RGD 2012 Student AwardsThe Association of Registered Graphic Designers (RGD) is pleased to announce the recipients of the 2012 Student Awards. Selected by a jury of 36 award-winning crea-tive professionals from across Ontario, fifteen $1,000 Awards, sponsored by industry leaders, were distributed in recognition of the recipients’ outstanding achieve-ments in all areas of graphic design.

RGD’s annual Student Awards program brings industry professionals together with emerging designers to promote excellence and encourage the next generation of designers to reach the highest levels of creativity, inno-vation and conceptualization. To date, RGD has distrib-uted over $145,000 in cash awards to graphic design students who display excellence in their work. With more than 1,800 student members, RGD recognizes that students are the future of the Association and Canada’s graphic design industry.

RGD was created by an Act of the Ontario Legislature to certify graphic designers who have met a rigorous set of standards that includes documented levels of relevant, professional education and experience, as well as demonstrated competence in the areas of business, design principles, research, theory and ethics. RGD’s vision is for a graphic design profession that is broadly valued for its contribution to life, commerce and society.

Other RGD programs include: professional and career development events and webcasts; the annual Design-Thinkers and HeadStart conferences; a bi-annual survey of salaries and billing practices in the Canadian creative industry; the international Social Good Design Awards; regional design competitions and exhibitions, and more.

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TTc cREATivE AWARD foR NoRTHERN oNTARioScott Savarie, Cambrian College, Sudbury

Awards of Excellence

OTHER PROJEcTS:

La Boulangerie Branding

Drip Application

HONOURABLEMENTIONS:

Tom Beltrame, Cambrian College

FEATURED: HANDMADE BRANDINGScott wanted to convey the level of thought, struggle and dedication it takes to be a designer, contrary to popular belief that designing is “easy”. He illustrated the effort involved in the design process by comparing it to the creation of “handmade” goods.

50 cARlEToN AWARD foR NoRTHERN oNTARio Matthew Lehtela, Cambrian College, Sudbury

In Iceland, it is believedthat elves live among

the mossy rocks, icy fjordsand green valleys.

Discover the wonderfor yourself.

We’ll take you there.

icelandair.com

OTHER PROJEcTS:

Norgo Transit Branding

Imagine Design Website

HONOURABLEMENTIONS:

Ellen Heise, Cambrian College

FEATURED: IcELANDAIR IDENTITYTargeting travelers looking for transatlantic fl ights from North America to Iceland and Europe, Matthew created a logo intended to convey comfort, uniqueness, and the Icelandic landscape. The logo is a stylized “ia” for Icelandair.

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goRDoNgRouP mARKETiNg + commuNicATioNs AWARD foR EAsTERN oNTARioMohammad Mozafarian, Algonquin College, Ottawa

OTHER PROJEcTS:

Achievement Zine Online Magazine

TV Bumper

HONOURABLEMENTIONS:

Earvin Fanfair, Durham College

AWARDs of EXcEllENcE

FEATURED: GET cRAcKING cANADA PAcKAGINGThe idea behind this package design was to create an attractive, educational and unique promotional package for Get Cracking Canada. The container wraps around ordinary egg cartons, giving the illusion that a chicken is sitting on the eggs.

ciNNAmoN ToAsT AWARD foR EAsTERN oNTARioAlexandra Tanner, Durham College, Oshawa

OTHER PROJEcTS:

Pinups Book Design

Eclectic Hand Farmers Market Branding

HONOURABLEMENTIONS:

Victoria De Laplante, Durham College

AWARDs of EXcEllENcE

FEATURED: ELYSIUM & PARADISE PAcKAGINGElysium & Paradise is a fi ctional high-end line of soap prod-ucts. The main objective in executing this project was to create packaging that serves a purpose, but is also so beautiful that it doesn’t need to be wrapped.

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QuARRY commuNicATioNs AWARD foR WEsTERN oNTARioMegan Lewis, Conestoga College, Kitchener

OTHER PROJEcTS:

Crave Vodka Coolers Identity

Five by Seven Magazine

HONOURABLEMENTIONS:

Samantha Johnston, Conestoga College

AWARDs of EXcEllENcE

FEATURED: FONT cOLLEcTIVE DIREcT MAILER Font Collective is a mailer advertising a new website where fonts are available for purchase. The novelty mailer includes three typographic prints with a calendar on the reverse side. The prints can be kept and framed—an ongoing reminder of what Font Collective has to offer.

HAgoN DEsigN AWARD foR WEsTERN oNTARioShenelle Pankratz, Conestoga College, Kitchener

OTHER PROJEcTS:

Foreign Language Book Design

Nanuq Package Design

HONOURABLEMENTIONS:

Mariangelica Forero, Conestoga College

AWARDs of EXcEllENcE

FEATURED: HOMESIcKNESS PAcKAGE DESIGNHow do you package and design for a non-tangible artifact—whether an idea, emotion or thought? The objective of this project was to create a package for the concept of homesick-ness. The focus is to persuade consumers to desire the non-existent product inside.

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foRgE DEsigN AWARD foR gTAAntonio Lennert, OCADU, Toronto

AWARDs of EXcEllENcE

OTHER PROJEcTS:

SHIFT: Conventions Publication

SickKids Fellowship Brochure/Poster

HONOURABLEMENTIONS:

Ania Nowak, York/Sheridan

FEATURED: SAUDADE BOOK DESIGNSaudade is a series of books developed from interviews with young Brazilians who have experienced self-exile. The books function similarly to a diary whereby a stream of conscious writing is presented. The best parts of each interview were translated and are intertwined with the original Portuguese text.

TAXi cANADA AWARD foR gTAPetra Cuschieri, George Brown College, Toronto

AWARDs of EXcEllENcE

OTHER PROJEcTS:

Cuff & Collar Branding

The Rucksack Willies Packaging

HONOURABLEMENTIONS:

Mariangelica Forero, Conestoga College

FEATURE: SALERNO LAKE LOGOPetra met the client’s requirement for a fl exible set of logos to be used in multiple applications by designing two multipur-pose versions and two event-specifi c versions. The fi sh hook detail and colour scheme reference nature. The one colour application of each logo makes it practical for screen-printing purposes.

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Q30 DEsigN AWARD foR BRANDiNg Petra Cuschieri, George Brown College, Toronto

Awards of Specialty

HONOURABLEMENTIONS:

Katy Ha, York/Sheridan

Ashley Luppe, York/Sheridan

cUFF & cOLLAR BRANDING The intention of this project was to rebrand and repurpose a 30-year-old alterations shop, restoring value to a seemingly obsolete service and preserving a dying trade and the tradition behind it. The logo design references a contemporary aesthetic while maintaining a sense of history. The trade itself is repre-sented in the production of didactic tools, including a set of posters that teach sewing skills.

sHiKATANi lAcRoiX AWARD foR PAcKAgiNg Qiannan Zhao, George Brown College, Toronto

HONOURABLEMENTIONS:

Carolina Gaspar, George Brown

Jacqueline Wong, York/Sheridan

RIcELAND PAcKAGING The Riceland product line is intended to raise awareness of the unfair trading system of rice in Asia. Riceland’s products are made almost entirely from cotton. The line includes a process book that introduces the brand and explains the design process.

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ENTRo | g+A AWARD foR iNfoRmATioN DEsigNKaren Lin Thorsley, George Brown College, Toronto

AWARDs of sPEciAlTY

HONOURABLEMENTIONS:

Lisa Hong, George Brown

Katy Ha, York/Sheridan

BETA LIFEBeta Life proposes that the use of digital technology in moder-ation is crucial. Beta Life is a self-help system that provides a means of analyzing one’s digital behaviour, improving this behaviour in a step-by-step program and maintaining a balanced approach to using digital technology.

BEll mEDiA AWARD foR moTioN gRAPHicsNicholas Padadimitriou, York/Sheridan, Toronto

AWARDs of sPEciAlTY

OTHER PROJEcTS:

Myths and

Refl ections

HONOURABLEMENTIONS:

Steven Tiao, George Brown

BUZZIN – VIMEO.cOM/40465730BUZZIN is a promotional spot for Canadian DJ OVERWERK’s single. The animation of a buzzing boombox that emits elemen-tary shapes into the physical characters of the title track with intense movement refl ects the euphoric environment in which OVERWERK’s music is experienced.

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RioRDoN DEsigN AWARD foR TYPogRAPHYDaniel Kim and Michelle Liando, OCADU, Toronto

AWARDs of sPEciAlTY

HONOURABLEMENTIONS:

Antonio Lennert, OCADU

Julie Do, York/Sheridan

MATERIAL ART AND DESIGN cATALOGUE This catalogue is a showcase of work done by students within the Jewellery and Fibre departments at OCADU. To differen-tiate each department while retaining a sense of unity, Daniel produced a recto-verso book, with a foreword and essay in the middle of the book, printed on different stock.

luciDiA AWARD foR WEB / NEW mEDiAEarvin Fanfair, Durham College, Oshawa

AWARDs of sPEciAlTY

HONOURABLEMENTIONS:

Sarah Feinstein, OCADU

Frederik Poulsen, York/Sheridan

SWIFTBLOB MAGAZINESwiftblob is an online magazine focusing on businesses that are propelling new innovations forward in the areas of design, investments and more. Swiftblob aims to empower its readers by engaging them in social issues that can be effectively solved by technology.

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cRiTicAl mAss AWARD foR WEB / NEW mEDiASteven Tiao, George Brown College, Toronto

40hrs.ca—Websitehomepage

AWARDs of sPEciAlTY

HONOURABLEMENTIONS:

Kevin Umana, George Brown

Scott Savarie, Cambrian College

40HRS.cA 40hrs.ca is a website aimed to enrich the TDSB Volunteer Program student experience. The website serves as a digital alternative, with a goal to match students with suitable volun-teer opportunities to help them make appropriate decisions when choosing their post-secondary path.

DEBBiE ADAms R.G.D., Principal, Adams & Associates Design Consultants Inc.

JEff ANToN , Art Director, Quarry Integrated Communications

JuliAN BRoWN Prov. RGD, Principal, ON THE CHASE!

mARK cHARlToN R.G.D., Principal, Charlton + Company

BoB cHiTTY R.G.D., President, gordongroup

scoTT cHRisTiE R.G.D., Partner, Christie-Stewart Inc.

DAvE cooPER R.G.D., Creative Director, TTC Creative

JosEPH D’AgosTiNo R.G.D., Associate Art Director, Lucidia Ltd.

filiPPo Di TRAPANi R.G.D., User Experience Designer, Momentous Corp.

BRiAN DoDo R.G.D., Creative Director, BmDodo Strategic Design

vANEssA EcKsTEiN R.G.D., Principal, Blok Design

mARK fAlKiNs R.G.D., Creative Director, BMR

sHEllEY gAiNER R.G.D., Director, Creative & Branding, Shoppers Drug Mart

AlisoN gARNETT Creative Director, Critical Mass

JuliA gRADY R.G.D., Principal, Barking Dog Studios Inc.

BEN HAgoN R.G.D., Principal, Hagon Design

BRoNWYN HAmmEll Creative Director, Cinnamon Toast New Media Inc.

PADDY HARRiNgToN R.G.D., Executive Creative Director, Bruce Mau Design

RoBiN HoNEY R.G.D., President, Honey Design

JAmEs HuBBARDE Director, On-Air Design, CTV

PATRicK JoNEs R.G.D., Marketing Manager, Reunion Island Coffee

ToNY JuRgilAs R.G.D., Design Director, 50 Carleton

ANDREW KuZYK R.G.D., Principal, Entro | G+A

JEREmY liNsKill R.G.D., Design Director, Zync Communications

RoD mcDoNAlD R.G.D., Rod McDonald Typographic Design

NoËl NANToN R.G.D., Principal/Creative Director, Typotherapy

lAuRA PicHÉ R.G.D., Manager, Global Marketing, The Redpath Group

miKEY RicHARDsoN R.G.D., Creative Director/Partner, AmoebaCorp

Ric RioRDoN R.G.D., Principal, Riordon Design

PETER scoTT R.G.D., Principal, q30 design inc.

cHARlEs smiTH R.G.D., President, Ryan / Smith Creative

Tim smiTH R.G.D., Principal, The Pixel Shop

KARl THomsoN R.G.D., Creative Director, Compass360

sTÜssY TscHuDiN R.G.D., Managing Partner, Forge Media & Design

DAvE WATsoN CD Design, North America, TAXI

Kim YoKoTA Creative Director, Shikatani Lacroix

Judges

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”

Before and AfterThis initiative of RGD’s Student Rep Committee is intended to show what students can do with a little constructive criticism, received at RGD portfolio review events such as HeadStart. For the program, Student and Provisional RGD Members select one piece from their portfolio that they would like to take from Good to Great. A feedback form is provided. Program participants record their reviewer’s comments during a portfolio review then revise their work based on the reviewer’s suggestions. Students and Provisional RGDs then submit their projects before the review and after revisions.

Jeremy’s attention to his critique is keen and well executed. The

revised fi lm poster is more engaging and functional. The key event

details are more clearly communicated; the messaging speaks

to “me” and not simply narrating another event. The elimination

of the word “spellbinding” forces my attention to “SHIFT”, which

received a great make-over, seemingly “branding” the festival

rather than having it blend in with the remaining copy. As a result

of Philip’s advice, Jeremy has improved the visual hierarchy of his

work resulting in a much more dynamic piece.

— Laura Piché

OTHER REcOGNIZED PARTIcIPANTS:

sTuDENT Josh Skinner, Centennial College

PRoJEcT Your World In Colour Zune Ad

JuDgE Ryanne Hamilton R.G.D.

sTuDENT Preston Racette, Cambrian College

PRoJEcT tiff Poster Campaign

JuDgE Andrew McLachlan R.G.D.

sTuDENT Madison Turner, Humber College

PRoJEcT Youth In Politics Magazine

JuDgE Jeremy Linskill R.G.D.

“Jeremy’s attention to his critique is keen and well executed. The

“Jeremy’s attention to his critique is keen and well executed. The

revised fi lm poster is more engaging and functional. The key event “revised fi lm poster is more engaging and functional. The key event

details are more clearly communicated; the messaging speaks “details are more clearly communicated; the messaging speaks

to “me” and not simply narrating another event. The elimination “to “me” and not simply narrating another event. The elimination

Presented by Lead Sponsors Government Partners

ENCOUNTERUNWAVERING CONVICTION

WITNESSTRANSFORMED COMMUNITIES

JUNE 15 -17 2012TICKETS AVAILABLE NOW

www.discovershift.net

ENGAGERENEWED PURPOSE

F I L M F E S T I V A L

`

FEATURED:

Jeremy Leung, OCADU

REVIEWER:

Philip Yan R.G.D.

JUDGE:

Laura Piché R.G.D.

AFTER

BEFORE

FILM FESTIVAL

ENGAGE

SHIFT

Presented by Lead Partners Government Partners

SPELLBINDING

TICKETS AVAILABLE NOWwww.discovershift.net

JUNE 18 - 24

GROUNDBREAKING

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Design and Illustration: AmoebaCorp. Print: Flash Reproductions Paper: Sappi (Somerset matte 80lb text and 65lb cover)

fsc logo

2013 Program PreviewDeadline: May 10, 2013

cONFIRMED AWARDS OF EXcELLENcE:

50 cARlEToN $1,000 Award for Northern Ontario

TTc cREATivE commuNicATioN $1,000 Award for Northern Ontario

QuARRY commuNicATioNs $1,000 Award for Western Ontario

HAgoN DEsigN $1,000 Award for Western Ontario

foRgE $1,000 Award for Central Ontario

ciNNAmoN ToAsT $1,000 Award for Eastern Ontario

cONFIRMED AWARDS OF SPEcIALTY:

Q30 DEsigN $1,000 Award for Brand Design

RioRDoN DEsigN $1,000 Award for Typography

sHiKATANi lAcRoiX $1,000 Award for Packaging Design

To find out about sponsoring a Student Award email hilary@rgdontario.com.

rgdontario.com/studentawards

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The Association of Registered Graphic Designers (RGD)

96 Spadina Avenue, Suite 210Toronto ON M5V 2J6 Canada

1 888 274 3668 416 367 8819 info@rgdontario.com rgdontario.com @rgdontario