RevUp Newsletter July 2010

8/7/2019 RevUp Newsletter July 2010

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REVUPinsider JULY EDITION 201 INSIDE THIS ISSUE: REVUP PRODUCT ROADMAP P1 REVUP BEST PRACTICES P2 COSMIC GUIDETO REVUP P3 INDUSTRYNEWS P

REVUP PRODUCT ROADMAP

REVUP NATION,

I recently attended Hitec in Orlando and

thought an update from the show would

be of interest to you.

The event was much livelier than last year

both in terms of exhibitors and attendees.

In general the mood was very positive with

everyone expressing that the worst of "08-

09" is behind us with most markets seeing

an increase in demand.

We have a very exciting product launch

scheduled for July. Gary's column will

provide more details on the Market

Demand functionality we are

implementing. There was good buzz about

this at Hitec and we are in line to be first to

market with integrated revenue

management functionality. We are testing

this product now and will make an

announcement for launch details by the

end of the month.

Social media "SM" continues to be the topic

of most interest to hoteliers. All of the

questions and advice that we included in our

last newsletter were consistently expressed

at Hitec. There are services and consultants

popping up all over to help hotels get a

handle on what to do with SM. It is clear that

hotels must take a proactive view of the

opportunities and approach it from two

angles. First, from an operations standpoint,hotels need to think of SM as electronic guest

comment cards on steroids. Whatever

processes and communications you have in

place for guest comments needs to be

replicated at hyper-speed for SM. Second is

the need to use SM as you would PR for

promotions. Using SM as a vital PR channel

will pay immediate dividends.

Another big trend is the shift to cloud

computing and Software as a Service "SaaS"

models for most hotel technology needs.

Every PMS vendor we met with is shifting the

focus to the cloud with many new entrant

building for the cloud from the start. I

revenue management this is also the tren

with all major players offering both clien

server and cloud based models. RevUp offe

tremendous benefits to our customers in cos

efficiency, and functionality based on ou

head start in the cloud.

My final observation is how quickly the App

iPad has gained traction. With n

exaggeration, about 50% of the show

exhibitors were giving away an iPad t

attendees who registered at their booth.

have never seen one single product s

dominate exhibitor promos. Apple has a goo

business model just for this use alone.

Optimize well my friend

Mar

July

Rubicon Market Data: PACE, Segments

Forecast: 90-day report, UI Improvement

ROB Data load Automation

_(pilot completed, adding more properties

STR Upload Automation ongoing

August Help Sections for all key functionality

Market Data: PACE, Segments

Property Comparison Module

SeptemberSTR: Sensitivity Report Integration

Revamp of Special Event tracking

Cosmetic Improvements to UI

Q3 Support for Segmentation across Reports

User Customization (reports, shortcuts)

Cluster-level reporting

Forecast: advanced PACE/Demand logic


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MANISH BALIGA

DIRECTOR OF REVENUE

PARK CENTRAL HOTEL NYC

Manish has had the pleasure of working with

the hospitality industry for over 15 years, 5 of

which have been dedicated to Revenue and

Distribution primarily in New York City.

He began his career as a management

trainee with the Taj group of hotels in India

specializing in Food & Beverage. After 4

years he was presented with the option ofjoining revenue management which he did.

Since then he has successfully managed key

midtown Manhattan East Side Hotels

experiencing the Taj brand, the Carlson brand

and independent hotels.

Manish holds a degree in Hospitality

management from the Indian Institute of Hotel

Management formed by the Taj group of

hotels.

After coming to the United States, he

completed his undergrad in Hospitality. After

that he moved into theater attending the two

year conservatory at the Stella Adler studio of

acting in Manhattan. Having completed his

acting he performed in the local theater

groups of New York and also is credited with

acting alongside Jeff Bridges in the HBO

movie called A Dog year!

REVUP BEST PRACTICES BY MANISH BALIGA

The property dashboard provides you an

excellent snap shot of your current

positioning for the month and 90 days

out compared to your budget and

forecast. The next step is to review the

pickup analysis which tells you your

daily pick up based on the number of

days one has selected. It is a key

indicator that helps you understand how

each day is performing based on the

price points you have set. It also helps

indicate any low or high rated business

that you may be securing. This helps you

identify strong/weak days.

RevUp has been built through a system of feedback from key industry leaders

the revenue field. One of the most exciting things about this new software

that it continues to evolve with the emerging trends and insights which hav

been provided through its users which make it customizable to different need

diverse hotels.

OUR SISTER COMPAN

The daily sensitivity analysis next he

me understand how each day of

week is progressing which I t

compare to the pick reports. There

two new features which are helpful.

the property dashboard RevUp n

pulls Rubicon shop report which he

you see your comp set pricing a

whole or selectively in terms of pric

The pace and pick reports also segreg

transient and group which help

understand your segmenta

contributions and if they are having

effect on your pricing.

There is some more that I would love to add, but in short the tool is exciting and tmore you use it, the more you learn. It helps you think more and this leads to

suggestions which we send to the RevUp team that starts working on its

development. Obviously your idea needs to be good!
http://www.traveltripper.com/http://www.traveltripper.com/http://www.traveltripper.com/


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C O S M I C G U I D E T O R E V U P U R S U L A N E H R

DASHBOARD PART I

Revup dashboard allows users to take

immediate snapshot of revenue statistics

either for one property or portfolio of selected

hotels. With each module such as Occ & ADRcalendar, budget vs. OTB, pick up data or

current rooms & revenue user has access to

most important information that he or she

would need to be able to sustain key business

decisions.

Lets take a closer look at Snapshot chart.

This graph helps quickly analyze 14, 21, 30 or

45 days worth of future revenue data. With

easy & simple customization of each

parameter either Occ vs. sell rate, rooms sold

vs. ADR or rooms sold vs. RevPAR (just to name

a few) it gives powerful visual analytics that

help expose future revenue strengths or

weaknesses.

Whats even more powerful is that users are able to compare their sell rates with compset rates within

one application. Combining all that information with OTB statistics gives a great advantage of being able

to quickly react to any changes that need immediate attention.

Another great function available is an ability to foresee future demand/trends based on forecast module

which is integrated with users historical & current revenue data. This simple tool helps gain better

understanding of how decisions made today impact future bookings.

Coming soon

Revup users will have an option to include future market demand data so stay tune!


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I N D U S T R Y N E W S

HOTEL REVUP LLC

333 Park Avenue South, Suite 5C

New York, NY 10010

P: 646.355.0570

F: 212.753.7253

E: [email protected]

W:hotelrevup.com

GOOGLE ITA SOFTWARE DEAL

ROOM FOR ALL?

7,561 hotel rooms are slated to open in New York City this year,

along with an additional 2,210 planned for 2011. Here's a look

at what's coming on the market

http://online.wsj.com/article/SB1000142405274870411170457

5355041923793422.html

Googleshotel strategy could get a good boost from its

pending ITA Software acquisition.

http://www.tnooz.com/2010/07/12/news/google-ita-

software-deal-ita-has-been-working-on-hotels
http://www.hotelrevup.com/http://www.hotelrevup.com/http://www.hotelrevup.com/http://www.tnooz.com/wp-content/uploads/2010/07/nyhotels.jphttp://online.wsj.com/article/SB10001424052748704111704575355041923793422.htmlhttp://online.wsj.com/article/SB10001424052748704111704575355041923793422.htmlhttp://www.itasoftware.com/http://www.itasoftware.com/http://www.tnooz.com/wp-content/uploads/2010/07/nyhotels.jphttp://www.itasoftware.com/http://www.tnooz.com/2010/07/12/news/google-ita-software-deal-ita-has-been-working-on-hotelshttp://www.tnooz.com/2010/07/12/news/google-ita-software-deal-ita-has-been-working-on-hotelshttp://www.tnooz.com/2010/07/12/news/google-ita-software-deal-ita-has-been-working-on-hotelshttp://www.tnooz.com/2010/07/12/news/google-ita-software-deal-ita-has-been-working-on-hotelshttp://www.tnooz.com/2010/07/12/news/google-ita-software-deal-ita-has-been-working-on-hotelshttp://www.itasoftware.com/http://www.itasoftware.com/http://online.wsj.com/article/SB10001424052748704111704575355041923793422.htmlhttp://online.wsj.com/article/SB10001424052748704111704575355041923793422.htmlhttp://www.tnooz.com/wp-content/uploads/2010/07/nyhotels.jphttp://www.hotelrevup.com/http://www.tnooz.com/wp-content/uploads/2010/07/nyhotels.jphttp://www.tnooz.com/wp-content/uploads/2010/07/nyhotels.jp

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RevUp Newsletter July 2010