to know the efficiency level of various life insurers These ranges are up to 025
025 to 050 050 to 075 and above 075 and their corresponding efficiency levels Least
efficient Low efficient Efficient and Highly efficient Thereafter graph for each year is also
prepared in order to rank the insurers on the basis of their efficiency scores After presenting
the score on yearly basis it is compiled in a single table which consists of the score for each
year (ie from 2005-06 to 2011-12) Increase decrease or no change in score in the next year
is represented by symbols such as + - or NC in the next step The company having three or
more + symbols are termed as Improved performer and with - symbols as Deteriorate
performer The company having two + two ndash amp two NC signs and with three - amp three +
signs is considered to be the Consistent performer Therefore at last table indicating
performance of life insurers is prepared at the end of each section
Usefulness of the Study
Keeping in view the various issues analyzed in the study it can be concluded that the study
provides a meaningful contribution in todayrsquos era The findings of the study would be
beneficial to the multiple groups of people Firstly the study will be helpful to the Indian life
insurance companies With the help of the study the companies will be able to know their
ranking in the market and the ways to improve it Secondly it will be of immense help to the
individuals interested in investing money in these companies Last but not the least the
study will prove very beneficial for the students and researchers in the area of Finance
Banking and Insurance
Organization of the Study
The study is organized in five chapters as follows
Chapter I describes the profile as well as growth of Indian life insurance industry during
different phases of time
Chapter II deals with review of earlier studies regarding efficiency of life insurers and
describes the research methodology and organization of the study
Chapter III explains the analysis of operational efficiency of life insurance companies using
CARAMEL model
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies
81
Chapter IV presents the revenue cost and profit efficiency of life insurers in India
Chapter V provides the summary of the findings suggestions and recommendations of the
study
Limitations of the study
The research work is undertaken so as to maximize objectivity and minimize the errors
However there are certain limitations of the study which are as follows
The study completely depends on the data which collected from the Annual Reports
of IRDA Therefore study incorporates all the limitations that are inherent in the
published data
The data for analysis is purely derived from annual reports They are not adjusted for
inflation
Since DEA is an extreme point technique errors in measurement can cause
significant problems DEA efficiencies are very sensitive to even small errors
making sensitivity analysis is an important component of post DEA procedure and
this aspect has not been carried out in this study
Study period is confined to financial year 2000-01 to 2011-12 only This is due to
existence of private sector life insurance companies from 2000-01 onwards only and
data for the year 2012-13 was not available till the completion of study Since it is an
introduction phase of private sector life insurance companies the results might be
affected and may not be similar in the long run
Further Scope of the Study
While calculating cost efficiency in the study actual observed cost can be decomposed in to
minimum cost and loss due to input efficiency Moreover loss due to input efficiency can
also be expressed as input technical price and allocative inefficiencies Secondly post DEA
procedure which includes sensitivity analysis can be carried out in the study Thirdly the
study emphasizes on efficiency of Indian life insurance companies only Therefore the
performance of the companies which are operating outside India can also be compared with
Indian companies